{"id":5616,"date":"2020-12-04T14:53:40","date_gmt":"2020-12-04T14:53:40","guid":{"rendered":"https:\/\/www.sellerapp.com\/help\/?post_type=article&#038;p=5616"},"modified":"2024-09-18T12:44:25","modified_gmt":"2024-09-18T12:44:25","slug":"sellerapp-automation-rules-overview","status":"publish","type":"docs","link":"https:\/\/www.sellerapp.com\/help\/article\/sellerapp-automation-rules-overview\/","title":{"rendered":"SellerApp Automation Rules &#8211; Overview"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">Tired of spending hours tweaking bids? Let SellerApp\u2019s automation rules take over your Amazon PPC management. <\/span><span style=\"font-weight: 400;\">By taking advantage of SellerApp\u2019s automation rules or predefined rule templates you can effectively optimize your campaign management and manage your advertising efficiently without much human intervention.<\/span><\/p>\n<h2><b>How Does Amazon Automation Work?<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">SellerApp\u2019s automation rules are essentially pre-defined actions that trigger when certain conditions are met within your campaigns. SellerApp Ad Optimization Rules help you boost performance by automatically adjusting bids, adding new keywords, eliminating wasted spend, and much more.\u00a0<\/span><span style=\"font-weight: 400;\">Fundamentally, SellerApp provides you with a complete Amazon Ads Automation Rules setup to drive better outcomes with minimal effort.<\/span><\/p>\n<h3><b>How to Set Up an Automation Rule in SellerApp&#8217;s Advertising Automation Tool<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">If you\u2019re looking to automate your ad campaigns, follow these simple steps to set up an automation rule using SellerApp\u2019s advertising automation tool:<\/span><\/p>\n<ol>\n<li>\n<h4><strong> Access the Automation Feature<\/strong><\/h4>\n<\/li>\n<\/ol>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-8375 size-large aligncenter\" src=\"https:\/\/www.sellerapp.com\/help\/wp-content\/uploads\/2020\/12\/Notion-8-1024x101.png\" alt=\"SellerApp Ad Automation \" width=\"1024\" height=\"101\" srcset=\"https:\/\/www.sellerapp.com\/help\/wp-content\/uploads\/2020\/12\/Notion-8-1024x101.png 1024w, https:\/\/www.sellerapp.com\/help\/wp-content\/uploads\/2020\/12\/Notion-8-300x30.png 300w, https:\/\/www.sellerapp.com\/help\/wp-content\/uploads\/2020\/12\/Notion-8-768x76.png 768w, https:\/\/www.sellerapp.com\/help\/wp-content\/uploads\/2020\/12\/Notion-8.png 1470w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Navigate to the &#8220;Automation&#8221; tab on your SellerApp dashboard.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Select &#8220;Create New Rule.&#8221;<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Choose from existing templates or create a custom rule tailored to your needs.<\/span><\/li>\n<\/ul>\n<ol start=\"2\">\n<li>\n<h4><strong> Assign a Descriptive Name<\/strong><\/h4>\n<\/li>\n<\/ol>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-8376 size-large aligncenter\" src=\"https:\/\/www.sellerapp.com\/help\/wp-content\/uploads\/2020\/12\/Notion-7-1024x346.png\" alt=\"SellerApp PPC Automation \" width=\"1024\" height=\"346\" srcset=\"https:\/\/www.sellerapp.com\/help\/wp-content\/uploads\/2020\/12\/Notion-7-1024x346.png 1024w, https:\/\/www.sellerapp.com\/help\/wp-content\/uploads\/2020\/12\/Notion-7-300x101.png 300w, https:\/\/www.sellerapp.com\/help\/wp-content\/uploads\/2020\/12\/Notion-7-768x259.png 768w, https:\/\/www.sellerapp.com\/help\/wp-content\/uploads\/2020\/12\/Notion-7-1536x518.png 1536w, https:\/\/www.sellerapp.com\/help\/wp-content\/uploads\/2020\/12\/Notion-7.png 1831w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/p>\n<p>&nbsp;<\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Give your rule a clear, descriptive name, such as &#8220;Black Friday ACoS Reducer&#8221; or &#8220;Christmas 2024 \u2013 ROI Maximizer.