{"id":8721,"date":"2025-05-28T11:31:36","date_gmt":"2025-05-28T11:31:36","guid":{"rendered":"https:\/\/www.sellerapp.com\/help\/?post_type=docs&p=8721"},"modified":"2025-05-28T11:31:36","modified_gmt":"2025-05-28T11:31:36","slug":"how-to-use-auto-negate-in-sellerapp","status":"publish","type":"docs","link":"https:\/\/www.sellerapp.com\/help\/article\/how-to-use-auto-negate-in-sellerapp\/","title":{"rendered":"How to Use the Auto-Negate Feature in SellerApp for Smarter Amazon PPC Management"},"content":{"rendered":"

It\u2019s important to note that effective Amazon advertising requires continuous optimization. One of the most powerful ways to reduce wasted ad spend is by automatically eliminating underperforming search terms.\u00a0<\/span><\/p>\n

SellerApp\u2019s <\/span>Auto-Negate<\/b> feature simplifies this process through automation, helping sellers maximize returns from their ad campaigns.<\/span><\/p>\n

What is Auto-Negate?<\/b><\/h2>\n

Auto-Negate<\/b> is an automation tool within SellerApp that identifies search terms driving clicks but failing to convert.<\/span><\/p>\n

Instead of manually analyzing campaign data, you can create rules that automatically add such terms as negative keywords.\u00a0<\/span><\/p>\n

This ensures that your ads avoid showing for irrelevant or low-converting searches, thereby improving campaign performance.<\/span><\/p>\n

Steps to Use Auto-Negate<\/b><\/h3>\n

1. Navigate to the Automation Section<\/b><\/h4>\n

To begin, log into your SellerApp account and go to the <\/span>Automation<\/b> section. This is where you\u2019ll manage all your rules and automations.<\/span><\/p>\n

2. Create a Rule<\/b><\/h4>\n

Start by creating a new rule. This allows you to define how the Auto-Negate feature should function based on your specific advertising strategy.<\/span><\/p>\n

3. Select Campaign and Targeting Types<\/b><\/h4>\n

Choose the type of campaign you want the rule to apply to: <\/span>Sponsored Products<\/b> or <\/span>Sponsored Brands<\/b><\/a>. If you’re using Sponsored Products, specify whether the targeting is <\/span>manual<\/b> or <\/span>automatic<\/b>.<\/span><\/p>\n

4. Choose Rule Application and Action<\/b><\/h4>\n

Decide where the rule should be applied. Typically on <\/span>Search Terms<\/b> and set the action as <\/span>Negative Targeting<\/b>. This ensures that selected terms are automatically added as negatives when the rule conditions are met.<\/span><\/p>\n

5. Set Conditions<\/b><\/h4>\n

Define the performance metrics that will trigger the rule. Common conditions include:<\/span><\/p>\n