{"id":3451,"date":"2018-07-18T15:02:30","date_gmt":"2018-07-18T15:02:30","guid":{"rendered":"https:\/\/www.sellerapp.com\/help\/?post_type=article&p=3451"},"modified":"2023-03-18T17:16:17","modified_gmt":"2023-03-18T17:16:17","slug":"amazon-ppc-keyword-campaign-summary","status":"publish","type":"docs","link":"https:\/\/www.sellerapp.com\/help\/article\/amazon-ppc-keyword-campaign-summary\/","title":{"rendered":"Amazon PPC Keyword & Campaign Summary"},"content":{"rendered":"\r\n

Amazon PPC Keyword Summary<\/h2>\r\n\r\n\r\n\r\n
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\"Amazon<\/figure>\r\n<\/div>\r\n\r\n\r\n\r\n

Keyword Summary shows the number of keywords in three performance buckets.<\/p>\r\n\r\n\r\n\r\n

Positive<\/strong> – Keywords with the high conversion rate – low ACoS, high sales orders. These are the keywords that bring the most sales. Increase your bids for these keywords<\/p>\r\n\r\n\r\n\r\n

Negative<\/strong> – Keywords that are inviting clicks but do not lead to sales. Track the performance of these keywords for about a fortnight and add them to the negative keyword list if they are not bringing in any sales.<\/p>\r\n\r\n\r\n\r\n

Outlier<\/strong> – Keywords that do not have sufficient data to bucket them as either positive or negative. Continue to run campaigns for these keywords for some more time, about a week or two and check back the keyword performance in the Keyword Analysis feature.<\/p>\r\n\r\n\r\n\r\n

Amazon PPC Campaign Summary<\/h2>\r\n\r\n\r\n\r\n
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\"Amazon<\/figure>\r\n<\/div>\r\n\r\n\r\n\r\n

The campaign summary shows the number of keywords in Automatic and Manual Campaigns.<\/p>\r\n\r\n\r\n\r\n

For the best results, it is good to start off with at least a minimum of 50 keywords. Narrow down the keyword list repeatedly in each optimization iteration, to remove the underperforming keywords. Increase the bids for the top converting keywords.<\/p>\r\n\r\n\r\n\r\n

Recommended Guide Step By Step Best Practices For Amazon PPC<\/a><\/p>\r\n","protected":false},"excerpt":{"rendered":"

Amazon PPC Keyword Summary Keyword Summary shows the number of keywords in three performance buckets. Positive – Keywords with the high conversion rate – low ACoS, high sales orders. These are the keywords that bring the most sales. Increase your bids for these keywords Negative – Keywords that are inviting clicks but do not lead […]<\/p>\n","protected":false},"author":1984,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"open","ping_status":"closed","template":"","doc_tag":[],"doc_category":[300,301],"class_list":["post-3451","docs","type-docs","status-publish","hentry","doc_category-advertising","doc_category-sellerapp-features","no-post-thumbnail"],"_links":{"self":[{"href":"https:\/\/www.sellerapp.com\/help\/wp-json\/wp\/v2\/docs\/3451","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.sellerapp.com\/help\/wp-json\/wp\/v2\/docs"}],"about":[{"href":"https:\/\/www.sellerapp.com\/help\/wp-json\/wp\/v2\/types\/docs"}],"author":[{"embeddable":true,"href":"https:\/\/www.sellerapp.com\/help\/wp-json\/wp\/v2\/users\/1984"}],"replies":[{"embeddable":true,"href":"https:\/\/www.sellerapp.com\/help\/wp-json\/wp\/v2\/comments?post=3451"}],"version-history":[{"count":0,"href":"https:\/\/www.sellerapp.com\/help\/wp-json\/wp\/v2\/docs\/3451\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.sellerapp.com\/help\/wp-json\/wp\/v2\/media?parent=3451"}],"wp:term":[{"taxonomy":"doc_tag","embeddable":true,"href":"https:\/\/www.sellerapp.com\/help\/wp-json\/wp\/v2\/doc_tag?post=3451"},{"taxonomy":"doc_category","embeddable":true,"href":"https:\/\/www.sellerapp.com\/help\/wp-json\/wp\/v2\/doc_category?post=3451"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}