&#8221;<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">This ensures easy tracking and monitoring through the \u201cHistory\u201d feature.<\/span><\/li>\n<\/ul>\n<ol start=\"3\">\n<li>\n<h4><strong> Select Your Campaign and Targeting Types<\/strong><\/h4>\n<\/li>\n<\/ol>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-8377 size-large aligncenter\" src=\"https:\/\/www.sellerapp.com\/help\/wp-content\/uploads\/2020\/12\/Notion-6-1024x419.png\" alt=\"SellerApp Ad Optimization Rules \" width=\"1024\" height=\"419\" srcset=\"https:\/\/www.sellerapp.com\/help\/wp-content\/uploads\/2020\/12\/Notion-6-1024x419.png 1024w, https:\/\/www.sellerapp.com\/help\/wp-content\/uploads\/2020\/12\/Notion-6-300x123.png 300w, https:\/\/www.sellerapp.com\/help\/wp-content\/uploads\/2020\/12\/Notion-6-768x314.png 768w, https:\/\/www.sellerapp.com\/help\/wp-content\/uploads\/2020\/12\/Notion-6-1536x629.png 1536w, https:\/\/www.sellerapp.com\/help\/wp-content\/uploads\/2020\/12\/Notion-6.png 1737w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/p>\n<p>&nbsp;<\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Choose the appropriate campaign type: Sponsored Products or Sponsored Brands.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">For Sponsored Products, decide between Manual or Automatic Targeting.<\/span><\/li>\n<\/ul>\n<ol start=\"4\">\n<li>\n<h4><strong> Define Rule Applications<\/strong><\/h4>\n<\/li>\n<\/ol>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-8378 size-large\" src=\"https:\/\/www.sellerapp.com\/help\/wp-content\/uploads\/2020\/12\/Notion-5-1024x431.png\" alt=\"ppc automation rules for amazon \" width=\"1024\" height=\"431\" srcset=\"https:\/\/www.sellerapp.com\/help\/wp-content\/uploads\/2020\/12\/Notion-5-1024x431.png 1024w, https:\/\/www.sellerapp.com\/help\/wp-content\/uploads\/2020\/12\/Notion-5-300x126.png 300w, https:\/\/www.sellerapp.com\/help\/wp-content\/uploads\/2020\/12\/Notion-5-768x324.png 768w, https:\/\/www.sellerapp.com\/help\/wp-content\/uploads\/2020\/12\/Notion-5-1536x647.png 1536w, https:\/\/www.sellerapp.com\/help\/wp-content\/uploads\/2020\/12\/Notion-5.png 1728w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/p>\n<p>&nbsp;<\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Specify whether the rule applies to Search Terms, Targets (keywords or ASINs), or Placements.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Set actions such as increase\/decrease bids or pause low-performing targets.<\/span><\/li>\n<\/ul>\n<ol start=\"5\">\n<li>\n<h4><strong> Determine the Analysis Duration<\/strong><\/h4>\n<\/li>\n<\/ol>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-8379 size-large\" src=\"https:\/\/www.sellerapp.com\/help\/wp-content\/uploads\/2020\/12\/Notion-4-1024x430.png\" alt=\"Amazon Ads Automation Rules \" width=\"1024\" height=\"430\" srcset=\"https:\/\/www.sellerapp.com\/help\/wp-content\/uploads\/2020\/12\/Notion-4-1024x430.png 1024w, https:\/\/www.sellerapp.com\/help\/wp-content\/uploads\/2020\/12\/Notion-4-300x126.png 300w, https:\/\/www.sellerapp.com\/help\/wp-content\/uploads\/2020\/12\/Notion-4-768x323.png 768w, https:\/\/www.sellerapp.com\/help\/wp-content\/uploads\/2020\/12\/Notion-4-1536x646.png 1536w, https:\/\/www.sellerapp.com\/help\/wp-content\/uploads\/2020\/12\/Notion-4.png 1737w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/p>\n<p>&nbsp;<\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Set the timeframe for data analysis to inform your rule: options include 7, 14, 21, 30, or 60 days.