Where to find this feature?<\/h2>\r\n\r\n\r\n\r\n
Login to SellerApp<\/a>\u00a0 > Dashboard > Keyword Research (from the navigation bar on top)<\/em><\/p>\r\n\r\n\r\n\r\n For each keyword, you will see six metrics towards the right.<\/p>\r\n\r\n\r\n\r\n SellerApp\u2019s Keyword Research<\/a> shows you three types of keywords.<\/p>\r\n\r\n\r\n\r\n These keywords are the options Amazon provides based on what customers have searched more, bought more, and generated more clicks. Using these keywords makes perfect sense since they have high conversion rates.<\/p>\r\n\r\n\r\n\r\n These keywords indicate the current market trend. Their search volume increases seasonally.<\/p>\r\n\r\n\r\n\r\n These are the keywords that are neither Amazon suggested nor trending but are very relevant to your product.<\/p>\r\n\r\n\r\n\r\n Here, we have 5 categories in match types. Let\u2019s take a look at them.<\/p>\r\n\r\n\r\n\r\n This shows the keyword results that match an extensive selection of customer search terms. They are the least specific and have the potential to reach a wide range of audiences. For instance, the keyword \u2018travel mugs\u2019 will match with terms like travel mug and personalized travel mugs.\u00a0<\/p>\r\n\r\n\r\n\r\n The extended broad match type shows keywords that are more generic when compared to the broad match type.\u00a0<\/p>\r\n\r\n\r\n\r\n Let\u2019s take the same example. If your keyword is \u2018travel mug,\u2019 it will match with search terms like mug travel coffee and cute travel cup.\u00a0\u00a0\u00a0<\/p>\r\n\r\n\r\n\r\n The phrase match type keyword shows a customer search term if the keywords are present in the same order.<\/p>\r\n\r\n\r\n\r\n For example, if \u2018travel coffee mug\u2019 is your keyword, it will match with search terms such as ceramic travel coffee mug, small travel coffee mug, etc. but not for search terms such as coffee mug for travel and ceramic mugs for travel.<\/p>\r\n\r\n\r\n\r\n The identical phrase match type shows the search terms in the order and provides a broad selection of keywords.\u00a0<\/p>\r\n\r\n\r\n\r\n For instance, the keyword \u2018coffee mug\u2019 will match with search terms such as coffee travel cup and coffee ceramic cup.<\/p>\r\n\r\n\r\n\r\n The exact match type shows the search term if it is an exact match of the keyword. It matches with only selected search terms. For instance, the keyword \u2018travel coffee mugs\u2019 will match with search terms such as \u2018travel coffee mug\u2019 and \u2018travel coffee mugs\u2019 only, but it will not match for any other search term such as ceramic travel mug, travel cups, etc.<\/p>\r\n\r\n\r\n\r\n This is how we narrow down the match types:<\/p>\r\n\r\n\r\n\r\n Extended Broad > Broad > Identical Phrase > Phrase > Exact<\/p>\r\n\r\n\r\n\r\n Each match type has its own advantages and disadvantages. So, start slowly and see which keywords will give you better results.\u00a0<\/p>\r\n\r\n\r\n\r\n SellerApp keyword research feature offers you a relevance score that helps you determine if the keyword is worth it or not. You will find the scale ranging from very high to low.\u00a0<\/p>\r\n\r\n\r\n\r\n Search volume refers to average monthly search volume<\/em><\/strong> or in other words the number of times the keyword has been searched on Amazon on an average per month. This includes keywords with higher search volume that bring better traffic.<\/p>\r\n\r\n\r\n\r\n The cost per click (CPC) rate is the actual price you pay for each click in your PPC (Pay per Click) marketing campaigns. SellerApp <\/a>CPC is an estimate of the average Amazon CPC for each keyword. Even if you have no active PPC campaigns, the CPC rate helps you understand each keyword’s competition. A keyword with a higher CPC rate obviously has more competition.<\/p>\r\n\r\n\r\n\r\n This metric gives the estimated number of orders for a keyword in a month.\u00a0<\/p>\r\n\r\n\r\n\r\n This shows the conversion rate of the specific keywords listed.\u00a0<\/p>\r\n\r\n\r\n\r\n Keyword research is an ongoing process and is critical to rank high on Amazon. Ensure that the keywords are relevant. Tailor them for better visibility, conversions, and relevance.\u00a0<\/p>\r\n\r\n\r\n\r\n Start Tracking Keywords<\/a><\/p>\r\n\r\n\r\n\r\n Search Visibility<\/a><\/p>\r\n\r\n\r\n\r\n Trending Keywords<\/a><\/p>\r\n\r\n\r\n\r\n Keyword Search Volume<\/a><\/p>\r\n\r\n\r\n\r\n![\"amazon](\"https:\/\/www.sellerapp.com\/help\/wp-content\/uploads\/2021\/05\/amazon-keyword-research-1024x367.png\")
<\/figure>\r\n\r\n\r\n\r\na. Keywords<\/h3>\r\n\r\n\r\n\r\n
1. Amazon Suggested Keywords<\/h4>\r\n\r\n\r\n\r\n
2. Trending Keywords<\/h4>\r\n\r\n\r\n\r\n
3. Relevant keywords<\/h4>\r\n\r\n\r\n\r\n
b. Match types<\/h3>\r\n\r\n\r\n\r\n
![\"keyword](\"https:\/\/www.sellerapp.com\/help\/wp-content\/uploads\/2021\/05\/keyword-match-types-1-1024x335.png\")
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c. Relevance Score<\/h3>\r\n\r\n\r\n\r\n
d. Search volume<\/h3>\r\n\r\n\r\n\r\n
e. CPC Rate<\/h3>\r\n\r\n\r\n\r\n
f. Estimated orders\/month<\/h3>\r\n\r\n\r\n\r\n
g. Conversion rate<\/h3>\r\n\r\n\r\n\r\n
Related articles:<\/h3>\r\n\r\n\r\n\r\n
Free Tool<\/h4>\r\n\r\n\r\n\r\n