{"id":8679,"date":"2025-05-28T06:50:39","date_gmt":"2025-05-28T06:50:39","guid":{"rendered":"https:\/\/www.sellerapp.com\/help\/?post_type=docs&#038;p=8679"},"modified":"2025-05-29T10:57:55","modified_gmt":"2025-05-29T10:57:55","slug":"how-to-generate-custom-advertising-reports-widgets","status":"publish","type":"docs","link":"https:\/\/www.sellerapp.com\/help\/article\/how-to-generate-custom-advertising-reports-widgets\/","title":{"rendered":"How to Generate and Customize Advertising Reports for Stakeholders Using Widgets"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">Most <a href=\"https:\/\/www.sellerapp.com\/blog\/amazon-advertising-reports\/\">advertising reports<\/a> are built to inform, not to influence. That\u2019s a problem. Teams don\u2019t just need data. They need clarity, context, and speed. If your reports aren\u2019t interactive, customizable, and real-time, they\u2019re already outdated by the time they reach the stakeholders.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">This guide explains how to build dynamic advertising reports using customizable widgets. You\u2019ll learn how to visualize performance clearly, align reporting with brand identity, and adapt insights for different decision-makers.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">We\u2019ll help you do all of this without writing a single formula or exporting another spreadsheet.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Whether you&#8217;re managing daily performance or presenting to leadership, this process will help you create reports that answer real questions and support smarter decisions.<\/span><\/p>\n<h2><b>Why Use Dynamic Advertising Reports?<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Static reports are outdated the moment they\u2019re created. With dynamic reporting, you can:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Visualize performance in real-time<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Customize views per stakeholder<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Add widgets for specific KPIs<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Share instantly with decision-makers<\/span><\/li>\n<\/ul>\n<h3><span style=\"font-weight: 400;\">Steps to Create Your Report<\/span><\/h3>\n<ol>\n<li><span style=\"font-weight: 400;\">\u201cCreate on Click\u201d Report<\/span><\/li>\n<li><span style=\"font-weight: 400;\"> Click on \u201cCreate Report\u201d<\/span><\/li>\n<\/ol>\n<p><span style=\"font-weight: 400;\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-8682\" src=\"https:\/\/www.sellerapp.com\/help\/wp-content\/uploads\/2025\/05\/Steps-to-Create-Your-Report.jpg\" alt=\"Steps to Create Your Report\" width=\"1999\" height=\"1054\" srcset=\"https:\/\/www.sellerapp.com\/help\/wp-content\/uploads\/2025\/05\/Steps-to-Create-Your-Report.jpg 1999w, https:\/\/www.sellerapp.com\/help\/wp-content\/uploads\/2025\/05\/Steps-to-Create-Your-Report-300x158.jpg 300w, https:\/\/www.sellerapp.com\/help\/wp-content\/uploads\/2025\/05\/Steps-to-Create-Your-Report-1024x540.jpg 1024w, https:\/\/www.sellerapp.com\/help\/wp-content\/uploads\/2025\/05\/Steps-to-Create-Your-Report-768x405.jpg 768w, https:\/\/www.sellerapp.com\/help\/wp-content\/uploads\/2025\/05\/Steps-to-Create-Your-Report-1536x810.jpg 1536w\" sizes=\"auto, (max-width: 1999px) 100vw, 1999px\" \/><\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><\/p>\n<h3><b>Step 1: Select Template Name<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Begin by naming your report. This helps you organize and identify it later.