<\/span><\/li>\n<\/ul>\n<ol start=\"6\">\n<li>\n<h4><strong> Set Conditions for Automation<\/strong><\/h4>\n<\/li>\n<\/ol>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-8380 size-large\" src=\"https:\/\/www.sellerapp.com\/help\/wp-content\/uploads\/2020\/12\/Notion-3-1024x432.png\" alt=\"best practice automation rules amazon ppc \" width=\"1024\" height=\"432\" srcset=\"https:\/\/www.sellerapp.com\/help\/wp-content\/uploads\/2020\/12\/Notion-3-1024x432.png 1024w, https:\/\/www.sellerapp.com\/help\/wp-content\/uploads\/2020\/12\/Notion-3-300x127.png 300w, https:\/\/www.sellerapp.com\/help\/wp-content\/uploads\/2020\/12\/Notion-3-768x324.png 768w, https:\/\/www.sellerapp.com\/help\/wp-content\/uploads\/2020\/12\/Notion-3-1536x648.png 1536w, https:\/\/www.sellerapp.com\/help\/wp-content\/uploads\/2020\/12\/Notion-3.png 1734w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Define the conditions that will trigger the rule, such as:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Bid adjustments<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Impressions<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Orders<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">ACoS, etc.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Additionally, take advantage of \u201cAND\u201d or \u201cOR\u201d logic to combine multiple conditions for more complex automation.<\/span><\/p>\n<ol start=\"7\">\n<li>\n<h4><strong> Establish Exclusions<\/strong><\/h4>\n<\/li>\n<\/ol>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-8381 size-large aligncenter\" src=\"https:\/\/www.sellerapp.com\/help\/wp-content\/uploads\/2020\/12\/Notion-2-1024x427.png\" alt=\"Automated Ad Management Rules \" width=\"1024\" height=\"427\" srcset=\"https:\/\/www.sellerapp.com\/help\/wp-content\/uploads\/2020\/12\/Notion-2-1024x427.png 1024w, https:\/\/www.sellerapp.com\/help\/wp-content\/uploads\/2020\/12\/Notion-2-300x125.png 300w, https:\/\/www.sellerapp.com\/help\/wp-content\/uploads\/2020\/12\/Notion-2-768x320.png 768w, https:\/\/www.sellerapp.com\/help\/wp-content\/uploads\/2020\/12\/Notion-2-1536x640.png 1536w, https:\/\/www.sellerapp.com\/help\/wp-content\/uploads\/2020\/12\/Notion-2.png 1727w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/p>\n<p>&nbsp;<\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Identify specific search terms or phrases to exclude from the rule\u2019s actions, ensuring non-relevant or protected terms aren\u2019t targeted.<\/span><\/li>\n<\/ul>\n<ol start=\"8\">\n<li>\n<h4><strong> Review and Activate<\/strong><\/h4>\n<\/li>\n<\/ol>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-8382 size-large\" src=\"https:\/\/www.sellerapp.com\/help\/wp-content\/uploads\/2020\/12\/Notion-1-1024x431.png\" alt=\"amazon automated bidding \" width=\"1024\" height=\"431\" srcset=\"https:\/\/www.sellerapp.com\/help\/wp-content\/uploads\/2020\/12\/Notion-1-1024x431.png 1024w, https:\/\/www.sellerapp.com\/help\/wp-content\/uploads\/2020\/12\/Notion-1-300x126.png 300w, https:\/\/www.sellerapp.com\/help\/wp-content\/uploads\/2020\/12\/Notion-1-768x323.png 768w, https:\/\/www.sellerapp.com\/help\/wp-content\/uploads\/2020\/12\/Notion-1-1536x646.png 1536w, https:\/\/www.sellerapp.com\/help\/wp-content\/uploads\/2020\/12\/Notion-1.png 1716w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Once you&#8217;ve set all the parameters, click &#8220;Review and Enable&#8221; to finalize and launch your automation rule.