{"id":8464,"date":"2025-04-22T13:11:57","date_gmt":"2025-04-22T13:11:57","guid":{"rendered":"https:\/\/www.sellerapp.com\/help\/?post_type=docs&p=8464"},"modified":"2025-05-21T05:24:58","modified_gmt":"2025-05-21T05:24:58","slug":"how-to-access-and-use-sellerapp-reports","status":"publish","type":"docs","link":"https:\/\/www.sellerapp.com\/help\/article\/how-to-access-and-use-sellerapp-reports\/","title":{"rendered":"How to Access and Use SellerApp Reports\u00a0"},"content":{"rendered":"

So, you already have the data\u2014sales, ads, refunds, conversions. However, it\u2019s scattered across tabs, hard to clean, and nearly impossible to read at a glance.<\/span><\/p>\n

SellerApp Reports takes that chaos and turns it into clear, actionable insights\u2014no spreadsheets, no guesswork.<\/span><\/p>\n

Whether you\u2019re trying to understand why a product\u2019s performance dipped, which campaigns are actually profitable, or where refunds are eating into your margin\u2014this is your tool.<\/span><\/p>\n

This guide walks you through how to access, create, customize, and share reports that help you move from \u201cI think\u201d to \u201cI know.\u201d Let\u2019s get started.<\/span><\/p>\n

Why Use SellerApp Reports?\u00a0<\/b><\/h2>\n

Creating reports isn\u2019t just a checkbox. It\u2019s your shortcut to making faster, smarter, and way less stressful decisions. Here’s why SellerApp Reports are actually worth your time:<\/span><\/p>\n

Zero Guesswork, All Strategy<\/b><\/h3>\n

No more \u201cI think this campaign is doing okay?\u201d vibes. With custom reports, you see what\u2019s working (and what\u2019s not) at a glance, so every dollar you spend on ads or inventory is intentional.<\/span><\/p>\n

Tailored Insights for Real Business Decisions<\/b><\/h3>\n

Want to track refund spikes? Curious which keywords are carrying your sales? Need to know where you\u2019re bleeding margin? Just turn on the widgets you care about. Boom\u2014instant, relevant insights.<\/span><\/p>\n

Save Hours Every Week<\/b><\/h3>\n

Automate the chaos. Instead of pulling data from 5 tabs and merging spreadsheets, just create one report that updates your core metrics. What used to take hours? Now takes minutes.<\/span><\/p>\n

Collaborate Without Confusion<\/b><\/h3>\n

Easily share reports with your team, agency, or clients. Everyone gets the same view, the same metrics, and the same version of the truth.<\/span><\/p>\n

Fully Custom, Zero Overwhelm<\/b><\/h3>\n

Whether you’re a data nerd or just here for the highlights, our preset widgets and bundles let you build reports your way. Start simple or go deep\u2014it scales with you.<\/span><\/p>\n

From Snapshot to Strategy<\/b><\/h3>\n

Seeing your metrics daily, weekly, or monthly helps you spot trends early, so you can act before a campaign slips or inventory runs dry.<\/span><\/p>\n

In short?<\/b> SellerApp Reports give you the power to stop reacting and start planning\u2014with real-time visibility into your ads, sales, and profits, all in one place.<\/span><\/p>\n

Your data has a lot to say. Reports help you hear it loud and clear.<\/span><\/p>\n

Getting Started<\/b><\/h2>\n

First things first:<\/span><\/p>\n

1) Log in to your SellerApp dashboard<\/b><\/p>\n

\"\"<\/b><\/p>\n

2) Head to the Tools section<\/b> on the left-hand menu.<\/span>
\n<\/span> You\u2019ll see an option called Agency <\/strong><\/span>Reports<\/b>. Click it. Welcome to your reporting HQ.<\/span><\/p>\n

\"\"<\/p>\n

3) This is where the magic happens<\/b><\/p>\n

\"\"<\/b>
\n<\/b> You\u2019ll see all your existing reports listed by:<\/span>
\n<\/span><\/p>\n

    \n
  • Status<\/span> <\/li>\n
  • Report Name<\/span> <\/li>\n
  • Brand Name<\/span> <\/li>\n
  • Created On<\/span> <\/li>\n
  • Geography<\/span> <\/li>\n
  • Actions (View. Edit. Delete. Share.)<\/span> <\/li>\n<\/ul>\n

    How to Create a Custom Report (From Scratch)<\/b><\/h2>\n

    Creating your own report isn\u2019t just possible\u2014it\u2019s encouraged. Here’s how:<\/span><\/p>\n