\u00a0\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Example: \u201cMay 2025 \u2013 Amazon US Ad Overview\u201d<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-8683\" src=\"https:\/\/www.sellerapp.com\/help\/wp-content\/uploads\/2025\/05\/Select-Template-Name.jpg\" alt=\" Select Template Name\" width=\"1999\" height=\"542\" srcset=\"https:\/\/www.sellerapp.com\/help\/wp-content\/uploads\/2025\/05\/Select-Template-Name.jpg 1999w, https:\/\/www.sellerapp.com\/help\/wp-content\/uploads\/2025\/05\/Select-Template-Name-300x81.jpg 300w, https:\/\/www.sellerapp.com\/help\/wp-content\/uploads\/2025\/05\/Select-Template-Name-1024x278.jpg 1024w, https:\/\/www.sellerapp.com\/help\/wp-content\/uploads\/2025\/05\/Select-Template-Name-768x208.jpg 768w, https:\/\/www.sellerapp.com\/help\/wp-content\/uploads\/2025\/05\/Select-Template-Name-1536x416.jpg 1536w\" sizes=\"auto, (max-width: 1999px) 100vw, 1999px\" \/><\/span><\/p>\n<h3><b>\u00a0Step 2: Report Preferences<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">In this step, personalize your report to match your brand identity:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Select Brand Name<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Upload or Choose a Brand Logo<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">This ensures stakeholders instantly recognize who the report represents, and keeps your reporting consistent with your visual identity.<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-8684\" src=\"https:\/\/www.sellerapp.com\/help\/wp-content\/uploads\/2025\/05\/Report-Preferences.jpg\" alt=\"Report Preferences\" width=\"1999\" height=\"660\" srcset=\"https:\/\/www.sellerapp.com\/help\/wp-content\/uploads\/2025\/05\/Report-Preferences.jpg 1999w, https:\/\/www.sellerapp.com\/help\/wp-content\/uploads\/2025\/05\/Report-Preferences-300x99.jpg 300w, https:\/\/www.sellerapp.com\/help\/wp-content\/uploads\/2025\/05\/Report-Preferences-1024x338.jpg 1024w, https:\/\/www.sellerapp.com\/help\/wp-content\/uploads\/2025\/05\/Report-Preferences-768x254.jpg 768w, https:\/\/www.sellerapp.com\/help\/wp-content\/uploads\/2025\/05\/Report-Preferences-1536x507.jpg 1536w\" sizes=\"auto, (max-width: 1999px) 100vw, 1999px\" \/><\/span><\/p>\n<h3><b>Step 3: Add Data Sources<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Select the core data sources for your report:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Choose GEO (e.g., United States, Canada, EU)<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Choose Platform (e.g., Amazon, Walmart, Meta)<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Select Ads Profile<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Select Sales Profile<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Then click \u201cCreate Report\u201d.<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-8685\" src=\"https:\/\/www.sellerapp.com\/help\/wp-content\/uploads\/2025\/05\/Add-Data-Sources.jpg\" alt=\"Create Report\" width=\"1999\" height=\"773\" srcset=\"https:\/\/www.sellerapp.com\/help\/wp-content\/uploads\/2025\/05\/Add-Data-Sources.jpg 1999w, https:\/\/www.sellerapp.com\/help\/wp-content\/uploads\/2025\/05\/Add-Data-Sources-300x116.jpg 300w, https:\/\/www.sellerapp.com\/help\/wp-content\/uploads\/2025\/05\/Add-Data-Sources-1024x396.jpg 1024w, https:\/\/www.sellerapp.com\/help\/wp-content\/uploads\/2025\/05\/Add-Data-Sources-768x297.jpg 768w, https:\/\/www.sellerapp.com\/help\/wp-content\/uploads\/2025\/05\/Add-Data-Sources-1536x594.jpg 1536w\" sizes=\"auto, (max-width: 1999px) 100vw, 1999px\" \/><\/p>\n<h2><span style=\"font-weight: 400;\">Choose Widgets to Build Insightful Views<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">After your report is generated, customize it with widgets that visualize your most important data.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">Popular Widgets Include:<\/span><\/h3>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Ads Performance Overview<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\"> Track impressions, clicks, conversions, and ROAS.<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Conversion Funnel Timeline (SP, SB, SD)<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\"> Understand the full customer journey by ad type.<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Hero Campaigns<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\"> Spotlight your best-performing campaigns.<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Top Grossing Products<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\"> See which items drive the most revenue.<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Cancelled Orders \u2013 ASIN Wise<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\"> Identify products with high cancellation rates.