{"id":6130,"date":"2021-05-18T12:20:31","date_gmt":"2021-05-18T12:20:31","guid":{"rendered":"https:\/\/www.sellerapp.com\/help\/?post_type=article&#038;p=6130"},"modified":"2023-09-13T06:02:23","modified_gmt":"2023-09-13T06:02:23","slug":"how-does-product-intelligence-data-help-optimize-product-listing","status":"publish","type":"docs","link":"https:\/\/www.sellerapp.com\/help\/article\/how-does-product-intelligence-data-help-optimize-product-listing\/","title":{"rendered":"A Comprehensive Guide to Product Intelligence on SellerApp"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">Selling on Amazon is not a one-day process. It takes a lot of research, regular tracking, and constant iterations on your listing to get it on the 1st page of Amazon.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">SellerApp Product Intelligence tool eases the process by bringing all the features to track and monitor your own and competitor\u2019s listing under one platform. It also bridges the gap between consumer trends and your products and helps you stay competitive.<\/span><\/p>\n<p><strong>SellerApp Product Intelligence Feature helps you to<\/strong><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Track competitors\u2019 ASINs to understand product performance, trends, and listing optimization strategies that you can implement in your own listings to rank higher on the Amazon search page.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">It also helps you find out strengths and weaknesses in the competitor\u2019s listing, which you can capitalize on when creating your product listing on Amazon.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">You can also track your product ASIN to understand its performance compared to the category average and find insights to improve the product listing.<\/span><\/li>\n<\/ul>\n<p><strong>What\u2019s in this article:<\/strong><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><a href=\"#where-find-product-intelligence-feature\"><strong>Where to find Product Intelligence Feature?<\/strong><\/a><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><a href=\"#product-intelligence-overview\"><strong>Product Intelligence Overview<\/strong><\/a><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><a href=\"#product-keyword\"><strong>Product Keyword<\/strong><\/a><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><a href=\"#keyword-tracking\"><strong>Keyword Tracking<\/strong><\/a><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><a href=\"#index-checker\"><strong>Index Checker<\/strong><\/a><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><a href=\"#listing-quality\"><strong>Listing Quality<\/strong><\/a><\/li>\n<\/ul>\n<h2 id=\"where-find-product-intelligence-feature\">Where to find Product Intelligence Feature<\/h2>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Log in to SellerApp Dashboard \u2192 Product Intelligence.\u00a0<\/span><\/li>\n<\/ul>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-7207\" src=\"https:\/\/www.sellerapp.com\/help\/wp-content\/uploads\/2021\/05\/image19_19_11zon.jpg\" alt=\"Log-in-to-SellerApp-Dashboard-Product-Intelligence\" width=\"1999\" height=\"1091\" srcset=\"https:\/\/www.sellerapp.com\/help\/wp-content\/uploads\/2021\/05\/image19_19_11zon.jpg 1999w, https:\/\/www.sellerapp.com\/help\/wp-content\/uploads\/2021\/05\/image19_19_11zon-300x164.jpg 300w, https:\/\/www.sellerapp.com\/help\/wp-content\/uploads\/2021\/05\/image19_19_11zon-1024x559.jpg 1024w, https:\/\/www.sellerapp.com\/help\/wp-content\/uploads\/2021\/05\/image19_19_11zon-768x419.jpg 768w, https:\/\/www.sellerapp.com\/help\/wp-content\/uploads\/2021\/05\/image19_19_11zon-1536x838.jpg 1536w\" sizes=\"auto, (max-width: 1999px) 100vw, 1999px\" \/><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Click on the \u201cTrack Product\u201d button. Add a product ASIN or Amazon product URL you want to track and click \u201cTrack Product.\u201d<\/span><\/li>\n<\/ul>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-7208\" src=\"https:\/\/www.sellerapp.com\/help\/wp-content\/uploads\/2021\/05\/image1_1_11zon.jpg\" alt=\"SellerApp-Dashboard-Product-Intelligence-Track-Product\" width=\"1999\" height=\"1008\" srcset=\"https:\/\/www.sellerapp.com\/help\/wp-content\/uploads\/2021\/05\/image1_1_11zon.jpg 1999w, https:\/\/www.sellerapp.com\/help\/wp-content\/uploads\/2021\/05\/image1_1_11zon-300x151.jpg 300w, https:\/\/www.sellerapp.com\/help\/wp-content\/uploads\/2021\/05\/image1_1_11zon-1024x516.jpg 1024w, https:\/\/www.sellerapp.com\/help\/wp-content\/uploads\/2021\/05\/image1_1_11zon-768x387.jpg 768w, https:\/\/www.sellerapp.com\/help\/wp-content\/uploads\/2021\/05\/image1_1_11zon-1536x775.jpg 1536w\" sizes=\"auto, (max-width: 1999px) 100vw, 1999px\" \/><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Once you track the product, click \u201cProduct Intelligence\u201d to see all the products you\u2019ve tracked with different metrics here.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Click on the Opportunity Score to understand whether the product has a decent business opportunity.\u00a0<\/span><\/li>\n<\/ul>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-7209\" src=\"https:\/\/www.sellerapp.com\/help\/wp-content\/uploads\/2021\/05\/image9_9_11zon.jpg\" alt=\"SellerApp-Product-Intelligence-Opportunity-Score\" width=\"1999\" height=\"1071\" srcset=\"https:\/\/www.sellerapp.com\/help\/wp-content\/uploads\/2021\/05\/image9_9_11zon.jpg 1999w, https:\/\/www.sellerapp.com\/help\/wp-content\/uploads\/2021\/05\/image9_9_11zon-300x161.jpg 300w, https:\/\/www.sellerapp.com\/help\/wp-content\/uploads\/2021\/05\/image9_9_11zon-1024x549.jpg 1024w, https:\/\/www.sellerapp.com\/help\/wp-content\/uploads\/2021\/05\/image9_9_11zon-768x411.jpg 768w, https:\/\/www.sellerapp.com\/help\/wp-content\/uploads\/2021\/05\/image9_9_11zon-1536x823.jpg 1536w\" sizes=\"auto, (max-width: 1999px) 100vw, 1999px\" \/><\/p>\n<blockquote><p><span style=\"font-weight: 400;\">Learn more about <strong>Opportunity Score<\/strong> here.\u00a0<\/span><\/p><\/blockquote>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Now, click on the \u2018Overview\u2019 on the right to get a detailed overview of the ASIN.\u00a0<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-7210\" src=\"https:\/\/www.sellerapp.com\/help\/wp-content\/uploads\/2021\/05\/image20_20_11zon.jpg\" alt=\"SellerApp-Product-Intelligence-Overview\" width=\"1999\" height=\"1087\" srcset=\"https:\/\/www.sellerapp.com\/help\/wp-content\/uploads\/2021\/05\/image20_20_11zon.jpg 1999w, https:\/\/www.sellerapp.com\/help\/wp-content\/uploads\/2021\/05\/image20_20_11zon-300x163.jpg 300w, https:\/\/www.sellerapp.com\/help\/wp-content\/uploads\/2021\/05\/image20_20_11zon-1024x557.jpg 1024w, https:\/\/www.sellerapp.com\/help\/wp-content\/uploads\/2021\/05\/image20_20_11zon-768x418.jpg 768w, https:\/\/www.sellerapp.com\/help\/wp-content\/uploads\/2021\/05\/image20_20_11zon-1536x835.jpg 1536w\" sizes=\"auto, (max-width: 1999px) 100vw, 1999px\" \/><\/span><\/p>\n<h2 id=\"product-intelligence-overview\"><strong>Product Intelligence Overview<\/strong><\/h2>\n<p><span style=\"font-weight: 400;\">SellerApp Product Intelligence feature gives you a complete 360-degree understanding of the Amazon listing\u2019s performance.\u00a0<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-7211\" src=\"https:\/\/www.sellerapp.com\/help\/wp-content\/uploads\/2021\/05\/image2_2_11zon.jpg\" alt=\"SellerApp-Product Intelligence-Overview\" width=\"1999\" height=\"651\" srcset=\"https:\/\/www.sellerapp.com\/help\/wp-content\/uploads\/2021\/05\/image2_2_11zon.jpg 1999w, https:\/\/www.sellerapp.com\/help\/wp-content\/uploads\/2021\/05\/image2_2_11zon-300x98.jpg 300w, https:\/\/www.sellerapp.com\/help\/wp-content\/uploads\/2021\/05\/image2_2_11zon-1024x333.jpg 1024w, https:\/\/www.sellerapp.com\/help\/wp-content\/uploads\/2021\/05\/image2_2_11zon-768x250.jpg 768w, https:\/\/www.sellerapp.com\/help\/wp-content\/uploads\/2021\/05\/image2_2_11zon-1536x500.jpg 1536w\" sizes=\"auto, (max-width: 1999px) 100vw, 1999px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">You can get a comprehensive view of the product performance on Amazon with the Opportunity Score, Search Visibility, FBA Fees, Number of Sellers, and Product Trends metrics. Let\u2019s see how:<\/span><\/p>\n<p><b>Opportunity Score: <\/b><span style=\"font-weight: 400;\">In simple words, the SellerApp opportunity score helps you zero in on a profitable product based on six critical metrics.\u00a0<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Demand<\/b><span style=\"font-weight: 400;\">: It calculates the demand for the product compared to the category average.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Revenue Potential<\/b><span style=\"font-weight: 400;\">: It estimates the monthly revenue of the product compared to the category&#8217;s average<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Competition<\/b><span style=\"font-weight: 400;\">: It shows how many competitors the product has in the niche.