{"id":1873,"date":"2017-11-08T05:39:43","date_gmt":"2017-11-08T05:39:43","guid":{"rendered":"https:\/\/www.sellerapp.com\/test\/?post_type=article&#038;p=1873"},"modified":"2025-04-07T11:17:59","modified_gmt":"2025-04-07T11:17:59","slug":"product-research","status":"publish","type":"docs","link":"https:\/\/www.sellerapp.com\/help\/article\/product-research\/","title":{"rendered":"How to Find Good Products to Sell Using SellerApp Product Research Tool?"},"content":{"rendered":"<p><\/p>\r\n<p><span style=\"font-weight: 400;\">Finding a profitable product to sell on Amazon requires thorough research.\u00a0<\/span><\/p>\r\n<p><span style=\"font-weight: 400;\">You can\u2019t just pick any product you like and sell that on Amazon.\u00a0\u00a0<\/span><\/p>\r\n<p><span style=\"font-weight: 400;\">However, researching and finding the right products to sell can be time-consuming.<\/span><\/p>\r\n<p><span style=\"font-weight: 400;\">With an extensive database of 35 million products, the SellerApp product research tool makes the process 100 times easier without any hassle.\u00a0<\/span><\/p>\r\n<p><b>Quick Guide:<\/b><\/p>\r\n<ul>\r\n<li style=\"font-weight: 400;\" aria-level=\"1\"><a href=\"#what-is-product-reseaerch\"><span style=\"font-weight: 400;\">What is product research?<\/span><\/a><\/li>\r\n<li style=\"font-weight: 400;\" aria-level=\"1\"><a href=\"#benefits-of-product-research\"><span style=\"font-weight: 400;\">What are the benefits of product research<\/span><\/a><\/li>\r\n<li style=\"font-weight: 400;\" aria-level=\"1\"><a href=\"#poduct-research-metrics\"><span style=\"font-weight: 400;\">What metrics to look at during product research<\/span><\/a><\/li>\r\n<li style=\"font-weight: 400;\" aria-level=\"1\"><a href=\"#step-by-step-guide\"><span style=\"font-weight: 400;\">A step-by-step guide to research products using SellerApp<\/span><\/a><\/li>\r\n<\/ul>\r\n<h2 id=\"what-is-product-reseaerch\"><b>What is Product Research?<\/b><\/h2>\r\n<p><span style=\"font-weight: 400;\">Whether you&#8217;re just starting out and launching your first product or you&#8217;re a seasoned seller looking to add new offerings, product research can be beneficial for you.\u00a0<\/span><\/p>\r\n<p><span style=\"font-weight: 400;\">With product research, you can learn more about the target audience, determine the perfect pricing of the product, and identify ways to improve the products to stand out from the crowd.\u00a0<\/span><\/p>\r\n<p><span style=\"font-weight: 400;\">This can be especially important in highly competitive markets where customers have many options to choose from.<\/span><\/p>\r\n<h2 id=\"benefits-of-product-research\"><b>What are the benefits of product research?<\/b><\/h2>\r\n<p><span style=\"font-weight: 400;\">There are multiple benefits of product research. For instance:<\/span><\/p>\r\n<ol>\r\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Product research helps you find a profitable niche and find a sellable product in that niche.<\/span><\/li>\r\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">It allows you to gather information about the market price and helps you set up competitive pricing while maximizing profits.<\/span><\/li>\r\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">You can also learn more about the target customer\u2019s pain points from the product reviews and create a product that meets the needs of customers better.<\/span><\/li>\r\n<\/ol>\r\n<p><span style=\"font-weight: 400;\">Overall, product research is an important part of your business that helps you choose the right product and create a profitable business.