<\/span><\/li>\n<li><span style=\"font-weight: 400;\">Regional Order Breakdown<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\"> Analyze performance by region for smarter geo-targeting.<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><\/li>\n<\/ul>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-8686\" src=\"https:\/\/www.sellerapp.com\/help\/wp-content\/uploads\/2025\/05\/Choose-Widgets.jpg\" alt=\"Ads Performance Overview\" width=\"1999\" height=\"1025\" srcset=\"https:\/\/www.sellerapp.com\/help\/wp-content\/uploads\/2025\/05\/Choose-Widgets.jpg 1999w, https:\/\/www.sellerapp.com\/help\/wp-content\/uploads\/2025\/05\/Choose-Widgets-300x154.jpg 300w, https:\/\/www.sellerapp.com\/help\/wp-content\/uploads\/2025\/05\/Choose-Widgets-1024x525.jpg 1024w, https:\/\/www.sellerapp.com\/help\/wp-content\/uploads\/2025\/05\/Choose-Widgets-768x394.jpg 768w, https:\/\/www.sellerapp.com\/help\/wp-content\/uploads\/2025\/05\/Choose-Widgets-1536x788.jpg 1536w\" sizes=\"auto, (max-width: 1999px) 100vw, 1999px\" \/><\/p>\n<p><span style=\"font-weight: 400;\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-8687\" src=\"https:\/\/www.sellerapp.com\/help\/wp-content\/uploads\/2025\/05\/Regional-Order-Breakdown.jpg\" alt=\"Conversion Funnel Timeline\" width=\"1999\" height=\"1158\" srcset=\"https:\/\/www.sellerapp.com\/help\/wp-content\/uploads\/2025\/05\/Regional-Order-Breakdown.jpg 1999w, https:\/\/www.sellerapp.com\/help\/wp-content\/uploads\/2025\/05\/Regional-Order-Breakdown-300x174.jpg 300w, https:\/\/www.sellerapp.com\/help\/wp-content\/uploads\/2025\/05\/Regional-Order-Breakdown-1024x593.jpg 1024w, https:\/\/www.sellerapp.com\/help\/wp-content\/uploads\/2025\/05\/Regional-Order-Breakdown-768x445.jpg 768w, https:\/\/www.sellerapp.com\/help\/wp-content\/uploads\/2025\/05\/Regional-Order-Breakdown-1536x890.jpg 1536w\" sizes=\"auto, (max-width: 1999px) 100vw, 1999px\" \/><\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-8754\" src=\"https:\/\/www.sellerapp.com\/help\/wp-content\/uploads\/2025\/05\/Untitled-design-3.jpg\" alt=\"\" width=\"1999\" height=\"1250\" srcset=\"https:\/\/www.sellerapp.com\/help\/wp-content\/uploads\/2025\/05\/Untitled-design-3.jpg 1999w, https:\/\/www.sellerapp.com\/help\/wp-content\/uploads\/2025\/05\/Untitled-design-3-300x188.jpg 300w, https:\/\/www.sellerapp.com\/help\/wp-content\/uploads\/2025\/05\/Untitled-design-3-1024x640.jpg 1024w, https:\/\/www.sellerapp.com\/help\/wp-content\/uploads\/2025\/05\/Untitled-design-3-768x480.jpg 768w, https:\/\/www.sellerapp.com\/help\/wp-content\/uploads\/2025\/05\/Untitled-design-3-1536x960.jpg 1536w\" sizes=\"auto, (max-width: 1999px) 100vw, 1999px\" \/><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-8689\" src=\"https:\/\/www.sellerapp.com\/help\/wp-content\/uploads\/2025\/05\/Top-Grossing-Products.jpg\" alt=\"Top Grossing Products\" width=\"1999\" height=\"1054\" srcset=\"https:\/\/www.sellerapp.com\/help\/wp-content\/uploads\/2025\/05\/Top-Grossing-Products.jpg 1999w, https:\/\/www.sellerapp.com\/help\/wp-content\/uploads\/2025\/05\/Top-Grossing-Products-300x158.jpg 300w, https:\/\/www.sellerapp.com\/help\/wp-content\/uploads\/2025\/05\/Top-Grossing-Products-1024x540.jpg 1024w, https:\/\/www.sellerapp.com\/help\/wp-content\/uploads\/2025\/05\/Top-Grossing-Products-768x405.jpg 768w, https:\/\/www.sellerapp.com\/help\/wp-content\/uploads\/2025\/05\/Top-Grossing-Products-1536x810.jpg 1536w\" sizes=\"auto, (max-width: 1999px) 100vw, 1999px\" \/><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-8690\" src=\"https:\/\/www.sellerapp.com\/help\/wp-content\/uploads\/2025\/05\/Ads-Performance-Overview.jpg\" alt=\"Cancelled Orders \u2013 ASIN Wise\" width=\"1999\" height=\"1085\" srcset=\"https:\/\/www.sellerapp.com\/help\/wp-content\/uploads\/2025\/05\/Ads-Performance-Overview.jpg 1999w, https:\/\/www.sellerapp.com\/help\/wp-content\/uploads\/2025\/05\/Ads-Performance-Overview-300x163.jpg 300w, https:\/\/www.sellerapp.com\/help\/wp-content\/uploads\/2025\/05\/Ads-Performance-Overview-1024x556.jpg 1024w, https:\/\/www.sellerapp.com\/help\/wp-content\/uploads\/2025\/05\/Ads-Performance-Overview-768x417.jpg 768w, https:\/\/www.sellerapp.com\/help\/wp-content\/uploads\/2025\/05\/Ads-Performance-Overview-1536x834.jpg 