{"id":2938,"date":"2017-12-30T09:35:29","date_gmt":"2017-12-30T09:35:29","guid":{"rendered":"https:\/\/www.sellerapp.com\/test\/?post_type=article&#038;p=2938"},"modified":"2023-03-18T17:36:50","modified_gmt":"2023-03-18T17:36:50","slug":"requirement-running-amazon-ppc-ads","status":"publish","type":"docs","link":"https:\/\/www.sellerapp.com\/help\/article\/requirement-running-amazon-ppc-ads\/","title":{"rendered":"Requirement for running Amazon PPC ads"},"content":{"rendered":"\r\n<p><b>What are the requirements for running Amazon Ads?<\/b><\/p>\r\n\r\n\r\n\r\n<ul class=\"wp-block-list\">\r\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">An active Amazon professional seller account.<\/span><\/li>\r\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">For Headline Search Ads, <a href=\"https:\/\/www.sellerapp.com\/blog\/new-amazon-brand-registry\/\">enrollment in the Amazon Brand Registry\u00a0<\/a><\/span><span style=\"font-weight: 400;\">.<\/span><\/li>\r\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Products must be new<\/span><\/li>\r\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Ability to ship to all US addresses.<\/span><\/li>\r\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">For Sponsored Products, eligibility for the Buy Box. If you <a href=\"https:\/\/www.sellerapp.com\/blog\/amazon-product-display-ads\/\">create a Sponsored Products ad<\/a> for a product listing that is not eligible for the Buy Box, your ad will not display to Amazon shoppers. Headline Search Ads will be shown to shoppers regardless of who is winning the Buy Box.<\/span><\/li>\r\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">The product must first be considered relevant for that keyword. The keyword is contained in the product information (for example, in the title). <\/span><\/li>\r\n<\/ul>\r\n\r\n\r\n\r\n<p><span style=\"font-weight: 400;\">If there is more than one relevant product for the search term, then you\u2019ll compete for placement. <\/span><\/p>\r\n\r\n\r\n\r\n<p><span style=\"font-weight: 400;\">The placement position of your product ad is decided by two factors,<\/span><\/p>\r\n\r\n\r\n\r\n<p><b>Amazon CPC \u00a0\u00a0\u00a0<\/b><\/p>\r\n\r\n\r\n\r\n<p><span style=\"font-weight: 400;\">The CPC price is the highest a bidder is willing to pay. Sellers bid on the CPC for a keyword.<\/span><\/p>\r\n\r\n\r\n\r\n<p><b>Quality factor<\/b><\/p>\r\n\r\n\r\n\r\n<p><span style=\"font-weight: 400;\">The quality of an Amazon ad is measured by the probability of a customer clicking on it. This is comprised of the ad\u2019s applicable click history, as soon as it\u2019s been active for a while.<\/span><\/p>\r\n\r\n\r\n\r\n<p><span style=\"font-weight: 400;\">In summary, the higher your Amazon CPC bid, the higher your ad will be placed when you\u2019re competing with ads of the same quality. In terms of quality, the higher the quality of your ads is, the lesser you\u2019ll need to bid in order for your ad to appear in the first position.<\/span><\/p>\r\n\r\n\r\n\r\n<h4 class=\"wp-block-heading\" id=\"want-to-learn-more\">Want to learn more?<\/h4>\r\n\r\n\r\n\r\n<p><a href=\"https:\/\/www.sellerapp.com\/blog\/amazon-seo-guide\/\" target=\"_blank\" rel=\"noopener noreferrer\">Amazon SEO Guide &#8211; for Search Rank Optimization<\/a><\/p>\r\n\r\n\r\n\r\n<p class=\"r\"><a href=\"https:\/\/www.sellerapp.com\/blog\/amazon-backend-keywords\/\" target=\"_blank\" rel=\"noopener noreferrer\">Optimize Backend Keywords for PPC<\/a><\/p>\r\n\r\n\r\n\r\n<p><a href=\"https:\/\/www.sellerapp.com\/blog\/amazon-ppc-basics\/\" target=\"_blank\" rel=\"noopener noreferrer\">Amazon PPC Best Practices<\/a><\/p>\r\n\r\n\r\n\r\n<p><a href=\"https:\/\/www.sellerapp.com\/blog\/advanced-amazon-ppc-strategy-revealed\/\" target=\"_blank\" rel=\"noopener noreferrer\">Amazon PPC Strategy<\/a><\/p>\r\n","protected":false},"excerpt":{"rendered":"<p>What are the requirements for running Amazon Ads? An active Amazon professional seller account. For Headline Search Ads, enrollment in the Amazon Brand Registry\u00a0. Products must be new Ability to ship to all US addresses. For Sponsored Products, eligibility for the Buy Box. If you create a Sponsored Products ad for a product listing that [&hellip;]<\/p>\n","protected":false},"author":1984,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"open","ping_status":"closed","template":"","doc_tag":[],"doc_category":[300,301],"class_list":["post-2938","docs","type-docs","status-publish","hentry","doc_category-advertising","doc_category-sellerapp-features","no-post-thumbnail"],"_links":{"self":[{"href":"https:\/\/www.sellerapp.com\/help\/wp-json\/wp\/v2\/docs\/2938","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.sellerapp.com\/help\/wp-json\/wp\/v2\/docs"}],"about":[{"href":"https:\/\/www.sellerapp.com\/help\/wp-json\/wp\/v2\/types\/docs"}],"author":[{"embeddable":true,"href":"https:\/\/www.sellerapp.com\/help\/wp-json\/wp\/v2\/users\/1984"}],"replies":[{"embeddable":true,"href":"https:\/\/www.sellerapp.com\/help\/wp-json\/wp\/v2\/comments?post=2938"}],"version-history":[{"count":0,"href":"https:\/\/www.sellerapp.com\/help\/wp-json\/wp\/v2\/docs\/2938\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.sellerapp.com\/help\/wp-json\/wp\/v2\/media?parent=2938"}],"wp:term":[{"taxonomy":"doc_tag","embeddable":true,"href":"https:\/\/www.sellerapp.com\/help\/wp-json\/wp\/v2\/doc_tag?post=2938"},{"taxonomy":"doc_category","embeddable":true,"href":"https:\/\/www.sellerapp.com\/help\/wp-json\/wp\/v2\/doc_category?post=2938"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}