{"id":5204,"date":"2020-11-04T07:49:17","date_gmt":"2020-11-04T07:49:17","guid":{"rendered":"https:\/\/www.sellerapp.com\/help\/?post_type=article&#038;p=5204"},"modified":"2023-03-18T14:36:46","modified_gmt":"2023-03-18T14:36:46","slug":"sellerapp-newsletter-november-2020","status":"publish","type":"docs","link":"https:\/\/www.sellerapp.com\/help\/article\/sellerapp-newsletter-november-2020\/","title":{"rendered":"SellerApp Newsletter November 2020"},"content":{"rendered":"\r\n<div class=\"wp-block-image\">\r\n<figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"459\" class=\"wp-image-5206\" src=\"https:\/\/www.sellerapp.com\/help\/wp-content\/uploads\/2020\/11\/601786000008976028_zc_v31_1604464567167_sellerapp_newsletter_header_02-1024x459.png\" alt=\"\" srcset=\"https:\/\/www.sellerapp.com\/help\/wp-content\/uploads\/2020\/11\/601786000008976028_zc_v31_1604464567167_sellerapp_newsletter_header_02-1024x459.png 1024w, https:\/\/www.sellerapp.com\/help\/wp-content\/uploads\/2020\/11\/601786000008976028_zc_v31_1604464567167_sellerapp_newsletter_header_02-300x134.png 300w, https:\/\/www.sellerapp.com\/help\/wp-content\/uploads\/2020\/11\/601786000008976028_zc_v31_1604464567167_sellerapp_newsletter_header_02-768x344.png 768w, https:\/\/www.sellerapp.com\/help\/wp-content\/uploads\/2020\/11\/601786000008976028_zc_v31_1604464567167_sellerapp_newsletter_header_02.png 1192w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\r\n<\/div>\r\n\r\n\r\n\r\n<div class=\"wp-block-spacer\" style=\"height: 20px;\" aria-hidden=\"true\">\u00a0<\/div>\r\n\r\n\r\n\r\n<h2 id=\"halloween-2020-on-amazon-a-sellerapp-recap\" class=\"has-text-align-center wp-block-heading\" style=\"font-size: 30px;\"><strong>Halloween 2020 on Amazon:<\/strong> A SellerApp Recap<\/h2>\r\n\r\n\r\n\r\n<p class=\"has-text-align-center\">In the second edition of the SellerApp digest, we explore the biggest Halloween trends in 2020 and prepare for the upcoming holiday season. Some of the biggest shopping festivals in e-commerce are less than a month away, so we have some advanced seller tips to help you supercharge your sales this November.<\/p>\r\n\r\n\r\n\r\n<div class=\"wp-block-spacer\" style=\"height: 32px;\" aria-hidden=\"true\">\u00a0<\/div>\r\n\r\n\r\n\r\n<h2 id=\"from-our-blog\" class=\"has-text-align-center wp-block-heading\" style=\"font-size: 27px;\"><strong>From Our Blog<\/strong><\/h2>\r\n\r\n\r\n\r\n<div class=\"wp-block-spacer\" style=\"height: 20px;\" aria-hidden=\"true\">\u00a0<\/div>\r\n\r\n\r\n\r\n<div class=\"wp-block-media-text alignwide is-stacked-on-mobile is-vertically-aligned-center\" style=\"grid-template-columns: 49% auto;\">\r\n<figure class=\"wp-block-media-text__media\"><a href=\"https:\/\/www.sellerapp.com\/blog\/amazon-halloween-product-trends\/\" target=\"_blank\" rel=\"noopener noreferrer\"><img loading=\"lazy\" decoding=\"async\" width=\"648\" height=\"400\" class=\"wp-image-5368 size-full\" src=\"https:\/\/www.sellerapp.com\/help\/wp-content\/uploads\/2020\/11\/newsletter-img01-1.png\" alt=\"\" srcset=\"https:\/\/www.sellerapp.com\/help\/wp-content\/uploads\/2020\/11\/newsletter-img01-1.png 648w, https:\/\/www.sellerapp.com\/help\/wp-content\/uploads\/2020\/11\/newsletter-img01-1-300x185.png 300w\" sizes=\"auto, (max-width: 648px) 100vw, 648px\" \/><\/a><\/figure>\r\n<div class=\"wp-block-media-text__content\">\r\n<h5 