    1) Click the bright and friendly <\/span>Create Report<\/b> button (top right corner of the page).<\/span><\/p>\n

    \"\"
    \n<\/span><\/p>\n

    2) You\u2019ll now be asked to fill out some info. Here’s what you\u2019ll need:<\/span>
    \n<\/span><\/p>\n

      \n
    • Select Template<\/b>
      \n<\/b> \u27a4 Name your report. Be creative or keep it simple\u2014your call.<\/span><\/li>\n<\/ul>\n

      \"\"<\/p>\n

        \n
      • Report Preference<\/b>
        \n<\/b> \u27a4 Add your brand name and upload the brand logo (250px x 125px if you\u2019re being pixel-perfect).<\/span><\/li>\n<\/ul>\n

        \"\"<\/p>\n

          \n
        • Add Data Source<\/b>
          \n<\/b> \u27a4 Choose your <\/span>Geography<\/b> (yes, it\u2019s required).<\/span>
          \n<\/span> \u27a4 Connect your <\/span>Ads Profile<\/b> and\/or <\/span>Sales Profile<\/b>.<\/span>
          \n<\/span> Pro tip: You need at least one of these to move forward. If you don\u2019t see the one you want, hit \u201cConnect.\u201d<\/span><\/i><\/li>\n<\/ul>\n

          \"\"<\/p>\n

          Done? Great. Now you\u2019re officially a report creator.<\/span><\/p>\n

           <\/p>\n

          Customizing Your Report<\/b><\/h2>\n

          After creating a basic report, chances are you\u2019ll want to spice it up with the right insights.<\/span><\/p>\n

          Here\u2019s how:<\/span><\/p>\n

          1) Find your report and click <\/span>Edit<\/b>.<\/span><\/p>\n

          \"\"<\/p>\n

          2) Hit <\/span>Preset Widgets<\/b> on the top menu.<\/span><\/p>\n

          \"\"<\/p>\n

          3) Toggle on any metric you want to include.<\/span>
          \n<\/span><\/p>\n

          \"\"<\/p>\n

          Amazon Ads Widgets:<\/b><\/h3>\n
            \n
          • Ad Performance Snapshot<\/span> <\/li>\n
          • Ads Summary<\/span> <\/li>\n
          • Best Keywords by Revenue<\/span> <\/li>\n
          • Conversion Insights<\/span> <\/li>\n
          • Top Advertised Products<\/span> <\/li>\n
          • Top Campaigns by Revenue<\/span> <\/li>\n
          • Top PAT by Revenue<\/span>
            \n<\/span><\/li>\n<\/ul>\n

            Amazon Sales Widgets:<\/b><\/h3>\n
              \n
            • Daily Revenue Report<\/span> <\/li>\n
            • Inventory Levels \/ Live Inventory Status<\/span> <\/li>\n
            • Profit by ASIN<\/span> <\/li>\n
            • Refund Overview \/ Patterns \/ by ASIN<\/span> <\/li>\n
            • Regional Order Breakdown<\/span> <\/li>\n
            • Revenue Overview<\/span> <\/li>\n
            • Sales by Day<\/span> <\/li>\n
            • Stock Summary<\/span>
              \n<\/span><\/li>\n<\/ul>\n

              Everything you turn on becomes a component in your report. Add as much or as little as you like, this is your sandbox.<\/span><\/p>\n

              Not Sure What to Include? Use Preset Bundles.<\/b><\/h2>\n

              \"\"<\/p>\n

              Feeling stuck? We\u2019ve got pre-built widget bundles to match common goals. Just choose a preset:<\/span><\/p>\n

              Sales Trends<\/b><\/h3>\n

              Includes:<\/span><\/p>\n

                \n
              • Daily Revenue Report<\/span> <\/li>\n
              • Refund Patterns<\/span>
                \n<\/span><\/li>\n<\/ul>\n

                Sales Revenue<\/b><\/h3>\n

                Includes:<\/span><\/p>\n

                  \n
                • Revenue Overview<\/span> <\/li>\n
                • Refund Analysis<\/span>
                  \n<\/span><\/li>\n<\/ul>\n

                  Sales Performance<\/b><\/h3>\n

                  Includes:<\/span><\/p>\n

                    \n
                  • Sales by Day<\/span> <\/li>\n
                  • Regional Sales Performance<\/span>
                    \n<\/span><\/li>\n<\/ul>\n

                    Sales Profits<\/b><\/h3>\n

                    Includes:<\/span><\/p>\n

                      \n
                    • Profit by ASIN<\/span>
                      \n<\/span><\/li>\n<\/ul>\n

