How Tell a Tale reduced its ad costs by 40%

Category

Home Decor

Location

Australia

Challenges faced
  • Reducing Ad spends
  • Effective ad targeting
  • Deciphering the data in the search term report
SellerApp Feature(s) Used
  • Reducing Ad spends
  • Effective ad targeting
  • Deciphering the data in the search term report
Favourite Features
  • Keyword Doctor
Tell a tale required optimizing the performance of their product ads. They wanted to effectively use every dollar they spent on ads - ensure that they target the right audience. The ones who are most likely to buy their product.
To reduce ad spends and for cost-effective targeting, Tell a tale used SellerApp’s Campaign Overview to uncover the cost eating keywords with extremely poor conversion rates. SellerApp’s Keyword Doctor Filters helped Tell a tale segregate high performing keywords in the automatic campaigns with high conversion and ctr rates to manual campaigns for targeted reach.
Tell a tale was able to quickly decipher and analyze the data in the search term report with the PPC Analyzer. The campaign costs and the sales made enabled Tell a tale to understand the key campaigns that work and the ones that are only eating away money.
With SellerApp’s Keyword Research tool, Tell a tale dug out potential keywords with buyer intent and conversion rates that were not present in the product listing. Using these keywords Tell a tale’s customer reach increased and at the same time, the organic ranks for relevant keywords also increased.
  • Success
  • Using the SellerApp’s Keyword Doctor Tell a tale reduced their ad costs by 40%. By increasing the customer relevancy in the listing copy their CTRs saw an increase of 1.5x times and the conversion rate increased by 4x times.