{"id":8705,"date":"2025-05-28T09:20:24","date_gmt":"2025-05-28T09:20:24","guid":{"rendered":"https:\/\/www.sellerapp.com\/help\/?post_type=docs&p=8705"},"modified":"2025-05-28T09:20:24","modified_gmt":"2025-05-28T09:20:24","slug":"understanding-cpc-vs-current-cpc-automated-bidding-rules","status":"publish","type":"docs","link":"https:\/\/www.sellerapp.com\/help\/article\/understanding-cpc-vs-current-cpc-automated-bidding-rules\/","title":{"rendered":"Understanding “CPC” vs “Current CPC” in Automated Bidding Rules"},"content":{"rendered":"

When you’re setting up automated bidding rules, precision matters. One setting that often causes confusion is the action \u201cChange bid up to CPC.\u201d\u00a0<\/span><\/p>\n

Within this, you’ll find two similar-sounding options\u2014CPC and Current CPC. Understanding the difference between them is key to ensuring your rules work the way you intend.<\/span><\/p>\n

What\u2019s the Real Difference Between the Two?<\/b><\/h3>\n

CPC (Cost Per Click):<\/b><\/p>\n

This represents the average CPC over your selected analysis window. If your rule evaluates the last 7 days, for example, it uses the average CPC across that entire period. It reflects performance trends over time, smoothing out short-term fluctuations.<\/span><\/p>\n

Current CPC:<\/b><\/p>\n

This is the CPC from the most recent day in your analysis window\u2014essentially, yesterday\u2019s CPC. It\u2019s a snapshot of what you\u2019re currently paying per click, making it more sensitive to immediate changes in the auction landscape.<\/span><\/p>\n

When to Use Each?<\/b><\/h3>\n

CPC:<\/b><\/p>\n