{"id":8801,"date":"2025-06-16T23:00:38","date_gmt":"2025-06-16T23:00:38","guid":{"rendered":"https:\/\/www.sellerapp.com\/help\/?post_type=docs&p=8801"},"modified":"2025-06-16T13:23:34","modified_gmt":"2025-06-16T13:23:34","slug":"manual-changes-in-amazon-campaigns-during-automation","status":"publish","type":"docs","link":"https:\/\/www.sellerapp.com\/help\/article\/manual-changes-in-amazon-campaigns-during-automation\/","title":{"rendered":"What Happens If You Manually Change Campaign Settings on Seller Central or SellerApp While Automation Is Active?"},"content":{"rendered":"

When you’re running Amazon ads, automation tools like SellerApp\u2019s Advertising Automation can help you save time, reduce errors, and improve performance. But what if you decide to manually adjust your campaigns either through Seller Central or SellerApp. Moreover, while the automation is active?<\/span><\/p>\n

 <\/p>\n

This is a common scenario, and understanding what happens can help you avoid confusion or conflicting changes.<\/span><\/p>\n

How SellerApp\u2019s Automation Works<\/b><\/h3>\n

SellerApp’s automation applies rules you\u2019ve configured, such as bid adjustments, keyword updates, negative targeting, or budget changes. These rules run at scheduled intervals based on your campaign performance. Once active, the automation takes over and makes decisions as per your rules.<\/span><\/p>\n

So, What Happens If You Make Manual Changes?<\/b><\/h3>\n

Here\u2019s the key:<\/span><\/p>\n

Manual changes can be temporary when automation is turned on. During the next scheduled update, the system will compare your campaigns to your configured rules. If there\u2019s a mismatch, automation will reset the values.<\/span><\/p>\n

Here are a few common cases:<\/span><\/p>\n