\u00a0<\/span><\/p>\r\n<h2 id=\"poduct-research-metrics\"><span style=\"font-weight: 400;\">Metrics to look at during product research<\/span><\/h2>\r\n<p><span style=\"font-weight: 400;\">Here are some of the metrics you should consider when researching a product.\u00a0<\/span><\/p>\r\n<ul>\r\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Ratings<\/span><\/li>\r\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Price<\/span><\/li>\r\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Category<\/span><\/li>\r\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Opportunity Score<\/span><\/li>\r\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Frequently Bought Together<\/span><\/li>\r\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">BSR<\/span><\/li>\r\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">FBA Fees<\/span><\/li>\r\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Weights<\/span><\/li>\r\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Sellers<\/span><\/li>\r\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Est. Orders\/day<\/span><\/li>\r\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Estimated Revenue<\/span><\/li>\r\n<\/ul>\r\n<h3><b>Rating:\u00a0<\/b><\/h3>\r\n<p><span style=\"font-weight: 400;\">It indicates the number of reviews the product has in the listing. A higher number of reviews generally means the product has a high number of sales. You can find useful information about customer requirements and market gaps by reading the reviews of the top-selling products.<\/span><\/p>\r\n<h3><b>Price:<\/b><\/h3>\r\n<p><span style=\"font-weight: 400;\">This is the current selling price of the product.\u00a0<\/span><\/p>\r\n<p><span style=\"font-weight: 400;\">This gives you an idea of the profit margins you could make by comparing the sourcing costs and the current selling price.<\/span><\/p>\r\n<h3><b>Category:<\/b><\/h3>\r\n<p><span style=\"font-weight: 400;\">This indicates the category of the product.\u00a0<\/span><\/p>\r\n<h3><b>Opportunity Score:<\/b><\/h3>\r\n<p><span style=\"font-weight: 400;\">The opportunity cost gives you an idea of how good the product is for selling on the Amazon marketplace.\u00a0<\/span><\/p>\r\n<p><span style=\"font-weight: 400;\">A high opportunity score indicates better product performance and larger scope to sell on Amazon.<\/span><\/p>\r\n<h3><b>Frequently Bought Together:<\/b><\/h3>\r\n<p><span style=\"font-weight: 400;\">It suggests the ASINs that are frequently bought together with the current product.\u00a0<\/span><\/p>\r\n<h3><b>Best Sellers Rank (BSR)<\/b><\/h3>\r\n<p><span style=\"font-weight: 400;\">A<\/span><span style=\"font-weight: 400;\">mazon gives every product a score based on the sales velocity. You can get an idea of the estimated sales of the product from this BSR rank.\u00a0\u00a0<\/span><\/p>\r\n<p><span style=\"font-weight: 400;\">The lower the product&#8217;s BSR, the better its sales. For example, a product with a BSR rank of 10 has much higher sales than a product ranked 100.<\/span><\/p>\r\n<h3><b>FBA Fees:<\/b><\/h3>\r\n<p><span style=\"font-weight: 400;\">These are the fees charged for Amazon to fulfill orders, including packing and shipping costs, inventory costs, etc. These fees depend on the size and width of the product you\u2019re selling.<\/span><\/p>\r\n<h3><b>Weight:<\/b><\/h3>\r\n<p><span style=\"font-weight: 400;\">It shows the weight of the product. It\u2019ll help you calculate the FBA fees on Amazon and accurately calculate the profit margin for the product.