{"id":8765,"date":"2025-06-02T10:47:15","date_gmt":"2025-06-02T10:47:15","guid":{"rendered":"https:\/\/www.sellerapp.com\/help\/?post_type=docs&#038;p=8765"},"modified":"2025-06-02T10:47:15","modified_gmt":"2025-06-02T10:47:15","slug":"improve-low-listing-quality-index","status":"publish","type":"docs","link":"https:\/\/www.sellerapp.com\/help\/article\/improve-low-listing-quality-index\/","title":{"rendered":"Low Listing Quality Index? Let\u2019s Break Down Why and How to Improve It"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">Is Your Amazon Listing Underperforming? Your LQI Score Might Be Telling You Why.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">If you\u2019ve spotted a low Listing Quality Index (LQI) score in your<a href=\"https:\/\/dashboard.sellerapp.com\/login\" target=\"_blank\" rel=\"noopener\"> SellerApp dashboard<\/a>, don\u2019t panic. It\u2019s not a problem, it\u2019s a roadmap.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Your LQI reflects how well your <a href=\"https:\/\/www.sellerapp.com\/blog\/amazon-product-detail-page\/\">product detail page is optimized for visibility<\/a>, relevance, and conversions. In short: it\u2019s your listing\u2019s health score. The lower the number, the more optimization opportunities you\u2019re leaving on the table.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In this guide, we\u2019ll unpack what your LQI score really means, explore common issues behind low scores, and show you how to turn things around using SellerApp\u2019s built-in tools.<\/span><\/p>\n<h2><b>What Is the LQI Score?<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">The <\/span><b>Listing Quality Index (LQI)<\/b><span style=\"font-weight: 400;\"> is a diagnostic metric in SellerApp that grades your Amazon listing on a scale (usually 0\u2013100). It measures <a href=\"https:\/\/www.sellerapp.com\/blog\/amazon-product-listing-guide\/\">how optimized your amazon product listing<\/a> is based on critical performance factors including:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Product title<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><a href=\"https:\/\/www.sellerapp.com\/blog\/amazon-bullet-points\/\"><span style=\"font-weight: 400;\">Bullet points<\/span><\/a><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Description<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><a href=\"https:\/\/www.sellerapp.com\/blog\/amazon-backend-keywords\/\"><span style=\"font-weight: 400;\">Backend search terms<\/span><\/a><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Images and media<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Reviews and ratings<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Pricing and availability<\/span><span style=\"font-weight: 400;\">\n<p><\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">A high LQI score typically indicates that your listing is well-optimized for <a href=\"https:\/\/www.sellerapp.com\/blog\/amazon-seo-guide\/\">Amazon SEO<\/a> and customer experience, while a low score points to issues that could be hurting your visibility and conversions.<\/span><\/p>\n<h2><b>Common Reasons for a Low LQI Score in SellerApp<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Here are the most common reasons your LQI score might be low:<\/span><\/p>\n<h3><b>1. Poor Title Optimization<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Your product title may be too short, missing primary keywords, or not structured according to Amazon\u2019s style guide. A title should include:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Brand name<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Key product features<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Relevant keywords<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Length between 150\u2013200 characters (depending on category)<\/span><\/li>\n<\/ul>\n<h3><b>2. Missing or Weak Bullet Points<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">If your bullet points are too vague, too short, or don\u2019t focus on benefits, they can drag down your LQI. Make sure to:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Use all 5 bullet points<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Highlight key features and benefits<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Include relevant keywords naturally<\/span><\/li>\n<\/ul>\n<h3><b>3. No or Thin Product Description<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Product Listings with missing or generic descriptions score lower. Use this space to tell your product\u2019s story, reinforce benefits, and include secondary keywords.<\/span><\/p>\n<h3><b>4. Low-Quality or Incomplete Images<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">If your listing doesn\u2019t have enough images (at least 5\u20137), or they lack resolution, context, or variety (e.g., lifestyle shots, infographics), your score will suffer.<\/span><\/p>\n<h3><b>5. Insufficient Backend Search Terms<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">If your backend keywords are missing or underutilized, your LQI score will drop. These hidden terms help your product show up in relevant searches.<\/span><\/p>\n<h3><b>6. Poor Customer Reviews &amp; Ratings<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Listings with a low star rating or few reviews often receive a lower score. Social proof is a huge conversion factor, and SellerApp factors this in.<\/span><\/p>\n<h3><b>7. Pricing or Availability Issues<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Irregular pricing, low stock levels, or frequent listing suspensions may also negatively affect your LQI.