{"id":8761,"date":"2025-06-02T10:14:32","date_gmt":"2025-06-02T10:14:32","guid":{"rendered":"https:\/\/www.sellerapp.com\/help\/?post_type=docs&p=8761"},"modified":"2025-06-02T10:14:32","modified_gmt":"2025-06-02T10:14:32","slug":"manual-vs-automated-keyword-optimization","status":"publish","type":"docs","link":"https:\/\/www.sellerapp.com\/help\/article\/manual-vs-automated-keyword-optimization\/","title":{"rendered":"Manual vs Automated Keyword Optimization: Which Strategy Actually Moves the Needle?"},"content":{"rendered":"

There\u2019s a point in every Amazon seller\u2019s journey when one question pops up more often than you’d like to admit:<\/span><\/p>\n

\u201cShould I split out my top keywords into their own campaign?\u201d<\/span><\/p>\n

On paper, it sounds simple. Move high-performing keywords or ASINs from auto to manual. Get more control. Cut waste. Make smarter bid decisions.<\/span><\/p>\n

But in reality? You\u2019re juggling time, performance data, match types, and a dozen moving pieces.<\/span><\/p>\n

The good news is that SellerApp<\/a> gives you two clear paths: manual optimization or automated execution.<\/span><\/p>\n

The better news, you don\u2019t need to guess which one fits. We\u2019re breaking both down, starting with the manual route.<\/span><\/p>\n

Let\u2019s dive in.<\/span><\/p>\n

Part 1: Manually Moving Converting Keywords\/ASINs Using SellerApp<\/b><\/h2>\n

When managing Amazon PPC campaigns, isolating high-converting keywords or ASINs into separate campaigns is a common strategy. SellerApp provides tools to facilitate this process efficiently.<\/span><\/p>\n

Harvesting Top-Performing Keywords<\/b><\/h3>\n

SellerApp’s <\/span>Auto to Manual<\/b> feature allows you to identify and transfer high-converting keywords from your automatic campaigns to manual ones. Here’s how:<\/span><\/p>\n

    \n
  1. Log in to your SellerApp dashboard and navigate to the <\/span>Advertising<\/b> section.<\/span>\n

    <\/span><\/li>\n

  2. Click on <\/span>Insights<\/b>, then select <\/span>Auto to Manual<\/b>.<\/span>\n

    <\/span><\/li>\n

  3. Review the list of top-performing keywords identified by SellerApp’s algorithms.<\/span>\n

    <\/span><\/li>\n

  4. Click <\/span>Move to Manual<\/b> to transfer these keywords to your manual campaign for optimized bidding and targeting.<\/span>\n

    <\/span><\/li>\n<\/ol>\n

    This approach allows for more precise control over your bids and targeting, potentially improving your return on ad spend (RoAS) and reducing wasted ad spend.<\/span><\/p>\n

    \u00a0Optimizing Keyword Targeting<\/b><\/h3>\n

    Once your high-converting keywords are in a manual campaign, refining their match types can enhance targeting accuracy:<\/span><\/p>\n