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Overhead Cost<\/b><span style=\"font-weight: 400;\">: It calculates the overhead cost, such as Amazon fees and other expenses, and shows if it\u2019s higher or lower than the category average.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Profit Margin<\/b><span style=\"font-weight: 400;\">: It shows you the estimated profit margin of the product as compared to the category.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>PIS Index<\/b><span style=\"font-weight: 400;\">: This feature analyzes the selected product to determine if it has good scope for improvement or innovation.<\/span><\/li>\n<\/ul>\n<p><b>Search Visibility:<\/b><span style=\"font-weight: 400;\"> It is defined as the percentage of exposure an ASIN gets on Amazon based on organic ranking for all the tracked keywords.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">To improve Search Visibility, try adding more profitable keywords to your campaign and optimize the existing keywords in your product listing.<\/span><\/p>\n<p><b>Keywords Tracked: <\/b><span style=\"font-weight: 400;\">It shows how many keywords you\u2019ve tracked for the particular ASIN.<\/span><\/p>\n<p><b>Listing Quality: <\/b><span style=\"font-weight: 400;\">SellerApp gives every ASIN a weighted score based on its desirability and discoverability. It indicates the overall quality of the product listing. The higher the listing quality score, the more chance it has to rank top on Amazon.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Read more about Discoverability, Desirability, and Listing Quality here.\u00a0<\/span><\/p>\n<p><b>Search Visibility (graph):<\/b><span style=\"font-weight: 400;\"> It shows the search visibility of the product in Amazon search results based on all the keywords tracked for the product.\u00a0<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-7212\" src=\"https:\/\/www.sellerapp.com\/help\/wp-content\/uploads\/2021\/05\/image30_30_11zon.jpg\" alt=\"SellerApp-Search-Visibility-Graph\" width=\"1999\" height=\"630\" srcset=\"https:\/\/www.sellerapp.com\/help\/wp-content\/uploads\/2021\/05\/image30_30_11zon.jpg 1999w, https:\/\/www.sellerapp.com\/help\/wp-content\/uploads\/2021\/05\/image30_30_11zon-300x95.jpg 300w, https:\/\/www.sellerapp.com\/help\/wp-content\/uploads\/2021\/05\/image30_30_11zon-1024x323.jpg 1024w, https:\/\/www.sellerapp.com\/help\/wp-content\/uploads\/2021\/05\/image30_30_11zon-768x242.jpg 768w, https:\/\/www.sellerapp.com\/help\/wp-content\/uploads\/2021\/05\/image30_30_11zon-1536x484.jpg 1536w\" sizes=\"auto, (max-width: 1999px) 100vw, 1999px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">If you don&#8217;t see any data or graph, this means that few or none of the keywords you&#8217;re tracking are indexed by Amazon or are indexed but ranked &gt;250 for the period of time.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">To improve Search Visibility, try adding more profitable keywords to your campaign and optimize the existing keywords in your product listing.<\/span><\/p>\n<p><b>FBA Fees: <\/b><span style=\"font-weight: 400;\">It\u2019s the estimated fees sellers pay for each unit sold. <\/span><span style=\"font-weight: 400;\">It includes the fees for listing the product on Amazon plus the FBA fees for warehousing, packing, and shipping based on the product dimensions, storage fees, and referral fees if any.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-7213\" src=\"https:\/\/www.sellerapp.com\/help\/wp-content\/uploads\/2021\/05\/image31_31_11zon.jpg\" alt=\"SellerApp-Product-Intelligence-FBA-Fees\" width=\"1382\" height=\"616\" srcset=\"https:\/\/www.sellerapp.com\/help\/wp-content\/uploads\/2021\/05\/image31_31_11zon.jpg 1382w, https:\/\/www.sellerapp.com\/help\/wp-content\/uploads\/2021\/05\/image31_31_11zon-300x134.jpg 300w, https:\/\/www.sellerapp.com\/help\/wp-content\/uploads\/2021\/05\/image31_31_11zon-1024x456.jpg 1024w, https:\/\/www.sellerapp.com\/help\/wp-content\/uploads\/2021\/05\/image31_31_11zon-768x342.jpg 768w\" sizes=\"auto, (max-width: 1382px) 100vw, 1382px\" \/><\/p>\n<p><b>Number of Sellers: <\/b><span style=\"font-weight: 400;\">It indicates the total no. of FBA and FBM sellers selling under the same product listing.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-7214\" src=\"https:\/\/www.sellerapp.com\/help\/wp-content\/uploads\/2021\/05\/image10_10_11zon.jpg\" alt=\"SellerApp-Product-Intelligence-No-of-Sellers\" width=\"1376\" height=\"618\" srcset=\"https:\/\/www.sellerapp.com\/help\/wp-content\/uploads\/2021\/05\/image10_10_11zon.jpg 1376w, https:\/\/www.sellerapp.com\/help\/wp-content\/uploads\/2021\/05\/image10_10_11zon-300x135.jpg 300w, https:\/\/www.sellerapp.com\/help\/wp-content\/uploads\/2021\/05\/image10_10_11zon-1024x460.jpg 1024w, https:\/\/www.sellerapp.com\/help\/wp-content\/uploads\/2021\/05\/image10_10_11zon-768x345.jpg 768w\" sizes=\"auto, (max-width: 1376px) 100vw, 1376px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Often, hijackers creep into private label products and undercut the original price just enough to steal the buy box on Amazon.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">This metric also helps you keep track of the existing sellers and understand if hijackers are creeping into your listing and eating your profits.\u00a0<\/span><\/p>\n<p><b>Product Trend: <\/b><span style=\"font-weight: 400;\">Product trend is a unique feature given by SellerApp that lets you track the historical performance of the tracked ASINs over a designated period. You can set the range using the Select Date Range option on the top-right (as seen in the image).\u00a0<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-7215\" src=\"https:\/\/www.sellerapp.com\/help\/wp-content\/uploads\/2021\/05\/image5_5_11zon.jpg\" alt=\"SellerApp-Product-Trend\" width=\"1999\" height=\"687\" srcset=\"https:\/\/www.sellerapp.com\/help\/wp-content\/uploads\/2021\/05\/image5_5_11zon.jpg 1999w, https:\/\/www.sellerapp.com\/help\/wp-content\/uploads\/2021\/05\/image5_5_11zon-300x103.jpg 300w, https:\/\/www.sellerapp.com\/help\/wp-content\/uploads\/2021\/05\/image5_5_11zon-1024x352.jpg 1024w, https:\/\/www.sellerapp.com\/help\/wp-content\/uploads\/2021\/05\/image5_5_11zon-768x264.jpg 768w, https:\/\/www.sellerapp.com\/help\/wp-content\/uploads\/2021\/05\/image5_5_11zon-1536x528.jpg 1536w\" sizes=\"auto, (max-width: 1999px) 100vw, 1999px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">With Product Trends, you get historical data for the following metrics:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Price<\/b><span style=\"font-weight: 400;\">: The product&#8217;s listed price is seen on the Buy Box. Understanding product price trends allows you to estimate your margins when selling the product and understand your competitors&#8217; pricing strategies.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Sales<\/b><span style=\"font-weight: 400;\">: It\u2019s the number of sales your or a competitor\u2019s product get daily. A high number of sales is an indication of good demand.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Revenue<\/b><span style=\"font-weight: 400;\">: The total revenue from all the recorded sales. Just like sales, the higher the revenue, the better.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Offers<\/b><span style=\"font-weight: 400;\">: Number of active offers the sellers are running on the product.<\/span><\/li>\n<\/ul>\n<h3>How to leverage Product Trend Data<\/h3>\n<p><span style=\"font-weight: 400;\">During product research, you can track your competitor\u2019s ASIN and use the product trend graphs to understand yearly demand for the product. You can also understand the pricing and offer strategies competitors use throughout the year.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">A high fluctuation in price means the listing is prone to price wars. Sudden dips in a product\u2019s price are also a cause for concern &#8211; especially when it doesn\u2019t coincide with a shopping season. It either means a price war or a listing hijacking.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">You can learn more about listing hijacking <\/span><a href=\"https:\/\/www.sellerapp.com\/blog\/amazon-product-listing-hijacking\/\"><span style=\"font-weight: 400;\">here<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/p>\n<h2 id=\"product-keyword\"><strong>Product Keyword<\/strong><\/h2>\n<p><span style=\"font-weight: 400;\">Learning from your competitors is the best strategy to get ahead in your e-commerce business.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The Product Keyword tool lets you see all the keywords an ASIN ranks for and identify which performs best.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">You can either add these keywords directly to your listing or add them to the keyword tracker to gather more information.