<\/span><\/p>\r\n<h3><b>Variation:<\/b><\/h3>\r\n<p><span style=\"font-weight: 400;\">It shows the number of variations of the product.<\/span><\/p>\r\n<h3><b>Seller:<\/b><\/h3>\r\n<p><span style=\"font-weight: 400;\">It gives you the total number of FBA and FBM Sellers of the product. It\u2019s a good metric to understand the Buybox competition.<\/span><\/p>\r\n<p><span style=\"font-weight: 400;\">If a product has multiple sellers, then it\u2019s highly competitive. On the other hand, if the product has good potential with only one or no seller, it\u2019s a gold mine.<\/span><\/p>\r\n<h3><b>Estimated Orders\/day:<\/b><\/h3>\r\n<p><span style=\"font-weight: 400;\">It\u2019s the estimated average number of orders in a day. It gives you an idea of the selling potential of the product.<\/span><\/p>\r\n<p style=\"text-align: center;\"><strong>Est. Orders\/Day = Est. units ordered in a month \/ Days in a month.<\/strong><\/p>\r\n<h3><b>Estimated Revenue:<\/b><\/h3>\r\n<p style=\"text-align: center;\"><strong>Est. Revenue\/Day = Effective price of unit x Est. units sold in a month \/ Days in a month.<\/strong><\/p>\r\n<p><span style=\"font-weight: 400;\">It gives you an idea of how much money the product can make on Amazon.<\/span><\/p>\r\n<p><span style=\"font-weight: 400;\">Now that you know the essential metrics, let\u2019s see how to use the Product Research tool to find a profitable product for your business.<\/span><\/p>\r\n<h2 id=\"step-by-step-guide\"><span style=\"font-weight: 400;\">How to find products using the SellerApp Product Research tool?<\/span><\/h2>\r\n<p><span style=\"font-weight: 400;\">Here\u2019s a step-by-step guide to conducting product research with the SellerApp Product Research tool.\u00a0<\/span><\/p>\r\n<ul>\r\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Log in to the <\/span><a href=\"https:\/\/dashboard.sellerapp.com\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">SellerApp dashboard<\/span><\/a><span style=\"font-weight: 400;\"> \u00bb Go to <\/span><b>Product Research<\/b><span style=\"font-weight: 400;\"> from the left sidebar.\u00a0<\/span><\/li>\r\n<\/ul>\r\n<p><img loading=\"lazy\" decoding=\"async\" class=\"size-large wp-image-7115 aligncenter\" src=\"https:\/\/www.sellerapp.com\/help\/wp-content\/uploads\/2017\/11\/image2_11zon-1-1024x513.jpg\" alt=\"\" width=\"699\" height=\"350\" srcset=\"https:\/\/www.sellerapp.com\/help\/wp-content\/uploads\/2017\/11\/image2_11zon-1-1024x513.jpg 1024w, https:\/\/www.sellerapp.com\/help\/wp-content\/uploads\/2017\/11\/image2_11zon-1-300x150.jpg 300w, https:\/\/www.sellerapp.com\/help\/wp-content\/uploads\/2017\/11\/image2_11zon-1-768x385.jpg 768w, https:\/\/www.sellerapp.com\/help\/wp-content\/uploads\/2017\/11\/image2_11zon-1-1536x769.jpg 1536w, https:\/\/www.sellerapp.com\/help\/wp-content\/uploads\/2017\/11\/image2_11zon-1.jpg 1999w\" sizes=\"auto, (max-width: 699px) 100vw, 699px\" \/><\/p>\r\n<ul>\r\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Choose the category, and enter a keyword to begin the research.<\/span><\/li>\r\n<\/ul>\r\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-7124 size-full\" src=\"https:\/\/www.sellerapp.com\/help\/wp-content\/uploads\/2017\/11\/image1.png\" alt=\"\" width=\"1999\" height=\"435\" srcset=\"https:\/\/www.sellerapp.com\/help\/wp-content\/uploads\/2017\/11\/image1.png 1999w, https:\/\/www.sellerapp.com\/help\/wp-content\/uploads\/2017\/11\/image1-300x65.png 300w, https:\/\/www.sellerapp.com\/help\/wp-content\/uploads\/2017\/11\/image1-1024x223.png 1024w, https:\/\/www.sellerapp.com\/help\/wp-content\/uploads\/2017\/11\/image1-768x167.png 768w, https:\/\/www.sellerapp.com\/help\/wp-content\/uploads\/2017\/11\/image1-1536x334.png 1536w\" sizes=\"auto, (max-width: 1999px) 100vw, 1999px\" \/><\/p>\r\n<ul>\r\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">You can also enable Advanced filters to speed up the research process..