Arcatron Mobility is a Pune-based medical devices manufacturer in India. They are innovating to improve the lives of elderly and locomotor-impaired individuals with a range of state-of-the-art wheelchairs.
It's mission is to advance global standards of assisted living while making it dignified and safer. Their motto revolves around applying engineering and technology to create products that solve unmet needs for focus segments.
Arcatron had already launched Sponsored Video campaigns, but their growth and reach seemed to have stunted. They wanted to bring about a marked increase in their sales growth and reach a wider audience.
So they decided to partner up with SellerApp(www.sellerapp.com) in May 2021 to make use of Machine Learning-powered data intelligence tools. Their goal was to optimize Sponsored ads to scale-up revenue for the Amazon India Marketplace. They also wanted to launch their products in the US Marketplace and other geographies.