class=\"has-text-align-center wp-block-heading\" style=\"font-size: 23px;\">SellerApp Explores\u00a0<strong>Halloween 2020 Trends<\/strong><\/h5>\r\n\r\n\r\n\r\n<p class=\"has-normal-font-size\">Plague doctors abound the streets with balms and antidotes to cure any plague. The smell of pumpkin wafted through every living room as homes and even pets got a timely and festive makeover. It&#8217;s been a great October for sellers, but what are the trends that dominated the Amazon marketplace in the spookiest time of the year?<\/p>\r\n<\/div>\r\n<\/div>\r\n\r\n\r\n\r\n<div class=\"wp-block-spacer\" style=\"height: 40px;\" aria-hidden=\"true\">\u00a0<\/div>\r\n\r\n\r\n\r\n<div class=\"wp-block-media-text alignwide has-media-on-the-right is-stacked-on-mobile is-vertically-aligned-center\" style=\"grid-template-columns: auto 49%;\">\r\n<figure class=\"wp-block-media-text__media\"><a href=\"https:\/\/www.sellerapp.com\/blog\/amazon-account-health-checkup\/\" target=\"_blank\" rel=\"noopener noreferrer\"><img loading=\"lazy\" decoding=\"async\" width=\"485\" height=\"281\" class=\"wp-image-5370 size-full\" src=\"https:\/\/www.sellerapp.com\/help\/wp-content\/uploads\/2020\/11\/newsletter-img02-1.png\" alt=\"\" srcset=\"https:\/\/www.sellerapp.com\/help\/wp-content\/uploads\/2020\/11\/newsletter-img02-1.png 485w, https:\/\/www.sellerapp.com\/help\/wp-content\/uploads\/2020\/11\/newsletter-img02-1-300x174.png 300w\" sizes=\"auto, (max-width: 485px) 100vw, 485px\" \/><\/a><\/figure>\r\n<div class=\"wp-block-media-text__content\">\r\n<h2 class=\"has-text-align-center wp-block-heading\" style=\"font-size: 23px;\">The\u00a0<strong>Amazon Account Health<\/strong>\u00a0Check-up<\/h2>\r\n\r\n\r\n\r\n<p class=\"has-normal-font-size\">With massive shopping festivals like Cyber Monday and Black Friday right around the corner, it&#8217;s a good time to check on your Amazon Account Health. We break down all you need to know about this vital Amazon metric, as well as what you need to do to make sure your Account is always in the green.<\/p>\r\n<\/div>\r\n<\/div>\r\n\r\n\r\n\r\n<div class=\"wp-block-spacer\" style=\"height: 48px;\" aria-hidden=\"true\">\u00a0<\/div>\r\n\r\n\r\n\r\n<h2 id=\"video-highlight\" class=\"has-text-align-center wp-block-heading\" style=\"font-size: 27px;\"><strong>Video Highlight <\/strong><\/h2>\r\n\r\n\r\n\r\n<div class=\"wp-block-spacer\" style=\"height: 30px;\" aria-hidden=\"true\">\u00a0<\/div>\r\n\r\n\r\n\r\n<h2 id=\"win-this-holiday-season-with-industry-experts\" class=\"has-text-align-center wp-block-heading\" style=\"font-size: 23px;\">Win This Holiday Season With\u00a0<strong>Industry Experts<\/strong><\/h2>\r\n\r\n\r\n\r\n<p><iframe class=\"hma_articel_related_video\" style=\"display: inline-block;\" src=\"https:\/\/www.youtube.com\/embed\/SAbk1Rm6nyg\r\n\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\r\n\r\n\r\n\r\n<div class=\"wp-block-spacer\" style=\"height: 31px;\" aria-hidden=\"true\">\u00a0<\/div>\r\n\r\n\r\n\r\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\r\n<div class=\"wp-block-column is-vertically-aligned-top is-layout-flow wp-block-column-is-layout-flow\">\r\n<p class=\"has-text-align-left\">The holiday is when Amazon sellers make their fortune. It&#8217;s a make or break situation with multiple shopping festivals packed into a span of just two months. That&#8217;s why we&#8217;ve brought together industry leaders and experts to help you source your products, optimize your listings, and market them with effective PPC campaigns. Ace the holiday season with expert insights and tips.