{"id":2952,"date":"2018-01-04T13:57:08","date_gmt":"2018-01-04T13:57:08","guid":{"rendered":"https:\/\/www.sellerapp.com\/test\/?post_type=article&#038;p=2952"},"modified":"2025-03-21T12:47:14","modified_gmt":"2025-03-21T12:47:14","slug":"amazon-fba-fulfilled-by-amazon","status":"publish","type":"docs","link":"https:\/\/www.sellerapp.com\/help\/article\/amazon-fba-fulfilled-by-amazon\/","title":{"rendered":"Choosing the Right Fulfillment Method on Amazon"},"content":{"rendered":"\r\n<p><span style=\"font-weight: 400;\">Amazon is the biggest e-commerce marketplace in the U.S., responsible for <\/span><b>40.5% of online retail sales<\/b><span style=\"font-weight: 400;\">. Getting your products into customers\u2019 hands quickly and cost-effectively is crucial. Prime members, who spend <\/span><b>nearly four times more<\/b><span style=\"font-weight: 400;\"> than non-members ($1,968 vs. $500 annually), are particularly valuable.\u00a0<\/span><\/p>\r\n<p><span style=\"font-weight: 400;\">Choosing the right fulfillment strategy can make or break your success on Amazon.<\/span><\/p>\r\n<h2><b>Understanding Your Options<\/b><\/h2>\r\n<p><span style=\"font-weight: 400;\">Amazon sellers have three main fulfillment options:<\/span><\/p>\r\n<ul>\r\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Fulfillment by Amazon (FBA)<\/b><span style=\"font-weight: 400;\"> \u2013 Amazon stores, picks, packs, and ships your products.<\/span><\/li>\r\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Seller Fulfilled Prime (SFP)<\/b><span style=\"font-weight: 400;\"> \u2013 You fulfill orders but retain Prime eligibility.<\/span><\/li>\r\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Fulfilled by Merchant (FBM)<\/b><span style=\"font-weight: 400;\"> \u2013 You handle everything, from storage to shipping.<\/span><\/li>\r\n<\/ul>\r\n<p><span style=\"font-weight: 400;\">Each method has its own advantages and challenges, and the right choice depends on your business goals, budget, and operational capabilities.<\/span><\/p>\r\n<h2><b>Fulfillment by Amazon (FBA) \u2013 Amazon Does It for You<\/b><\/h2>\r\n<h3><b>How It Works<\/b><\/h3>\r\n<p><span style=\"font-weight: 400;\">With FBA, you send your inventory to Amazon\u2019s warehouses, and they handle everything\u2014storage, picking, packing, shipping, and even customer service.<\/span><\/p>\r\n<h3><b>Pros<\/b><\/h3>\r\n<p><b>Prime Badge &amp; Buy Box Advantage<\/b><span style=\"font-weight: 400;\"> \u2013 Your products become eligible for Prime\u2019s fast shipping, giving you an edge in the Buy Box.\u00a0<\/span><\/p>\r\n<p><b>Hands-Off Logistics<\/b><span style=\"font-weight: 400;\"> \u2013 Amazon takes care of fulfillment, so you can focus on growing your business. <\/span><span style=\"font-weight: 400;\"><br \/><br \/><\/span><\/p>\r\n<p><b>Multi-Channel Fulfillment (MCF)<\/b><span style=\"font-weight: 400;\"> \u2013 Use Amazon\u2019s logistics to fulfill orders from other platforms.<\/span><\/p>\r\n<h3><b>Cons<\/b><\/h3>\r\n<p><b>Higher Costs<\/b><span style=\"font-weight: 400;\"> \u2013 Amazon\u2019s ever-changing fees can cut into your margins.