<\/span><\/li>\r\n<\/ul>\r\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-7117 size-full\" src=\"https:\/\/www.sellerapp.com\/help\/wp-content\/uploads\/2017\/11\/image5_11zon.jpg\" alt=\"\" width=\"1999\" height=\"784\" srcset=\"https:\/\/www.sellerapp.com\/help\/wp-content\/uploads\/2017\/11\/image5_11zon.jpg 1999w, https:\/\/www.sellerapp.com\/help\/wp-content\/uploads\/2017\/11\/image5_11zon-300x118.jpg 300w, https:\/\/www.sellerapp.com\/help\/wp-content\/uploads\/2017\/11\/image5_11zon-1024x402.jpg 1024w, https:\/\/www.sellerapp.com\/help\/wp-content\/uploads\/2017\/11\/image5_11zon-768x301.jpg 768w, https:\/\/www.sellerapp.com\/help\/wp-content\/uploads\/2017\/11\/image5_11zon-1536x602.jpg 1536w\" sizes=\"auto, (max-width: 1999px) 100vw, 1999px\" \/><\/p>\r\n<ul>\r\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">From the list, identify products with high Opportunity Scores, low ratings, less number of sellers, and high estimated revenue.<\/span><\/li>\r\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Once you identify products with these criteria, click on the plus (+) button on the right corner to track the product.\u00a0<\/span><\/li>\r\n<\/ul>\r\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-7118 size-full\" src=\"https:\/\/www.sellerapp.com\/help\/wp-content\/uploads\/2017\/11\/image3_11zon-1.jpg\" alt=\"\" width=\"1999\" height=\"913\" srcset=\"https:\/\/www.sellerapp.com\/help\/wp-content\/uploads\/2017\/11\/image3_11zon-1.jpg 1999w, https:\/\/www.sellerapp.com\/help\/wp-content\/uploads\/2017\/11\/image3_11zon-1-300x137.jpg 300w, https:\/\/www.sellerapp.com\/help\/wp-content\/uploads\/2017\/11\/image3_11zon-1-1024x468.jpg 1024w, https:\/\/www.sellerapp.com\/help\/wp-content\/uploads\/2017\/11\/image3_11zon-1-768x351.jpg 768w, https:\/\/www.sellerapp.com\/help\/wp-content\/uploads\/2017\/11\/image3_11zon-1-1536x702.jpg 1536w\" sizes=\"auto, (max-width: 1999px) 100vw, 1999px\" \/><\/p>\r\n<p><span style=\"font-weight: 400;\">Next, use the Product Intelligence tool to evaluate the quality of the listing, identify top-performing keywords, and research similar products to assess the profitability of the market.<\/span><\/p>\r\n<p><span style=\"font-weight: 400;\">Product Intelligence can be accessed directly from the Product Research dashboard, allowing you to quickly navigate to different sections of the tool.<\/span><\/p>\r\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-7119 size-full\" src=\"https:\/\/www.sellerapp.com\/help\/wp-content\/uploads\/2017\/11\/image4_11zon-1.jpg\" alt=\"\" width=\"1999\" height=\"630\" srcset=\"https:\/\/www.sellerapp.com\/help\/wp-content\/uploads\/2017\/11\/image4_11zon-1.jpg 1999w, https:\/\/www.sellerapp.com\/help\/wp-content\/uploads\/2017\/11\/image4_11zon-1-300x95.jpg 300w, https:\/\/www.sellerapp.com\/help\/wp-content\/uploads\/2017\/11\/image4_11zon-1-1024x323.jpg 1024w, https:\/\/www.sellerapp.com\/help\/wp-content\/uploads\/2017\/11\/image4_11zon-1-768x242.jpg 768w, https:\/\/www.sellerapp.com\/help\/wp-content\/uploads\/2017\/11\/image4_11zon-1-1536x484.jpg 1536w\" sizes=\"auto, (max-width: 1999px) 100vw, 1999px\" \/><\/p>\r\n<p><span style=\"font-weight: 400;\">By utilizing these features, you will be able to make more informed decisions and choose a product with a higher chance of success and profitability, with limited competition.