<\/span><\/p>\n<h3><b>Metrics and Insights<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">The Product Keyword tool includes the following metrics:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><strong>Available<\/strong><span style=\"font-weight: 400;\">: It indicates the placement of the keyword on the tracked product. For example, if the keyword is present in the title, bullet points, or description.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><strong>Relevance Score<\/strong><span style=\"font-weight: 400;\">: It indicates how much the keyword is relevant for the product.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><strong>Monthly Search Volume<\/strong><span style=\"font-weight: 400;\">: It shows the estimated number of times a keyword is searched on Amazon in a month. Optimizing your listing with a high search volume keyword can help the product get more traffic.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><strong>CPC<\/strong><span style=\"font-weight: 400;\">: It is the amount Amazon charges whenever a customer uses the search term to click on an ad. A higher CPC generally means high competition for the keyword.\u00a0<\/span><\/li>\n<\/ul>\n<h3><b>How to Utilize Product Keywords Data to Analyze Competitor\u2019s Listing?<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Product Keyword is the perfect tool to analyze competitors\u2019 listings.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">You can quickly discover the top keywords your competitors are ranking for.<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">First, use the <\/span><a href=\"https:\/\/www.sellerapp.com\/help\/article\/track-product\/\"><span style=\"font-weight: 400;\">Product Tracking guide<\/span><\/a><span style=\"font-weight: 400;\"> to track a competitor&#8217;s product.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Then, go to Product Intelligence \u2192 Product Keyword.<\/span><\/li>\n<\/ul>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-7216\" src=\"https:\/\/www.sellerapp.com\/help\/wp-content\/uploads\/2021\/05\/image18_18_11zon.jpg\" alt=\"SellerApp-Product-Intelligence-Product-Keyword\" width=\"1999\" height=\"1090\" srcset=\"https:\/\/www.sellerapp.com\/help\/wp-content\/uploads\/2021\/05\/image18_18_11zon.jpg 1999w, https:\/\/www.sellerapp.com\/help\/wp-content\/uploads\/2021\/05\/image18_18_11zon-300x164.jpg 300w, https:\/\/www.sellerapp.com\/help\/wp-content\/uploads\/2021\/05\/image18_18_11zon-1024x558.jpg 1024w, https:\/\/www.sellerapp.com\/help\/wp-content\/uploads\/2021\/05\/image18_18_11zon-768x419.jpg 768w, https:\/\/www.sellerapp.com\/help\/wp-content\/uploads\/2021\/05\/image18_18_11zon-1536x838.jpg 1536w\" sizes=\"auto, (max-width: 1999px) 100vw, 1999px\" \/><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Select the product you\u2019ve tracked. It\u2019ll show you all the keywords the product is ranking.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Filter the Relevance Score to \u201cHigh\u201d and \u201cVery High.\u201d Then, sort the keywords based on search volume.\u00a0<\/span><\/li>\n<\/ul>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-7217\" src=\"https:\/\/www.sellerapp.com\/help\/wp-content\/uploads\/2021\/05\/image15_15_11zon.jpg\" alt=\"SellerApp-sort-keywords-based-on-search-volume. \" width=\"1999\" height=\"1059\" srcset=\"https:\/\/www.sellerapp.com\/help\/wp-content\/uploads\/2021\/05\/image15_15_11zon.jpg 1999w, https:\/\/www.sellerapp.com\/help\/wp-content\/uploads\/2021\/05\/image15_15_11zon-300x159.jpg 300w, https:\/\/www.sellerapp.com\/help\/wp-content\/uploads\/2021\/05\/image15_15_11zon-1024x542.jpg 1024w, https:\/\/www.sellerapp.com\/help\/wp-content\/uploads\/2021\/05\/image15_15_11zon-768x407.jpg 768w, https:\/\/www.sellerapp.com\/help\/wp-content\/uploads\/2021\/05\/image15_15_11zon-1536x814.jpg 1536w\" sizes=\"auto, (max-width: 1999px) 100vw, 1999px\" \/><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">These are potential keywords for your listing. Track them on the Keyword Tracker tool to monitor the keyword trends. It\u2019ll help you identify whether the keywords are profitable for your listings or backend search terms.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Do this for the top 5 relevant best-selling competitors for your product. It\u2019ll help you narrow the gaps in your keyword targeting and capture your competitors\u2019 market share.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">You can also use these keywords to optimize your <\/span><a href=\"https:\/\/www.sellerapp.com\/blog\/amazon-ppc-basics\/\"><span style=\"font-weight: 400;\">Amazon PPC campaigns<\/span><\/a><span style=\"font-weight: 400;\">.\u00a0<\/span><\/p>\n<h2 id=\"keyword-tracking\"><strong>Keyword Tracking<\/strong><\/h2>\n<p><span style=\"font-weight: 400;\">We all know that top-ranking keywords get the highest sales on Amazon; that\u2019s why it\u2019s important to know where your listings rank for the relevant keywords so that you can take targeted action to improve them.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">By tracking the relevant keywords for your listing, you can find out the following:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Page rank for each keyword, that is, which page of the Amazon search results in your product lies in.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">How many products are indexed for the tracked keyword<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">If your product is indexed for the tracked keyword or not<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">The current position of your keyword in the Amazon SERPs<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">The change in position of keywords in search results with information on keyword trends for a given time frame.<\/span><\/li>\n<\/ul>\n<h3><b>How to Find Keywords to Track:<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">You can find the keywords to track from different sources. Such as<\/span><\/p>\n<h4><b>With Keyword Research Tool<\/b><\/h4>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Go to Dashboard &gt; Keyword Tool &gt; Keyword Research<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Search with your seed keyword.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Select the keywords you want to track, and click the \u201cTrack Keywords\u201d button<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Select the product for which you want to track the keyword. Click \u201cSave\u201d<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-7218\" src=\"https:\/\/www.sellerapp.com\/help\/wp-content\/uploads\/2021\/05\/image12_12_11zon.jpg\" alt=\"sellerapp-dashboard-keyword-tracking\" width=\"1999\" height=\"945\" srcset=\"https:\/\/www.sellerapp.com\/help\/wp-content\/uploads\/2021\/05\/image12_12_11zon.jpg 1999w, https:\/\/www.sellerapp.com\/help\/wp-content\/uploads\/2021\/05\/image12_12_11zon-300x142.jpg 300w, https:\/\/www.sellerapp.com\/help\/wp-content\/uploads\/2021\/05\/image12_12_11zon-1024x484.jpg 1024w, https:\/\/www.sellerapp.com\/help\/wp-content\/uploads\/2021\/05\/image12_12_11zon-768x363.jpg 768w, https:\/\/www.sellerapp.com\/help\/wp-content\/uploads\/2021\/05\/image12_12_11zon-1536x726.jpg 1536w\" sizes=\"auto, (max-width: 1999px) 100vw, 1999px\" \/><\/span><\/p>\n<h4><b>With Reverse ASIN Tool<\/b><\/h4>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Go to Dashboard &gt; Keyword Tool &gt; Reverse ASIN<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Search with competitor\u2019s ASIN.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Select the keywords you want to track, and click the \u201cTrack Keywords\u201d button<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Select the product for which you want to track the keyword. Click \u201cSave\u201d<\/span><\/li>\n<\/ul>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-7219\" src=\"https:\/\/www.sellerapp.com\/help\/wp-content\/uploads\/2021\/05\/image17_17_11zon.jpg\" alt=\"sellerapp-dashboard-reverse-ASIN\" width=\"1999\" height=\"1000\" srcset=\"https:\/\/www.sellerapp.com\/help\/wp-content\/uploads\/2021\/05\/image17_17_11zon.jpg 1999w, https:\/\/www.sellerapp.com\/help\/wp-content\/uploads\/2021\/05\/image17_17_11zon-300x150.jpg 300w, https:\/\/www.sellerapp.com\/help\/wp-content\/uploads\/2021\/05\/image17_17_11zon-1024x512.jpg 1024w, https:\/\/www.sellerapp.com\/help\/wp-content\/uploads\/2021\/05\/image17_17_11zon-768x384.jpg 768w, https:\/\/www.sellerapp.com\/help\/wp-content\/uploads\/2021\/05\/image17_17_11zon-1536x768.jpg 1536w\" sizes=\"auto, (max-width: 1999px) 100vw, 1999px\" \/><\/p>\n<h4><b>With Product Keywords<\/b><\/h4>\n<p><span style=\"font-weight: 400;\">If you\u2019re already tracking a competitor\u2019s product, you can find relevant keywords to track from the Product Keyword dashboard.\u00a0<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Go to Dashboard &gt; Product Intelligence &gt; Select Product &gt; Product Keyword<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Select the keywords you want to track and click \u201cTrack Keywords.