{"id":8674,"date":"2025-05-28T06:39:01","date_gmt":"2025-05-28T06:39:01","guid":{"rendered":"https:\/\/www.sellerapp.com\/help\/?post_type=docs&p=8674"},"modified":"2025-08-01T06:03:21","modified_gmt":"2025-08-01T06:03:21","slug":"advanced-bid-dayparting-on-sellerapp-using-bid-multiplier","status":"publish","type":"docs","link":"https:\/\/www.sellerapp.com\/help\/article\/advanced-bid-dayparting-on-sellerapp-using-bid-multiplier\/","title":{"rendered":"How to Create an Advanced Bid-level Dayparting on SellerApp Using Bid Multiplier"},"content":{"rendered":"

Understanding <\/span>when<\/span><\/i> your customers are most likely to convert and optimizing your bids accordingly can drastically improve your return on ad spend (ROAS)<\/a>.\u00a0<\/span><\/p>\n

That\u2019s where <\/span>bid-level dayparting<\/b> on SellerApp<\/a> comes in. When you apply <\/span>bid multipliers<\/b>, you can dynamically adjust bids throughout the day and take control of your ad performance like never before.<\/span><\/p>\n

In this guide, we\u2019ll walk you through how to create an advanced bid-level dayparting automation using SellerApp in five simple steps.<\/span><\/p>\n

Step 1: Set Up Bid Dayparting for Your Campaign(s)<\/b><\/h2>\n

Start by selecting the campaigns you want to optimize. SellerApp allows you to implement dayparting on both <\/span>Sponsored Product<\/b> and <\/span>Sponsored Brand<\/b><\/a> campaigns.<\/span><\/p>\n

With dayparting, you\u2019re able to schedule automated bid adjustments based on the time of day, helping you manage your ad spend efficiently and boost conversions when shoppers are most active.<\/span>
\n<\/span>
\n<\/span>\"\"<\/p>\n

\"\"<\/p>\n

Step 2: Choose Your Target Type<\/b><\/h2>\n

Next, define your <\/span>Target Selection<\/b>. SellerApp supports:<\/span><\/p>\n

    \n
  • Keyword Targeting<\/b>: Choose from Broad, Phrase, or Exact match types.<\/span> <\/li>\n
  • ASIN Targeting<\/b>: Target specific product listings that matter to your brand.<\/span><\/li>\n<\/ul>\n

    This step ensures your bid multipliers are applied to the most relevant targets within your campaigns.<\/span>
    \n<\/span><\/p>\n

    \"\"<\/p>\n

    Step 3: Set Automation Duration and Max Ceiling Bid<\/b><\/h2>\n

    Set the automation parameters for how long you want the dayparting rule to run:<\/span><\/p>\n

      \n
    • Start Date<\/b>: Must be any date after today.<\/span><\/li>\n
    • End Date<\/b>: Determines when the automation stops.<\/span> <\/li>\n<\/ul>\n

      Additionally, configure your <\/span>Maximum Ceiling Bid<\/b>. This acts as a safeguard, ensuring your bids never exceed a set limit. Even when multipliers are applied.\u00a0<\/span><\/p>\n

      This keeps your campaign budget under control while still allowing for intelligent bid increases during high-performing hours.<\/span><\/p>\n