\u00a0<\/span><\/p>\r\n<p><b>Less Flexibility<\/b><span style=\"font-weight: 400;\"> \u2013 Once your inventory is at an Amazon warehouse, making changes (like adding inserts or special packaging) is difficult.\u00a0<\/span><\/p>\r\n<p><b>Storage Constraints<\/b><span style=\"font-weight: 400;\"> \u2013 Amazon limits how much inventory you can send, and long-term storage fees can add up.<\/span><\/p>\r\n<p><span style=\"font-weight: 400;\">\ud83d\udca1 <\/span><b>Best for:<\/b><span style=\"font-weight: 400;\"> High-volume sellers who want to maximize Prime visibility and let Amazon handle logistics. However, we recommend you <span style=\"color: #0000ff;\"><a style=\"color: #0000ff;\" href=\"https:\/\/www.sellerapp.com\/amazon-fba-calculator.html\">Calculate your Amazon profits<\/a><\/span> well before you take advantage of <a href=\"https:\/\/www.sellerapp.com\/blog\/amazon-fba-guide\/\">Amazon FBA<\/a>.<\/span><\/p>\r\n<h2><b>Seller Fulfilled Prime (SFP) \u2013 Keep Control, Stay Prime-Eligible<\/b><\/h2>\r\n<h3><b>How It Works<\/b><\/h3>\r\n<p><span style=\"font-weight: 400;\">SFP lets you manage your own inventory and fulfillment while still offering the Prime experience. You must meet Amazon\u2019s strict shipping and service standards.<\/span><\/p>\r\n<h3><b>Pros<\/b><\/h3>\r\n<p><b>Prime Badge Without FBA Fees<\/b><span style=\"font-weight: 400;\"> \u2013 Get Prime\u2019s benefits without paying FBA storage and fulfillment fees.\u00a0<\/span><\/p>\r\n<p><b>Full Inventory Control<\/b><span style=\"font-weight: 400;\"> \u2013 Store products in your own warehouse or with a third-party logistics (3PL) provider.\u00a0<\/span><\/p>\r\n<p><b>Customization &amp; Branding<\/b><span style=\"font-weight: 400;\"> \u2013 You can include marketing materials, custom packaging, and inserts.<\/span><\/p>\r\n<h3><b>Cons<\/b><\/h3>\r\n<p><b>Strict Performance Metrics<\/b><span style=\"font-weight: 400;\"> \u2013 You must maintain high shipping and delivery standards to keep your Prime status.\u00a0<\/span><\/p>\r\n<p><b>Shipping Costs<\/b><span style=\"font-weight: 400;\"> \u2013 You cover the cost of fast, two-day shipping, which can be expensive.<\/span><\/p>\r\n<p><span style=\"font-weight: 400;\">\ud83d\udca1 <\/span><b>Best for:<\/b><span style=\"font-weight: 400;\"> Sellers who want the Prime badge but need control over inventory and branding.<\/span><\/p>\r\n<h2><b>Fulfilled by Merchant (FBM) \u2013 You Handle It All<\/b><\/h2>\r\n<h3><b>How It Works<\/b><\/h3>\r\n<p><span style=\"font-weight: 400;\">With <a href=\"https:\/\/www.sellerapp.com\/amazon-fbm.html?utm_source=SellerPrimeHelp\">Fulfilled By Merchant<\/a>, you store, pack, and ship orders yourself (or through a 3PL partner). Unlike SFP, FBM sellers do not qualify for the Prime badge.<\/span><\/p>\r\n<h3><b>Pros<\/b><\/h3>\r\n<p><b>Lower Costs &amp; More Control<\/b><span style=\"font-weight: 400;\"> \u2013 No FBA storage or fulfillment fees, and you control shipping and inventory management.\u00a0<\/span><\/p>\r\n<p><b>Greater Flexibility<\/b><span style=\"font-weight: 400;\"> \u2013 Make last-minute changes, bundle products, and customize packaging.