<\/p>\r\n\r\n\r\n\r\n<div class=\"wp-block-spacer\" style=\"height: 30px;\" aria-hidden=\"true\">\u00a0<\/div>\r\n\r\n\r\n\r\n<h2 id=\"expert-tips-to-increase-ppc-visibility\" class=\"has-text-align-center wp-block-heading\" style=\"font-size: 23px;\">Expert Tips To<strong>\u00a0Increase PPC Visibility<\/strong>\u00a0<\/h2>\r\n\r\n\r\n\r\n<div class=\"wp-block-spacer\" style=\"height: 20px;\" aria-hidden=\"true\">\u00a0<\/div>\r\n\r\n\r\n\r\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\r\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\r\n<p>Our quintessential guide to Amazon PPC impressions is designed for beginners and experts alike.\u00a0Sunitha Sundaran, Customer Success Manager at SellerApp, dissects everything you need to know about the crucial advertising metric and shares advanced tips and tricks our experts use to\u00a0increase impressions on Amazon.\u00a0<\/p>\r\n<\/div>\r\n\r\n\r\n\r\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\">\r\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/www.youtube.com\/watch?v=NODKsNY0MU4\" target=\"_blank\" rel=\"noopener noreferrer\"><img loading=\"lazy\" decoding=\"async\" width=\"360\" height=\"202\" class=\"wp-image-5324\" src=\"https:\/\/www.sellerapp.com\/help\/wp-content\/uploads\/2020\/11\/Sunitha-thumbnail-small3.png\" alt=\"\" srcset=\"https:\/\/www.sellerapp.com\/help\/wp-content\/uploads\/2020\/11\/Sunitha-thumbnail-small3.png 360w, https:\/\/www.sellerapp.com\/help\/wp-content\/uploads\/2020\/11\/Sunitha-thumbnail-small3-300x168.png 300w\" sizes=\"auto, (max-width: 360px) 100vw, 360px\" \/><\/a><\/figure>\r\n<\/div>\r\n<\/div>\r\n\r\n\r\n\r\n<h2 id=\"what-s-new-on-amazon\" class=\"has-text-align-center wp-block-heading\" style=\"font-size: 25px;\">What&#8217;s New <strong>On Amazon <\/strong><\/h2>\r\n\r\n\r\n\r\n<div class=\"wp-block-spacer\" style=\"height: 20px;\" aria-hidden=\"true\">\u00a0<\/div>\r\n\r\n\r\n\r\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\r\n<div class=\"wp-block-column is-vertically-aligned-top is-layout-flow wp-block-column-is-layout-flow\">\r\n<h2 id=\"updated-communication-guidelines\" class=\"has-text-align-left has-medium-font-size wp-block-heading\"><strong>Updated Communication Guidelines<\/strong><\/h2>\r\n\r\n\r\n\r\n<div class=\"wp-block-spacer\" style=\"height: 20px;\" aria-hidden=\"true\">\u00a0<\/div>\r\n\r\n\r\n\r\n<p class=\"has-text-align-left\">Amazon&#8217;s updated communication guidelines for buyer-seller messaging is set to go into effect on\u00a0<strong>November 6<\/strong>.\u00a0All sellers need to stay updated on the\u00a0permitted message types, appropriate content, and style requirements\u00a0of the retail giant.<\/p>\r\n<\/div>\r\n\r\n\r\n\r\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis: 50%;\">\r\n<h2 id=\"inventory-age-filter-update\" class=\"has-text-align-left has-medium-font-size wp-block-heading\"><strong>Inventory Age Filter Update<\/strong><\/h2>\r\n\r\n\r\n\r\n<div class=\"wp-block-spacer\" style=\"height: 20px;\" aria-hidden=\"true\">\u00a0<\/div>\r\n\r\n\r\n\r\n<p class=\"has-text-align-left\">Amazon launched a new filter for the\u00a0<strong>FBA Inventory Age<\/strong>\u00a0feature. You can now use inventory age ranges to filter your FBA inventory. This will help sellers identify aged inventory and reduce costs by avoiding long-term storage fees.