{"id":8806,"date":"2025-06-17T13:17:25","date_gmt":"2025-06-17T13:17:25","guid":{"rendered":"https:\/\/www.sellerapp.com\/help\/?post_type=docs&p=8806"},"modified":"2025-06-17T13:17:25","modified_gmt":"2025-06-17T13:17:25","slug":"placement-multiplier-automation-strategies-sellerapp","status":"publish","type":"docs","link":"https:\/\/www.sellerapp.com\/help\/article\/placement-multiplier-automation-strategies-sellerapp\/","title":{"rendered":"4 Strategic Ways to Use Placement Multiplier Automation in SellerApp"},"content":{"rendered":"

Not all ad placements are created equal. A click from the top of search often converts better than one buried in product pages. But if you\u2019re treating all placements the same, you\u2019re likely overspending in some areas and underinvesting in others.<\/span><\/p>\n

Placement multiplier automation in SellerApp helps you fix that. It allows you to automatically adjust your bid multipliers based on actual performance, increasing bids where returns are high and reducing them where performance lags.<\/span><\/p>\n

This guide walks through four powerful use cases for placement multiplier automation, along with the exact steps to set it up inside SellerApp.<\/span><\/p>\n

Step 1: Log in to SellerApp Dashboard<\/b><\/h3>\n

Navigate to your <\/span>Amazon Advertising<\/b> section, and select the campaign you want to optimize.<\/span><\/p>\n

Step 2: Access Automation Rules<\/b><\/h3>\n

Go to <\/span>Automation > Rules<\/b>, then click <\/span>Create New Rule<\/b>.<\/span><\/p>\n

Step 3: Choose Rule Type<\/b><\/h3>\n

Select <\/span>\u201cPlacement Adjustment\u201d<\/b> as the rule type. You\u2019ll be configuring rules that automatically update placement multipliers based on campaign or placement performance.<\/span><\/p>\n

Step 4: Set Conditions<\/b><\/h3>\n

Choose your conditions to trigger the automation. For example:<\/span><\/p>\n