{"id":3881,"date":"2018-11-14T06:37:00","date_gmt":"2018-11-14T06:37:00","guid":{"rendered":"https:\/\/www.sellerapp.com\/help\/?post_type=article&p=3881"},"modified":"2025-07-28T07:22:38","modified_gmt":"2025-07-28T07:22:38","slug":"30-day-amazon-ppc-optimization-strategy","status":"publish","type":"docs","link":"https:\/\/www.sellerapp.com\/help\/article\/30-day-amazon-ppc-optimization-strategy\/","title":{"rendered":"15-day Amazon PPC Optimization Strategy"},"content":{"rendered":"\r\n

Not sure about how to optimize your Amazon sponsored ad campaigns? Well, you are not alone. We always get this question.<\/p>\r\n\r\n\r\n\r\n

On evaluating thousands of Sponsored ad campaigns, we have discovered a strong relationship between account activity and PPC performance. Sellers who actively optimize their ad campaigns almost always see better results.<\/p>\r\n\r\n\r\n\r\n

Using artificial intelligence to automate your campaign management is a good thing, but a bit of human intervention helps accelerate the growth process<\/em><\/strong>. That\u2019s what we do at SellerApp.\u00a0<\/p>\r\n\r\n\r\n\r\n

At SellerApp, we follow a well-defined campaign optimization process which will help us to fine-tune the PPC campaigns. In this post, we are going to share the 15-day Amazon PPC campaign optimization process that would take less than two hours<\/em> of your day. Implement these steps to bring real impact to your PPC performance.\u00a0<\/p>\r\n\r\n\r\n\r\n

Let\u2019s dive right in.\u00a0<\/p>\r\n\r\n\r\n\r\n

Here\u2019s what you will learn –<\/h2>\r\n\r\n\r\n\r\n
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  1. Understanding the workflow<\/li>\r\n
  2. Setting the right PPC Goal\r\n
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    1. Kick off the campaigns – Pre-requisite<\/li>\r\n<\/ol>\r\n<\/li>\r\n
    2. One-time optimization activities\r\n
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      1. Set Buy Box alert<\/li>\r\n
      2. Set Pricing alerts<\/li>\r\n<\/ol>\r\n<\/li>\r\n
      3. Daily optimization activities<\/li>\r\n
      4. Alternate days\r\n
          \r\n
        1. Optimize your keyword bids<\/li>\r\n
        2. Bidding strategies based on your goals<\/li>\r\n
        3. Optimize using \u2018Rule Automation\u2019<\/li>\r\n<\/ol>\r\n<\/li>\r\n
        4. Weekly activities\r\n
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          1. Optimize your negative keywords<\/li>\r\n
          2. Refine targeting match type<\/li>\r\n
          3. Auto to manual or keyword harvesting<\/li>\r\n<\/ol>\r\n<\/li>\r\n
          4. 14 days\/As needed\r\n
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            1. PPC Audit<\/li>\r\n
            2. Listing optimization<\/li>\r\n<\/ol>\r\n<\/li>\r\n
            3. Final thoughts<\/li>\r\n<\/ol>\r\n\r\n\r\n\r\n

              Understanding the workflow<\/h2>\r\n\r\n\r\n\r\n

              Before we get into the details, I want you to understand how we formulated the optimization process.\u00a0<\/p>\r\n\r\n\r\n\r\n

              This article is divided into two parts. In the first part, let\u2019s learn about different PPC goals and how to structure your campaigns. The second part talks about the PPC optimization process. As part of the optimization, we further divided the tasks into daily, weekly, and monthly activities.<\/p>\r\n\r\n\r\n\r\n

              So let\u2019s dive into the details.\u00a0<\/p>\r\n\r\n\r\n\r\n

              Our PPC optimization process is categorized based on their timelines – Daily activities, weekly activities, and bi-monthly activities.<\/p>\r\n\r\n\r\n\r\n

              Setting the right PPC Goal\u00a0<\/h2>\r\n\r\n\r\n\r\n

              Irrespective of the number of products you are advertising, you need to understand your campaign goals for each product you are advertising. Carefully consider what you are trying to achieve. Your campaign goals can be to kick off early initial sales, get visibility, or target your bottom line profits.<\/p>\r\n\r\n\r\n\r\n

              Each product you advertise must have one of the three end-goals mentioned below:\u00a0<\/p>\r\n\r\n\r\n\r\n