\u00a0<\/span><\/p>\r\n<p><b>Easier Multi-Channel Selling<\/b><span style=\"font-weight: 400;\"> \u2013 Inventory isn\u2019t tied up in Amazon\u2019s system, so you can fulfill orders across different sales channels.<\/span><\/p>\r\n<h3><b>Cons<\/b><\/h3>\r\n<p><b>No Prime Badge<\/b><span style=\"font-weight: 400;\"> \u2013 Prime members may overlook your listings.\u00a0<\/span><\/p>\r\n<p><b>More Operational Work<\/b><span style=\"font-weight: 400;\"> \u2013 Managing fulfillment and shipping requires time, effort, and expertise.<\/span><\/p>\r\n<p><span style=\"font-weight: 400;\">\ud83d\udca1 <\/span><b>Best for:<\/b><span style=\"font-weight: 400;\"> Sellers with niche products, lower sales volumes, or those prioritizing custom packaging and branding.<\/span><\/p>\r\n<h2><b>Which Fulfillment Method is Right for You?<\/b><\/h2>\r\n<table>\r\n<tbody>\r\n<tr>\r\n<td>\r\n<p><b>Factor<\/b><\/p>\r\n<\/td>\r\n<td>\r\n<p><b>FBA<\/b><\/p>\r\n<\/td>\r\n<td>\r\n<p><b>SFP<\/b><\/p>\r\n<\/td>\r\n<td>\r\n<p><b>FBM<\/b><\/p>\r\n<\/td>\r\n<\/tr>\r\n<tr>\r\n<td>\r\n<p><b>Prime Badge<\/b><\/p>\r\n<\/td>\r\n<td>\r\n<p><span style=\"font-weight: 400;\">\u2705<\/span><\/p>\r\n<\/td>\r\n<td>\r\n<p><span style=\"font-weight: 400;\">\u2705<\/span><\/p>\r\n<\/td>\r\n<td>\r\n<p><span style=\"font-weight: 400;\">\u274c<\/span><\/p>\r\n<\/td>\r\n<\/tr>\r\n<tr>\r\n<td>\r\n<p><b>Logistics Handled by Amazon<\/b><\/p>\r\n<\/td>\r\n<td>\r\n<p><span style=\"font-weight: 400;\">\u2705<\/span><\/p>\r\n<\/td>\r\n<td>\r\n<p><span style=\"font-weight: 400;\">\u274c<\/span><\/p>\r\n<\/td>\r\n<td>\r\n<p><span style=\"font-weight: 400;\">\u274c<\/span><\/p>\r\n<\/td>\r\n<\/tr>\r\n<tr>\r\n<td>\r\n<p><b>Lower Fulfillment Costs<\/b><\/p>\r\n<\/td>\r\n<td>\r\n<p><span style=\"font-weight: 400;\">\u274c<\/span><\/p>\r\n<\/td>\r\n<td>\r\n<p><span style=\"font-weight: 400;\">\u274c<\/span><\/p>\r\n<\/td>\r\n<td>\r\n<p><span style=\"font-weight: 400;\">\u2705<\/span><\/p>\r\n<\/td>\r\n<\/tr>\r\n<tr>\r\n<td>\r\n<p><b>Control Over Branding &amp; Packaging<\/b><\/p>\r\n<\/td>\r\n<td>\r\n<p><span style=\"font-weight: 400;\">\u274c<\/span><\/p>\r\n<\/td>\r\n<td>\r\n<p><span style=\"font-weight: 400;\">\u2705<\/span><\/p>\r\n<\/td>\r\n<td>\r\n<p><span style=\"font-weight: 400;\">\u2705<\/span><\/p>\r\n<\/td>\r\n<\/tr>\r\n<tr>\r\n<td>\r\n<p><b>Best for Large-Scale Selling<\/b><\/p>\r\n<\/td>\r\n<td>\r\n<p><span style=\"font-weight: 400;\">\u2705<\/span><\/p>\r\n<\/td>\r\n<td>\r\n<p><span style=\"font-weight: 400;\">\u2705<\/span><\/p>\r\n<\/td>\r\n<td>\r\n<p><span style=\"font-weight: 400;\">\u274c<\/span><\/p>\r\n<\/td>\r\n<\/tr>\r\n<\/tbody>\r\n<\/table>\r\n<h2><b>Need Help? Let\u2019s Find the Best Fit for Your Business<\/b><\/h2>\r\n<p><span style=\"font-weight: 400;\">Choosing the right fulfillment method can make a huge difference in your Amazon success. If you\u2019re unsure which option is best, let\u2019s chat! We\u2019ll help you analyze costs, logistics, and strategy to find the best fit for your business.<\/span><\/p>\r\n<p><b>Talk to Our Experts<\/b><span style=\"font-weight: 400;\"> \u2013 Contact SellerApp today for personalized recommendations.