<\/span><\/li>\n<\/ul>\n<h3><b>SellerApp PPC Automation Rules<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">If you don\u2019t have a specific strategy and need more of an outcome, SellerApp also offers a variety of rule templates for Amazon PPC. Each of these rule templates is designed to enhance your ad performance in different areas and drive your business forward. Whether you\u2019re aiming to maximize ROI, boost impressions, reduce ACoS, or reduce ad spend through efficient budget utilization, there\u2019s a rule in our library to address your needs. Most importantly, you can run them simultaneously depending on your goal.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Here are all the automation rules that are currently available on the SellerApp platform:<\/span><\/p>\n<p><b>1) ROI Maximizer (2.7x RoAS)<\/b><\/p>\n<ul>\n<li><span style=\"font-weight: 400;\">This rule increases bids on high-performing keywords or ASINs that typically generate a significant number of orders. It ensures that you get the most return for every dollar spent on your ads.\u00a0<\/span><\/li>\n<\/ul>\n<p><b>2) Keyword Picker (1.4x Clicks)<\/b><\/p>\n<ul>\n<li><span style=\"font-weight: 400;\">This Amazon ads automation rule identifies profitable keywords from profitable search terms. It then adds these golden keywords to your campaigns to drive more clicks. It is a highly effective method to expand your keyword list, capture more potential buyers, and uncover new opportunities for engagement.\u00a0<\/span><\/li>\n<\/ul>\n<p><b>3) Target Harvester (2.9x Impressions)<\/b><\/p>\n<ul>\n<li><span style=\"font-weight: 400;\">Increase your product\u2019s visibility by generating new targets from search terms with a high impression share. This automated ad management rule ensures that you leverage high-traffic terms to capture more of the audience&#8217;s attention and, ultimately, maximize your reach in Amazon searches.<\/span><\/li>\n<\/ul>\n<p><b>4) Wasted Click Eliminator (30% Spend Reduction)<\/b><\/p>\n<ul>\n<li><span style=\"font-weight: 400;\">Remove search terms with low conversions that are wasting your ad budget. This rule is designed to create exceptions for efficiency and simultaneously to ensure that your brand search terms are still visible to shoppers on Amazon<\/span><\/li>\n<\/ul>\n<p><b>5) ACoS Reducer (40% Reduction in ACoS)<\/b><\/p>\n<ul>\n<li><span style=\"font-weight: 400;\">This rule helps reduce your ACoS by creating negative targets for underperforming keywords or targets. It&#8217;s perfect for anyone looking to cut costs by eliminating search terms that are not delivering any value.<\/span><\/li>\n<\/ul>\n<p><b>6) Down Bid Optimizer (0.8x ACoS)<\/b><\/p>\n<ul>\n<li><span style=\"font-weight: 400;\">Cut back on overspending by reducing bids on non-performing keywords and ASINs. This rule optimizes budget allocation by focusing ad spend on more effective targets.<\/span><\/li>\n<\/ul>\n<p><b>7) Dayparting Rule (70% Click Reduction)<\/b><\/p>\n<ul>\n<li><span style=\"font-weight: 400;\">Optimize ad spend allocation by analyzing performance data throughout the day. This rule helps identify low-conversion hours and adjusts ad spend accordingly to enhance overall efficiency.