{"id":6637,"date":"2022-04-27T07:53:17","date_gmt":"2022-04-27T07:53:17","guid":{"rendered":"https:\/\/www.sellerapp.com\/help\/?post_type=article&p=6637"},"modified":"2026-01-14T06:16:37","modified_gmt":"2026-01-14T06:16:37","slug":"how-to-connect-amazon-advertising","status":"publish","type":"docs","link":"https:\/\/www.sellerapp.com\/help\/article\/how-to-connect-amazon-advertising\/","title":{"rendered":"How to Connect Amazon Advertising Console To SellerApp"},"content":{"rendered":"

Are you currently flitting between six different tabs to figure out if your PPC campaigns are actually working? Connect your Amazon Advertising Console to SellerApp and get real-time campaign data, automated bid adjustments, and intelligent optimization running 24\/7 in one dashboard.<\/span><\/p>\n

With your Amazon Advertising Console linked to SellerApp, your campaign data now flows automatically into one dashboard. Bid optimization runs continuously. Budget controls prevent overspend. And you can see exactly what’s working without manually piecing together reports.<\/p>\n

Here’s how to connect Amazon Advertising Console to SellerApp:<\/span><\/p>\n

Sync Your Amazon Advertising Console To SellerApp From The Dashboard Home<\/h2>\n

When you first log into SellerApp, you’ll see a setup banner at the top of your dashboard.<\/span><\/p>\n

Find the Setup Banner<\/b><\/p>\n

<\/b>Look at the top of your dashboard for <\/span>“Maximize your SellerApp Experience”<\/b> with prompts to connect your accounts.<\/span><\/p>\n

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Click Connect for Amazon Ads<\/b><\/p>\n

<\/b>You’ll see two connection options listed. Click the <\/span>Connect<\/b> button next to <\/span>Amazon Ads \u2013 Automate Amazon Ads & Scale Your Campaigns<\/b>.<\/span><\/p>\n

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Authorize Through Amazon<\/b><\/p>\n

You’ll be redirected to Amazon’s login page. Sign in with your Seller Central credentials, review the permissions SellerApp needs to access your advertising data, and click <\/span>Authorize<\/b>.<\/span><\/p>\n

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Wait for Sync<\/b>
\n<\/b>SellerApp pulls in your campaign data. This usually takes 15 to 30 minutes for the initial sync.<\/span><\/p>\n

Once complete, your campaigns, keywords, and performance metrics appear in the SellerApp Ads dashboard.<\/span><\/p>\n

Connect Your Amazon Advertising Console To SellerApp Through Account Settings<\/b><\/h2>\n

Manage all your integrations from your profile settings.<\/span><\/p>\n

Click Your Profile Icon<\/b>
\n<\/b>Top right corner of your SellerApp dashboard. It displays your initials in a circle.<\/span><\/p>\n

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Select Connections<\/b><\/p>\n

From the dropdown menu, click <\/span>Connections<\/b> (may also be labeled <\/span>Connectors<\/b> depending on your account).<\/span><\/p>\n

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Find Amazon Advertising Console<\/b><\/p>\n

Scroll through the list of available integrations and locate <\/span>Amazon Advertising Console<\/b> or <\/span>Amazon Ads<\/b>.<\/span><\/p>\n

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Click Connect<\/b><\/p>\n

Hit the <\/span>Connect<\/b> button next to the Amazon Advertising option.<\/span><\/p>\n

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Authorize on Amazon<\/b>
\n<\/b>Amazon’s authorization page opens in a new window. Sign in with your Seller Central credentials, review what SellerApp can access, and click <\/span>Authorize<\/b>.<\/span><\/p>\n

Data Syncs Automatically<\/b>
\n<\/b>Takes about 15 to 30 minutes for the initial data pull to complete.<\/span><\/p>\n

Connect Your Amazon Advertising Console To SellerApp Directly from Ads Section<\/b><\/h2>\n

Already working in the Advertising section? Connect from there.<\/span><\/p>\n

Navigate to Ads<\/b><\/p>\n

Look at the left sidebar in your SellerApp dashboard and click <\/span>Ads<\/b> (the icon looks like a megaphone).<\/span><\/p>\n

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Click Connect Advertising Accounts<\/b><\/p>\n

You’ll land on the Ads home page. At the top, you’ll see a prominent button or banner prompting you to <\/span>“Connect Advertising Accounts”<\/b>. Click it.<\/span><\/p>\n

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Authorize Through Amazon<\/b>
\n<\/b>Amazon’s login page opens. Sign in with your Seller Central credentials, review the permissions, and click <\/span>Authorize<\/b>.<\/span><\/p>\n