<\/p>\r\n\r\n\r\n\r\n<div class=\"wp-block-buttons is-content-justification-right is-layout-flex wp-container-core-buttons-is-layout-765c4724 wp-block-buttons-is-layout-flex\"><\/div>\r\n<\/div>\r\n<\/div>\r\n\r\n\r\n\r\n<p>&nbsp;<\/p>\r\n<\/div>\r\n<\/div>\r\n\r\n\r\n\r\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\r\n<div class=\"wp-block-column is-vertically-aligned-top is-layout-flow wp-block-column-is-layout-flow\">\r\n<div class=\"wp-block-buttons is-content-justification-left is-layout-flex wp-container-core-buttons-is-layout-fdcfc74e wp-block-buttons-is-layout-flex\">\r\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link has-vivid-cyan-blue-background-color has-background\" href=\"https:\/\/www.sellerapp.com\/blog\/amazon-buyer-seller-messages\/\" target=\"_blank\" rel=\"noreferrer noopener\">Read More<\/a><\/div>\r\n<\/div>\r\n<\/div>\r\n\r\n\r\n\r\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\r\n<div class=\"wp-block-buttons is-content-justification-left is-layout-flex wp-container-core-buttons-is-layout-fdcfc74e wp-block-buttons-is-layout-flex\">\r\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link has-vivid-cyan-blue-background-color has-background\" href=\"https:\/\/sellercentral.amazon.com\/forums\/t\/inventory-age-now-you-can-filter-your-products-by-age-range\/719258\" target=\"_blank\" rel=\"noreferrer noopener\">Read More<\/a><\/div>\r\n<\/div>\r\n<\/div>\r\n<\/div>\r\n\r\n\r\n\r\n<div class=\"wp-block-spacer\" style=\"height: 40px;\" aria-hidden=\"true\">\u00a0<\/div>\r\n\r\n\r\n<hr class=\"wp-block-separator has-text-color has-background is-style-dots\" style=\"background-color: #344356; color: #344356;\" \/>\r\n\r\n\r\n<ul class=\"wp-block-social-links aligncenter is-layout-flex wp-block-social-links-is-layout-flex\"><li class=\"wp-social-link wp-social-link-facebook  wp-block-social-link\"><a href=\"https:\/\/www.faceboaok.com\/sellerapp\/\" class=\"wp-block-social-link-anchor\" target=\"_blank\" rel=\"noopener\"><svg width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" version=\"1.1\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" aria-hidden=\"true\" focusable=\"false\"><path d=\"M12 2C6.5 2 2 6.5 2 12c0 5 3.7 9.1 8.4 9.9v-7H7.9V12h2.5V9.8c0-2.5 1.5-3.9 3.8-3.9 1.1 0 2.2.2 2.2.2v2.5h-1.3c-1.2 0-1.6.8-1.6 1.6V12h2.8l-.4 2.9h-2.3v7C18.3 21.1 22 17 22 12c0-5.5-4.5-10-10-10z\"><\/path><\/svg><span class=\"wp-block-social-link-label screen-reader-text\">Facebook<\/span><\/a><\/li>\r\n\r\n<li class=\"wp-social-link wp-social-link-twitter  wp-block-social-link\"><a href=\"https:\/\/twitter.com\/SellerApp_Inc\" class=\"wp-block-social-link-anchor\" target=\"_blank\" rel=\"noopener\"><svg width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" version=\"1.1\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" aria-hidden=\"true\" focusable=\"false\"><path d=\"M22.23,5.924c-0.736,0.326-1.527,0.547-2.357,0.646c0.847-0.508,1.498-1.312,1.804-2.27 c-0.793,0.47-1.671,0.812-2.606,0.996C18.324,4.498,17.257,4,16.077,4c-2.266,0-4.103,1.837-4.103,4.103 c0,0.322,0.036,0.635,0.106,0.935C8.67,8.867,5.647,7.234,3.623,4.751C3.27,5.357,3.067,6.062,3.067,6.814 