\u201d<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Again, click \u201cSave\u201d to start tracking.\u00a0<\/span><\/li>\n<\/ul>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-7220\" src=\"https:\/\/www.sellerapp.com\/help\/wp-content\/uploads\/2021\/05\/image13_13_11zon.jpg\" alt=\"sellerapp-dashboard-product-keyword-tracking\" width=\"1999\" height=\"717\" srcset=\"https:\/\/www.sellerapp.com\/help\/wp-content\/uploads\/2021\/05\/image13_13_11zon.jpg 1999w, https:\/\/www.sellerapp.com\/help\/wp-content\/uploads\/2021\/05\/image13_13_11zon-300x108.jpg 300w, https:\/\/www.sellerapp.com\/help\/wp-content\/uploads\/2021\/05\/image13_13_11zon-1024x367.jpg 1024w, https:\/\/www.sellerapp.com\/help\/wp-content\/uploads\/2021\/05\/image13_13_11zon-768x275.jpg 768w, https:\/\/www.sellerapp.com\/help\/wp-content\/uploads\/2021\/05\/image13_13_11zon-1536x551.jpg 1536w\" sizes=\"auto, (max-width: 1999px) 100vw, 1999px\" \/><\/p>\n<h3><b>Metrics and Insights<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">The SellerApp keyword tracking tool allows you to track the daily and weekly performance of keywords for the selected ASIN.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">On the tool, you can see the following metrics:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><strong>Status<\/strong><span style=\"font-weight: 400;\">: <\/span><span style=\"font-weight: 400;\">Indicates if the product is visible on Amazon search results for the keyword. <\/span>This product will appear in the search results on Amazon for indexed keywords but not for keywords that have not been indexed.<\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><strong>Indexed Products<\/strong><b>:<\/b> <span style=\"font-weight: 400;\">Shows the number of products that come up on Amazon search results for the keyword. It helps you understand the competition of the keyword.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><strong>Page Rank<\/strong><span style=\"font-weight: 400;\">: <\/span><span style=\"font-weight: 400;\">Indicates how high up on Amazon your product appears for the keyword organically. Page Rank 1 means the product is listed on the first page of Amazon. The higher the page rank, the less likely buyers will see the product.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><strong>Current Position<\/strong><span style=\"font-weight: 400;\"><strong>:<\/strong> This shows<\/span><span style=\"font-weight: 400;\">\u00a0the organic position that the product currently ranks on Amazon for the keyword.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><strong>Position Change<\/strong><span style=\"font-weight: 400;\"><strong>:<\/strong> <\/span><span style=\"font-weight: 400;\">Indicates the change of position of product listing on Amazon search results for the keyword.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><strong>Last Updated<\/strong><span style=\"font-weight: 400;\">: <\/span><span style=\"font-weight: 400;\">It indicates how long before the keyword data is last updated.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><strong>Keyword Trend<\/strong><span style=\"font-weight: 400;\">: Gives an idea of the keyword position trend for the last seven days.\u00a0<\/span><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<h3><b>How to Use the Keyword Tracking Tool?<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">With keyword tracking, you can understand the trends for the top-performing keywords of your competitors.\u00a0<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Go to Product Intelligence \u2192 Keyword Tracking.<\/span><\/li>\n<\/ul>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-7221\" src=\"https:\/\/www.sellerapp.com\/help\/wp-content\/uploads\/2021\/05\/image11_11_11zon.jpg\" alt=\"SellerApp-go-to-keyword-tracking\" width=\"1999\" height=\"1072\" srcset=\"https:\/\/www.sellerapp.com\/help\/wp-content\/uploads\/2021\/05\/image11_11_11zon.jpg 1999w, https:\/\/www.sellerapp.com\/help\/wp-content\/uploads\/2021\/05\/image11_11_11zon-300x161.jpg 300w, https:\/\/www.sellerapp.com\/help\/wp-content\/uploads\/2021\/05\/image11_11_11zon-1024x549.jpg 1024w, https:\/\/www.sellerapp.com\/help\/wp-content\/uploads\/2021\/05\/image11_11_11zon-768x412.jpg 768w, https:\/\/www.sellerapp.com\/help\/wp-content\/uploads\/2021\/05\/image11_11_11zon-1536x824.jpg 1536w\" sizes=\"auto, (max-width: 1999px) 100vw, 1999px\" \/><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Select a competitor\u2019s product you\u2019ve tracked.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Filter the keywords based on indexing and see how the keyword position has moved in the last couple of days.\u00a0<\/span><\/li>\n<\/ul>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-7222\" src=\"https:\/\/www.sellerapp.com\/help\/wp-content\/uploads\/2021\/05\/image28_28_11zon.jpg\" alt=\"Filter the keywords based on indexing\" width=\"1999\" height=\"1071\" srcset=\"https:\/\/www.sellerapp.com\/help\/wp-content\/uploads\/2021\/05\/image28_28_11zon.jpg 1999w, https:\/\/www.sellerapp.com\/help\/wp-content\/uploads\/2021\/05\/image28_28_11zon-300x161.jpg 300w, https:\/\/www.sellerapp.com\/help\/wp-content\/uploads\/2021\/05\/image28_28_11zon-1024x549.jpg 1024w, https:\/\/www.sellerapp.com\/help\/wp-content\/uploads\/2021\/05\/image28_28_11zon-768x411.jpg 768w, https:\/\/www.sellerapp.com\/help\/wp-content\/uploads\/2021\/05\/image28_28_11zon-1536x823.jpg 1536w\" sizes=\"auto, (max-width: 1999px) 100vw, 1999px\" \/><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">If you see the keyword is constantly ranking on top, It\u2019s a good keyword to add to your listing.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">If the position drops for the keyword, you can avoid adding them to your listing.\u00a0<\/span><\/li>\n<\/ul>\n<blockquote><p><strong>Note<\/strong><b>: <\/b><span style=\"font-weight: 400;\">You can check the position change from the keyword trend graph.<\/span><\/p><\/blockquote>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-7223\" src=\"https:\/\/www.sellerapp.com\/help\/wp-content\/uploads\/2021\/05\/image21_21_11zon.jpg\" alt=\"check the position change from the keyword trend graph.\" width=\"1999\" height=\"1061\" srcset=\"https:\/\/www.sellerapp.com\/help\/wp-content\/uploads\/2021\/05\/image21_21_11zon.jpg 1999w, https:\/\/www.sellerapp.com\/help\/wp-content\/uploads\/2021\/05\/image21_21_11zon-300x159.jpg 300w, https:\/\/www.sellerapp.com\/help\/wp-content\/uploads\/2021\/05\/image21_21_11zon-1024x544.jpg 1024w, https:\/\/www.sellerapp.com\/help\/wp-content\/uploads\/2021\/05\/image21_21_11zon-768x408.jpg 768w, https:\/\/www.sellerapp.com\/help\/wp-content\/uploads\/2021\/05\/image21_21_11zon-1536x815.jpg 1536w\" sizes=\"auto, (max-width: 1999px) 100vw, 1999px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">You can also track and monitor keyword performance for your own listing and understand which keywords are bringing more traffic and which keywords are not doing well.\u00a0<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Go to Product Intelligence \u2192 Keyword Tracking \u2192 Select your own listing.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Filter the keywords based on indexing.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">If you see non-indexed keywords, optimize your listing, or add these keywords to the backend.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">From the keyword position metric, understand if all the indexed keywords are performing well. If not, you can remove them and optimize your listing with high-performing competitor keywords.\u00a0<\/span><\/li>\n<\/ul>\n<h3><b>What to do next?<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Keyword tracking isn\u2019t a one-time process. Once you optimize your listing with new keywords, track them to understand the keyword performances.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">You can also head over to the keyword research tool to find more profitable keywords for your product.\u00a0<\/span><\/p>\n<h2 id=\"index-checker\">Index Checker<\/h2>\n<p><span style=\"font-weight: 400;\">Amazon allows sellers to enter more relevant search terms in the backend of a listing to improve the discoverability of the Amazon product.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">And SellerApp Index Checker allows sellers to verify whether the backend keywords they\u2019ve added to the listing are correctly indexed or not. It reduces the time-consuming process of manually checking the indexing of keywords and maintaining a record of the data for your Amazon product.<\/span><\/p>\n<h3><b>How to Use the Index Checker<\/b><\/h3>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Go to Product Intelligence \u2192 Index Checker \u2192 Select your own listing.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Copy the search terms from the Seller Central product listing.