{"id":8654,"date":"2025-05-27T12:51:50","date_gmt":"2025-05-27T12:51:50","guid":{"rendered":"https:\/\/www.sellerapp.com\/help\/?post_type=docs&p=8654"},"modified":"2025-05-27T12:51:50","modified_gmt":"2025-05-27T12:51:50","slug":"variable-based-automation-rules-amazon-advertising","status":"publish","type":"docs","link":"https:\/\/www.sellerapp.com\/help\/article\/variable-based-automation-rules-amazon-advertising\/","title":{"rendered":"What Are Variable-Based Rules in Amazon Advertising and Why Do They Matter?"},"content":{"rendered":"

Most Amazon ad rules rely on fixed thresholds like “if ACoS is above 30%, pause the keyword.” But performance on Amazon changes constantly. What works today might not work tomorrow.<\/span><\/p>\n

SellerApp\u2019s variable-based rules give you a more dynamic and scalable way to optimize. Instead of comparing static values, you create rules that adapt to your campaign\u2019s live performance metrics \u2014 like CPC, ACoS<\/a>, ROAS, and more using arithmetic logic.<\/span><\/p>\n

Specifically, automation rules let you define dynamic conditions using variables (like CPC, ACoS, ROAS, etc.) combined with arithmetic operators. These rules determine when specific actions should be triggered \u2014 that’s what we call “variable-based action points.”<\/span><\/p>\n

These are called variable-based action points, and they allow you to set automated conditions that trigger based on real-time campaign behavior. Think of it as upgrading from fixed targets to responsive, data-driven decisions.<\/span><\/p>\n

The key idea is: <\/span>instead of comparing fixed values<\/b>, you compare <\/span>live metrics<\/b> with values <\/span>calculated<\/b> using arithmetic formulas based on other metrics.<\/span><\/p>\n

How Does This Work (with Example)<\/b><\/h3>\n

When creating a rule from scratch, you can set a condition like:<\/span><\/p>\n

If Bid < CPC \u00d7 2<\/b><\/p>\n

This rule uses:<\/span><\/p>\n