{"id":8640,"date":"2025-05-27T12:19:42","date_gmt":"2025-05-27T12:19:42","guid":{"rendered":"https:\/\/www.sellerapp.com\/help\/?post_type=docs&#038;p=8640"},"modified":"2025-05-29T10:29:50","modified_gmt":"2025-05-29T10:29:50","slug":"amazon-ads-visualization-marketing-stream-heatmap","status":"publish","type":"docs","link":"https:\/\/www.sellerapp.com\/help\/article\/amazon-ads-visualization-marketing-stream-heatmap\/","title":{"rendered":"Visualize and Optimize Your Amazon Ads with SellerApp\u2019s Marketing Stream Data Heatmap"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">Maximizing your Amazon ad performance isn\u2019t just about having the right keywords or budgets. It\u2019s about timing and visibility. That\u2019s where SellerApp\u2019s Stream Data Heatmap, found under the Ads section, becomes a game-changing tool.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">This intuitive heatmap gives you a clear, visual breakdown of key ad metrics across different times of the day and days of the week\u2014helping you identify when your ads perform best, and when they don\u2019t.<\/span><\/p>\n<h2><b>What is the Marketing Stream Data Heatmap?<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">The Stream Data Heatmap is a powerful visualization feature that shows ad performance using a color-coded grid. You can analyze essential metrics like:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Attributed Sales<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Ad Spend<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Orders<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Clicks<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Impressions<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">The data is displayed in a heatmap format, where color gradients reflect the intensity of the metric\u2014the darker the shade, the higher the value.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-8643\" src=\"https:\/\/www.sellerapp.com\/help\/wp-content\/uploads\/2025\/05\/Marketing-Stream-Data-Heatmap.jpg\" alt=\"stream data heatmap\" width=\"1999\" height=\"1025\" srcset=\"https:\/\/www.sellerapp.com\/help\/wp-content\/uploads\/2025\/05\/Marketing-Stream-Data-Heatmap.jpg 1999w, https:\/\/www.sellerapp.com\/help\/wp-content\/uploads\/2025\/05\/Marketing-Stream-Data-Heatmap-300x154.jpg 300w, https:\/\/www.sellerapp.com\/help\/wp-content\/uploads\/2025\/05\/Marketing-Stream-Data-Heatmap-1024x525.jpg 1024w, https:\/\/www.sellerapp.com\/help\/wp-content\/uploads\/2025\/05\/Marketing-Stream-Data-Heatmap-768x394.jpg 768w, https:\/\/www.sellerapp.com\/help\/wp-content\/uploads\/2025\/05\/Marketing-Stream-Data-Heatmap-1536x788.jpg 1536w\" sizes=\"auto, (max-width: 1999px) 100vw, 1999px\" \/><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-8646\" src=\"https:\/\/www.sellerapp.com\/help\/wp-content\/uploads\/2025\/05\/Flexible-Time-Based-Analysis.jpg\" alt=\"Flexible Time-Based Analysis\" width=\"1999\" height=\"929\" srcset=\"https:\/\/www.sellerapp.com\/help\/wp-content\/uploads\/2025\/05\/Flexible-Time-Based-Analysis.jpg 1999w, https:\/\/www.sellerapp.com\/help\/wp-content\/uploads\/2025\/05\/Flexible-Time-Based-Analysis-300x139.jpg 300w, https:\/\/www.sellerapp.com\/help\/wp-content\/uploads\/2025\/05\/Flexible-Time-Based-Analysis-1024x476.jpg 1024w, https:\/\/www.sellerapp.com\/help\/wp-content\/uploads\/2025\/05\/Flexible-Time-Based-Analysis-768x357.jpg 768w, https:\/\/www.sellerapp.com\/help\/wp-content\/uploads\/2025\/05\/Flexible-Time-Based-Analysis-1536x714.jpg 1536w\" sizes=\"auto, (max-width: 1999px) 100vw, 1999px\" \/><\/p>\n<h2><b>Flexible Time-Based Analysis<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">The tool gives you the flexibility to analyze performance across various time dimensions:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Day of the Week<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Time of Day<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Day &amp; Time of the Week (Combined)<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><\/li>\n<\/ul>\n<h3><span style=\"font-weight: 400;\">Example:<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">When selecting Day &amp; Time of the Week:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">The X-axis shows days (Monday to Sunday)<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">The Y-axis displays hourly breakdowns (e.g., 0\u201323)<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Each cell in the heatmap shows the metric you\u2019ve selected (e.g., clicks or sales), helping you quickly spot high-performance windows or underperforming gaps.