{"id":8785,"date":"2025-06-11T09:49:53","date_gmt":"2025-06-11T09:49:53","guid":{"rendered":"https:\/\/www.sellerapp.com\/help\/?post_type=docs&#038;p=8785"},"modified":"2025-06-11T09:49:53","modified_gmt":"2025-06-11T09:49:53","slug":"how-to-identify-high-converting-sfr-keywords-using-sellerapp","status":"publish","type":"docs","link":"https:\/\/www.sellerapp.com\/help\/article\/how-to-identify-high-converting-sfr-keywords-using-sellerapp\/","title":{"rendered":"How to Find Top SFR Keywords on SellerApp?"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">If you\u2019ve been <a href=\"https:\/\/www.sellerapp.com\/blog\/how-to-sell-on-amazon\/\">selling on Amazon<\/a> for a while, you already know that not all keywords pull their weight. Some drive serious traffic. Most just take up space. That\u2019s where SFR keywords or Search Frequency Rank comes in.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">These aren\u2019t just any keywords. They\u2019re the ones buyers are typing in right now. Want to know what shoppers are actually searching for? Then you need to pay attention to SFR.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The good news? You can see the top SFR keywords straight from your <a href=\"https:\/\/dashboard.sellerapp.com\/login\" target=\"_blank\" rel=\"noopener\">SellerApp dashboard<\/a>. With these keywords, there essentially no guesswork, no scraping tools, no blind bidding.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">But the question is:<\/span><\/p>\n<h2><b>Can I see the top SFR keywords on SellerApp?<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">The short answer: <\/span><b>Yes!<\/b><span style=\"font-weight: 400;\"> SellerApp offers powerful tools that help you discover and analyze top-performing SFR keywords to help you <a href=\"https:\/\/www.sellerapp.com\/blog\/amazon-product-listing-guide\/\">optimize your listings<\/a> and <a href=\"https:\/\/www.sellerapp.com\/blog\/amazon-ppc-basics\/\">PPC campaigns<\/a>.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Let\u2019s dive deeper into what SFR keywords are, why they matter, and how you can find them using SellerApp.<\/span><\/p>\n<h2><b>What Are SFR Keywords?<\/b><\/h2>\n<p><b>SFR (Search Frequency Rank)<\/b><span style=\"font-weight: 400;\"> is a metric that ranks keywords based on how frequently they are searched on Amazon. The lower the SFR number, the higher the search volume.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">For example:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">A keyword with an SFR of 1 is the most searched term in a given category.<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">A keyword with an SFR of 5000 is searched much less frequently.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">SFR keywords give sellers a <\/span><b>clear picture of which keywords shoppers use the most<\/b><span style=\"font-weight: 400;\">, making it easier to target high-traffic terms.<\/span><\/p>\n<h2><b>Can You See Top SFR Keywords in SellerApp?<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Absolutely! SellerApp\u2019s keyword research tools provide access to SFR data along with other crucial keyword metrics.<\/span><\/p>\n<h3><b>How SellerApp Helps You See Top SFR Keywords:<\/b><\/h3>\n<ol>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Keyword Research Tool<\/b><b><br \/>\n<\/b><span style=\"font-weight: 400;\"> When you search for keywords or enter your product ASIN, SellerApp shows a list of keywords along with their:<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"2\"><span style=\"font-weight: 400;\">Search Volume<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"2\"><span style=\"font-weight: 400;\">CPC (Cost-Per-Click)<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"2\"><span style=\"font-weight: 400;\">Competition<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"2\"><b>Search Frequency Rank (SFR)<\/b><b>\n<p><\/b><\/li>\n<\/ul>\n<\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Filtering &amp; Sorting Options<\/b><b><br \/>\n<\/b><span style=\"font-weight: 400;\"> You can <\/span><b>filter and sort<\/b><span style=\"font-weight: 400;\"> keywords by SFR to easily find the highest-ranking, most frequently searched keywords relevant to your product.