{"id":8800,"date":"2025-06-16T13:18:01","date_gmt":"2025-06-16T13:18:01","guid":{"rendered":"https:\/\/www.sellerapp.com\/help\/?post_type=docs&p=8800"},"modified":"2025-06-16T13:18:01","modified_gmt":"2025-06-16T13:18:01","slug":"how-budget-updates-affect-dayparting-rules-in-sellerapp","status":"publish","type":"docs","link":"https:\/\/www.sellerapp.com\/help\/article\/how-budget-updates-affect-dayparting-rules-in-sellerapp\/","title":{"rendered":"How Budget Changes Work with Active Dayparting Rules in SellerApp"},"content":{"rendered":"

If you\u2019re using SellerApp to manage your Amazon advertising<\/a> campaigns, and you\u2019ve activated dayparting rules, it\u2019s important to understand how budget changes are handled. Especially, when you\u2019re switching between SellerApp and Seller Central.<\/span><\/p>\n

What is dayparting, and how does it work with SellerApp?<\/b><\/p>\n

Dayparting is the practice of scheduling your campaigns to run only during specific hours of the day. The goal is to focus spend when your ads are most likely to perform well, cutting down on wasted impressions and boosting your return on ad spend<\/a>.<\/span><\/p>\n

SellerApp lets you set up dayparting rules that automatically adjust your campaign budgets at scheduled times. These adjustments help ensure your ads appear when they\u2019re most effective.<\/span><\/p>\n

The Key Question: What Happens If You Change Budgets?<\/b><\/h3>\n

Let\u2019s say you have a dayparting rule active via SellerApp, and then you manually change the budget of the same campaign on either Seller Central or SellerApp.\u00a0<\/span><\/p>\n

What takes precedence?<\/b><\/p>\n

Answer:<\/b> If you change the campaign budget on <\/span>Seller Central<\/b>, but a dayparting rule is active in <\/span>SellerApp<\/b>, the <\/span>budget set in SellerApp will override<\/b> the one in Seller Central.<\/span><\/p>\n

Why This Happens<\/b><\/h3>\n

SellerApp\u2019s dayparting system automates budget adjustments as part of its scheduled rules. These rules are enforced in real-time, and any manual changes made directly in Seller Central will be <\/span>overwritten<\/b> by the next budget update triggered by SellerApp’s rule engine.<\/span><\/p>\n

Best Practice<\/b><\/h3>\n

If your campaigns are being managed through SellerApp:\u00a0<\/span><\/p>\n