<\/span><\/p>\n<h2><b>How to Improve Your LQI Score Using SellerApp<\/b><\/h2>\n<h3><b>Step 1: Run a Listing Quality Audit<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Go to your SellerApp dashboard &gt; <\/span><b>Product Intelligence<\/b><span style=\"font-weight: 400;\"> &gt; <\/span><b>Listing Quality Index<\/b><span style=\"font-weight: 400;\">. Here, you\u2019ll get a breakdown of your LQI score and see exactly where your listing falls short.<\/span><\/p>\n<h3><b>Step 2: Follow Recommendations<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">SellerApp will provide actionable recommendations for:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Title improvements<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Bullet point and description enhancements<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Image suggestions<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Backend keyword optimization<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Tackle the areas with the <\/span><b>lowest score or biggest impact first<\/b><span style=\"font-weight: 400;\">.<\/span><\/p>\n<h3><b>Step 3: Use Keyword Research Tools<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Access <\/span><b>SellerApp\u2019s <a href=\"https:\/\/www.sellerapp.com\/amazon-keyword-research.html\">Amazon Keyword Research<\/a><\/b><span style=\"font-weight: 400;\"> feature to find high-converting keywords and ensure your listings include both primary and long-tail variations.<\/span><\/p>\n<h3><b>Step 4: A\/B Test with Listing Optimizer<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Make use of SellerApp&#8217;s <\/span><b>Listing Optimizer<\/b><span style=\"font-weight: 400;\"> to experiment with changes and measure their impact on impressions, clicks, and conversions.<\/span><\/p>\n<h3><b>Step 5: Monitor Regularly<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Your LQI score can fluctuate with changes in <a href=\"https:\/\/www.sellerapp.com\/blog\/amazon-a9-algorithm\/\">Amazon\u2019s algorithms<\/a>, competitor behavior, or listing updates. Set a routine to monitor and improve listings monthly.<\/span><\/p>\n<h2><b>\u00a0Pro Tip: LQI Is a Visibility + Conversion Indicator<\/b><\/h2>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-large wp-image-8766\" src=\"https:\/\/www.sellerapp.com\/help\/wp-content\/uploads\/2025\/06\/listing-quality-981x1024.jpg\" alt=\"\" width=\"981\" height=\"1024\" srcset=\"https:\/\/www.sellerapp.com\/help\/wp-content\/uploads\/2025\/06\/listing-quality-981x1024.jpg 981w, https:\/\/www.sellerapp.com\/help\/wp-content\/uploads\/2025\/06\/listing-quality-287x300.jpg 287w, https:\/\/www.sellerapp.com\/help\/wp-content\/uploads\/2025\/06\/listing-quality-768x802.jpg 768w, https:\/\/www.sellerapp.com\/help\/wp-content\/uploads\/2025\/06\/listing-quality-16x16.jpg 16w, https:\/\/www.sellerapp.com\/help\/wp-content\/uploads\/2025\/06\/listing-quality-1471x1536.jpg 1471w, https:\/\/www.sellerapp.com\/help\/wp-content\/uploads\/2025\/06\/listing-quality-18x18.jpg 18w, https:\/\/www.sellerapp.com\/help\/wp-content\/uploads\/2025\/06\/listing-quality-20x20.jpg 20w, https:\/\/www.sellerapp.com\/help\/wp-content\/uploads\/2025\/06\/listing-quality.jpg 1538w\" sizes=\"auto, (max-width: 981px) 100vw, 981px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Think of your LQI as the health report of your Amazon listing. A low score means <\/span><b>your listing isn\u2019t performing at its full potential<\/b><span style=\"font-weight: 400;\">, likely affecting both visibility in search results and conversions from product pages.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">A low LQI score on SellerApp isn\u2019t the end of the world. With the right tools and insights, you can transform underperforming listings into top sellers. Focus on your content, keywords, images, and customer experience, and watch your score and sales climb drastically.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Want a personalized LQI analysis? Log into your SellerApp dashboard and start optimizing today.<\/span><\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Is Your Amazon Listing Underperforming? Your LQI Score Might Be Telling You Why. If you\u2019ve spotted a low Listing Quality Index (LQI) score in your SellerApp dashboard, don\u2019t panic. It\u2019s not a problem, it\u2019s a roadmap. Your LQI reflects how well your product detail page is optimized for visibility, relevance, and conversions. In short: it\u2019s [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"open","ping_status":"closed","template":"","doc_tag":[],"doc_category":[313],"class_list":["post-8765","docs","type-docs","status-publish","hentry","doc_category-product-intelligence","no-post-thumbnail"],"_links":{"self":[{"href":"https:\/\/www.sellerapp.com\/help\/wp-json\/wp\/v2\/docs\/8765","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.sellerapp.com\/help\/wp-json\/wp\/v2\/docs"}],"about":[{"href":"https:\/\/www.sellerapp.com\/help\/wp-json\/wp\/v2\/types\/docs"}],"author":[{"embeddable":true,"href":"https:\/\/www.sellerapp.com\/help\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.sellerapp.com\/help\/wp-json\/wp\/v2\/comments?post=8765"}],"version-history":[{"count":1,"href":"https:\/\/www.sellerapp.com\/help\/wp-json\/wp\/v2\/docs\/8765\/revisions"}],"predecessor-version":[{"id":8767,"href":"https:\/\/www.sellerapp.com\/help\/wp-json\/wp\/v2\/docs\/8765\/revisions\/8767"}],"wp:attachment":[{"href":"https:\/\/www.sellerapp.com\/help\/wp-json\/wp\/v2\/media?parent=8765"}],"wp:term":[{"taxonomy":"doc_tag","embeddable":true,"href":"https:\/\/www.sellerapp.com\/help\/wp-json\/wp\/v2\/doc_tag?post=8765"},{"taxonomy":"doc_category","embeddable":true,"href":"https:\/\/www.sellerapp.com\/help\/wp-json\/wp\/v2\/doc_category?post=8765"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}