{"id":2931,"date":"2017-12-30T08:07:31","date_gmt":"2017-12-30T08:07:31","guid":{"rendered":"https:\/\/www.sellerapp.com\/test\/?post_type=article&#038;p=2931"},"modified":"2023-03-18T17:34:13","modified_gmt":"2023-03-18T17:34:13","slug":"campaign-drill-down","status":"publish","type":"docs","link":"https:\/\/www.sellerapp.com\/help\/article\/campaign-drill-down\/","title":{"rendered":"Campaign Drill Down"},"content":{"rendered":"\r\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1071\" height=\"366\" class=\"wp-image-2927\" src=\"https:\/\/www.sellerapp.com\/test\/wp-content\/uploads\/2017\/12\/campaign-drilldown.png\" alt=\"campaign drilldown\" srcset=\"https:\/\/www.sellerapp.com\/help\/wp-content\/uploads\/2017\/12\/campaign-drilldown.png 1071w, https:\/\/www.sellerapp.com\/help\/wp-content\/uploads\/2017\/12\/campaign-drilldown-300x103.png 300w, https:\/\/www.sellerapp.com\/help\/wp-content\/uploads\/2017\/12\/campaign-drilldown-768x262.png 768w, https:\/\/www.sellerapp.com\/help\/wp-content\/uploads\/2017\/12\/campaign-drilldown-1024x350.png 1024w\" sizes=\"auto, (max-width: 1071px) 100vw, 1071px\" \/><\/figure>\r\n\r\n\r\n\r\n<p>This section gives you a quick look at the campaigns and the overall performance of each campaign. Analyze the profitability of a campaign and analyze the overall performance of the campaign by taking a look at the total PPC costs, and the total sales brought in by the campaign.<\/p>\r\n\r\n\r\n\r\n<p>Identify the <a href=\"https:\/\/www.sellerapp.com\/help\/article\/high-performing-keywords\/\">high performing keywords<\/a> and the <a href=\"https:\/\/www.sellerapp.com\/help\/article\/ppc-analyzer-under-performing-keywords\/\">under performing keywords<\/a>. Also, identify keywords that have a<a href=\"https:\/\/www.sellerapp.com\/help\/article\/low-ctr\/\"> low CTR rate<\/a>. If there is an increase in the under performing keywords and keywords with low CTR, the campaign probably needs a refinement to identify the keywords that have a negative impact.<\/p>\r\n\r\n\r\n\r\n<p><strong>Read Next<\/strong><\/p>\r\n\r\n\r\n\r\n<p><a href=\"https:\/\/www.sellerapp.com\/help\/article\/calculate-profitability-amazon-ppc-ads\/\">How to calculate the profitability of Amazon PPC ads?<\/a><\/p>\r\n\r\n\r\n\r\n<p><a href=\"https:\/\/www.sellerapp.com\/help\/article\/make-profitable-amazon-ppc-campaigns\/\">How to make a profitable Amazon PPC campaigns?<\/a><\/p>\r\n\r\n\r\n\r\n<p><a href=\"https:\/\/www.sellerapp.com\/help\/article\/requirement-running-amazon-ppc-ads\/\">Requirement for running Amazon PPC ads<\/a><\/p>\r\n\r\n\r\n\r\n<p><a href=\"https:\/\/www.sellerapp.com\/help\/article\/automatic-vs-manual-campaigns-amazon-ppc-optimization\/\">Automatic vs Manual campaigns<\/a><\/p>\r\n\r\n\r\n\r\n<h4 class=\"wp-block-heading\" id=\"free-tool\">Free Tool<\/h4>\r\n\r\n\r\n\r\n<p><a href=\"https:\/\/www.sellerapp.com\/amazon-reverse-asin.html\" target=\"_blank\" rel=\"noopener noreferrer\">Amazon Reverse ASIN<\/a><\/p>\r\n\r\n\r\n\r\n<p><a href=\"https:\/\/www.sellerapp.com\/amazon-keyword-search.html\" target=\"_blank\" rel=\"noopener noreferrer\">Amazon Keyword search<\/a><\/p>\r\n\r\n\r\n\r\n<h4 class=\"wp-block-heading\" id=\"want-to-learn-more\">Want to learn more?<\/h4>\r\n\r\n\r\n\r\n<p><a href=\"https:\/\/www.sellerapp.com\/blog\/amazon-seo-guide\/\" target=\"_blank\" rel=\"noopener noreferrer\">Amazon SEO Guide &#8211; for Search Rank Optimization<\/a><\/p>\r\n\r\n\r\n\r\n<p class=\"r\"><a href=\"https:\/\/www.sellerapp.com\/blog\/amazon-backend-keywords\/\" target=\"_blank\" rel=\"noopener noreferrer\">Optimize Backend Keywords for PPC<\/a><\/p>\r\n\r\n\r\n\r\n<h4 class=\"wp-block-heading\" id=\"still-have-questions\">Still have questions?<\/h4>\r\n\r\n\r\n\r\n<p>If you\u2019re a bit lost, hit up the\u00a0<a href=\"https:\/\/www.sellerapp.com\/contact.html\" target=\"_blank\" rel=\"noopener noreferrer\">help team<\/a>\u00a0or chat with us to find answers to your query.<\/p>\r\n","protected":false},"excerpt":{"rendered":"<p>This section gives you a quick look at the campaigns and the overall performance of each campaign. Analyze the profitability of a campaign and analyze the overall performance of the campaign by taking a look at the total PPC costs, and the total sales brought in by the campaign. Identify the high performing keywords and [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"open","ping_status":"closed","template":"","doc_tag":[],"doc_category":[298],"class_list":["post-2931","docs","type-docs","status-publish","hentry","doc_category-detailed-guides","no-post-thumbnail"],"_links":{"self":[{"href":"https:\/\/www.sellerapp.com\/help\/wp-json\/wp\/v2\/docs\/2931","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.sellerapp.com\/help\/wp-json\/wp\/v2\/docs"}],"about":[{"href":"https:\/\/www.sellerapp.com\/help\/wp-json\/wp\/v2\/types\/docs"}],"author":[{"embeddable":true,"href":"https:\/\/www.sellerapp.com\/help\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.sellerapp.com\/help\/wp-json\/wp\/v2\/comments?post=2931"}],"version-history":[{"count":0,"href":"https:\/\/www.sellerapp.com\/help\/wp-json\/wp\/v2\/docs\/2931\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.sellerapp.com\/help\/wp-json\/wp\/v2\/media?parent=2931"}],"wp:term":[{"taxonomy":"doc_tag","embeddable":true,"href":"https:\/\/www.sellerapp.com\/help\/wp-json\/wp\/v2\/doc_tag?post=2931"},{"taxonomy":"doc_category","embeddable":true,"href":"https:\/\/www.sellerapp.com\/help\/wp-json\/wp\/v2\/doc_category?post=2931"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}