c0,1.424,0.724,2.679,1.825,3.415c-0.673-0.021-1.305-0.206-1.859-0.513c0,0.017,0,0.034,0,0.052c0,1.988,1.414,3.647,3.292,4.023 c-0.344,0.094-0.707,0.144-1.081,0.144c-0.264,0-0.521-0.026-0.772-0.074c0.522,1.63,2.038,2.816,3.833,2.85 c-1.404,1.1-3.174,1.756-5.096,1.756c-0.331,0-0.658-0.019-0.979-0.057c1.816,1.164,3.973,1.843,6.29,1.843 c7.547,0,11.675-6.252,11.675-11.675c0-0.178-0.004-0.355-0.012-0.531C20.985,7.47,21.68,6.747,22.23,5.924z\"><\/path><\/svg><span class=\"wp-block-social-link-label screen-reader-text\">Twitter<\/span><\/a><\/li>\r\n\r\n<li class=\"wp-social-link wp-social-link-instagram  wp-block-social-link\"><a href=\"https:\/\/www.instagram.com\/sellerapp_insta\/\" class=\"wp-block-social-link-anchor\" target=\"_blank\" rel=\"noopener\"><svg width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" version=\"1.1\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" aria-hidden=\"true\" focusable=\"false\"><path d=\"M12,4.622c2.403,0,2.688,0.009,3.637,0.052c0.877,0.04,1.354,0.187,1.671,0.31c0.42,0.163,0.72,0.358,1.035,0.673 c0.315,0.315,0.51,0.615,0.673,1.035c0.123,0.317,0.27,0.794,0.31,1.671c0.043,0.949,0.052,1.234,0.052,3.637 s-0.009,2.688-0.052,3.637c-0.04,0.877-0.187,1.354-0.31,1.671c-0.163,0.42-0.358,0.72-0.673,1.035 c-0.315,0.315-0.615,0.51-1.035,0.673c-0.317,0.123-0.794,0.27-1.671,0.31c-0.949,0.043-1.233,0.052-3.637,0.052 s-2.688-0.009-3.637-0.052c-0.877-0.04-1.354-0.187-1.671-0.31c-0.42-0.163-0.72-0.358-1.035-0.673 c-0.315-0.315-0.51-0.615-0.673-1.035c-0.123-0.317-0.27-0.794-0.31-1.671C4.631,14.688,4.622,14.403,4.622,12 s0.009-2.688,0.052-3.637c0.04-0.877,0.187-1.354,0.31-1.671c0.163-0.42,0.358-0.72,0.673-1.035 c0.315-0.315,0.615-0.51,1.035-0.673c0.317-0.123,0.794-0.27,1.671-0.31C9.312,4.631,9.597,4.622,12,4.622 M12,3 C9.556,3,9.249,3.01,8.289,3.054C7.331,3.098,6.677,3.25,6.105,3.472C5.513,3.702,5.011,4.01,4.511,4.511 c-0.5,0.5-0.808,1.002-1.038,1.594C3.25,6.677,3.098,7.331,3.054,8.289C3.01,9.249,3,9.556,3,12c0,2.444,0.01,2.751,0.054,3.711 c0.044,0.958,0.196,1.612,0.418,2.185c0.23,0.592,0.538,1.094,1.038,1.594c0.5,0.5,1.002,0.808,1.594,1.038 c0.572,0.222,1.227,0.375,2.185,0.418C9.249,20.99,9.556,21,12,21s2.751-0.01,3.711-0.054c0.958-0.044,1.612-0.196,2.185-0.418 c0.592-0.23,1.094-0.538,1.594-1.038c0.5-0.5,0.808-1.002,1.038-1.594c0.222-0.572,0.375-1.227,0.418-2.185 C20.99,14.751,21,14.444,21,12s-0.01-2.751-0.054-3.711c-0.044-0.958-0.196-1.612-0.418-2.185c-0.23-0.592-0.538-1.094-1.038-1.594 c-0.5-0.5-1.002-0.808-1.594-1.038c-0.572-0.222-1.227-0.375-2.185-0.418C14.751,3.01,14.444,3,12,3L12,3z M12,7.378 c-2.552,0-4.622,2.069-4.622,4.622S9.448,16.622,12,16.622s4.622-2.069,4.622-4.622S14.552,7.378,12,7.378z M12,15 c-1.657,0-3-1.343-3-3s1.343-3,3-3s3,1.343,3,3S13.657,15,12,15z M16.804,6.116c-0.596,0-1.08,0.484-1.08,1.08 s0.484,1.08,1.08,1.08c0.596,0,1.08-0.484,1.08-1.08S17.401,6.116,16.804,6.116z\"><\/path><\/svg><span class=\"wp-block-social-link-label screen-reader-text\">Instagram<\/span><\/a><\/li>\r\n\r\n<li class=\"wp-social-link wp-social-link-linkedin  wp-block-social-link\"><a href=\"https:\/\/www.linkedin.com\/company\/sellerapp\/\" class=\"wp-block-social-link-anchor\" target=\"_blank\" rel=\"noopener\"><svg width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" version=\"1.1\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" aria-hidden=\"true\" focusable=\"false\"><path