{"id":3080,"date":"2018-02-02T14:28:32","date_gmt":"2018-02-02T14:28:32","guid":{"rendered":"https:\/\/www.sellerapp.com\/test\/?post_type=article&p=3080"},"modified":"2023-03-18T17:51:14","modified_gmt":"2023-03-18T17:51:14","slug":"add-video-amazon-listing","status":"publish","type":"docs","link":"https:\/\/www.sellerapp.com\/help\/article\/add-video-amazon-listing\/","title":{"rendered":"How to Add Video to Amazon Listing"},"content":{"rendered":"\r\n

If a picture is worth a thousand words, a product video could very well be worth a thousand sales<\/p>\r\n\r\n\r\n\r\n

There are currently more than 2 million<\/strong> sellers on Amazon, so even the most specialized categories see a lot of competition. The old days when someone could keep one of these niches all to themselves \u2013 and enjoy considerable profit margins in the process \u2013 are long gone. If you want to succeed as an Amazon seller, you need to take every competitive edge you can get. If you are an FBA seller, who is eager to enhance your listing and add videos to Amazon listing, you are in the right place.<\/p>\r\n\r\n\r\n\r\n

Videos are hotter than ever today, and one of the best ways you can promote your product, increase the conversion and connect better with your customers.<\/p>\r\n\r\n\r\n\r\n

The first time a shopper sees enhanced content, they are going to stop scrolling. Shoppers will automatically halt mid-scroll \u2013 even if for just a moment \u2013 because they\u2019re seeing something new and want to assess how it can benefit them.<\/p>\r\n\r\n\r\n\r\n

3 ways to add videos to Amazon Listing<\/strong><\/h2>\r\n\r\n\r\n\r\n

There are three different methods for adding videos to your product listing pages.<\/p>\r\n\r\n\r\n\r\n

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  1. A+ Detail pages<\/li>\r\n
  2. Enhanced Brand Content<\/li>\r\n
  3. Ask customers to leave video reviews<\/li>\r\n<\/ol>\r\n\r\n\r\n\r\n

    1. A+ Detail Pages<\/strong><\/p>\r\n\r\n\r\n\r\n

    Amazon Vendor Central and A+ detail pages are something you would have heard already.
    Amazon Vendor Central was the only way of adding enhanced content and getting access to A+ content previously.<\/p>\r\n\r\n\r\n\r\n

    Though it looks to be pretty easy, it is the most difficult amongst the three methods. Getting an invite to Amazon Vendor Central is the most unfriendly part in this. Sellers who have outstanding metrics, higher than $1M in sales and amazing customer reviews can be considered as candidates for Vendor Central.<\/p>\r\n\r\n\r\n\r\n

    An example of A+ Detail Page – Amazon Echo Product Page.<\/a><\/p>\r\n\r\n\r\n\r\n

    It is the most advantageous of the three methods. However, it is a costly affair. Amazon charges around $1,500 to build one page. It covers one ASIN variation family.<\/p>\r\n\r\n\r\n\r\n

    2. Enhanced Brand Content (EBC)<\/strong><\/p>\r\n\r\n\r\n\r\n

    Amazon Enhanced Brand Content<\/a> is a new feature Amazon has provided to its third-party sellers.
    EBC or the Enhanced Brand Content is a lite version of the A+ detail pages in Vendor Central. Though a low key affair, it is available to all private label sellers registered in the Amazon Brand Registry program.<\/p>\r\n\r\n\r\n\r\n

    3. Ask customers to leave video reviews<\/strong><\/p>\r\n\r\n\r\n\r\n

    Though it might take a few requests, it will not only will it impress your future customers, but it might even encourage them to leave video reviews for you.<\/p>\r\n\r\n\r\n\r\n

    In this article, we\u2019ll cover the last two methods in detail, Enhanced Brand Content, and Video Reviews.<\/span><\/p>\r\n\r\n\r\n\r\n

    Enhanced Brand Content<\/strong><\/h2>\r\n\r\n\r\n\r\n

    Enhanced Brand Content is an opportunity to associate with your customers\u2014 To convey the identity of your brand, \u00a0and the reason for the existence of your brand – all with the sole purpose of differentiating your brand from your competitors and to connect to the shoppers’ vibe and keep them coming for more.<\/span><\/p>\r\n\r\n\r\n\r\n

    Prerequisites <\/b><\/h4>\r\n\r\n\r\n\r\n

    Approved as brand owners through Amazon\u2019s Brand Registry process.<\/span><\/p>\r\n\r\n\r\n\r\n

    How to create EBC Detail Pages<\/b><\/h3>\r\n\r\n\r\n\r\n

    To create Enhanced Brand Content (EBC) for your product, follow the steps below:<\/span><\/p>\r\n\r\n\r\n\r\n

    In your Seller Central account, click on \u2018Advertising\u2019, from the drop-down click on \u2018Enhanced Brand Content\u2019<\/span><\/p>\r\n\r\n\r\n\r\n

    \"enhanced<\/figure>\r\n\r\n\r\n\r\n
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    1. Enter the SKU representing the ASIN of the product you want to use EBC<\/span><\/li>\r\n
    2. Select your desired template and fill the text and image slots <\/span><\/li>\r\n
    3. Follow the onscreen prompts to upload the following,\u00a0<\/span>\r\n