<\/span><\/li>\n<\/ul>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-7224\" src=\"https:\/\/www.sellerapp.com\/help\/wp-content\/uploads\/2021\/05\/image32_32_11zon.jpg\" alt=\"Copy the search terms from the Seller Central product listing\" width=\"1999\" height=\"490\" srcset=\"https:\/\/www.sellerapp.com\/help\/wp-content\/uploads\/2021\/05\/image32_32_11zon.jpg 1999w, https:\/\/www.sellerapp.com\/help\/wp-content\/uploads\/2021\/05\/image32_32_11zon-300x74.jpg 300w, https:\/\/www.sellerapp.com\/help\/wp-content\/uploads\/2021\/05\/image32_32_11zon-1024x251.jpg 1024w, https:\/\/www.sellerapp.com\/help\/wp-content\/uploads\/2021\/05\/image32_32_11zon-768x188.jpg 768w, https:\/\/www.sellerapp.com\/help\/wp-content\/uploads\/2021\/05\/image32_32_11zon-1536x377.jpg 1536w\" sizes=\"auto, (max-width: 1999px) 100vw, 1999px\" \/><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Paste the search terms in the Index Checker tool and hit save.\u00a0<\/span><\/li>\n<\/ul>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-7225 aligncenter\" src=\"https:\/\/www.sellerapp.com\/help\/wp-content\/uploads\/2021\/05\/image16_16_11zon.jpg\" alt=\"SellerApp-Index-Checker-tool\" width=\"1999\" height=\"1009\" srcset=\"https:\/\/www.sellerapp.com\/help\/wp-content\/uploads\/2021\/05\/image16_16_11zon.jpg 1999w, https:\/\/www.sellerapp.com\/help\/wp-content\/uploads\/2021\/05\/image16_16_11zon-300x151.jpg 300w, https:\/\/www.sellerapp.com\/help\/wp-content\/uploads\/2021\/05\/image16_16_11zon-1024x517.jpg 1024w, https:\/\/www.sellerapp.com\/help\/wp-content\/uploads\/2021\/05\/image16_16_11zon-768x388.jpg 768w, https:\/\/www.sellerapp.com\/help\/wp-content\/uploads\/2021\/05\/image16_16_11zon-1536x775.jpg 1536w\" sizes=\"auto, (max-width: 1999px) 100vw, 1999px\" \/><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">It\u2019ll show whether the product is indexed for the backend keywords or not.<\/span><\/li>\n<\/ul>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-7226 aligncenter\" src=\"https:\/\/www.sellerapp.com\/help\/wp-content\/uploads\/2021\/05\/image35_35_11zon-255x300.jpg\" alt=\"backend-keyword-index-check\" width=\"313\" height=\"368\" srcset=\"https:\/\/www.sellerapp.com\/help\/wp-content\/uploads\/2021\/05\/image35_35_11zon-255x300.jpg 255w, https:\/\/www.sellerapp.com\/help\/wp-content\/uploads\/2021\/05\/image35_35_11zon-871x1024.jpg 871w, https:\/\/www.sellerapp.com\/help\/wp-content\/uploads\/2021\/05\/image35_35_11zon-768x903.jpg 768w, https:\/\/www.sellerapp.com\/help\/wp-content\/uploads\/2021\/05\/image35_35_11zon.jpg 934w\" sizes=\"auto, (max-width: 313px) 100vw, 313px\" \/><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Indexed means if you search with the keyword on Amazon, your product will display in the search result.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Non-indexed means a search using that particular keyword does not include your product in the results.<\/span><\/li>\n<\/ul>\n<h3>What to Do Next?<\/h3>\n<p>Once your keywords are indexed, you can add them to Keyword Tracking to keep track of the search rank and the page ranks.<\/p>\n<h3>Why isn\u2019t my product indexed for a specific keyword?<\/h3>\n<p>Sometimes, you might run the Index Checker tool and find that your product is not appearing in Amazon SERP for a relevant keyword.<\/p>\n<p>This can be frustrating. However, It could be due to several factors:<\/p>\n<ul>\n<li>Amazon&#8217;s search results can vary by region. If your address is set for a different region than the one you&#8217;re searching from, it may affect which products appear in the search results.<\/li>\n<li>If the product is miscategorized, it can impact the product visibility in search results and even disable your PPC campaigns.<\/li>\n<li>If the product listing contains forbidden keywords or has trademarked keywords, then it won\u2019t show on the search results.<\/li>\n<\/ul>\n<h3>What to Do If Your Product Is Not Indexed?<\/h3>\n<p>If you find keywords are not getting indexed, you can tackle the issue in three ways.<\/p>\n<ul>\n<li>Go back to Keyword Research. Find relevant keywords for your product that have a good search volume and are not yet included in your product listing or backend terms.<\/li>\n<li>Dig your competitor\u2019s keywords. Find products that are similar to your product with Product Research. Add them to tracked products to find product keywords. Shortlist the ones that have great search volume and are relevant to be added to your backend.<\/li>\n<li>If nothing works, open a case with Amazon and ask them why your product is not showing up on SERP.<\/li>\n<\/ul>\n<h2 id=\"listing-quality\"><span style=\"font-weight: 400;\">Listing Quality<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">SellerApp&#8217;s Listing Quality Checker compares each Amazon Product listing against standard Amazon best practices and assigns a logical score to each section, which, combined together, puts up the listing quality score.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">It also helps you evaluate how optimized your listing is and how it can be improved. It also enables you to <\/span><span style=\"font-weight: 400;\">understand the strengths and weaknesses of competitors\u2019 listings.<\/span><\/p>\n<h3><b>Where to Find the Feature?<\/b><\/h3>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Go to SellerApp Dashboard \u2192Product Intelligence \u2192 Listing Quality.<\/span><\/li>\n<\/ul>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-7227\" src=\"https:\/\/www.sellerapp.com\/help\/wp-content\/uploads\/2021\/05\/image8_8_11zon.jpg\" alt=\"SellerApp-Listing-Quality-Index\" width=\"1999\" height=\"478\" srcset=\"https:\/\/www.sellerapp.com\/help\/wp-content\/uploads\/2021\/05\/image8_8_11zon.jpg 1999w, https:\/\/www.sellerapp.com\/help\/wp-content\/uploads\/2021\/05\/image8_8_11zon-300x72.jpg 300w, https:\/\/www.sellerapp.com\/help\/wp-content\/uploads\/2021\/05\/image8_8_11zon-1024x245.jpg 1024w, https:\/\/www.sellerapp.com\/help\/wp-content\/uploads\/2021\/05\/image8_8_11zon-768x184.jpg 768w, https:\/\/www.sellerapp.com\/help\/wp-content\/uploads\/2021\/05\/image8_8_11zon-1536x367.jpg 1536w\" sizes=\"auto, (max-width: 1999px) 100vw, 1999px\" \/><\/p>\n<h3><b>How Does LQI Help You?<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">You can use this feature for three significant advantages<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Understand where your product listing stands. A lower LQI score means your product listing could be more efficient. An <\/span><b>LQI above 80<\/b><span style=\"font-weight: 400;\"> can be considered a good quality product listing.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Track your competitor products and sellers, and analyze their product listings&#8217; strengths and weaknesses.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Use this metric to find products with good selling potential but a lower LQI on Amazon.<\/span><span style=\"font-weight: 400;\"> You can then create a better product listing on Amazon for the same products and get more sales.\u00a0<\/span><\/li>\n<\/ul>\n<h3><b>What Factors Affect the Listing Quality?<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Amazon Listing optimization depends on two things.<\/span><\/p>\n<ol>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Getting found &#8211; Discoverability<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Converting the people that see you into buyers &#8211; Desirability<\/span><\/li>\n<\/ol>\n<p><span style=\"font-weight: 400;\">SellerApp weighs product listings and assigns the Listing Quality Score based on these two components, Discoverability and desirability.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Let\u2019s dig in a little deeper and understand desirability, discoverability, and their importance on Amazon.<\/span><\/p>\n<h3><b>Discoverability<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Discoverability is the biggest influencer for driving traffic. It relates to how easily a product listing can be found on Amazon.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Various factors influence the Discoverability of a product. Keywords and search visibility and being the most important among them.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-7228\" src=\"https:\/\/www.sellerapp.com\/help\/wp-content\/uploads\/2021\/05\/image27_27_11zon.jpg\" alt=\"SellerApp-Listing-Quality-Index-Discoverability\" width=\"1999\" height=\"565\" srcset=\"https:\/\/www.sellerapp.com\/help\/wp-content\/uploads\/2021\/05\/image27_27_11zon.jpg 1999w, https:\/\/www.sellerapp.com\/help\/wp-content\/uploads\/2021\/05\/image27_27_11zon-300x85.jpg 300w, https:\/\/www.sellerapp.com\/help\/wp-content\/uploads\/2021\/05\/image27_27_11zon-1024x289.jpg 1024w, https:\/\/www.sellerapp.com\/help\/wp-content\/uploads\/2021\/05\/image27_27_11zon-768x217.jpg 768w, https:\/\/www.sellerapp.com\/help\/wp-content\/uploads\/2021\/05\/image27_27_11zon-1536x434.jpg 1536w\" sizes=\"auto, (max-width: 1999px) 100vw, 1999px\" \/><\/p>\n<h4><a href=\"https:\/\/www.sellerapp.com\/help\/article\/asin-index-amazon-listing-optimization\/\"><b>ASIN Index<\/b><\/a><\/h4>\n<p><span style=\"font-weight: 400;\">Typically, all products on Amazon that have a unique product listing are ASIN indexed. This metric checks if your ASIN is visible on Amazon or not.