{"id":2933,"date":"2017-12-30T09:33:03","date_gmt":"2017-12-30T09:33:03","guid":{"rendered":"https:\/\/www.sellerapp.com\/test\/?post_type=article&#038;p=2933"},"modified":"2023-03-18T17:55:13","modified_gmt":"2023-03-18T17:55:13","slug":"campaigns","status":"publish","type":"docs","link":"https:\/\/www.sellerapp.com\/help\/article\/campaigns\/","title":{"rendered":"Campaigns"},"content":{"rendered":"\r\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1061\" height=\"251\" class=\"wp-image-2934\" src=\"https:\/\/www.sellerapp.com\/test\/wp-content\/uploads\/2017\/12\/campaigns.png\" alt=\"\" srcset=\"https:\/\/www.sellerapp.com\/help\/wp-content\/uploads\/2017\/12\/campaigns.png 1061w, https:\/\/www.sellerapp.com\/help\/wp-content\/uploads\/2017\/12\/campaigns-300x71.png 300w, https:\/\/www.sellerapp.com\/help\/wp-content\/uploads\/2017\/12\/campaigns-768x182.png 768w, https:\/\/www.sellerapp.com\/help\/wp-content\/uploads\/2017\/12\/campaigns-1024x242.png 1024w\" sizes=\"auto, (max-width: 1061px) 100vw, 1061px\" \/><\/figure>\r\n\r\n\r\n\r\n<p>This section gives you a quick look at the campaigns and the overall performance of each campaign. Analyze the profitability of a campaign and analyze the overall performance of the campaign by taking a look at the total PPC costs, and the total sales brought in by the campaign.<\/p>\r\n\r\n\r\n\r\n<p>Identify the\u00a0<a href=\"https:\/\/www.sellerapp.com\/test\/article\/high-performing-keywords\/\">high performing keywords<\/a>\u00a0and the\u00a0<a href=\"https:\/\/www.sellerapp.com\/test\/article\/ppc-analyzer-under-performing-keywords\/\">underperforming keywords<\/a>. Also, identify keywords that have a<a href=\"https:\/\/www.sellerapp.com\/test\/article\/low-ctr\/\">\u00a0low CTR rate<\/a>. If there is an increase in the underperforming keywords and keywords with low CTR, the campaign probably needs a refinement to identify the keywords that have a negative impact.<\/p>\r\n\r\n\r\n\r\n<p>Clicking on the campaign opens up the ad groups and the keywords under the ad group.<\/p>\r\n\r\n\r\n\r\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1079\" height=\"155\" class=\"wp-image-2935\" src=\"https:\/\/www.sellerapp.com\/test\/wp-content\/uploads\/2017\/12\/ad-group-campaigns.png\" alt=\"ad group campaigns\" srcset=\"https:\/\/www.sellerapp.com\/help\/wp-content\/uploads\/2017\/12\/ad-group-campaigns.png 1079w, https:\/\/www.sellerapp.com\/help\/wp-content\/uploads\/2017\/12\/ad-group-campaigns-300x43.png 300w, https:\/\/www.sellerapp.com\/help\/wp-content\/uploads\/2017\/12\/ad-group-campaigns-768x110.png 768w, https:\/\/www.sellerapp.com\/help\/wp-content\/uploads\/2017\/12\/ad-group-campaigns-1024x147.png 1024w\" sizes=\"auto, (max-width: 1079px) 100vw, 1079px\" \/><\/figure>\r\n\r\n\r\n\r\n<p>For each ad group under the campaign, PPC Analyzer lists the KPIs that identify the profitability of the campaign<\/p>\r\n\r\n\r\n\r\n<p>For each ad group, you can find the\u00a0following KPIs<\/p>\r\n\r\n\r\n\r\n<p><strong>Keyword count<\/strong> &#8211; Number of keywords under the particular campaign.