                      These bundles are great when you\u2019re in a hurry or just want to make sure you’re covering your bases.<\/span><\/p>\n

                      Important Report Details To Keep a Track of<\/b><\/h2>\n
                        \n
                      • Add a logo<\/span> <\/li>\n
                      • Report by: <\/span>You, or your team member\u2019s name<\/span><\/i> <\/li>\n
                      • Generated on: <\/span>Automatically populated<\/span><\/i> <\/li>\n
                      • Currency: USD (or your currency)<\/span> <\/li>\n
                      • Geography: e.g., United States<\/span> <\/li>\n
                      • Marketplace: Amazon<\/span> <\/li>\n
                      • Timezone: e.g., America\/Los_Angeles<\/span><\/li>\n<\/ul>\n

                        Date Ranges<\/b><\/h3>\n

                        Pick from:<\/span><\/p>\n

                          \n
                        • Fixed Period (e.g., Mar 15 – Apr 13, 2025)<\/span> <\/li>\n
                        • Moving Date Ranges. (Last 7 \/ 14 \/ 30 \/ 60 \/ 90 Days and more)<\/span><\/li>\n<\/ul>\n

                          How to Share & Download Your Reports<\/b><\/h2>\n

                          You can only <\/span>download<\/b> a report when you\u2019re in <\/span>Share or Preview Mode<\/b>. So:<\/span><\/p>\n

                          \"\"<\/p>\n

                            \n
                          1. Click <\/span>Preview<\/b> to get a quick view.<\/span><\/li>\n
                          2. Hit <\/span>Share<\/b> if you want to send it out.<\/span><\/li>\n
                          3. From either mode, you\u2019ll see the <\/span>Download<\/b> option.<\/span><\/li>\n<\/ol>\n

                            Just like that, your insights are ready to impress.<\/span><\/p>\n

                            Final Tips<\/b><\/h2>\n
                              \n
                            • You don\u2019t have to be a data wizard to get value from SellerApp Reports.<\/span> <\/li>\n
                            • Start small: one brand, one geography, a few widgets.<\/span> <\/li>\n
                            • Explore the toggles and presets\u2014you\u2019ll be surprised what you discover.<\/span> <\/li>\n
                            • And yes, you can always come back and edit later. Nothing’s locked in stone.<\/span><\/li>\n<\/ul>\n

                              Still have questions?<\/b><\/h2>\n

                              Our team is one click away. Reach out from the dashboard chat or drop us a line\u2014we\u2019re real humans who love a good data story.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

                              So, you already have the data\u2014sales, ads, refunds, conversions. However, it\u2019s scattered across tabs, hard to clean, and nearly impossible to read at a glance. SellerApp Reports takes that chaos and turns it into clear, actionable insights\u2014no spreadsheets, no guesswork. Whether you\u2019re trying to understand why a product\u2019s performance dipped, which campaigns are actually profitable, […]<\/p>\n","protected":false},"author":1982,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"open","ping_status":"closed","template":"","doc_tag":[],"doc_category":[316],"class_list":["post-8464","docs","type-docs","status-publish","hentry","doc_category-report-central","no-post-thumbnail"],"_links":{"self":[{"href":"https:\/\/www.sellerapp.com\/help\/wp-json\/wp\/v2\/docs\/8464","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.sellerapp.com\/help\/wp-json\/wp\/v2\/docs"}],"about":[{"href":"https:\/\/www.sellerapp.com\/help\/wp-json\/wp\/v2\/types\/docs"}],"author":[{"embeddable":true,"href":"https:\/\/www.sellerapp.com\/help\/wp-json\/wp\/v2\/users\/1982"}],"replies":[{"embeddable":true,"href":"https:\/\/www.sellerapp.com\/help\/wp-json\/wp\/v2\/comments?post=8464"}],"version-history":[{"count":2,"href":"https:\/\/www.sellerapp.com\/help\/wp-json\/wp\/v2\/docs\/8464\/revisions"}],"predecessor-version":[{"id":8479,"href":"https:\/\/www.sellerapp.com\/help\/wp-json\/wp\/v2\/docs\/8464\/revisions\/8479"}],"wp:attachment":[{"href":"https:\/\/www.sellerapp.com\/help\/wp-json\/wp\/v2\/media?parent=8464"}],"wp:term":[{"taxonomy":"doc_tag","embeddable":true,"href":"https:\/\/www.sellerapp.com\/help\/wp-json\/wp\/v2\/doc_tag?post=8464"},{"taxonomy":"doc_category","embeddable":true,"href":"https:\/\/www.sellerapp.com\/help\/wp-json\/wp\/v2\/doc_category?post=8464"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}