{"id":3037,"date":"2018-01-09T12:36:08","date_gmt":"2018-01-09T12:36:08","guid":{"rendered":"https:\/\/www.sellerapp.com\/test\/?post_type=article&#038;p=3037"},"modified":"2025-09-11T13:03:02","modified_gmt":"2025-09-11T13:03:02","slug":"subject-matter-amazon-listing-optimization","status":"publish","type":"docs","link":"https:\/\/www.sellerapp.com\/help\/article\/subject-matter-amazon-listing-optimization\/","title":{"rendered":"Subject Matter &#8211; Amazon Listing Optimization"},"content":{"rendered":"\r\n<p><span style=\"font-weight: 400;\">The Subject Matter field is found on Amazon seller central under the product listing.\u00a0<\/span><\/p>\r\n\r\n\r\n\r\n<p>Besides the <a href=\"https:\/\/www.sellerapp.com\/blog\/amazon-backend-keywords-guide\/\">backend search terms<\/a>, there are other sections where you can enter keywords.<\/p>\r\n\r\n\r\n\r\n<ul class=\"wp-block-list\">\r\n<li>Intended Use<\/li>\r\n<li>Target Audience<\/li>\r\n<li>Other Attributes<\/li>\r\n<li>Subject Matter<\/li>\r\n<\/ul>\r\n\r\n\r\n\r\n<p><span style=\"font-weight: 400;\">On the Keywords tab, you can find the subject matter field as one. Click the \u2018Add more\u2019 button, and you can add up to 50 characters in each of them. Figure out which keywords you want to be indexed and the ones which you couldn\u2019t insert in the other sections such as title, product description, bullet points, etc.\u00a0<\/span><\/p>\r\n\r\n\r\n\r\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1023\" height=\"481\" class=\"wp-image-6077\" src=\"https:\/\/www.sellerapp.com\/help\/wp-content\/uploads\/2021\/05\/amazon-keywords-1.png\" alt=\"keyword research\" srcset=\"https:\/\/www.sellerapp.com\/help\/wp-content\/uploads\/2021\/05\/amazon-keywords-1.png 1023w, https:\/\/www.sellerapp.com\/help\/wp-content\/uploads\/2021\/05\/amazon-keywords-1-300x141.png 300w, https:\/\/www.sellerapp.com\/help\/wp-content\/uploads\/2021\/05\/amazon-keywords-1-768x361.png 768w\" sizes=\"auto, (max-width: 1023px) 100vw, 1023px\" \/><\/figure>\r\n\r\n\r\n\r\n<p><span style=\"font-weight: 400;\">Amazon defines subject matter as \u201c <strong>What is the product about? What is the product\u2019s subject?\u201d<\/strong>. <\/span><\/p>\r\n\r\n\r\n\r\n<p>The general rule is the more complete your listing the better. Fill out your \u201csubject matter\u201d terms, and for that matter, probably all of the \u201cmore details\u201d section.<br \/>These fields of keywords are for specific uses cases when someone would use your product.<\/p>\r\n\r\n\r\n\r\n<p>These fields should be considered a low priority, but it\u2019s a good idea to fill them out, however, there have been reports that keywords added to the subject matter section are immediately indexed.<\/p>\r\n\r\n\r\n\r\n<h4 class=\"wp-block-heading\" id=\"free-tool\">Free Tool<\/h4>\r\n\r\n\r\n\r\n<ul class=\"wp-block-list\">\r\n<li><a href=\"https:\/\/www.sellerapp.com\/amazon-reverse-asin.html\" target=\"_blank\" rel=\"noopener noreferrer\">Amazon Reverse ASIN<\/a><\/li>\r\n<li><a href=\"https:\/\/www.sellerapp.com\/amazon-keyword-search.html?utm_source=SellerPrimeHelp?utm_source=SellerPrimeHelp\" target=\"_blank\" rel=\"noopener noreferrer\">Amazon Keyword Search<\/a><\/li>\r\n<\/ul>\r\n\r\n\r\n\r\n<h4 class=\"wp-block-heading\" id=\"want-to-learn-more\">Want to learn more?<\/h4>\r\n\r\n\r\n\r\n<ul class=\"wp-block-list\">\r\n<li><a href=\"https:\/\/www.sellerapp.com\/blog\/amazon-seo-guide\/\" target=\"_blank\" rel=\"noopener noreferrer\">Amazon SEO Guide &#8211; for Search Rank Optimization<\/a><\/li>\r\n<li class=\"r\"><a href=\"https:\/\/www.sellerapp.com\/blog\/amazon-seo-guide\/\" target=\"_blank\" rel=\"noopener noreferrer\">Amazon Keyword tips for increased search visibility and conversions<\/a><\/li>\r\n<li><a href=\"https:\/\/www.sellerapp.com\/blog\/amazon-scams-sellers\/\">How sellers can stay away from Scams?<\/a><\/li>\r\n<\/ul>\r\n\r\n\r\n\r\n<h4 class=\"wp-block-heading\" id=\"still-have-questions\">Still, have questions?<\/h4>\r\n\r\n\r\n\r\n<p>If you\u2019re a bit lost, hit up the\u00a0<a href=\"https:\/\/www.sellerapp.com\/contact.html\" target=\"_blank\" rel=\"noopener noreferrer\">help team<\/a>\u00a0or chat with us to find answers to your query.<\/p>\r\n","protected":false},"excerpt":{"rendered":"<p>The Subject Matter field is found on Amazon seller central under the product listing.\u00a0 Besides the backend search terms, there are other sections where you can enter keywords. Intended Use Target Audience Other Attributes Subject Matter On the Keywords tab, you can find the subject matter field as one. Click the \u2018Add more\u2019 button, and [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"open","ping_status":"closed","template":"","doc_tag":[],"doc_category":[308],"class_list":["post-3037","docs","type-docs","status-publish","hentry","doc_category-sellercentral-know-how","no-post-thumbnail"],"_links":{"self":[{"href":"https:\/\/www.sellerapp.com\/help\/wp-json\/wp\/v2\/docs\/3037","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.sellerapp.com\/help\/wp-json\/wp\/v2\/docs"}],"about":[{"href":"https:\/\/www.sellerapp.com\/help\/wp-json\/wp\/v2\/types\/docs"}],"author":[{"embeddable":true,"href":"https:\/\/www.sellerapp.com\/help\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.sellerapp.com\/help\/wp-json\/wp\/v2\/comments?post=3037"}],"version-history":[{"count":1,"href":"https:\/\/www.sellerapp.com\/help\/wp-json\/wp\/v2\/docs\/3037\/revisions"}],"predecessor-version":[{"id":8830,"href":"https:\/\/www.sellerapp.com\/help\/wp-json\/wp\/v2\/docs\/3037\/revisions\/8830"}],"wp:attachment":[{"href":"https:\/\/www.sellerapp.com\/help\/wp-json\/wp\/v2\/media?parent=3037"}],"wp:term":[{"taxonomy":"doc_tag","embeddable":true,"href":"https:\/\/www.sellerapp.com\/help\/wp-json\/wp\/v2\/doc_tag?post=3037"},{"taxonomy":"doc_category","embeddable":true,"href":"https:\/\/www.sellerapp.com\/help\/wp-json\/wp\/v2\/doc_category?post=3037"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}