{"id":8543,"date":"2025-05-23T11:27:04","date_gmt":"2025-05-23T11:27:04","guid":{"rendered":"https:\/\/www.sellerapp.com\/help\/?post_type=docs&p=8543"},"modified":"2025-05-23T11:28:49","modified_gmt":"2025-05-23T11:28:49","slug":"how-to-use-sellerapp-negative-keyword-tool","status":"publish","type":"docs","link":"https:\/\/www.sellerapp.com\/help\/article\/how-to-use-sellerapp-negative-keyword-tool\/","title":{"rendered":"Stop Bleeding Budget: How to Use SellerApp\u2019s Negative Keyword Tool Effectively"},"content":{"rendered":"

If you\u2019ve been running Amazon ads<\/a> for a while, you know that not every click is a good click. Often, a significant portion of your ad budget goes toward irrelevant or non-converting search terms and ASINs.\u00a0<\/span><\/p>\n

The result? Wasted spend, lower ROI, and frustration.\u00a0<\/span><\/p>\n

That\u2019s where SellerApp\u2019s Negative Keyword Tool comes in. It’s designed to help you identify and eliminate keywords and ASINs that drain your ad budget without delivering results.<\/span><\/p>\n

Keep reading as we\u2019ll walk you through how to use this tool effectively so you can optimize your campaigns and boost profitability.<\/span><\/p>\n

What Are Negative Keywords?<\/b><\/h2>\n

Negative keywords are the search terms or ASINs you tell Amazon not to target in your campaigns.\u00a0<\/span><\/p>\n

When used correctly, they prevent your ads from showing up in irrelevant searches, reducing wasted clicks and improving your overall campaign efficiency.<\/span><\/p>\n

For example, if you\u2019re selling premium running shoes, and your ads are showing up for search terms like \u201ccheap running shoes\u201d or \u201ckids running shoes,\u201d you\u2019re likely attracting the wrong audience. These search terms can be added as negative keywords.<\/span>
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Why Use SellerApp\u2019s Negative Keyword Tool?<\/b><\/h2>\n

Manual optimization of negative keywords can be time-consuming and error-prone. SellerApp automates this process by:<\/span><\/p>\n

Identifying Irrelevant and Non-Converting Search Terms<\/b><\/p>\n

SellerApp analyzes your search term report to surface queries that are spending money but not converting.<\/span>
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Highlighting Poor-Performing ASINs<\/b><\/p>\n

With SellerApp, you can easily zero in on which product targeting placements are underperforming and block them, effectively limiting any waste in ad spend.<\/span>
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Smart Suggestions<\/b><\/p>\n

Based on campaign performance data, SellerApp recommends which terms to negate to cut costs and improve ROI.<\/span><\/p>\n

Step-by-Step: How to Use the Negative Keyword Tool in SellerApp<\/b><\/h3>\n