\u00a0<\/span><\/li>\n<\/ul>\n<p><b>8) Search Rank Booster (1.75x Organic Growth)<\/b><\/p>\n<ul>\n<li><span style=\"font-weight: 400;\">Automatically increase or decrease bids based on your product\u2019s organic search ranking. This is especially important for your hero ASINs. This SellerApp PPC automation rule will help maintain or improve your product\u2019s position in Amazon search results (lost keyword ranking and visibility).<\/span><\/li>\n<\/ul>\n<p><b>9) Inventory Refactoring (95% In-Stock Probability)<\/b><\/p>\n<ul>\n<li><span style=\"font-weight: 400;\">Turn down ad visibility when inventory levels are low to prevent stockouts. This rule helps manage ad spend in line with available stock, ensuring products remain in stock and ads are effective.<\/span><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">Ultimately, SellerApp\u2019s advanced ad automation rules offer an efficient method to manage your Amazon PPC Campaigns. Whether your goal is to reduce ACOS, maximize ROI, boost impressions, these rules can all help you achieve your desired outcomes with minimal manual effort. Start using these rules to skyrocket your business today! Of course, if you want assistance, you are always welcome to <\/span><a href=\"https:\/\/www.sellerapp.com\/schedule-demo.html\"><span style=\"font-weight: 400;\">schedule a call<\/span><\/a><span style=\"font-weight: 400;\"> with us!<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Do you need more information on how PPC automation can help you? Check out our article on <\/span><a href=\"https:\/\/www.sellerapp.com\/blog\/amazon-ppc-automation\/\"><span style=\"font-weight: 400;\">Amazon PPC Automation<\/span><\/a><span style=\"font-weight: 400;\"> to understand in-depth information on how it can add value to your business.\u00a0<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Tired of spending hours tweaking bids? Let SellerApp\u2019s automation rules take over your Amazon PPC management. By taking advantage of SellerApp\u2019s automation rules or predefined rule templates you can effectively optimize your campaign management and manage your advertising efficiently without much human intervention. How Does Amazon Automation Work? SellerApp\u2019s automation rules are essentially pre-defined actions [&hellip;]<\/p>\n","protected":false},"author":1984,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"open","ping_status":"closed","template":"","doc_tag":[],"doc_category":[300],"class_list":["post-5616","docs","type-docs","status-publish","hentry","doc_category-advertising","no-post-thumbnail"],"_links":{"self":[{"href":"https:\/\/www.sellerapp.com\/help\/wp-json\/wp\/v2\/docs\/5616","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.sellerapp.com\/help\/wp-json\/wp\/v2\/docs"}],"about":[{"href":"https:\/\/www.sellerapp.com\/help\/wp-json\/wp\/v2\/types\/docs"}],"author":[{"embeddable":true,"href":"https:\/\/www.sellerapp.com\/help\/wp-json\/wp\/v2\/users\/1984"}],"replies":[{"embeddable":true,"href":"https:\/\/www.sellerapp.com\/help\/wp-json\/wp\/v2\/comments?post=5616"}],"version-history":[{"count":5,"href":"https:\/\/www.sellerapp.com\/help\/wp-json\/wp\/v2\/docs\/5616\/revisions"}],"predecessor-version":[{"id":8384,"href":"https:\/\/www.sellerapp.com\/help\/wp-json\/wp\/v2\/docs\/5616\/revisions\/8384"}],"wp:attachment":[{"href":"https:\/\/www.sellerapp.com\/help\/wp-json\/wp\/v2\/media?parent=5616"}],"wp:term":[{"taxonomy":"doc_tag","embeddable":true,"href":"https:\/\/www.sellerapp.com\/help\/wp-json\/wp\/v2\/doc_tag?post=5616"},{"taxonomy":"doc_category","embeddable":true,"href":"https:\/\/www.sellerapp.com\/help\/wp-json\/wp\/v2\/doc_category?post=5616"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}