<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-8647\" src=\"https:\/\/www.sellerapp.com\/help\/wp-content\/uploads\/2025\/05\/Choose-Your-Time-Frame.jpg\" alt=\"Choose Your Time Frame\" width=\"1999\" height=\"1052\" srcset=\"https:\/\/www.sellerapp.com\/help\/wp-content\/uploads\/2025\/05\/Choose-Your-Time-Frame.jpg 1999w, https:\/\/www.sellerapp.com\/help\/wp-content\/uploads\/2025\/05\/Choose-Your-Time-Frame-300x158.jpg 300w, https:\/\/www.sellerapp.com\/help\/wp-content\/uploads\/2025\/05\/Choose-Your-Time-Frame-1024x539.jpg 1024w, https:\/\/www.sellerapp.com\/help\/wp-content\/uploads\/2025\/05\/Choose-Your-Time-Frame-768x404.jpg 768w, https:\/\/www.sellerapp.com\/help\/wp-content\/uploads\/2025\/05\/Choose-Your-Time-Frame-1536x808.jpg 1536w\" sizes=\"auto, (max-width: 1999px) 100vw, 1999px\" \/><\/p>\n<h2><b>Choose Your Time Frame<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Whether you\u2019re analyzing short-term trends or reviewing a broader campaign strategy, you can choose a custom or predefined time frame (last 7 days, 30 days, etc.).\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The heatmap updates accordingly, giving you fresh and relevant insights.<\/span><\/p>\n<h2><b>Account-Level Granularity<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Need a bird\u2019s-eye view? You can choose to analyze performance at the account level to get a complete picture across all campaigns.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">This view helps you:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Identify account-wide performance trends<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Spot the best (and worst) times to advertise across your entire portfolio<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Make strategic decisions around overall budget allocation and bid scheduling<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">It\u2019s the perfect way to start your analysis before diving deeper into specific campaigns.<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-8648\" src=\"https:\/\/www.sellerapp.com\/help\/wp-content\/uploads\/2025\/05\/Account-Level-Granularity.jpg\" alt=\"account level granularity\" width=\"1999\" height=\"951\" srcset=\"https:\/\/www.sellerapp.com\/help\/wp-content\/uploads\/2025\/05\/Account-Level-Granularity.jpg 1999w, https:\/\/www.sellerapp.com\/help\/wp-content\/uploads\/2025\/05\/Account-Level-Granularity-300x143.jpg 300w, https:\/\/www.sellerapp.com\/help\/wp-content\/uploads\/2025\/05\/Account-Level-Granularity-1024x487.jpg 1024w, https:\/\/www.sellerapp.com\/help\/wp-content\/uploads\/2025\/05\/Account-Level-Granularity-768x365.jpg 768w, https:\/\/www.sellerapp.com\/help\/wp-content\/uploads\/2025\/05\/Account-Level-Granularity-1536x731.jpg 1536w\" sizes=\"auto, (max-width: 1999px) 100vw, 1999px\" \/><\/span><\/p>\n<h2><b>Campaign-Level Granularity<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Once you\u2019ve seen the high-level trends, you can zoom in on specific campaigns for more granular analysis. Simply select the campaign name, and the heatmap refreshes to show only that campaign\u2019s performance.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">This is especially useful for:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Optimizing individual campaign schedules<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Identifying underperforming hours within a specific campaign<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Adjusting bids or targeting based on precise, time-based insights<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><\/li>\n<\/ul>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-8752\" src=\"https:\/\/www.sellerapp.com\/help\/wp-content\/uploads\/2025\/05\/Untitled-design-2.jpg\" alt=\"\" width=\"1999\" height=\"1111\" srcset=\"https:\/\/www.sellerapp.com\/help\/wp-content\/uploads\/2025\/05\/Untitled-design-2.jpg 1999w, https:\/\/www.sellerapp.com\/help\/wp-content\/uploads\/2025\/05\/Untitled-design-2-300x167.jpg 300w, https:\/\/www.sellerapp.com\/help\/wp-content\/uploads\/2025\/05\/Untitled-design-2-1024x569.jpg 1024w, https:\/\/www.sellerapp.com\/help\/wp-content\/uploads\/2025\/05\/Untitled-design-2-768x427.jpg 768w, https:\/\/www.sellerapp.com\/help\/wp-content\/uploads\/2025\/05\/Untitled-design-2-1536x854.jpg 1536w\" sizes=\"auto, (max-width: 1999px) 100vw, 1999px\" \/><\/p>\n<h2><b>How to Use It \u2013 Step by Step<\/b><\/h2>\n<ol>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Select the Time Frame<\/b><span style=\"font-weight: 400;\"> \u2013 Choose the duration for analysis (e.g., last 7, 30, or custom days).