{"id":3023,"date":"2018-01-09T10:20:43","date_gmt":"2018-01-09T10:20:43","guid":{"rendered":"https:\/\/www.sellerapp.com\/test\/?post_type=article&#038;p=3023"},"modified":"2023-03-18T17:47:31","modified_gmt":"2023-03-18T17:47:31","slug":"ratings-amazon-listing-optimization","status":"publish","type":"docs","link":"https:\/\/www.sellerapp.com\/help\/article\/ratings-amazon-listing-optimization\/","title":{"rendered":"Ratings &#8211; Amazon Listing Optimization"},"content":{"rendered":"\r\n<p>Feedback rating is one of the factors that influence a buyer\u2019s decision. For each transaction made, a shopper has the option to rate a seller. Amazon clearly mentions shoppers that ratings must strictly be focussed on the buying experience such as packaging, shipping, professionalism, and communication<\/p>\r\n\r\n\r\n\r\n<p>Though there are many other metrics to weigh a seller\u2019s value, ratings are equally influential on Amazon<\/p>\r\n\r\n\r\n\r\n<h3 class=\"wp-block-heading\" id=\"ratings-affect-buy-box-decisions\">Ratings affect buy box decisions:<\/h3>\r\n\r\n\r\n\r\n<p>After comparing products of the same price, a shopper looks at the ratings and reviews to choose between two. If you were to choose between two products of the same price which one would you choose<\/p>\r\n\r\n\r\n\r\n<ul class=\"wp-block-list\">\r\n<li>4.9 stars over the past twelve months (5054 ratings). Seller has 11326-lifetime ratings.<\/li>\r\n<li>4.6 stars over the past twelve months (72 ratings). Seller has 72-lifetime ratings.<\/li>\r\n<\/ul>\r\n\r\n\r\n\r\n<h3 class=\"wp-block-heading\" id=\"ratings-can-influence-non-buy-box-orders\">Ratings can influence Non-buy box orders:<\/h3>\r\n\r\n\r\n\r\n<p>Though the product does not hold the <a href=\"https:\/\/www.sellerapp.com\/blog\/how-to-price-right-to-win-the-buy-box\/\">Amazon buy box<\/a>, a compelling rating can influence shoppers to buy from the \u201cOther sellers\u201d section<\/p>\r\n\r\n\r\n\r\n<p>Check out <a href=\"https:\/\/www.amazon.com\/gp\/help\/customer\/display.html?nodeId=13107471\" target=\"_blank\" rel=\"noopener noreferrer\">this<\/a> guide on Amazon that lists few more examples and actual reviews that were provided to sellers.<\/p>\r\n\r\n\r\n\r\n<h2 class=\"wp-block-heading\" id=\"how-to-build-ratings\">How to build ratings?<\/h2>\r\n\r\n\r\n\r\n<p><em>Only 1 out of 10 customers leave a review or a rating, and it is often a bad experience<\/em><\/p>\r\n\r\n\r\n\r\n<p>The first step to building huge ratings for your product is to have a product of high quality and performance. Second ensure that your shipping, delivery time are optimal.<\/p>\r\n\r\n\r\n\r\n<p>Majorly build good customer relationships. Request shoppers to review and rate your product by email campaigns have packaging inserts to personalize products.<\/p>\r\n","protected":false},"excerpt":{"rendered":"<p>Feedback rating is one of the factors that influence a buyer\u2019s decision. For each transaction made, a shopper has the option to rate a seller. Amazon clearly mentions shoppers that ratings must strictly be focussed on the buying experience such as packaging, shipping, professionalism, and communication Though there are many other metrics to weigh a [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":3041,"parent":0,"menu_order":0,"comment_status":"open","ping_status":"closed","template":"","doc_tag":[],"doc_category":[312,301],"class_list":["post-3023","docs","type-docs","status-publish","has-post-thumbnail","hentry","doc_category-listing-quality","doc_category-sellerapp-features"],"_links":{"self":[{"href":"https:\/\/www.sellerapp.com\/help\/wp-json\/wp\/v2\/docs\/3023","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.sellerapp.com\/help\/wp-json\/wp\/v2\/docs"}],"about":[{"href":"https:\/\/www.sellerapp.com\/help\/wp-json\/wp\/v2\/types\/docs"}],"author":[{"embeddable":true,"href":"https:\/\/www.sellerapp.com\/help\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.sellerapp.com\/help\/wp-json\/wp\/v2\/comments?post=3023"}],"version-history":[{"count":0,"href":"https:\/\/www.sellerapp.com\/help\/wp-json\/wp\/v2\/docs\/3023\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.sellerapp.com\/help\/wp-json\/wp\/v2\/media\/3041"}],"wp:attachment":[{"href":"https:\/\/www.sellerapp.com\/help\/wp-json\/wp\/v2\/media?parent=3023"}],"wp:term":[{"taxonomy":"doc_tag","embeddable":true,"href":"https:\/\/www.sellerapp.com\/help\/wp-json\/wp\/v2\/doc_tag?post=3023"},{"taxonomy":"doc_category","embeddable":true,"href":"https:\/\/www.sellerapp.com\/help\/wp-json\/wp\/v2\/doc_category?post=3023"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}