Quick Guide: Why Amazon Ranking? Why should you strive to be ranked higher? How to outdo others and rank high?   Why Amazon Ranking? Amazon Ranking because the visibility of the product to the customer is easily the most direct correlation to the sale of the product. It is a known fact that customers look […]

Product Listing Optimization for Conversions – The Desirability If getting visitors to find your products from a vast sea of competitors is half the battle, the other half is persuading them to buy right now. Knowing how to put up powerful Amazon listings are indeed a huge asset. After having worked so hard to get […]

The Subject Matter field is found on Amazon seller central under the product listing.  Besides the backend search terms, there are other sections where you can enter keywords. Intended Use Target Audience Other Attributes Subject Matter On the Keywords tab, you can find the subject matter field as one. Click the ‘Add more’ button, and […]

What is Brand Enhancement? Amazon recently updated its Enhanced Brand Content (EBC) to A+ Content Manager. There are additional modules when compared to the previous one. The new A+ content manager (EBC) is more appealing and user friendly, providing a seamless experience to vendors and sellers. The A+ content ( or EBC) feature enables brand […]

Enhanced Brand Content is a tool that lets sellers uniquely display their products and listings with enhanced text, images, and images. Videos is another feature that is available to Amazon Brand registry Sellers using the EBC tool. Enhanced product listing feature was earlier available only to sellers on Vendor Central, which is an invite-only program. […]

Reviews  The more reviews that people see for your product, the more likely they are to buy it. When others do something, we automatically and subconsciously determine that it is safe and even in our best interest to do the same. It triggers the social proof shortcut for your consumers. “Obviously, many others are buying […]

Amazon’s rules and regulations for product descriptions are pretty simple. Include only product-related information. Write clearly and concisely. Make sure the description matches your product images. Testimonials or quotes of any kind are not allowed No promotional messages or promoting other products except the product itself. Tips on writing product descriptions for Amazon Make it […]

Amazon bullet points should clearly highlight your product features. These bullet points should include all the features and benefits that differentiate your product from the competitors. With effective bullet points, it is easy to gain the attention of your customer, thereby, increase your product visibility and conversions.

Backend Keywords are quite far from people’s mind while they start selling on Amazon. Most people assume for successful listings on Amazon, they’ll only need to focus on the visible sections of the product listing. However, backend search terms play a big role in keyword search optimization and therefore play a big role in improving the […]