<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Choose Metric<\/b><span style=\"font-weight: 400;\">s \u2013 Toggle between attributed sales, clicks, spend, impressions, and more.<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Pick Time Breakdown<\/b><span style=\"font-weight: 400;\"> \u2013 View data by Day, Hour, or Day &amp; Hour combination.<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Select Scope<\/b><span style=\"font-weight: 400;\"> \u2013 Choose Account-Level or Campaign-Level analysis.<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Analyze<\/b><span style=\"font-weight: 400;\"> \u2013 Use the color-coded heatmap to uncover patterns and optimize your strategy.<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><\/li>\n<\/ol>\n<h2><b>Why It Matters<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">The Stream Data Heatmap turns complex ad performance data into actionable insights. Whether you&#8217;re optimizing ad schedules, reallocating budget, or identifying campaign weaknesses, this tool gives you the data clarity you need to make confident, ROI-driven decisions.<\/span><\/p>\n<h3><b>Ready to Dive In?<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Start exploring SellerApp\u2019s Stream Data Heatmap today and take the guesswork out of your ad performance. From high-level overviews to deep campaign dives, it\u2019s everything you need to advertise smarter and grow faster on Amazon.<\/span><\/p>\n<p><strong>Learn more:<\/strong><\/p>\n<ul>\n<li><a href=\"https:\/\/www.sellerapp.com\/help\/article\/understanding-second-price-auction-and-how-it-impacts-bidding\/\">What Is a Second-Price Auction and How Does It Work?<\/a><\/li>\n<li><a href=\"https:\/\/www.sellerapp.com\/help\/article\/improve-ad-performance-with-smart-keyword-and-targeting-recommendations\/\">Improve Ad Performance with Smarter Keyword and Targeting Recommendations<\/a><\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>Maximizing your Amazon ad performance isn\u2019t just about having the right keywords or budgets. It\u2019s about timing and visibility. That\u2019s where SellerApp\u2019s Stream Data Heatmap, found under the Ads section, becomes a game-changing tool. This intuitive heatmap gives you a clear, visual breakdown of key ad metrics across different times of the day and days [&hellip;]<\/p>\n","protected":false},"author":1982,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"open","ping_status":"closed","template":"","doc_tag":[],"doc_category":[300],"class_list":["post-8640","docs","type-docs","status-publish","hentry","doc_category-advertising","no-post-thumbnail"],"_links":{"self":[{"href":"https:\/\/www.sellerapp.com\/help\/wp-json\/wp\/v2\/docs\/8640","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.sellerapp.com\/help\/wp-json\/wp\/v2\/docs"}],"about":[{"href":"https:\/\/www.sellerapp.com\/help\/wp-json\/wp\/v2\/types\/docs"}],"author":[{"embeddable":true,"href":"https:\/\/www.sellerapp.com\/help\/wp-json\/wp\/v2\/users\/1982"}],"replies":[{"embeddable":true,"href":"https:\/\/www.sellerapp.com\/help\/wp-json\/wp\/v2\/comments?post=8640"}],"version-history":[{"count":2,"href":"https:\/\/www.sellerapp.com\/help\/wp-json\/wp\/v2\/docs\/8640\/revisions"}],"predecessor-version":[{"id":8753,"href":"https:\/\/www.sellerapp.com\/help\/wp-json\/wp\/v2\/docs\/8640\/revisions\/8753"}],"wp:attachment":[{"href":"https:\/\/www.sellerapp.com\/help\/wp-json\/wp\/v2\/media?parent=8640"}],"wp:term":[{"taxonomy":"doc_tag","embeddable":true,"href":"https:\/\/www.sellerapp.com\/help\/wp-json\/wp\/v2\/doc_tag?post=8640"},{"taxonomy":"doc_category","embeddable":true,"href":"https:\/\/www.sellerapp.com\/help\/wp-json\/wp\/v2\/doc_category?post=8640"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}