{"id":8487,"date":"2025-05-22T13:22:53","date_gmt":"2025-05-22T13:22:53","guid":{"rendered":"https:\/\/www.sellerapp.com\/help\/?post_type=docs&#038;p=8487"},"modified":"2025-05-22T13:31:52","modified_gmt":"2025-05-22T13:31:52","slug":"organic-ranking-based-rules","status":"publish","type":"docs","link":"https:\/\/www.sellerapp.com\/help\/article\/organic-ranking-based-rules\/","title":{"rendered":"How SellerApp Uses Organic Ranking-Based Rules to Supercharge Your Amazon Keywords"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">When you&#8217;re <a href=\"https:\/\/www.sellerapp.com\/blog\/amazon-ppc-basics\/\">advertising on Amazon<\/a>, it&#8217;s not just about driving paid traffic \u2014 it&#8217;s about improving organic rankings and reducing your dependence on ads over time.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">With SellerApp\u2019s Organic Ranking-Based Rules, you can do exactly that.<\/span><\/p>\n<p><b>What Are Organic Ranking-Based Rules in SellerApp?<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Organic ranking-based rules in SellerApp are automated rules that adjust your PPC bids based on where your product ranks organically for a specific keyword.<\/span><\/p>\n<p><b>These rules help you:<\/b><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Increase bids on underperforming organic keywords to drive more traffic and conversions<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Reduce or pause bids on high-ranking organic keywords to save ad spend<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Strike the right balance between paid and organic sales, leading to better TACoS<\/span><\/li>\n<\/ul>\n<p><b>How It Works in SellerApp<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Here\u2019s how you can set up organic rank-based bid rules in SellerApp:<\/span><\/p>\n<ol>\n<li><b> Track Organic Keyword Rankings Automatically<\/b><b><br \/>\n<\/b><\/li>\n<\/ol>\n<p><span style=\"font-weight: 400;\">SellerApp continuously tracks where your product ranks organically for every keyword in your campaigns.<\/span><\/p>\n<ol start=\"2\">\n<li><b> Set Dynamic Bidding Rules Based on Organic Position<\/b><\/li>\n<\/ol>\n<p><span style=\"font-weight: 400;\">Create custom rules such as:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">If organic rank &gt; 30, increase bid by 20% to push the keyword higher<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">If organic rank is between 1\u201310, reduce bid by 25% to save costs<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">If the keyword is not ranking, test with low bids or pause it<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">This allows you to automate strategic decision-making based on organic performance \u2014 not just ad metrics.<\/span><\/p>\n<ol start=\"3\">\n<li><b> Real-Time Optimization<\/b><\/li>\n<\/ol>\n<p><span style=\"font-weight: 400;\">Once your rules are set, SellerApp\u2019s system automatically adjusts bids every day based on your latest organic rankings \u2014 helping you constantly optimize your campaigns without manual effort.<\/span><\/p>\n<p><b>Why This Matters<\/b><\/p>\n<p><span style=\"font-weight: 400;\"><a href=\"https:\/\/www.sellerapp.com\/blog\/amazon-a10-algorithm-updates\/\">Amazon\u2019s A10 algorithm<\/a> rewards:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">High click-through rates<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Strong conversion history<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Overall sales velocity<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Running ads on keywords where you&#8217;re not ranking well organically gives your product a better chance to build this momentum \u2014 leading to higher organic placement over time.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">On the other hand, once you reach the top organically, you can scale down ad spend while still enjoying top visibility.<\/span><\/p>\n<p><b>Benefits of Using SellerApp\u2019s Organic Ranking-Based Rules<\/b><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Improve Organic Visibility<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\">Push underperforming keywords toward Page 1 faster.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Reduce Ad Waste<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\">Lower bids or pause ads for keywords already ranking high organically.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Automate Smart Bidding Decisions<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\">Set it once, and SellerApp keeps optimizing in the background.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Enhance Total Sales Efficiency (TACoS)<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\">By shifting the load from paid to organic sales.<\/span><\/li>\n<\/ul>\n<p><b>Here\u2019s the rule in action:<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Let\u2019s say you&#8217;re selling a vitamin supplement, and the keyword \u201cimmunity booster\u201d is ranking at #42 organically.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">With SellerApp\u2019s organic rule:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">The system detects the low rank.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">It automatically boosts your bid on that keyword.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">As your ad gains clicks and conversions, your organic ranking improves.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Once it hits, say, position #9, the rule triggers a bid reduction to protect your profitability.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">This is precision PPC, powered by data.<\/span><\/p>\n<p><b>Final Thoughts<\/b><\/p>\n<p><span style=\"font-weight: 400;\">SellerApp\u2019s organic ranking-based rules turn your PPC campaigns into strategic tools that work hand-in-hand with your organic growth. You no longer have to guess where to spend \u2014 you make decisions driven by real-time rank data and intelligent automation.<\/span><\/p>\n<p><b>Want to start using organic rank rules to scale your Amazon business?<\/b><span style=\"font-weight: 400;\">Try <a href=\"https:\/\/www.sellerapp.com\/amazon-ppc-management.html\">SellerApp\u2019s automation tools<\/a> and watch your visibility and efficiency grow together.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>When you&#8217;re advertising on Amazon, it&#8217;s not just about driving paid traffic \u2014 it&#8217;s about improving organic rankings and reducing your dependence on ads over time. With SellerApp\u2019s Organic Ranking-Based Rules, you can do exactly that. What Are Organic Ranking-Based Rules in SellerApp? Organic ranking-based rules in SellerApp are automated rules that adjust your PPC [&hellip;]<\/p>\n","protected":false},"author":1982,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"open","ping_status":"closed","template":"","doc_tag":[],"doc_category":[326],"class_list":["post-8487","docs","type-docs","status-publish","hentry","doc_category-advanced-rule-based-automation","no-post-thumbnail"],"_links":{"self":[{"href":"https:\/\/www.sellerapp.com\/help\/wp-json\/wp\/v2\/docs\/8487","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.sellerapp.com\/help\/wp-json\/wp\/v2\/docs"}],"about":[{"href":"https:\/\/www.sellerapp.com\/help\/wp-json\/wp\/v2\/types\/docs"}],"author":[{"embeddable":true,"href":"https:\/\/www.sellerapp.com\/help\/wp-json\/wp\/v2\/users\/1982"}],"replies":[{"embeddable":true,"href":"https:\/\/www.sellerapp.com\/help\/wp-json\/wp\/v2\/comments?post=8487"}],"version-history":[{"count":2,"href":"https:\/\/www.sellerapp.com\/help\/wp-json\/wp\/v2\/docs\/8487\/revisions"}],"predecessor-version":[{"id":8490,"href":"https:\/\/www.sellerapp.com\/help\/wp-json\/wp\/v2\/docs\/8487\/revisions\/8490"}],"wp:attachment":[{"href":"https:\/\/www.sellerapp.com\/help\/wp-json\/wp\/v2\/media?parent=8487"}],"wp:term":[{"taxonomy":"doc_tag","embeddable":true,"href":"https:\/\/www.sellerapp.com\/help\/wp-json\/wp\/v2\/doc_tag?post=8487"},{"taxonomy":"doc_category","embeddable":true,"href":"https:\/\/www.sellerapp.com\/help\/wp-json\/wp\/v2\/doc_category?post=8487"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}