{"id":3035,"date":"2018-01-09T12:35:22","date_gmt":"2018-01-09T12:35:22","guid":{"rendered":"https:\/\/www.sellerapp.com\/test\/?post_type=article&p=3035"},"modified":"2023-03-18T17:48:27","modified_gmt":"2023-03-18T17:48:27","slug":"brand-enhancement-amazon-listing-quality","status":"publish","type":"docs","link":"https:\/\/www.sellerapp.com\/help\/article\/brand-enhancement-amazon-listing-quality\/","title":{"rendered":"Brand Enhancement – Amazon Listing Quality"},"content":{"rendered":"\r\n

What is Brand Enhancement?<\/span><\/h2>\r\n\r\n\r\n\r\n

Amazon recently updated its Enhanced Brand Content (EBC) to A+ Content Manager. There are additional modules when compared to the previous one. The new A+ content manager (EBC) is more appealing and user friendly, providing a seamless experience to vendors and sellers.<\/span><\/p>\r\n\r\n\r\n\r\n

The <\/span>A+ content ( or EBC) feature<\/span><\/a> enables brand owners to change the product descriptions of branded ASINs.<\/span><\/p>\r\n\r\n\r\n\r\n

Adding EBC to your product detail pages can result in higher conversion rates, increased traffic, and increased sales when used effectively.<\/span><\/i><\/p>\r\n\r\n\r\n\r\n

To create A+ content for your product, follow the steps below:<\/span><\/h2>\r\n\r\n\r\n\r\n
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\"Amazon<\/figure>\r\n<\/div>\r\n\r\n\r\n\r\n

In your Seller Central account, click on \u2018Advertising\u2019 from the drop-down and click on \u2018A+ content manager.\u2019<\/span><\/p>\r\n\r\n\r\n\r\n

\u00a0<\/span><\/p>\r\n\r\n\r\n\r\n

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\"Create<\/figure>\r\n<\/div>\r\n\r\n\r\n\r\n
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  1. Search for the ASIN of the product you want to use A+ content or select \u2018Start creating A+ content.\u2019<\/span><\/li>\r\n
  2. Select your desired template and fill the text and image slots.<\/span><\/li>\r\n
  3. Save your changes or click Submit to send the content for validation and approval.<\/span><\/li>\r\n
  4. Verify if the content is published or make changes by clicking Edit for a specific SKU<\/span><\/li>\r\n<\/ol>\r\n\r\n\r\n\r\n

    Usually, the review can take up to a week. After the review, the status will be reflected on the Enhanced Brand Content home page. You can view the rejection reasons by clicking Edit for a specific SKU. <\/span>Here\u2019s the link<\/span><\/a> to Amazon\u2019s rules and regulations for creating Enhanced Brand Content.<\/span><\/p>\r\n\r\n\r\n\r\n

    \u00a0<\/h2>\r\n\r\n\r\n\r\n

    Requirements for Enhanced Brand Content<\/span><\/h2>\r\n\r\n\r\n\r\n