\u00a0<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-7229\" src=\"https:\/\/www.sellerapp.com\/help\/wp-content\/uploads\/2021\/05\/image23_23_11zon.jpg\" alt=\"SellerApp-Listing-Quality-Index-ASIN-Indexing\" width=\"1999\" height=\"229\" srcset=\"https:\/\/www.sellerapp.com\/help\/wp-content\/uploads\/2021\/05\/image23_23_11zon.jpg 1999w, https:\/\/www.sellerapp.com\/help\/wp-content\/uploads\/2021\/05\/image23_23_11zon-300x34.jpg 300w, https:\/\/www.sellerapp.com\/help\/wp-content\/uploads\/2021\/05\/image23_23_11zon-1024x117.jpg 1024w, https:\/\/www.sellerapp.com\/help\/wp-content\/uploads\/2021\/05\/image23_23_11zon-768x88.jpg 768w, https:\/\/www.sellerapp.com\/help\/wp-content\/uploads\/2021\/05\/image23_23_11zon-1536x176.jpg 1536w\" sizes=\"auto, (max-width: 1999px) 100vw, 1999px\" \/><\/p>\n<h4><b>Shipping Method<\/b><\/h4>\n<p><span style=\"font-weight: 400;\">This metric will tell you the fulfillment method of the product. It also compared the product\u2019s fulfillment method with the category average.\u00a0<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-7230\" src=\"https:\/\/www.sellerapp.com\/help\/wp-content\/uploads\/2021\/05\/image14_14_11zon.jpg\" alt=\"SellerApp-Listing-Quality-Index-ASIN-Shipping-Method\" width=\"1999\" height=\"228\" srcset=\"https:\/\/www.sellerapp.com\/help\/wp-content\/uploads\/2021\/05\/image14_14_11zon.jpg 1999w, https:\/\/www.sellerapp.com\/help\/wp-content\/uploads\/2021\/05\/image14_14_11zon-300x34.jpg 300w, https:\/\/www.sellerapp.com\/help\/wp-content\/uploads\/2021\/05\/image14_14_11zon-1024x117.jpg 1024w, https:\/\/www.sellerapp.com\/help\/wp-content\/uploads\/2021\/05\/image14_14_11zon-768x88.jpg 768w, https:\/\/www.sellerapp.com\/help\/wp-content\/uploads\/2021\/05\/image14_14_11zon-1536x175.jpg 1536w\" sizes=\"auto, (max-width: 1999px) 100vw, 1999px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Amazon considers itself to have the best metrics in fulfillment methods. So, using Amazon FBA services is one of the easiest ways to increase the chances of <\/span><a href=\"https:\/\/www.sellerapp.com\/blog\/how-to-price-right-to-win-the-buy-box\/\"><span style=\"font-weight: 400;\">winning the Buy Box<\/span><\/a><span style=\"font-weight: 400;\">.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">That does not mean you always use FBA services and ignore your profits. Check the profit margins with the <\/span><a href=\"https:\/\/www.sellerapp.com\/amazon-fba-calculator.html\"><span style=\"font-weight: 400;\">FBA calculator<\/span><\/a><span style=\"font-weight: 400;\">. Compare Merchant fulfillment with the FBA services. If the difference is marginal, it is always better to choose FBA.<\/span><\/p>\n<p><span style=\"text-decoration: underline;\"><span style=\"font-weight: 400;\">Prerequisite:<\/span><\/span><\/p>\n<p><a href=\"https:\/\/sellercentral.amazon.com\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Connect your Seller Central Account<\/span><\/a><span style=\"font-weight: 400;\"> to sync the data with SellerApp. This helps to identify the fulfillment method used.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-7231\" src=\"https:\/\/www.sellerapp.com\/help\/wp-content\/uploads\/2021\/05\/image25_25_11zon.jpg\" alt=\"Connect your Seller Central Account\" width=\"1024\" height=\"582\" srcset=\"https:\/\/www.sellerapp.com\/help\/wp-content\/uploads\/2021\/05\/image25_25_11zon.jpg 1024w, https:\/\/www.sellerapp.com\/help\/wp-content\/uploads\/2021\/05\/image25_25_11zon-300x171.jpg 300w, https:\/\/www.sellerapp.com\/help\/wp-content\/uploads\/2021\/05\/image25_25_11zon-768x437.jpg 768w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/p>\n<h4><b>Search Visibility<\/b><\/h4>\n<p><span style=\"font-weight: 400;\">On Amazon, keywords have the strongest influence on the discoverability of a product.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The higher the page rank and current position for a particular keyword, the higher the visibility.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">SellerApp looks at the product&#8217;s tracked keywords to calculate the listing&#8217;s Search Visibility.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-7232\" src=\"https:\/\/www.sellerapp.com\/help\/wp-content\/uploads\/2021\/05\/image36_36_11zon.jpg\" alt=\"Calculate-Product-Listing-Search-Visibility\" width=\"1999\" height=\"722\" srcset=\"https:\/\/www.sellerapp.com\/help\/wp-content\/uploads\/2021\/05\/image36_36_11zon.jpg 1999w, https:\/\/www.sellerapp.com\/help\/wp-content\/uploads\/2021\/05\/image36_36_11zon-300x108.jpg 300w, https:\/\/www.sellerapp.com\/help\/wp-content\/uploads\/2021\/05\/image36_36_11zon-1024x370.jpg 1024w, https:\/\/www.sellerapp.com\/help\/wp-content\/uploads\/2021\/05\/image36_36_11zon-768x277.jpg 768w, https:\/\/www.sellerapp.com\/help\/wp-content\/uploads\/2021\/05\/image36_36_11zon-1536x555.jpg 1536w\" sizes=\"auto, (max-width: 1999px) 100vw, 1999px\" \/><\/p>\n<p><b>Amazon Keyword Tips:<\/b><\/p>\n<p><i><span style=\"font-weight: 400;\">Choose keywords with high search volume that shoppers commonly use. Use the <\/span><\/i><a href=\"https:\/\/www.sellerapp.com\/amazon-keyword-search.html\"><i><span style=\"font-weight: 400;\">Amazon Keyword Research Tool<\/span><\/i><\/a><i><span style=\"font-weight: 400;\"> or your PPC Search Term Report to see your ranks for common buyer keywords.<\/span><\/i><\/p>\n<h4><b>Search Term<\/b><\/h4>\n<p><span style=\"font-weight: 400;\">Backend search terms play a significant role in improving the <\/span><span style=\"font-weight: 400;\">listing quality of your product, thereby increasing the<\/span><span style=\"font-weight: 400;\"> search visibility of the listing on Amazon.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The Search Term metric checks your listing\u2019s backend keywords against the standard Amazon best practices and tells you if your listing meets all the criteria. It also shows how your search terms perform compared to the category average.\u00a0<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-7233\" src=\"https:\/\/www.sellerapp.com\/help\/wp-content\/uploads\/2021\/05\/image34_34_11zon.jpg\" alt=\"SellerApp-Search-Term-Score\" width=\"1999\" height=\"810\" srcset=\"https:\/\/www.sellerapp.com\/help\/wp-content\/uploads\/2021\/05\/image34_34_11zon.jpg 1999w, https:\/\/www.sellerapp.com\/help\/wp-content\/uploads\/2021\/05\/image34_34_11zon-300x122.jpg 300w, https:\/\/www.sellerapp.com\/help\/wp-content\/uploads\/2021\/05\/image34_34_11zon-1024x415.jpg 1024w, https:\/\/www.sellerapp.com\/help\/wp-content\/uploads\/2021\/05\/image34_34_11zon-768x311.jpg 768w, https:\/\/www.sellerapp.com\/help\/wp-content\/uploads\/2021\/05\/image34_34_11zon-1536x622.jpg 1536w\" sizes=\"auto, (max-width: 1999px) 100vw, 1999px\" \/><\/p>\n<h3><b>Desirability<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">It involves the factors that influence the conversion rate on your product detail page.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Various factors influence and persuade a shopper to buy a product, such as title, images, bullet points, reviews, ratings, and product description sections of your listing page.<\/span><\/p>\n<h4><b>Title<\/b><\/h4>\n<p><span style=\"font-weight: 400;\">The title is possibly the most important part of your product listing. Crafting a readable title is as important as ensuring that all the main keywords are in the title. There are various standards Amazon mentions for specifying titles; one of the commonly followed structures is shown below.<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Product Brand<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Product line<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">A material\/ key ingredient<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Color<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Size<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Quantity<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Also, include the top three search terms with a good search volume in the title.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Head to the Keyword Research Tool, type in the product name and identify the top search terms for your product. This helps to optimize the title for <\/span><a href=\"https:\/\/www.sellerapp.com\/blog\/amazon-seo-guide\/\"><span style=\"font-weight: 400;\">Amazon SEO Guide<\/span><\/a><span style=\"font-weight: 400;\">.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">From the LQI tool, you can easily understand the shortcomings of your product title.