{"id":8714,"date":"2025-05-28T10:14:51","date_gmt":"2025-05-28T10:14:51","guid":{"rendered":"https:\/\/www.sellerapp.com\/help\/?post_type=docs&p=8714"},"modified":"2025-05-28T10:14:51","modified_gmt":"2025-05-28T10:14:51","slug":"bid-change-rule-impact-on-amazon-search-terms","status":"publish","type":"docs","link":"https:\/\/www.sellerapp.com\/help\/article\/bid-change-rule-impact-on-amazon-search-terms\/","title":{"rendered":"How the Bid Change Rule Impacts Search Terms in Amazon Campaigns"},"content":{"rendered":"

Every profitable Amazon campaign starts with understanding what your customers are actually searching for. Search terms, not keywords, are the most accurate reflection of real-time shopper behavior\u2014and they often hold the key to unlocking wasted spend, inefficient targeting, and missed growth opportunities.<\/span><\/p>\n

But manually monitoring thousands of search terms, identifying patterns, and adjusting bids in response is not just time-consuming. It\u2019s impossible to scale. That\u2019s where SellerApp\u2019s search term-based bid automation comes in. This rule-based automation lets sellers dynamically adjust bids, eliminate underperforming terms, and scale high-performing ones\u2014based entirely on actual performance data, not guesswork.<\/span><\/p>\n

It\u2019s not just another rule engine. It\u2019s a way to bring intelligent automation into your daily ad operations, with full control over conditions, targets, and actions. This is applied at the most granular level available in your Amazon Ads account.<\/span><\/p>\n

In this article, we\u2019ll break down how the automation works, how to set it up, and how to use it to drive efficiency, profitability, and scale\u2014without the constant need for manual intervention.<\/span><\/p>\n

Why Focus on Search Terms?<\/b><\/h3>\n

Search terms represent the <\/span>exact queries customers type into Amazon<\/b>. Unlike keywords (which you target), search terms reflect real-time shopper intent. Monitoring how these terms perform gives you precise insight into what’s actually driving traffic\u2014and whether that traffic is profitable.<\/span><\/p>\n

By applying <\/span>bid change rules to search terms<\/b>, you’re optimizing at the most granular level possible.<\/span><\/p>\n

How the Search Term-Based Bid Change Rule Works<\/b><\/h3>\n

This automation works by <\/span>monitoring search term performance across selected manual campaigns<\/b>. Based on predefined conditions, actions are automatically taken on the search terms that meet your criteria.<\/span><\/p>\n

Here\u2019s how to set it up step-by-step:<\/span><\/p>\n

1. Select Manual Campaigns<\/b><\/h4>\n

Begin by choosing one or more <\/span>Manual Campaigns<\/b> you want to include in this automation. You can select individual campaigns or apply the rule to <\/span>all enabled manual campaigns<\/b>.<\/span><\/p>\n

2. Include Future Campaigns (Optional)<\/b><\/h4>\n

To future-proof your setup, check the box:<\/span><\/p>\n

\u00a0<\/span>\u201cInclude future campaigns to this automation\u201d<\/b><\/p>\n

This ensures that <\/span>all future manual campaigns<\/b> will automatically inherit this rule. <\/span>(Note: This applies only if you’re targeting all enabled manual campaigns.)<\/span><\/i><\/p>\n

3. Set Conditions Based on Search Term Performance<\/b><\/h4>\n

The rule only applies to <\/span>Search Terms<\/b>, not keywords or product targets directly. You can create conditions using key performance metrics like:<\/span><\/p>\n