{"id":3443,"date":"2018-07-18T14:51:20","date_gmt":"2018-07-18T14:51:20","guid":{"rendered":"https:\/\/www.sellerapp.com\/help\/?post_type=article&#038;p=3443"},"modified":"2023-03-18T17:21:14","modified_gmt":"2023-03-18T17:21:14","slug":"amazon-ppc-trends","status":"publish","type":"docs","link":"https:\/\/www.sellerapp.com\/help\/article\/amazon-ppc-trends\/","title":{"rendered":"Amazon PPC Trends"},"content":{"rendered":"\r\n<h2 class=\"wp-block-heading\" id=\"ppc-trends\">PPC Trends<\/h2>\r\n\r\n\r\n\r\n<div class=\"wp-block-image\">\r\n<figure class=\"aligncenter\"><img loading=\"lazy\" decoding=\"async\" width=\"662\" height=\"385\" class=\"wp-image-3395\" src=\"https:\/\/www.sellerapp.com\/help\/wp-content\/uploads\/2018\/01\/Amazon-PPC-Trends.png\" alt=\"Amazon PPC Trends\" srcset=\"https:\/\/www.sellerapp.com\/help\/wp-content\/uploads\/2018\/01\/Amazon-PPC-Trends.png 662w, https:\/\/www.sellerapp.com\/help\/wp-content\/uploads\/2018\/01\/Amazon-PPC-Trends-300x174.png 300w\" sizes=\"auto, (max-width: 662px) 100vw, 662px\" \/><\/figure>\r\n<\/div>\r\n\r\n\r\n\r\n<p>Here&#8217;s an article about <a href=\"https:\/\/www.sellerapp.com\/blog\/amazon-ppc-basics\/\" target=\"_blank\" rel=\"noopener noreferrer\">Amazon PPC and optimization best practices<\/a><\/p>\r\n\r\n\r\n\r\n<p>We get it &#8211; tracking PPC metrics is a hard task. The job becomes harder when you make changes to optimize your campaigns.<\/p>\r\n\r\n\r\n\r\n<p>The Trends in SellerApp\u2019s PPC Analyzer stores the data of your PPC Campaign to compare and evaluate every tiny change you\u2019ve made to your campaigns &#8211; to analyze and compare the important Ad KPIs.<\/p>\r\n\r\n\r\n\r\n<ul class=\"wp-block-list\">\r\n<li>Use the gear icon on the top left to configure and choose the metrics to analyze<\/li>\r\n<\/ul>\r\n\r\n\r\n\r\n<div class=\"wp-block-image\">\r\n<figure class=\"aligncenter\"><img loading=\"lazy\" decoding=\"async\" width=\"664\" height=\"387\" class=\"wp-image-3396\" src=\"https:\/\/www.sellerapp.com\/help\/wp-content\/uploads\/2018\/01\/Amazon-PPC-trends-configuration.png\" alt=\"Amazon PPC trends configuration\" srcset=\"https:\/\/www.sellerapp.com\/help\/wp-content\/uploads\/2018\/01\/Amazon-PPC-trends-configuration.png 664w, https:\/\/www.sellerapp.com\/help\/wp-content\/uploads\/2018\/01\/Amazon-PPC-trends-configuration-300x175.png 300w\" sizes=\"auto, (max-width: 664px) 100vw, 664px\" \/><\/figure>\r\n<\/div>\r\n\r\n\r\n\r\n<ul class=\"wp-block-list\">\r\n<li>Compare the historical data by selecting the date range<\/li>\r\n<\/ul>\r\n\r\n\r\n\r\n<div class=\"wp-block-image\">\r\n<figure class=\"aligncenter\"><img loading=\"lazy\" decoding=\"async\" width=\"668\" height=\"393\" class=\"wp-image-3397\" src=\"https:\/\/www.sellerapp.com\/help\/wp-content\/uploads\/2018\/01\/Amazon-PPC-Trends-selecting-date-range.png\" alt=\"Amazon PPC Trends selecting date range\" srcset=\"https:\/\/www.sellerapp.com\/help\/wp-content\/uploads\/2018\/01\/Amazon-PPC-Trends-selecting-date-range.png 668w, https:\/\/www.sellerapp.com\/help\/wp-content\/uploads\/2018\/01\/Amazon-PPC-Trends-selecting-date-range-300x176.png 300w\" sizes=\"auto, (max-width: 668px) 100vw, 668px\" \/><\/figure>\r\n<\/div>\r\n\r\n\r\n\r\n<h2 class=\"wp-block-heading\">\u00a0<\/h2>\r\n","protected":false},"excerpt":{"rendered":"<p>PPC Trends Here&#8217;s an article about Amazon PPC and optimization best practices We get it &#8211; tracking PPC metrics is a hard task. The job becomes harder when you make changes to optimize your campaigns. The Trends in SellerApp\u2019s PPC Analyzer stores the data of your PPC Campaign to compare and evaluate every tiny change [&hellip;]<\/p>\n","protected":false},"author":1984,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"open","ping_status":"closed","template":"","doc_tag":[],"doc_category":[300,301],"class_list":["post-3443","docs","type-docs","status-publish","hentry","doc_category-advertising","doc_category-sellerapp-features","no-post-thumbnail"],"_links":{"self":[{"href":"https:\/\/www.sellerapp.com\/help\/wp-json\/wp\/v2\/docs\/3443","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.sellerapp.com\/help\/wp-json\/wp\/v2\/docs"}],"about":[{"href":"https:\/\/www.sellerapp.com\/help\/wp-json\/wp\/v2\/types\/docs"}],"author":[{"embeddable":true,"href":"https:\/\/www.sellerapp.com\/help\/wp-json\/wp\/v2\/users\/1984"}],"replies":[{"embeddable":true,"href":"https:\/\/www.sellerapp.com\/help\/wp-json\/wp\/v2\/comments?post=3443"}],"version-history":[{"count":0,"href":"https:\/\/www.sellerapp.com\/help\/wp-json\/wp\/v2\/docs\/3443\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.sellerapp.com\/help\/wp-json\/wp\/v2\/media?parent=3443"}],"wp:term":[{"taxonomy":"doc_tag","embeddable":true,"href":"https:\/\/www.sellerapp.com\/help\/wp-json\/wp\/v2\/doc_tag?post=3443"},{"taxonomy":"doc_category","embeddable":true,"href":"https:\/\/www.sellerapp.com\/help\/wp-json\/wp\/v2\/doc_category?post=3443"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}