d=\"M19.7,3H4.3C3.582,3,3,3.582,3,4.3v15.4C3,20.418,3.582,21,4.3,21h15.4c0.718,0,1.3-0.582,1.3-1.3V4.3 C21,3.582,20.418,3,19.7,3z M8.339,18.338H5.667v-8.59h2.672V18.338z M7.004,8.574c-0.857,0-1.549-0.694-1.549-1.548 c0-0.855,0.691-1.548,1.549-1.548c0.854,0,1.547,0.694,1.547,1.548C8.551,7.881,7.858,8.574,7.004,8.574z M18.339,18.338h-2.669 v-4.177c0-0.996-0.017-2.278-1.387-2.278c-1.389,0-1.601,1.086-1.601,2.206v4.249h-2.667v-8.59h2.559v1.174h0.037 c0.356-0.675,1.227-1.387,2.526-1.387c2.703,0,3.203,1.779,3.203,4.092V18.338z\"><\/path><\/svg><span class=\"wp-block-social-link-label screen-reader-text\">LinkedIn<\/span><\/a><\/li>\r\n\r\n<li class=\"wp-social-link wp-social-link-youtube  wp-block-social-link\"><a href=\"https:\/\/www.youtube.com\/c\/SellerApp\/\" class=\"wp-block-social-link-anchor\" target=\"_blank\" rel=\"noopener\"><svg width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" version=\"1.1\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" aria-hidden=\"true\" focusable=\"false\"><path d=\"M21.8,8.001c0,0-0.195-1.378-0.795-1.985c-0.76-0.797-1.613-0.801-2.004-0.847c-2.799-0.202-6.997-0.202-6.997-0.202 h-0.009c0,0-4.198,0-6.997,0.202C4.608,5.216,3.756,5.22,2.995,6.016C2.395,6.623,2.2,8.001,2.2,8.001S2,9.62,2,11.238v1.517 c0,1.618,0.2,3.237,0.2,3.237s0.195,1.378,0.795,1.985c0.761,0.797,1.76,0.771,2.205,0.855c1.6,0.153,6.8,0.201,6.8,0.201 s4.203-0.006,7.001-0.209c0.391-0.047,1.243-0.051,2.004-0.847c0.6-0.607,0.795-1.985,0.795-1.985s0.2-1.618,0.2-3.237v-1.517 C22,9.62,21.8,8.001,21.8,8.001z M9.935,14.594l-0.001-5.62l5.404,2.82L9.935,14.594z\"><\/path><\/svg><span class=\"wp-block-social-link-label screen-reader-text\">YouTube<\/span><\/a><\/li><\/ul>\r\n","protected":false},"excerpt":{"rendered":"<p>Halloween 2020 on Amazon: A SellerApp Recap In the second edition of the SellerApp digest, we explore the biggest Halloween trends in 2020 and prepare for the upcoming holiday season. Some of the biggest shopping festivals in e-commerce are less than a month away, so we have some advanced seller tips to help you supercharge [&hellip;]<\/p>\n","protected":false},"author":3465,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"open","ping_status":"closed","template":"","doc_tag":[],"doc_category":[302],"class_list":["post-5204","docs","type-docs","status-publish","hentry","doc_category-newsletter","no-post-thumbnail"],"_links":{"self":[{"href":"https:\/\/www.sellerapp.com\/help\/wp-json\/wp\/v2\/docs\/5204","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.sellerapp.com\/help\/wp-json\/wp\/v2\/docs"}],"about":[{"href":"https:\/\/www.sellerapp.com\/help\/wp-json\/wp\/v2\/types\/docs"}],"author":[{"embeddable":true,"href":"https:\/\/www.sellerapp.com\/help\/wp-json\/wp\/v2\/users\/3465"}],"replies":[{"embeddable":true,"href":"https:\/\/www.sellerapp.com\/help\/wp-json\/wp\/v2\/comments?post=5204"}],"version-history":[{"count":0,"href":"https:\/\/www.sellerapp.com\/help\/wp-json\/wp\/v2\/docs\/5204\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.sellerapp.com\/help\/wp-json\/wp\/v2\/media?parent=5204"}],"wp:term":[{"taxonomy":"doc_tag","embeddable":true,"href":"https:\/\/www.sellerapp.com\/help\/wp-json\/wp\/v2\/doc_tag?post=5204"},{"taxonomy":"doc_category","embeddable":true,"href":"https:\/\/www.sellerapp.com\/help\/wp-json\/wp\/v2\/doc_category?post=5204"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}