<\/span><span style=\"font-weight: 400;\"><\/p>\n<p><\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Category-Specific Keywords<\/b><b><br \/>\n<\/b><span style=\"font-weight: 400;\"> SellerApp allows you to analyze keywords within specific Amazon categories, so you can focus on SFR keywords that matter most to your niche.<\/span><\/li>\n<\/ol>\n<h2><b>Why Should You Use Top SFR Keywords?<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Targeting top SFR keywords means you\u2019re focusing on <\/span><b>high-traffic terms<\/b><span style=\"font-weight: 400;\"> that customers actually use to find products. Benefits include:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Higher organic visibility<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">More relevant PPC campaigns<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Better listing optimization<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Increased chances of converting browsers into buyers<\/span><\/li>\n<\/ul>\n<h2><b>Pro Tips for Using SFR Keywords in SellerApp<\/b><\/h2>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Use SFR as a <\/span><b>priority filter<\/b><span style=\"font-weight: 400;\"> to shortlist keywords with the highest search demand.<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Combine SFR with <\/span><b>relevance and competition scores<\/b><span style=\"font-weight: 400;\"> to find keywords that are both popular and achievable.<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Regularly update your keyword lists, as SFR rankings can shift with market trends.<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Integrate top SFR keywords naturally in your product title,<a href=\"https:\/\/www.sellerapp.com\/blog\/amazon-bullet-points\/\"> bullet points<\/a>, and <a href=\"https:\/\/www.sellerapp.com\/help\/article\/how-to-discover-backend-search-terms-your-competitors-are-using-without-guesswork\/\">backend search terms<\/a>.<\/span><\/li>\n<\/ul>\n<h2><b>Ready to Get Started?<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Yes, SellerApp makes it easy to <\/span><b>see and leverage top SFR keywords<\/b><span style=\"font-weight: 400;\"> to give your Amazon listings and campaigns a competitive edge. By focusing on these high-frequency search terms, you\u2019ll be better positioned to capture more customer attention and drive sales.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Ready to uncover the most powerful SFR keywords for your products?<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\"> Log in to SellerApp, navigate to the <\/span><a href=\"https:\/\/www.sellerapp.com\/amazon-keyword-search.html\"><b>Keyword Research tool<\/b><\/a><span style=\"font-weight: 400;\">, and start exploring!<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>If you\u2019ve been selling on Amazon for a while, you already know that not all keywords pull their weight. Some drive serious traffic. Most just take up space. That\u2019s where SFR keywords or Search Frequency Rank comes in. These aren\u2019t just any keywords. They\u2019re the ones buyers are typing in right now. Want to know [&hellip;]<\/p>\n","protected":false},"author":1982,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"open","ping_status":"closed","template":"","doc_tag":[],"doc_category":[331],"class_list":["post-8785","docs","type-docs","status-publish","hentry","doc_category-sellerapp-new-features","no-post-thumbnail"],"_links":{"self":[{"href":"https:\/\/www.sellerapp.com\/help\/wp-json\/wp\/v2\/docs\/8785","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.sellerapp.com\/help\/wp-json\/wp\/v2\/docs"}],"about":[{"href":"https:\/\/www.sellerapp.com\/help\/wp-json\/wp\/v2\/types\/docs"}],"author":[{"embeddable":true,"href":"https:\/\/www.sellerapp.com\/help\/wp-json\/wp\/v2\/users\/1982"}],"replies":[{"embeddable":true,"href":"https:\/\/www.sellerapp.com\/help\/wp-json\/wp\/v2\/comments?post=8785"}],"version-history":[{"count":1,"href":"https:\/\/www.sellerapp.com\/help\/wp-json\/wp\/v2\/docs\/8785\/revisions"}],"predecessor-version":[{"id":8786,"href":"https:\/\/www.sellerapp.com\/help\/wp-json\/wp\/v2\/docs\/8785\/revisions\/8786"}],"wp:attachment":[{"href":"https:\/\/www.sellerapp.com\/help\/wp-json\/wp\/v2\/media?parent=8785"}],"wp:term":[{"taxonomy":"doc_tag","embeddable":true,"href":"https:\/\/www.sellerapp.com\/help\/wp-json\/wp\/v2\/doc_tag?post=8785"},{"taxonomy":"doc_category","embeddable":true,"href":"https:\/\/www.sellerapp.com\/help\/wp-json\/wp\/v2\/doc_category?post=8785"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}