      \"\"<\/p>\n

      Step 4: Choose Time Intervals and Apply Bid Multipliers<\/b><\/h2>\n
      <\/i><\/b>This is where the magic happens. Select the time intervals at which your bids will be adjusted:<\/i><\/div>\n
        \n
      • Every 3 hours<\/i><\/li>\n
      • Every 6 hours<\/i><\/li>\n
      • Every 12 hours<\/i><\/li>\n<\/ul>\n
        Then, apply bid multipliers to fine-tune your strategy. Here\u2019s an example:<\/i><\/div>\n
          \n
        • At 10:00 AM, your base bid is $1.00. Applying a 1.1x multiplier increases it to $1.10.<\/i><\/li>\n
        • At 11:00 AM, if the multiplier is changed to 1.5x, the bid becomes $1.65.<\/i><\/li>\n<\/ul>\n
          These dynamic adjustments allow you to increase visibility during peak hours and scale back during low-converting times. All of this is done automatically.<\/i>Needs to be changed to something like this.This is where the magic happens. Select the\u00a0time intervals<\/b>\u00a0at which your bids will be automatically adjusted:<\/div>\n
            \n
          • Every\u00a03 hours<\/b><\/li>\n
          • Every\u00a06 hours<\/b><\/li>\n
          • Every\u00a012 hours<\/b><\/li>\n<\/ul>\n
            We\u2019ll use\u00a0100% of your current bid<\/b>\u00a0as the baseline to explain how bid multipliers adjust your bids throughout the day.
            \nOnce intervals are selected, you can\u00a0mention the percentage from the base bid\u00a0<\/b>to fine-tune your strategy. Here’s an example:<\/div>\n
              \n
            • At\u00a001:00 AM<\/b>, your base bid is\u00a0$1.00<\/b>. You enter\u00a050%<\/b>\u00a0and the system calculates the\u00a0multiplier of 0.5x<\/b>, your bid becomes\u00a0$0.50<\/b>.<\/li>\n
            • At\u00a006:00 AM<\/b>, if you change the bid to 100%\u00a0<\/b>the system calculates the\u00a0multiplier of 2x,<\/b>\u00a0your bid becomes\u00a0$1.00<\/b>.<\/li>\n<\/ul>\n
              These\u00a0dynamic adjustments<\/b>\u00a0allow you to:<\/div>\n
                \n
              • Boost visibility during high-converting hours<\/li>\n
              • Scale down bids when performance dips<\/li>\n
              • Run fully automated changes without manual effort<\/li>\n<\/ul>\n
                This gives you complete control over\u00a0when<\/b>\u00a0and\u00a0how much<\/b>\u00a0you’re willing to bid\u2014making your campaigns both smarter and more efficient.<\/div>\n


                \n\"\"
                \n<\/span><\/p>\n

                Step 5: Review and Enable the Automation<\/b><\/h2>\n

                Once your dayparting rule is fully configured, <\/span>review<\/b> all the settings. Double-check your target selection, time slots, multipliers, and maximum bid.<\/span><\/p>\n

                When you’re satisfied, simply <\/span>enable<\/b> the bid dayparting rule. SellerApp will begin executing your automation as per the defined schedule.<\/span>
                \n<\/span><\/p>\n

                \"\"<\/p>\n

                It\u2019s important to note that advanced bid-level dayparting gives you the power to fine-tune your advertising strategy on a granular level. By using bid multipliers in SellerApp, you not only gain greater control over your budget but also improve performance by aligning ad spend with customer behavior patterns.<\/span><\/p>\n

                Take advantage of this smart automation to stay competitive, efficient, and ROI-focused in your Amazon advertising campaigns.<\/span><\/p>\n

                Start optimizing your campaigns today with SellerApp\u2019s dayparting automation.<\/b><\/p>\n","protected":false},"excerpt":{"rendered":"

                Understanding when your customers are most likely to convert and optimizing your bids accordingly can drastically improve your return on ad spend (ROAS).\u00a0 That\u2019s where bid-level dayparting on SellerApp comes in. When you apply bid multipliers, you can dynamically adjust bids throughout the day and take control of your ad performance like never before. In […]<\/p>\n","protected":false},"author":1982,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"open","ping_status":"closed","template":"","doc_tag":[],"doc_category":[300],"class_list":["post-8674","docs","type-docs","status-publish","hentry","doc_category-advertising","no-post-thumbnail"],"_links":{"self":[{"href":"https:\/\/www.sellerapp.com\/help\/wp-json\/wp\/v2\/docs\/8674","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.sellerapp.com\/help\/wp-json\/wp\/v2\/docs"}],"about":[{"href":"https:\/\/www.sellerapp.com\/help\/wp-json\/wp\/v2\/types\/docs"}],"author":[{"embeddable":true,"href":"https:\/\/www.sellerapp.com\/help\/wp-json\/wp\/v2\/users\/1982"}],"replies":[{"embeddable":true,"href":"https:\/\/www.sellerapp.com\/help\/wp-json\/wp\/v2\/comments?post=8674"}],"version-history":[{"count":3,"href":"https:\/\/www.sellerapp.com\/help\/wp-json\/wp\/v2\/docs\/8674\/revisions"}],"predecessor-version":[{"id":8819,"href":"https:\/\/www.sellerapp.com\/help\/wp-json\/wp\/v2\/docs\/8674\/revisions\/8819"}],"wp:attachment":[{"href":"https:\/\/www.sellerapp.com\/help\/wp-json\/wp\/v2\/media?parent=8674"}],"wp:term":[{"taxonomy":"doc_tag","embeddable":true,"href":"https:\/\/www.sellerapp.com\/help\/wp-json\/wp\/v2\/doc_tag?post=8674"},{"taxonomy":"doc_category","embeddable":true,"href":"https:\/\/www.sellerapp.com\/help\/wp-json\/wp\/v2\/doc_category?post=8674"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}