<\/span><\/p>\r\n\r\n\r\n\r\n<h4 class=\"wp-block-heading\" id=\"free-tool\">Free Tool<\/h4>\r\n\r\n\r\n\r\n<p><a href=\"https:\/\/www.sellerapp.com\/amazon-fba-calculator.html?utm_source=SellerPrimeHelp?utm_source=SellerPrimeHelp\">Amazon FBA Calculator<\/a><\/p>\r\n\r\n\r\n\r\n<p><a href=\"https:\/\/chrome.google.com\/webstore\/detail\/fba-calculator-for-amazon\/bkdkbhjcfhfkmkbffkdklaiepfbllbgg\" target=\"_blank\" rel=\"noopener\">Amazon Seller Favorite Extension For Amazon FBA Revenue Calculator<\/a><\/p>\r\n\r\n\r\n\r\n<h4 class=\"wp-block-heading\" id=\"want-to-learn-more\">Want to learn more?<\/h4>\r\n\r\n\r\n\r\n<p><a href=\"https:\/\/www.sellerapp.com\/fbm-vs-fba.html?utm_source=SellerPrimeHelp?utm_source=SellerPrimeHelp\">FBA vs FBM &#8211; A complete comparison<\/a><\/p>\r\n\r\n\r\n\r\n<p><a href=\"https:\/\/www.sellerapp.com\/amazon-fbm.html?utm_source=SellerPrimeHelp?utm_source=SellerPrimeHelp\">Understanding FBM &#8211; Fulfilled by Merchant<\/a><\/p>\r\n\r\n\r\n\r\n<p><a href=\"https:\/\/www.sellerapp.com\/blog\/fba-amazon\/\">Amazon FBA Complete Guide<\/a><\/p>\r\n\r\n\r\n\r\n<h4 class=\"wp-block-heading\" id=\"still-have-questions\">Still have questions?<\/h4>\r\n\r\n\r\n\r\n<p>If you\u2019re a bit lost, hit up the\u00a0<a href=\"https:\/\/www.sellerapp.com\/contact.html\">help team<\/a>\u00a0or chat with us to find answers to your query.<\/p>\r\n","protected":false},"excerpt":{"rendered":"<p>Amazon is the biggest e-commerce marketplace in the U.S., responsible for 40.5% of online retail sales. Getting your products into customers\u2019 hands quickly and cost-effectively is crucial. Prime members, who spend nearly four times more than non-members ($1,968 vs. $500 annually), are particularly valuable.\u00a0 Choosing the right fulfillment strategy can make or break your success [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"open","ping_status":"closed","template":"","doc_tag":[],"doc_category":[300,301],"class_list":["post-2952","docs","type-docs","status-publish","hentry","doc_category-advertising","doc_category-sellerapp-features","no-post-thumbnail"],"_links":{"self":[{"href":"https:\/\/www.sellerapp.com\/help\/wp-json\/wp\/v2\/docs\/2952","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.sellerapp.com\/help\/wp-json\/wp\/v2\/docs"}],"about":[{"href":"https:\/\/www.sellerapp.com\/help\/wp-json\/wp\/v2\/types\/docs"}],"author":[{"embeddable":true,"href":"https:\/\/www.sellerapp.com\/help\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.sellerapp.com\/help\/wp-json\/wp\/v2\/comments?post=2952"}],"version-history":[{"count":2,"href":"https:\/\/www.sellerapp.com\/help\/wp-json\/wp\/v2\/docs\/2952\/revisions"}],"predecessor-version":[{"id":8443,"href":"https:\/\/www.sellerapp.com\/help\/wp-json\/wp\/v2\/docs\/2952\/revisions\/8443"}],"wp:attachment":[{"href":"https:\/\/www.sellerapp.com\/help\/wp-json\/wp\/v2\/media?parent=2952"}],"wp:term":[{"taxonomy":"doc_tag","embeddable":true,"href":"https:\/\/www.sellerapp.com\/help\/wp-json\/wp\/v2\/doc_tag?post=2952"},{"taxonomy":"doc_category","embeddable":true,"href":"https:\/\/www.sellerapp.com\/help\/wp-json\/wp\/v2\/doc_category?post=2952"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}