How does Amazon decide which listing should be prioritised over others? In other words, how is your page rank assigned?
“Once we determine which items are good matches to the customer’s query, our ranking algorithms score them to present the most relevant results to the user” – Amazon
Top factors that affect your indexing
- Conversion Rate/ Sales
- Customer Satisfaction and Retention
Listing Improvement breaks this down into 7 major areas of your listing
- Keyword placement
- Bullet points
- Number of images
SellerApp’s Amazon Listing Quality Check Tool helps you by assigning an objective listing score – LQI, listing quality index. This indicates areas of improvement based on customer satisfaction and relevancy for listing optimization.
Backend keywords can be manually added to your set of product listing keywords in Product Keyword Optimization feature. This will be taken into account for the listing optimization report.
Amazon Listing Quality Check tool examines your listing quality, determines a listing quality score that will help improve your Product Listing Quality Index on Amazon and which in turn improves your page quality on Amazon.
Recommended Guide: Amazon Product Listings: Optimization & Guidelines For Increased Traffic