{"id":8642,"date":"2025-05-27T12:19:23","date_gmt":"2025-05-27T12:19:23","guid":{"rendered":"https:\/\/www.sellerapp.com\/help\/?post_type=docs&#038;p=8642"},"modified":"2025-05-27T12:19:23","modified_gmt":"2025-05-27T12:19:23","slug":"understand-automation-history-heatmap-on-dashboard","status":"publish","type":"docs","link":"https:\/\/www.sellerapp.com\/help\/article\/understand-automation-history-heatmap-on-dashboard\/","title":{"rendered":"How to Analyze the Heatmap in the Automation History Section of Your Dashboard"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">When managing automation rules, understanding when your rules are most active is essential to optimizing performance and efficiency.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">One of the most effective tools to do this is the <\/span><b>Heat Map<\/b><span style=\"font-weight: 400;\"> available in the <\/span><b>Automation History<\/b><span style=\"font-weight: 400;\"> section of your dashboard.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">This guide will walk you through how to read and analyze the heat map, what patterns to look for, and how it can help improve your automation strategy.<\/span><\/p>\n<p><b>What is a Heat Map?<\/b><\/p>\n<p><span style=\"font-weight: 400;\">A <\/span><b>heat map<\/b><span style=\"font-weight: 400;\"> is a data visualization that uses a color gradient to show the density or intensity of data. In this case, it reflects the <\/span><b>number of actions<\/b><span style=\"font-weight: 400;\"> triggered by your automation rules over time.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The color intensity helps you quickly identify when the most (or fewest) actions occurred. Darker shades indicate higher activity, while lighter shades show lower activity.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Where to Find It<\/span><\/p>\n<ol>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Go to your <\/span><b>Ads<\/b><span style=\"font-weight: 400;\"> section.<\/span><span style=\"font-weight: 400;\">\n<p><\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Click on the <\/span><b>History<\/b><span style=\"font-weight: 400;\"> tab.<\/span><span style=\"font-weight: 400;\">\n<p><\/span><\/li>\n<\/ol>\n<p><span style=\"font-weight: 400;\">Select <\/span><b>Heat Map<\/b><span style=\"font-weight: 400;\"> to check details<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-large wp-image-8645\" src=\"https:\/\/www.sellerapp.com\/help\/wp-content\/uploads\/2025\/05\/history-guide-1024x434.png\" alt=\"\" width=\"1024\" height=\"434\" srcset=\"https:\/\/www.sellerapp.com\/help\/wp-content\/uploads\/2025\/05\/history-guide-1024x434.png 1024w, https:\/\/www.sellerapp.com\/help\/wp-content\/uploads\/2025\/05\/history-guide-300x127.png 300w, https:\/\/www.sellerapp.com\/help\/wp-content\/uploads\/2025\/05\/history-guide-768x325.png 768w, https:\/\/www.sellerapp.com\/help\/wp-content\/uploads\/2025\/05\/history-guide-1536x651.png 1536w, https:\/\/www.sellerapp.com\/help\/wp-content\/uploads\/2025\/05\/history-guide.png 1999w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">How to Read the Heat Map<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>X-Axis:<\/b><span style=\"font-weight: 400;\"> Displays <\/span><b>months<\/b><span style=\"font-weight: 400;\">.<\/span><span style=\"font-weight: 400;\">\n<p><\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Y-Axis:<\/b><span style=\"font-weight: 400;\"> Represents <\/span><b>days of the week<\/b><span style=\"font-weight: 400;\"> (Monday to Sunday).<\/span><span style=\"font-weight: 400;\">\n<p><\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">The map reflects data from the <\/span><b>last 90 days<\/b><span style=\"font-weight: 400;\">.<\/span><span style=\"font-weight: 400;\">\n<p><\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">The <\/span><b>5-color gradient<\/b><span style=\"font-weight: 400;\"> ranges from light (fewer actions) to dark (more actions).<\/span><span style=\"font-weight: 400;\">\n<p><\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Hovering your mouse over any square on the heatmap reveals:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Exact date<\/b><b>\n<p><\/b><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Total actions taken<\/b><b>\n<p><\/b><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Manual actions<\/b><b>\n<p><\/b><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Automated actions<\/b><b>\n<p><\/b><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Dayparting actions<\/b><b>\n<p><\/b><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Additional insights (if available)<\/b><b>\n<p><\/b><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">This makes it easier to deep-dive into specific days and understand the distribution and source of activity.