Let the Sync Run<\/b>
\n<\/b>Your advertising data starts flowing into SellerApp. Initial sync takes about 15 to 30 minutes.<\/span><\/p>\n

Once finished, your Campaign Manager will populate with all your campaigns, ad groups, keywords, and performance data.<\/span><\/p>\n

Verify Your Connection Works<\/b><\/h2>\n

After the sync completes, confirm everything’s connected properly.<\/span><\/p>\n

Go to Campaign Manager<\/b>
\n<\/b>Navigate to <\/span>Advertising<\/b> \u2192 <\/span>Campaign Manager<\/b> in your SellerApp dashboard.<\/span><\/p>\n

Look for Your Campaigns<\/b>
\n<\/b>You should see:<\/span><\/p>\n

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  • All your active and paused campaigns listed<\/span><\/li>\n
  • Real-time ACoS, ROAS, and spend data<\/span><\/li>\n
  • Impressions, clicks, and conversion metrics<\/span><\/li>\n
  • Performance trends over time<\/span><\/li>\n<\/ul>\n

    If something’s missing:<\/b><\/p>\n

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    • Try disconnecting and reconnecting through the Connections menu in your profile<\/span><\/li>\n
    • Make sure you authorized the correct Amazon Seller Central account (the one where your advertising campaigns live)<\/span><\/li>\n
    • Verify you have active campaigns running in your Amazon Advertising Console<\/span><\/li>\n<\/ul>\n

      Still having issues?<\/b>
      \n<\/b>Email <\/span>support@sellerapp.com<\/b> and we’ll troubleshoot with you. Usually resolved within a few hours.<\/span><\/p>\n

      What Can You Access After Connecting To the SellerApp Dashboard?<\/b><\/h2>\n

      Once your advertising data syncs, SellerApp starts analyzing campaign performance and identifying optimization opportunities.<\/span><\/p>\n

      Real-Time Campaign Intelligence<\/b>
      \n<\/b>Your advertising data syncs every few hours automatically. See which keywords convert, which products drive profit, and where budget goes without logging into multiple platforms.<\/span><\/p>\n

      Automated Bid Optimization<\/b>
      \n<\/b>SellerApp’s machine learning monitors campaigns continuously and adjusts bids based on performance patterns. It works 24\/7 so you don’t have to check campaigns manually every few hours.<\/span><\/p>\n

      ACoS Control Without Manual Work<\/b>
      \n<\/b>Set your target ACoS and SellerApp automatically adjusts bids to hit your profitability goals. No more overspending on underperforming keywords or missing opportunities to scale winners.<\/span><\/p>\n

      Actionable Performance Reports<\/b>
      \n<\/b>Instead of spreadsheet exports, you get clear insights into which campaigns scale profitably, which keywords waste budget, and what your true ROAS looks like across all campaigns.<\/span><\/p>\n

      Advanced Budget Controls<\/b>
      \n<\/b>Run ads only during peak shopping hours with dayparting. Set hourly budget caps to prevent runaway spend. Control exactly when and how your ad budget gets deployed.<\/span><\/p>\n

      Why This Connection Matters<\/b><\/h2>\n

      Most sellers know what they spent on ads yesterday. What they don’t know until much later is whether those ads were actually profitable.<\/span><\/p>\n

      By the time you realize a keyword bled budget or a campaign hit its stride, the opportunity has passed. Manual adjustments happen too late. Budget optimizations arrive after damage is done.<\/span><\/p>\n

      The Problem Without Integration<\/b>
      \n<\/b>You check ACoS in Seller Central. Pull a search term report. Export it to Excel. Look for problem keywords. Go back to Seller Central to add negatives. Check bids for top performers. Update them manually. Repeat this for every campaign.<\/span><\/p>\n

      Then do it all again tomorrow because performance shifts constantly.<\/span><\/p>\n

      What Changes After You Connect<\/b>
      \n<\/b>Your advertising data flows into SellerApp automatically. Bids adjust in real time based on actual performance. Budget caps prevent overspend before it happens. When something works, you know immediately so you can scale it fast.<\/span><\/p>\n

      The system handles optimization continuously while you focus on strategy instead of manual bid management.<\/span><\/p>\n

      Security and Data Access<\/b><\/h2>\n

      SellerApp is an Amazon Ads Advanced Partner and has won Amazon’s Tech Innovator Award. That means Amazon has verified our security practices and API integration standards.<\/span><\/p>\n

      How Authorization Works<\/b>
      \n<\/b>You grant access through Amazon’s official OAuth flow. Not through some third-party login. SellerApp uses Amazon’s Advertising API, the secure and approved way to access campaign data.<\/span><\/p>\n