<\/p>\r\n\r\n\r\n\r\n<p><strong>Ad Spends<\/strong> &#8211;\u00a0costs spent per ad group<\/p>\r\n\r\n\r\n\r\n<p>Learn More about <a href=\"https:\/\/www.sellerapp.com\/test\/article\/total-adspends\/\">Ad spends<\/a><\/p>\r\n\r\n\r\n\r\n<p><strong>Sales<\/strong> &#8211; The revenue generated by the ad word<\/p>\r\n\r\n\r\n\r\n<p><strong>Orders<\/strong> &#8211; Number of orders fetched by the ad group<\/p>\r\n\r\n\r\n\r\n<p><strong>Clicks<\/strong> &#8211; Number of clicks on the product ad<\/p>\r\n\r\n\r\n\r\n<p><strong>Impressions<\/strong> &#8211; Number of times the ad for the product was displayed<\/p>\r\n\r\n\r\n\r\n<p><strong>ACoS<\/strong> &#8211; The ratio of the ad spends over the sales<\/p>\r\n\r\n\r\n\r\n<p><strong>High Performing, low Performing keywords<\/strong> &#8211; Keywords that are comparatively better than the others in the campaign and the keywords that are not bringing sales<\/p>\r\n\r\n\r\n\r\n<p><strong>Low CTR &#8211;\u00a0<\/strong>Keywords that observe a low click-through rate even though the product ad was displayed to shoppers<\/p>\r\n\r\n\r\n\r\n<p><strong>Learn more about <a href=\"https:\/\/www.sellerapp.com\/test\/article\/amazon-ppc-terms-glossary\/\">Amazon PPC terms<\/a><\/strong><\/p>\r\n\r\n\r\n\r\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1088\" height=\"149\" class=\"wp-image-2936\" src=\"https:\/\/www.sellerapp.com\/test\/wp-content\/uploads\/2017\/12\/adgroup.png\" alt=\"adgroup\" srcset=\"https:\/\/www.sellerapp.com\/help\/wp-content\/uploads\/2017\/12\/adgroup.png 1088w, https:\/\/www.sellerapp.com\/help\/wp-content\/uploads\/2017\/12\/adgroup-300x41.png 300w, https:\/\/www.sellerapp.com\/help\/wp-content\/uploads\/2017\/12\/adgroup-768x105.png 768w, https:\/\/www.sellerapp.com\/help\/wp-content\/uploads\/2017\/12\/adgroup-1024x140.png 1024w\" sizes=\"auto, (max-width: 1088px) 100vw, 1088px\" \/><\/figure>\r\n\r\n\r\n\r\n<p>Clicking on the ad group again generates the keywords under the adgroup and a more precise report of the campaign, focussing on how well each keyword has performed and the metrics and values associated with each.\\<\/p>\r\n\r\n\r\n\r\n<p>For each keyword under the ad group, you get the following details<\/p>\r\n\r\n\r\n\r\n<ul class=\"wp-block-list\">\r\n<li>Keyword type; whether <a href=\"https:\/\/www.sellerapp.com\/test\/article\/automatic-campaigns\/\">automatic<\/a> or manual<\/li>\r\n<li><a href=\"https:\/\/www.sellerapp.com\/test\/article\/amazon-keyword-match-types\/\">Keyword match type<\/a>;\u00a0Broad, Exact or\u00a0Phrase match<\/li>\r\n<li>Number of searches<\/li>\r\n<li><a href=\"https:\/\/www.sellerapp.com\/test\/article\/total-adspends\/\">Ad spends<\/a> &#8211; the total money spent on the keyword<\/li>\r\n<li>Sales &#8211; The revenue generated by the sale of the product<\/li>\r\n<li>Orders &#8211; The number of orders received\u00a0by a particular keyword<\/li>\r\n<li>Impressions &#8211; The number of times the product ad was displayed<\/li>\r\n<\/ul>\r\n\r\n\r\n\r\n<p><strong>Read Next:<\/strong><\/p>\r\n\r\n\r\n\r\n<p><a href=\"https:\/\/www.sellerapp.com\/test\/article\/calculate-profitability-amazon-ppc-ads\/\">How to calculate the profitability of Amazon PPC ads?<\/a><\/p>\r\n\r\n\r\n\r\n<p><a href=\"https:\/\/www.sellerapp.com\/test\/article\/make-profitable-amazon-ppc-campaigns\/\">How to make a profitable Amazon PPC campaigns?