{"id":2942,"date":"2017-12-30T09:40:20","date_gmt":"2017-12-30T09:40:20","guid":{"rendered":"https:\/\/www.sellerapp.com\/test\/?post_type=article&#038;p=2942"},"modified":"2023-03-18T17:37:08","modified_gmt":"2023-03-18T17:37:08","slug":"make-profitable-amazon-ppc-campaigns","status":"publish","type":"docs","link":"https:\/\/www.sellerapp.com\/help\/article\/make-profitable-amazon-ppc-campaigns\/","title":{"rendered":"How to make a profitable Amazon PPC campaigns?"},"content":{"rendered":"\r\n<p><span style=\"font-weight: 400;\">Before you activate PPC campaigns there are a few things to confirm,<\/span><\/p>\r\n\r\n\r\n\r\n<ul class=\"wp-block-list\">\r\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Much before you start your PPC campaigns, it is advisable to have an optimized product listing with highly relevant keywords, product descriptions that convert well, high quality on page images. In short, ensure that you have an optimized Amazon product listing page.<\/span><\/li>\r\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Ensure that you have collected a few reviews for your product. Reviews help you increase the conversion rate for your product ad. <\/span><\/li>\r\n<\/ul>\r\n\r\n\r\n\r\n<p>STEPS TO OPTIMIZE CAMPAIGNS TO RUN\u00a0 PROFITABLE SPONSORED PRODUCT ADS<\/p>\r\n\r\n\r\n\r\n<ol class=\"wp-block-list\">\r\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Run automatic campaign for a specific period of time <\/span><\/li>\r\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Observe shopper search queries and terms. <\/span><span style=\"font-weight: 400;\">Segregate keywords that are performing well and the ones that are underperforming. <\/span><span style=\"font-weight: 400;\">Eliminate search terms that do not convert yet consume the daily budget. <\/span><\/li>\r\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Use the top converting search terms to conduct keyword research using <a href=\"https:\/\/www.sellerapp.com\/amazon-keyword-search.html\">SellerApp Keyword research tool<\/a>. Identify new, related terms that may increase impressions and conversions to your ads while lowering the average cost per click.<\/span><\/li>\r\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Continually optimize your campaigns to remove negative terms, non converting search terms and identify potential and profitable keywords.<\/span><\/li>\r\n<\/ol>\r\n\r\n\r\n\r\n<h4 class=\"wp-block-heading\" id=\"want-to-learn-more\">Want to learn more?<\/h4>\r\n\r\n\r\n\r\n<p><a href=\"https:\/\/www.sellerapp.com\/blog\/amazon-seo-guide\/\" target=\"_blank\" rel=\"noopener noreferrer\">Amazon SEO Guide &#8211; for Search Rank Optimization<\/a><\/p>\r\n\r\n\r\n\r\n<p class=\"r\"><a href=\"https:\/\/www.sellerapp.com\/blog\/amazon-backend-keywords\/\" target=\"_blank\" rel=\"noopener noreferrer\">Optimize Backend Keywords for PPC<\/a><\/p>\r\n\r\n\r\n\r\n<p><a href=\"https:\/\/www.sellerapp.com\/blog\/amazon-ppc-basics\/\" target=\"_blank\" rel=\"noopener noreferrer\">Amazon PPC Guide<\/a><\/p>\r\n\r\n\r\n\r\n<p><a href=\"https:\/\/www.sellerapp.com\/blog\/amazon-ppc-basics\/\" target=\"_blank\" rel=\"noopener noreferrer\">Amazon PPC Strategy<\/a><\/p>\r\n","protected":false},"excerpt":{"rendered":"<p>Before you activate PPC campaigns there are a few things to confirm, Much before you start your PPC campaigns, it is advisable to have an optimized product listing with highly relevant keywords, product descriptions that convert well, high quality on page images. In short, ensure that you have an optimized Amazon product listing page. Ensure [&hellip;]<\/p>\n","protected":false},"author":1984,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"open","ping_status":"closed","template":"","doc_tag":[],"doc_category":[300,301],"class_list":["post-2942","docs","type-docs","status-publish","hentry","doc_category-advertising","doc_category-sellerapp-features","no-post-thumbnail"],"_links":{"self":[{"href":"https:\/\/www.sellerapp.com\/help\/wp-json\/wp\/v2\/docs\/2942","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.sellerapp.com\/help\/wp-json\/wp\/v2\/docs"}],"about":[{"href":"https:\/\/www.sellerapp.com\/help\/wp-json\/wp\/v2\/types\/docs"}],"author":[{"embeddable":true,"href":"https:\/\/www.sellerapp.com\/help\/wp-json\/wp\/v2\/users\/1984"}],"replies":[{"embeddable":true,"href":"https:\/\/www.sellerapp.com\/help\/wp-json\/wp\/v2\/comments?post=2942"}],"version-history":[{"count":0,"href":"https:\/\/www.sellerapp.com\/help\/wp-json\/wp\/v2\/docs\/2942\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.sellerapp.com\/help\/wp-json\/wp\/v2\/media?parent=2942"}],"wp:term":[{"taxonomy":"doc_tag","embeddable":true,"href":"https:\/\/www.sellerapp.com\/help\/wp-json\/wp\/v2\/doc_tag?post=2942"},{"taxonomy":"doc_category","embeddable":true,"href":"https:\/\/www.sellerapp.com\/help\/wp-json\/wp\/v2\/doc_category?post=2942"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}