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-large wp-image-8644\" src=\"https:\/\/www.sellerapp.com\/help\/wp-content\/uploads\/2025\/05\/history-of-90-days-action-1024x515.png\" alt=\"\" width=\"1024\" height=\"515\" srcset=\"https:\/\/www.sellerapp.com\/help\/wp-content\/uploads\/2025\/05\/history-of-90-days-action-1024x515.png 1024w, https:\/\/www.sellerapp.com\/help\/wp-content\/uploads\/2025\/05\/history-of-90-days-action-300x151.png 300w, https:\/\/www.sellerapp.com\/help\/wp-content\/uploads\/2025\/05\/history-of-90-days-action-768x386.png 768w, https:\/\/www.sellerapp.com\/help\/wp-content\/uploads\/2025\/05\/history-of-90-days-action-1536x772.png 1536w, https:\/\/www.sellerapp.com\/help\/wp-content\/uploads\/2025\/05\/history-of-90-days-action.png 1999w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/p>\n<p><b>How to Analyze It<\/b><\/p>\n<ol>\n<li><b> Identify High-Activity Days<\/b><\/li>\n<\/ol>\n<p><span style=\"font-weight: 400;\">Look for the darkest colored areas. These are the days when most automation actions were triggered. Are they clustered around certain weekdays? End of the month? This might suggest rules tied to calendar dates, campaign peaks, or reporting cycles.<\/span><\/p>\n<ol start=\"2\">\n<li><b> Spot Inactive Periods<\/b><\/li>\n<\/ol>\n<p><span style=\"font-weight: 400;\">Lighter areas indicate periods of low activity. These may be opportunities to increase automation coverage or highlight areas where your business doesn\u2019t require automation (e.g., weekends).<\/span><\/p>\n<ol start=\"3\">\n<li><b> Understand Patterns by Day and Time<\/b><\/li>\n<\/ol>\n<p><span style=\"font-weight: 400;\">Since the heatmap shows days of the week on the y-axis, you can spot recurring trends:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Are Mondays consistently busier?<\/span><span style=\"font-weight: 400;\">\n<p><\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Do weekends show lower activity?<\/span><span style=\"font-weight: 400;\">\n<p><\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Are mid-month days more intense?<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">This can inform your <\/span><b>dayparting strategies<\/b><span style=\"font-weight: 400;\"> or highlight the effectiveness of <\/span><b>scheduled rules<\/b><span style=\"font-weight: 400;\">.<\/span><\/p>\n<ol start=\"4\">\n<li><b> Compare Manual vs. Automated Actions<\/b><\/li>\n<\/ol>\n<p><span style=\"font-weight: 400;\">By hovering over a cell, you can compare manual actions vs automated ones. A spike in manual actions on specific days may indicate a need to refine or introduce new automation rules.<\/span><\/p>\n<p><b>Pro Tips<\/b><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Use the heatmap to <\/span><b>review the success of recent automation changes.<\/b><b>\n<p><\/b><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">If certain days show high manual intervention, consider <\/span><b>converting those tasks into automation rules.<\/b><b>\n<p><\/b><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Leverage this view during <\/span><b>monthly reviews<\/b><span style=\"font-weight: 400;\"> to evaluate the consistency of automation performance.<\/span><span style=\"font-weight: 400;\">\n<p><\/span><\/li>\n<\/ul>\n<p><b>Ultimately, <\/b><span style=\"font-weight: 400;\">the heatmap in the Automation History section isn&#8217;t just a pretty visualization, it&#8217;s a powerful analytical tool. With just a glance, you can detect trends, gaps, and opportunities in your automation strategy.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Use it regularly to stay informed, optimize performance, and get the most value from your automated processes.<\/p>\n<p><strong>Additional readings:<\/strong><\/span><\/p>\n<ol>\n<li>\n<p class=\"color-linear mb-30 text-heading-2\"><a href=\"https:\/\/www.sellerapp.com\/blog\/amazon-ppc-automation\/\">Automate Amazon Ads: A Complete Guide to Maximizing Sales<\/a><\/p>\n<\/li>\n<li><a href=\"https:\/\/www.sellerapp.com\/amazon-keyword-research.html\">Thousands of Amazon keywords at\u00a0<span class=\"text-green-to-cyan\">your fingertips<\/span><\/a><\/li>\n<\/ol>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>When managing automation rules, understanding when your rules are most active is essential to optimizing performance and efficiency.\u00a0 One of the most effective tools to do this is the Heat Map available in the Automation History section of your dashboard. This guide will walk you through how to read and analyze the heat map, what [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"open","ping_status":"closed","template":"","doc_tag":[],"doc_category":[327],"class_list":["post-8642","docs","type-docs","status-publish","hentry","doc_category-automation","no-post-thumbnail"],"_links":{"self":[{"href":"https:\/\/www.sellerapp.com\/help\/wp-json\/wp\/v2\/docs\/8642","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.sellerapp.com\/help\/wp-json\/wp\/v2\/docs"}],"about":[{"href":"https:\/\/www.sellerapp.com\/help\/wp-json\/wp\/v2\/types\/docs"}],"author":[{"embeddable":true,"href":"https:\/\/www.sellerapp.com\/help\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.sellerapp.com\/help\/wp-json\/wp\/v2\/comments?post=8642"}],"version-history":[{"count":1,"href":"https:\/\/www.sellerapp.com\/help\/wp-json\/wp\/v2\/docs\/8642\/revisions"}],"predecessor-version":[{"id":8650,"href":"https:\/\/www.sellerapp.com\/help\/wp-json\/wp\/v2\/docs\/8642\/revisions\/8650"}],"wp:attachment":[{"href":"https:\/\/www.sellerapp.com\/help\/wp-json\/wp\/v2\/media?parent=8642"}],"wp:term":[{"taxonomy":"doc_tag","embeddable":true,"href":"https:\/\/www.sellerapp.com\/help\/wp-json\/wp\/v2\/doc_tag?post=8642"},{"taxonomy":"doc_category","embeddable":true,"href":"https:\/\/www.sellerapp.com\/help\/wp-json\/wp\/v2\/doc_category?post=8642"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}