<\/span><\/p>\n<p><span style=\"font-weight: 400;\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-7234\" src=\"https:\/\/www.sellerapp.com\/help\/wp-content\/uploads\/2021\/05\/image6_6_11zon.jpg\" alt=\"SellerApp-Listing-Quality-Title\" width=\"1866\" height=\"1432\" srcset=\"https:\/\/www.sellerapp.com\/help\/wp-content\/uploads\/2021\/05\/image6_6_11zon.jpg 1866w, https:\/\/www.sellerapp.com\/help\/wp-content\/uploads\/2021\/05\/image6_6_11zon-300x230.jpg 300w, https:\/\/www.sellerapp.com\/help\/wp-content\/uploads\/2021\/05\/image6_6_11zon-1024x786.jpg 1024w, https:\/\/www.sellerapp.com\/help\/wp-content\/uploads\/2021\/05\/image6_6_11zon-768x589.jpg 768w, https:\/\/www.sellerapp.com\/help\/wp-content\/uploads\/2021\/05\/image6_6_11zon-1536x1179.jpg 1536w\" sizes=\"auto, (max-width: 1866px) 100vw, 1866px\" \/><\/span><\/p>\n<p><span style=\"font-weight: 400;\">Not just that. If you click the Analyze button, it\u2019ll show you improvement opportunities in your title, in detail.<\/span><\/p>\n<p><span style=\"font-weight: 400;\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-7235\" src=\"https:\/\/www.sellerapp.com\/help\/wp-content\/uploads\/2021\/05\/image7_7_11zon.jpg\" alt=\"SellerApp-Listing-Quality-Analysis\" width=\"1806\" height=\"602\" srcset=\"https:\/\/www.sellerapp.com\/help\/wp-content\/uploads\/2021\/05\/image7_7_11zon.jpg 1806w, https:\/\/www.sellerapp.com\/help\/wp-content\/uploads\/2021\/05\/image7_7_11zon-300x100.jpg 300w, https:\/\/www.sellerapp.com\/help\/wp-content\/uploads\/2021\/05\/image7_7_11zon-1024x341.jpg 1024w, https:\/\/www.sellerapp.com\/help\/wp-content\/uploads\/2021\/05\/image7_7_11zon-768x256.jpg 768w, https:\/\/www.sellerapp.com\/help\/wp-content\/uploads\/2021\/05\/image7_7_11zon-1536x512.jpg 1536w\" sizes=\"auto, (max-width: 1806px) 100vw, 1806px\" \/><\/span><\/p>\n<h4><b>Description<\/b><\/h4>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-7236\" src=\"https:\/\/www.sellerapp.com\/help\/wp-content\/uploads\/2021\/05\/image29_29_11zon.jpg\" alt=\"SellerApp-Listing-Quality-Description\" width=\"1868\" height=\"878\" srcset=\"https:\/\/www.sellerapp.com\/help\/wp-content\/uploads\/2021\/05\/image29_29_11zon.jpg 1868w, https:\/\/www.sellerapp.com\/help\/wp-content\/uploads\/2021\/05\/image29_29_11zon-300x141.jpg 300w, https:\/\/www.sellerapp.com\/help\/wp-content\/uploads\/2021\/05\/image29_29_11zon-1024x481.jpg 1024w, https:\/\/www.sellerapp.com\/help\/wp-content\/uploads\/2021\/05\/image29_29_11zon-768x361.jpg 768w, https:\/\/www.sellerapp.com\/help\/wp-content\/uploads\/2021\/05\/image29_29_11zon-1536x722.jpg 1536w\" sizes=\"auto, (max-width: 1868px) 100vw, 1868px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Though Amazon gives comparatively lesser importance to product descriptions, they can help you connect to the shopper. Include a lot of keywords and can explain the benefits of the product.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Amazon\u2019s rules and regulations for product Descriptions are pretty simple.<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Include only product-related information.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Write clearly and concisely.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Make sure the description matches your product images.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">No testimonials or quotes of any kind allowed<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">No promotional messages<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">No promoting other products except the product itself.<\/span><\/li>\n<\/ul>\n<h4><b>Tips on writing product descriptions for Amazon<\/b><\/h4>\n<h5><b>Make the product description crisp and easy to read<\/b><\/h5>\n<p><span style=\"font-weight: 400;\">Often, you see, most shoppers don\u2019t even put effort into reading the confusing, long product descriptions. So, <\/span><strong>make it easy to read,150 + worded description.<\/strong><\/p>\n<p><span style=\"font-weight: 400;\">Amazon also allows some basic formatting with HTML in your product descriptions. Make the best use of the allowed formatting.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Keeping in mind HTML can be a little confusing and time-consuming, SellerApp has created the <\/span><a href=\"https:\/\/www.sellerapp.com\/amazon-product-description-editor.html?utm_source=SellerPrimeHelp\"><span style=\"font-weight: 400;\">Free Product Description Editor<\/span><\/a><span style=\"font-weight: 400;\"> to create readable and well-formatted product descriptions.<\/span><\/p>\n<h5><strong>Talk about the benefits of the product.<\/strong><\/h5>\n<p><span style=\"font-weight: 400;\">Product Descriptions are where you can include the benefits of using the product. Since most of the benefits will be buyer search terms, they strengthen your listing value.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Most people talk about product features in the descriptions too. It is rather beneficial to include them in the bullet points as well.<\/span><\/p>\n<h4><b>Bullet points<\/b><\/h4>\n<p><span style=\"font-weight: 400;\">Bullet points are the first things that a potential buyer reads with attention. Add features that highlight the differentiating factors in your product. Also, include subtle conversion points in the product features section.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The LQI tool helps you understand how your product\u2019s bullet points fair with the category average and points out improvement opportunities within it.\u00a0<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-7237\" src=\"https:\/\/www.sellerapp.com\/help\/wp-content\/uploads\/2021\/05\/image33_33_11zon.jpg\" alt=\"SellerApp-Listing-Quality-Bullet-Points\" width=\"1848\" height=\"1324\" srcset=\"https:\/\/www.sellerapp.com\/help\/wp-content\/uploads\/2021\/05\/image33_33_11zon.jpg 1848w, https:\/\/www.sellerapp.com\/help\/wp-content\/uploads\/2021\/05\/image33_33_11zon-300x215.jpg 300w, https:\/\/www.sellerapp.com\/help\/wp-content\/uploads\/2021\/05\/image33_33_11zon-1024x734.jpg 1024w, https:\/\/www.sellerapp.com\/help\/wp-content\/uploads\/2021\/05\/image33_33_11zon-768x550.jpg 768w, https:\/\/www.sellerapp.com\/help\/wp-content\/uploads\/2021\/05\/image33_33_11zon-1536x1100.jpg 1536w\" sizes=\"auto, (max-width: 1848px) 100vw, 1848px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Check out this guide for the <\/span><a href=\"https:\/\/www.sellerapp.com\/help\/article\/product-listing-best-practices\/\"><span style=\"font-weight: 400;\">best practices for creating Amazon bullet points<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/p>\n<h4><b>Images<\/b><\/h4>\n<p><span style=\"font-weight: 400;\">Effective product images stimulate customers&#8217; imagination and inspire them to buy your product. Images are the first thing that impresses a shopper after they click on the search results. Images, therefore, play a huge role in converting people.<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Have 6+ HD images<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Have a white background for the main product page<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Throw in images that capture your product from every angle or even a lifestyle image that captures your product in action.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The SellerApp LQI checker helps you understand how many product images you have compared to the category average.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-7238\" src=\"https:\/\/www.sellerapp.com\/help\/wp-content\/uploads\/2021\/05\/image4_4_11zon.jpg\" alt=\"SellerApp-Listing-Quality-Images\" width=\"1880\" height=\"578\" srcset=\"https:\/\/www.sellerapp.com\/help\/wp-content\/uploads\/2021\/05\/image4_4_11zon.jpg 1880w, https:\/\/www.sellerapp.com\/help\/wp-content\/uploads\/2021\/05\/image4_4_11zon-300x92.jpg 300w, https:\/\/www.sellerapp.com\/help\/wp-content\/uploads\/2021\/05\/image4_4_11zon-1024x315.jpg 1024w, https:\/\/www.sellerapp.com\/help\/wp-content\/uploads\/2021\/05\/image4_4_11zon-768x236.jpg 768w, https:\/\/www.sellerapp.com\/help\/wp-content\/uploads\/2021\/05\/image4_4_11zon-1536x472.jpg 1536w\" sizes=\"auto, (max-width: 1880px) 100vw, 1880px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Check out this Amazon <\/span><a href=\"https:\/\/www.sellerapp.com\/blog\/amazon-product-photography\/\"><span style=\"font-weight: 400;\">Product Photography guide<\/span><\/a><span style=\"font-weight: 400;\"> to learn more about images.\u00a0<\/span><\/p>\n<h4><b>Videos<\/b><\/h4>\n<p><span style=\"font-weight: 400;\">Amazon also has <\/span><a href=\"https:\/\/www.sellerapp.com\/blog\/amazon-enhanced-brand-content\/\"><span style=\"font-weight: 400;\">Enhanced Brand content<\/span><\/a><span style=\"font-weight: 400;\">. The EBC lets you create attractive product detail pages and include videos to portray your brand story.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Two sections in your listing where you can add videos:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Main image thumbnail<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Amazon A+ content.