1536w, https:\/\/www.sellerapp.com\/help\/wp-content\/uploads\/2025\/05\/Ads-Performance-Overview-370x200.jpg 370w\" sizes=\"auto, (max-width: 1999px) 100vw, 1999px\" \/><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-8691\" src=\"https:\/\/www.sellerapp.com\/help\/wp-content\/uploads\/2025\/05\/Personalize-Your-Dashboard.jpg\" alt=\"Personalize Your Dashboard\" width=\"1999\" height=\"933\" srcset=\"https:\/\/www.sellerapp.com\/help\/wp-content\/uploads\/2025\/05\/Personalize-Your-Dashboard.jpg 1999w, https:\/\/www.sellerapp.com\/help\/wp-content\/uploads\/2025\/05\/Personalize-Your-Dashboard-300x140.jpg 300w, https:\/\/www.sellerapp.com\/help\/wp-content\/uploads\/2025\/05\/Personalize-Your-Dashboard-1024x478.jpg 1024w, https:\/\/www.sellerapp.com\/help\/wp-content\/uploads\/2025\/05\/Personalize-Your-Dashboard-768x358.jpg 768w, https:\/\/www.sellerapp.com\/help\/wp-content\/uploads\/2025\/05\/Personalize-Your-Dashboard-1536x717.jpg 1536w\" sizes=\"auto, (max-width: 1999px) 100vw, 1999px\" \/><\/p>\n<p><b>Personalize Your Dashboard<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Widgets are drag-and-drop, resizable, and filterable. They enable you to create different dashboards for different teams or stakeholders, tailored to their specific needs.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Ultimately, with customizable templates, real-time widgets, and branded elements like logos and names, creating impactful advertising reports is now seamless.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Whether you&#8217;re showcasing top campaigns or drilling into regional trends, your data tells the story \u2014 and now, it looks as good as it performs.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Ready to turn your data into actionable insights? Start building your report and customize it your way.<\/span><\/p>\n<p><strong>Additional read:<\/strong><\/p>\n<p><a href=\"https:\/\/www.sellerapp.com\/help\/article\/variable-based-automation-rules-amazon-advertising\/\">What Are Variable-Based Rules in Amazon Advertising and Why Do They Matter?<\/a><\/p>\n<p><a href=\"https:\/\/www.sellerapp.com\/help\/article\/understand-automation-history-heatmap-on-dashboard\/\">How to Analyze the Heatmap in the Automation History Section of Your Dashboard<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Most advertising reports are built to inform, not to influence. That\u2019s a problem. Teams don\u2019t just need data. They need clarity, context, and speed. If your reports aren\u2019t interactive, customizable, and real-time, they\u2019re already outdated by the time they reach the stakeholders. This guide explains how to build dynamic advertising reports using customizable widgets. You\u2019ll [&hellip;]<\/p>\n","protected":false},"author":1982,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"open","ping_status":"closed","template":"","doc_tag":[],"doc_category":[329],"class_list":["post-8679","docs","type-docs","status-publish","hentry","doc_category-advanced-reports","no-post-thumbnail"],"_links":{"self":[{"href":"https:\/\/www.sellerapp.com\/help\/wp-json\/wp\/v2\/docs\/8679","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.sellerapp.com\/help\/wp-json\/wp\/v2\/docs"}],"about":[{"href":"https:\/\/www.sellerapp.com\/help\/wp-json\/wp\/v2\/types\/docs"}],"author":[{"embeddable":true,"href":"https:\/\/www.sellerapp.com\/help\/wp-json\/wp\/v2\/users\/1982"}],"replies":[{"embeddable":true,"href":"https:\/\/www.sellerapp.com\/help\/wp-json\/wp\/v2\/comments?post=8679"}],"version-history":[{"count":3,"href":"https:\/\/www.sellerapp.com\/help\/wp-json\/wp\/v2\/docs\/8679\/revisions"}],"predecessor-version":[{"id":8756,"href":"https:\/\/www.sellerapp.com\/help\/wp-json\/wp\/v2\/docs\/8679\/revisions\/8756"}],"wp:attachment":[{"href":"https:\/\/www.sellerapp.com\/help\/wp-json\/wp\/v2\/media?parent=8679"}],"wp:term":[{"taxonomy":"doc_tag","embeddable":true,"href":"https:\/\/www.sellerapp.com\/help\/wp-json\/wp\/v2\/doc_tag?post=8679"},{"taxonomy":"doc_category","embeddable":true,"href":"https:\/\/www.sellerapp.com\/help\/wp-json\/wp\/v2\/doc_category?post=8679"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}