      What SellerApp Can Access<\/b>
      \n<\/b>Campaign performance data, ad spend, keyword metrics, search terms, and placement performance.<\/span><\/p>\n

      What SellerApp Cannot Access<\/b>
      \n<\/b>Your Amazon password, bank details, or any personally identifiable customer information.<\/span><\/p>\n

      Can You Revoke Access?<\/b>
      \n<\/b>Yes, anytime. Go to your Amazon Advertising Console settings and remove SellerApp’s authorization with one click.<\/span><\/p>\n

      Your data stays encrypted in transit and at rest. We never share or sell your information to third parties.<\/span><\/p>\n

      What Automation Features You Get<\/b><\/h2>\n

      After connecting, you can turn on automation features that handle campaign optimization for you.<\/span><\/p>\n

      Auto-Bid Adjustments<\/b>
      \n<\/b>SellerApp adjusts keyword bids automatically to hit your target ACoS. When a keyword converts well below target, bids increase to capture more traffic. When it underperforms, bids drop to protect budget.<\/span><\/p>\n

      Negative Keyword Suggestions<\/b>
      \n<\/b>The system identifies search terms that waste spend and suggests adding them as negatives. This blocks irrelevant traffic before it burns more budget.<\/span><\/p>\n

      Dayparting<\/b>
      \n<\/b>Run campaigns only during hours when your products actually convert. Set schedules so ads don’t run during low-traffic periods that waste money.<\/span><\/p>\n

      Budget Pacing<\/b>
      \n<\/b>Set hourly or daily budget caps to prevent overspend. SellerApp monitors spend in real time and pauses campaigns automatically when limits are hit.<\/span><\/p>\n

      Performance Alerts<\/b>
      \n<\/b>Get notified when campaigns experience sudden changes in spend, ACoS spikes, or conversion drops. Catch problems before they become expensive.<\/span><\/p>\n

      And much more!<\/span><\/p>\n

      Need Help?<\/b><\/h2>\n

      If something’s not working or you have questions about campaign features, we’re here.<\/span><\/p>\n

      Contact Support<\/b>
      \n<\/b>Email <\/span>support@sellerapp.com<\/b> for help. We typically respond within a few hours.<\/span><\/p>\n

      Check the Help Center<\/b>
      \n<\/b>Visit <\/span>help.sellerapp.com<\/b> for video tutorials and detailed guides on campaign optimization features.<\/span><\/p>\n

      Schedule a Demo<\/b>
      \n<\/b>Want a walkthrough of advanced automation features? Book time with our team and we’ll show you how to get the most from your connected advertising data.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

      Are you currently flitting between six different tabs to figure out if your PPC campaigns are actually working? Connect your Amazon Advertising Console to SellerApp and get real-time campaign data, automated bid adjustments, and intelligent optimization running 24\/7 in one dashboard. With your Amazon Advertising Console linked to SellerApp, your campaign data now flows automatically […]<\/p>\n","protected":false},"author":5246,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"open","ping_status":"closed","template":"","doc_tag":[],"doc_category":[300,317],"class_list":["post-6637","docs","type-docs","status-publish","hentry","doc_category-advertising","doc_category-troubleshooting-faq","no-post-thumbnail"],"_links":{"self":[{"href":"https:\/\/www.sellerapp.com\/help\/wp-json\/wp\/v2\/docs\/6637","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.sellerapp.com\/help\/wp-json\/wp\/v2\/docs"}],"about":[{"href":"https:\/\/www.sellerapp.com\/help\/wp-json\/wp\/v2\/types\/docs"}],"author":[{"embeddable":true,"href":"https:\/\/www.sellerapp.com\/help\/wp-json\/wp\/v2\/users\/5246"}],"replies":[{"embeddable":true,"href":"https:\/\/www.sellerapp.com\/help\/wp-json\/wp\/v2\/comments?post=6637"}],"version-history":[{"count":7,"href":"https:\/\/www.sellerapp.com\/help\/wp-json\/wp\/v2\/docs\/6637\/revisions"}],"predecessor-version":[{"id":8885,"href":"https:\/\/www.sellerapp.com\/help\/wp-json\/wp\/v2\/docs\/6637\/revisions\/8885"}],"wp:attachment":[{"href":"https:\/\/www.sellerapp.com\/help\/wp-json\/wp\/v2\/media?parent=6637"}],"wp:term":[{"taxonomy":"doc_tag","embeddable":true,"href":"https:\/\/www.sellerapp.com\/help\/wp-json\/wp\/v2\/doc_tag?post=6637"},{"taxonomy":"doc_category","embeddable":true,"href":"https:\/\/www.sellerapp.com\/help\/wp-json\/wp\/v2\/doc_category?post=6637"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}