<\/span><\/p>\r\n<p><b>What to do next?<\/b><\/p>\r\n<p><span style=\"font-weight: 400;\">Once you&#8217;ve selected your product, it&#8217;s time to do some keyword research. This will help you identify the most profitable keywords to include in your product listing on Amazon.\u00a0<\/span><\/p>\r\n<p><span style=\"font-weight: 400;\">Read the <\/span><a href=\"https:\/\/docs.google.com\/document\/u\/0\/d\/1ZI7vwiaPxA2wULbX80k8HOt_mNqGIEfmjK3ZA-zQUxA\/edit\" target=\"_blank\" rel=\"noopener\"><b>Keyword Research guide<\/b><\/a><span style=\"font-weight: 400;\"> to learn more.<\/span><\/p>\r\n<h4 id=\"free-tools\">Free Tools<\/h4>\r\n<p>\r\n\r\n<\/p>\r\n<p><a href=\"https:\/\/www.sellerapp.com\/amazon-reverse-asin.html\">Amazon Reverse ASIN<\/a><\/p>\r\n<p>\r\n\r\n<\/p>\r\n<h4 class=\"wp-block-heading\" id=\"want-to-learn-more\">Want to learn more?<\/h4>\r\n<p>\r\n\r\n<\/p>\r\n<p class=\"r\"><a href=\"https:\/\/www.sellerapp.com\/blog\/amazon-product-research\/\">10 Better ways to do Amazon Product Research<\/a><\/p>\r\n<p>\r\n\r\n<\/p>\r\n<p class=\"r\"><a href=\"https:\/\/www.sellerapp.com\/blog\/find-best-selling-amazon-products\/\">How to find Best Selling Amazon products &#8211; A complete guide<\/a><\/p>\r\n<p>\r\n\r\n<\/p>\r\n<h4 class=\"wp-block-heading\" id=\"still-have-questions\">Still have questions?<\/h4>\r\n<p>\r\n\r\n<\/p>\r\n<p>If you\u2019re a bit lost, hit up the\u00a0<a href=\"https:\/\/www.sellerapp.com\/support.html\">help team<\/a>\u00a0or chat with us to find answers to your query.<\/p>\r\n<p><\/p>","protected":false},"excerpt":{"rendered":"<p>Finding a profitable product to sell on Amazon requires thorough research.\u00a0 You can\u2019t just pick any product you like and sell that on Amazon.\u00a0\u00a0 However, researching and finding the right products to sell can be time-consuming. With an extensive database of 35 million products, the SellerApp product research tool makes the process 100 times easier [&hellip;]<\/p>\n","protected":false},"author":1984,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"open","ping_status":"closed","template":"","doc_tag":[],"doc_category":[314,301],"class_list":["post-1873","docs","type-docs","status-publish","hentry","doc_category-product-research","doc_category-sellerapp-features","no-post-thumbnail"],"_links":{"self":[{"href":"https:\/\/www.sellerapp.com\/help\/wp-json\/wp\/v2\/docs\/1873","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.sellerapp.com\/help\/wp-json\/wp\/v2\/docs"}],"about":[{"href":"https:\/\/www.sellerapp.com\/help\/wp-json\/wp\/v2\/types\/docs"}],"author":[{"embeddable":true,"href":"https:\/\/www.sellerapp.com\/help\/wp-json\/wp\/v2\/users\/1984"}],"replies":[{"embeddable":true,"href":"https:\/\/www.sellerapp.com\/help\/wp-json\/wp\/v2\/comments?post=1873"}],"version-history":[{"count":3,"href":"https:\/\/www.sellerapp.com\/help\/wp-json\/wp\/v2\/docs\/1873\/revisions"}],"predecessor-version":[{"id":8447,"href":"https:\/\/www.sellerapp.com\/help\/wp-json\/wp\/v2\/docs\/1873\/revisions\/8447"}],"wp:attachment":[{"href":"https:\/\/www.sellerapp.com\/help\/wp-json\/wp\/v2\/media?parent=1873"}],"wp:term":[{"taxonomy":"doc_tag","embeddable":true,"href":"https:\/\/www.sellerapp.com\/help\/wp-json\/wp\/v2\/doc_tag?post=1873"},{"taxonomy":"doc_category","embeddable":true,"href":"https:\/\/www.sellerapp.com\/help\/wp-json\/wp\/v2\/doc_category?post=1873"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}