Amazon product research is a protracted process. It requires reliable data spread over weeks to ensure consistent demand. Monitoring multiple products over weeks is tedious. You can simplify the process by using SellerApp\u2019s Product Trends feature.\u00a0<\/p>\r\n\r\n\r\n\r\n
Let\u2019s take a look at how you can leverage Product Trends to get a holistic understanding of a listing on Amazon.\u00a0<\/p>\r\n\r\n\r\n\r\n
Before you can access product trends, you need to track a listing using SellerApp. Here\u2019s how you do it:<\/p>\r\n\r\n\r\n\r\n
After you track a listing, you can access historical data associated with the ASIN.<\/p>\r\n\r\n\r\n\r\n
It will let you analyze the performance of a listing over a designated period. You can set the range using the Select Date Range<\/strong> option on the top-right (as seen in the image).\u00a0<\/p>\r\n\r\n\r\n\r\n With Product Trends, you get historical data for the following metrics:<\/p>\r\n\r\n\r\n\r\n Pro tip<\/strong>: A large fluctuation in values generally means inconsistent demand and sales. This could be due to seasonality or changing consumer behavior. Keep a broad date range to ensure that you get a clear picture!\u00a0<\/p>\r\n\r\n\r\n\r\n Product Trends brings data to your doorsteps. The question is, how can you utilize this data to make effective decisions?\u00a0<\/p>\r\n\r\n\r\n\r\n One obvious utility is product research. You can use the detailed Product Trends graph to analyze whether demand is year-round or seasonal. You can also gauge the competition and estimate your margins.<\/p>\r\n\r\n\r\n\r\n That\u2019s not all! Price fluctuations tell you a lot more than just your margins. You can track the product\u2019s price to check whether the listing is prone to price wars. Sudden dips in a product\u2019s price are a cause for concern – especially when it doesn\u2019t coincide with a shopping season. It either means a price war or a hijacker.\u00a0<\/p>\r\n\r\n\r\n\r\n Pro tip<\/strong>: If you are monitoring your listing, you should also set up alerts. This will help you stay informed if there are any changes to the status quo. You can learn more here: How to set up business alerts<\/a>\u00a0<\/p>\r\n\r\n\r\n\r\n In either case, it is usually better to avoid selling the product. Constantly being forced to reduce your prices will eat into your margins. If winning the Buy Box is based on aggressive price wars, it may be better to avoid the hassle. If possible, modify the product to cover its faults. Differentiating your product is often the better way to sell online.\u00a0\u00a0<\/p>\r\n\r\n\r\n\r\n Want to consistently win the Buy Box? Read our comprehensive guide to learn how: Buy Box strategies<\/a><\/p>\r\n\r\n\r\n\r\n The same features mentioned above are available on the SellerApp Chrome extension<\/a>. If you have the tool installed, you can get the data you need while still browsing Amazon!\u00a0<\/p>\r\n\r\n\r\n\r\n Here\u2019s how you get started:<\/p>\r\n\r\n\r\n\r\n After you analyze the data and zero in on a product, you need to think about sourcing and SEO. To learn more about how SellerApp can help you with these functions, check out the following guides.<\/p>\r\n\r\n\r\n\r\n Product sourcing: Feature overview<\/a><\/p>\r\n\r\n\r\n\r\n\r\n
How to leverage Product Trends<\/h2>\r\n\r\n\r\n\r\n
How to use the SellerApp Chrome Extension<\/h2>\r\n\r\n\r\n\r\n
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Final thoughts<\/h2>\r\n\r\n\r\n\r\n