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">The <\/span><b>LQI tool<\/b><span style=\"font-weight: 400;\"> checks the number of videos the product listing currently has and how it compares to the category average.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-7239\" src=\"https:\/\/www.sellerapp.com\/help\/wp-content\/uploads\/2021\/05\/image22_22_11zon.jpg\" alt=\"SellerApp-Listing-Quality-Videos\" width=\"1866\" height=\"240\" srcset=\"https:\/\/www.sellerapp.com\/help\/wp-content\/uploads\/2021\/05\/image22_22_11zon.jpg 1866w, https:\/\/www.sellerapp.com\/help\/wp-content\/uploads\/2021\/05\/image22_22_11zon-300x39.jpg 300w, https:\/\/www.sellerapp.com\/help\/wp-content\/uploads\/2021\/05\/image22_22_11zon-1024x132.jpg 1024w, https:\/\/www.sellerapp.com\/help\/wp-content\/uploads\/2021\/05\/image22_22_11zon-768x99.jpg 768w, https:\/\/www.sellerapp.com\/help\/wp-content\/uploads\/2021\/05\/image22_22_11zon-1536x198.jpg 1536w\" sizes=\"auto, (max-width: 1866px) 100vw, 1866px\" \/><\/p>\n<h4><b>Q&amp;A<\/b><\/h4>\n<p><span style=\"font-weight: 400;\">Before buying from Amazon, your potential buyers might have multiple questions about the product.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">To win the customers\u2019 trust and solve their doubts, Amazon allows sellers to communicate with the buyers and answer their questions directly. Having sufficient questions and answers also adds to your listing ranking.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">SellerApp Listing Quality tool checks the number of questions your listing has and the number of unanswered questions. It also compares the data with the category average and gives recommendations based on it.\u00a0<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-7240\" src=\"https:\/\/www.sellerapp.com\/help\/wp-content\/uploads\/2021\/05\/image24_24_11zon.jpg\" alt=\"SellerApp-Listing-Quality-Q&amp;A\" width=\"1858\" height=\"376\" srcset=\"https:\/\/www.sellerapp.com\/help\/wp-content\/uploads\/2021\/05\/image24_24_11zon.jpg 1858w, https:\/\/www.sellerapp.com\/help\/wp-content\/uploads\/2021\/05\/image24_24_11zon-300x61.jpg 300w, https:\/\/www.sellerapp.com\/help\/wp-content\/uploads\/2021\/05\/image24_24_11zon-1024x207.jpg 1024w, https:\/\/www.sellerapp.com\/help\/wp-content\/uploads\/2021\/05\/image24_24_11zon-768x155.jpg 768w, https:\/\/www.sellerapp.com\/help\/wp-content\/uploads\/2021\/05\/image24_24_11zon-1536x311.jpg 1536w\" sizes=\"auto, (max-width: 1858px) 100vw, 1858px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Read more about <\/span><a href=\"https:\/\/www.sellerapp.com\/blog\/amazon-customer-questions-and-answers\/\"><span style=\"font-weight: 400;\">Amazon customer questions and answers<\/span><\/a><span style=\"font-weight: 400;\"> to learn more.\u00a0<\/span><\/p>\n<h4><b>Reviews<\/b><\/h4>\n<p><span style=\"font-weight: 400;\">Reviews are social proof of the product. The more reviews people see for your product, the more likely they will buy it.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Increasing the number of reviews is, therefore, an essential task for getting the confidence of the shopper. Here are a few ways to get more reviews from your customers:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Have an email follow-up strategy.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Invest in Amazon&#8217;s early reviewer program or Amazon Vine to gather reviews for a new product.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Understanding the psychology of customer reviews is also important for making smart business decisions, winning the Buy Box, and overall setting a strong foothold in online business.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-7241\" src=\"https:\/\/www.sellerapp.com\/help\/wp-content\/uploads\/2021\/05\/image26_26_11zon.jpg\" alt=\"SellerApp-Listing-Quality-Reviews\" width=\"1858\" height=\"598\" srcset=\"https:\/\/www.sellerapp.com\/help\/wp-content\/uploads\/2021\/05\/image26_26_11zon.jpg 1858w, https:\/\/www.sellerapp.com\/help\/wp-content\/uploads\/2021\/05\/image26_26_11zon-300x97.jpg 300w, https:\/\/www.sellerapp.com\/help\/wp-content\/uploads\/2021\/05\/image26_26_11zon-1024x330.jpg 1024w, https:\/\/www.sellerapp.com\/help\/wp-content\/uploads\/2021\/05\/image26_26_11zon-768x247.jpg 768w, https:\/\/www.sellerapp.com\/help\/wp-content\/uploads\/2021\/05\/image26_26_11zon-1536x494.jpg 1536w\" sizes=\"auto, (max-width: 1858px) 100vw, 1858px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">SellerApp LQI tool checks how your product reviews fair with the category average. And also tells you the ratio of positive to negative reviews on the product.<\/span><\/p>\n<h4><b>Ratings<\/b><\/h4>\n<p><span style=\"font-weight: 400;\">It\u2019s a known fact that the more ratings a product have, the more likely it will sell. For example, a product with 4.3 stars sells better than a product with a 3.8 rating.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">SellerApp LQI tool provides a comparative analysis of your ratings against the category. Good ratings with good reviews pave the way for a top seller in the niche.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-7242\" src=\"https:\/\/www.sellerapp.com\/help\/wp-content\/uploads\/2021\/05\/image3_3_11zon.jpg\" alt=\"SellerApp-Listing-Quality-Ratings\" width=\"1846\" height=\"728\" srcset=\"https:\/\/www.sellerapp.com\/help\/wp-content\/uploads\/2021\/05\/image3_3_11zon.jpg 1846w, https:\/\/www.sellerapp.com\/help\/wp-content\/uploads\/2021\/05\/image3_3_11zon-300x118.jpg 300w, https:\/\/www.sellerapp.com\/help\/wp-content\/uploads\/2021\/05\/image3_3_11zon-1024x404.jpg 1024w, https:\/\/www.sellerapp.com\/help\/wp-content\/uploads\/2021\/05\/image3_3_11zon-768x303.jpg 768w, https:\/\/www.sellerapp.com\/help\/wp-content\/uploads\/2021\/05\/image3_3_11zon-1536x606.jpg 1536w\" sizes=\"auto, (max-width: 1846px) 100vw, 1846px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Check out this <\/span><b>guide to get <\/b><a href=\"https:\/\/www.sellerapp.com\/blog\/get-amazon-reviews-2021\/\"><b>more reviews on Amazon<\/b><\/a><b>.\u00a0<\/b><\/p>\n<h2><b>What to do next?<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">A good product listing has value only when it includes all the necessary keywords to reach its potential buyer. Buyer keywords bring you the best profits.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Find the most profitable keywords for your product under the Product Keywords and Keyword Research tool. Add the product to the Tracked products category, and head over to Product Keywords to find the most profitable keywords with high search volume among Amazon&#8217;s auto-suggested and trending keywords. Find the best keywords by filtering only the best keywords based on Search volume and CPC rates.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Have more questions? Reach out to us at <\/span><a href=\"mailto:support@sellerapp.com\"><span style=\"font-weight: 400;\">support@sellerapp.com<\/span><\/a><span style=\"font-weight: 400;\">, and our experts will help you improve your product listing quality.\u00a0<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Selling on Amazon is not a one-day process. It takes a lot of research, regular tracking, and constant iterations on your listing to get it on the 1st page of Amazon.\u00a0 SellerApp Product Intelligence tool eases the process by bringing all the features to track and monitor your own and competitor\u2019s listing under one platform. [&hellip;]<\/p>\n","protected":false},"author":5248,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"open","ping_status":"closed","template":"","doc_tag":[],"doc_category":[311,312,313,304,301],"class_list":["post-6130","docs","type-docs","status-publish","hentry","doc_category-keyword-tracking","doc_category-listing-quality","doc_category-product-intelligence","doc_category-product-keywords","doc_category-sellerapp-features","no-post-thumbnail"],"_links":{"self":[{"href":"https:\/\/www.sellerapp.com\/help\/wp-json\/wp\/v2\/docs\/6130","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.sellerapp.com\/help\/wp-json\/wp\/v2\/docs"}],"about":[{"href":"https:\/\/www.sellerapp.com\/help\/wp-json\/wp\/v2\/types\/docs"}],"author":[{"embeddable":true,"href":"https:\/\/www.sellerapp.com\/help\/wp-json\/wp\/v2\/users\/5248"}],"replies":[{"embeddable":true,"href":"https:\/\/www.sellerapp.com\/help\/wp-json\/wp\/v2\/comments?post=6130"}],"version-history":[{"count":2,"href":"https:\/\/www.sellerapp.com\/help\/wp-json\/wp\/v2\/docs\/6130\/revisions"}],"predecessor-version":[{"id":8286,"href":"https:\/\/www.sellerapp.com\/help\/wp-json\/wp\/v2\/docs\/6130\/revisions\/8286"}],"wp:attachment":[{"href":"https:\/\/www.sellerapp.com\/help\/wp-json\/wp\/v2\/media?parent=6130"}],"wp:term":[{"taxonomy":"doc_tag","embeddable":true,"href":"https:\/\/www.sellerapp.com\/help\/wp-json\/wp\/v2\/doc_tag?post=6130"},{"taxonomy":"doc_category","embeddable":true,"href":"https:\/\/www.sellerapp.com\/help\/wp-json\/wp\/v2\/doc_category?post=6130"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}