<\/a><\/p>\r\n\r\n\r\n\r\n<p><a href=\"https:\/\/www.sellerapp.com\/test\/article\/requirement-running-amazon-ppc-ads\/\">Requirement for running Amazon PPC ads<\/a><\/p>\r\n\r\n\r\n\r\n<p><a href=\"https:\/\/www.sellerapp.com\/test\/article\/automatic-vs-manual-campaigns-amazon-ppc-optimization\/\">Automatic vs Manual campaigns<\/a><\/p>\r\n\r\n\r\n\r\n<h4 class=\"wp-block-heading\" id=\"free-tool\">Free Tool<\/h4>\r\n\r\n\r\n\r\n<p><a href=\"https:\/\/www.sellerprime.com\/amazon-reverse-asin.html\" target=\"_blank\" rel=\"noopener\">Amazon Reverse ASIN<\/a><\/p>\r\n\r\n\r\n\r\n<p><a href=\"https:\/\/www.sellerprime.com\/amazon-keyword-search.html\" target=\"_blank\" rel=\"noopener\">Amazon Keyword search<\/a><\/p>\r\n\r\n\r\n\r\n<h4 class=\"wp-block-heading\" id=\"want-to-learn-more\">Want to learn more?<\/h4>\r\n\r\n\r\n\r\n<p><a href=\"https:\/\/www.sellerprime.com\/blog\/how-to-get-your-amazon-seo-in-shape\/\" target=\"_blank\" rel=\"noopener\">How to get your Amazon SEO in shape<\/a><\/p>\r\n\r\n\r\n\r\n<p class=\"r\"><a href=\"https:\/\/www.sellerprime.com\/blog\/amazon-backend-keywords\/\" target=\"_blank\" rel=\"noopener\">Optimize Backend Keywords for PPC<\/a><\/p>\r\n\r\n\r\n\r\n<h4 class=\"wp-block-heading\" id=\"still-have-questions\">Still have questions?<\/h4>\r\n\r\n\r\n\r\n<p>If you\u2019re a bit lost, hit up the\u00a0<a href=\"https:\/\/www.sellerprime.com\/contact.html\" target=\"_blank\" rel=\"noopener\">help team<\/a>\u00a0or chat with us to find answers to your query.<\/p>\r\n","protected":false},"excerpt":{"rendered":"<p>This section gives you a quick look at the campaigns and the overall performance of each campaign. Analyze the profitability of a campaign and analyze the overall performance of the campaign by taking a look at the total PPC costs, and the total sales brought in by the campaign. Identify the\u00a0high performing keywords\u00a0and the\u00a0underperforming keywords. [\u2026]<\/p>\n","protected":false},"author":1984,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"open","ping_status":"closed","template":"","doc_tag":[],"doc_category":[],"class_list":["post-2933","docs","type-docs","status-publish","hentry","no-post-thumbnail"],"_links":{"self":[{"href":"https:\/\/www.sellerapp.com\/help\/wp-json\/wp\/v2\/docs\/2933","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.sellerapp.com\/help\/wp-json\/wp\/v2\/docs"}],"about":[{"href":"https:\/\/www.sellerapp.com\/help\/wp-json\/wp\/v2\/types\/docs"}],"author":[{"embeddable":true,"href":"https:\/\/www.sellerapp.com\/help\/wp-json\/wp\/v2\/users\/1984"}],"replies":[{"embeddable":true,"href":"https:\/\/www.sellerapp.com\/help\/wp-json\/wp\/v2\/comments?post=2933"}],"version-history":[{"count":0,"href":"https:\/\/www.sellerapp.com\/help\/wp-json\/wp\/v2\/docs\/2933\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.sellerapp.com\/help\/wp-json\/wp\/v2\/media?parent=2933"}],"wp:term":[{"taxonomy":"doc_tag","embeddable":true,"href":"https:\/\/www.sellerapp.com\/help\/wp-json\/wp\/v2\/doc_tag?post=2933"},{"taxonomy":"doc_category","embeddable":true,"href":"https:\/\/www.sellerapp.com\/help\/wp-json\/wp\/v2\/doc_category?post=2933"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}