{"id":9523,"date":"2020-03-06T13:47:45","date_gmt":"2020-03-06T13:47:45","guid":{"rendered":"https:\/\/staging.sellerapp.com\/blog\/?p=9523"},"modified":"2026-02-19T17:36:09","modified_gmt":"2026-02-19T12:06:09","slug":"amazon-a10-algorithm-updates","status":"publish","type":"post","link":"https:\/\/www.sellerapp.com\/blog\/amazon-a10-algorithm-updates\/","title":{"rendered":"How to Rank Your Products for Amazon A10 Algorithm"},"content":{"rendered":"\n

Amazon is a competitive marketplace having the largest market share in the North American<\/a> eCommerce industry. With more than 2 million sellers scaling their businesses on Amazon, it\u2019s hard to thrive in the ever-growing competition. Amazon always wants to promote competition and increase the presence of new sellers to drive innovation.<\/p>\n\n\n\n

While advertising is one of the key strategies to dominate Amazon, staying updated with the Amazon A9 algorithm<\/a> is the other part of it. Though some people started calling it the A10 algorithm, it is very similar to the A9 algorithm. However, the key difference is the weightage held to certain parameters. <\/p>\n\n\n\n

In the recent update, Amazon started giving more relevance to customer searches. Amazon realized that buyers tend to look beyond what sellers tried to promote. So, Amazon is altering its A10 algorithm to make the search results more relevant to the buyer.  <\/p>\n\n\n\n

If you want to know how to increase your product ranking<\/a> and stay updated with the latest changes in the Amazon SEO algorithm, this blog post is for you. <\/p>\n\n\n\n

Let\u2019s dive in.<\/p>\n\n\n\n

Amazon A9 Algorithm – A Quick Recap<\/h2>\n\n\n\n

Let\u2019s have a quick recap of Amazon SEO or check this post<\/a> if you want to know more about Amazon SEO from scratch. <\/p>\n\n\n\n

If you are selling on Amazon, then product ranking is a significant part of your business strategy. Because ranking better in the search results gives more sales.  <\/p>\n\n\n\n

Amazon\u2019s SEO works similarly to the Google search engine algorithm. Besides, most of your customers won\u2019t even scroll past the 2nd or 3rd pages<\/strong> in the search results. And, do you know? More than 65%<\/strong> of the customers start their product research on Amazon. So, if your products are not ranking well, your marketing and product optimization efforts would go in vain.<\/p>\n\n\n\n

\"amazon<\/figure>\n\n\n\n

Factors Influencing Amazon A10 algorithm<\/h2>\n\n\n\n

1. Amazon PPC stays relevant<\/strong><\/p>\n\n\n\n

In the Amazon A9 algorithm, PPC campaigns were one of the driving factors influencing Amazon SEO. That has changed in the latest update. Though PPC campaigns are still relevant, the focus has shifted significantly. Now, PPC sales may create the initial spike in your sales, but it is not one of the driving forces influencing your product visibility on Amazon.<\/p>\n\n\n\n

Pro Tip:<\/strong> To adapt to this latest change, run your PPC campaigns <\/a>like before, but diversify your ad budget and concentrate on other aspects like off Amazon advertising which can bring quality traffic to your product listings.<\/p>\n\n\n\n

However, look at your PPC campaigns as part of your long-term growth strategy. <\/p>\n\n\n\n

2. Sales History <\/strong><\/p>\n\n\n\n

Amazon looks into the totality of your sales history to rank your product in the organic results. Products with consistent sales history rank higher on amazon<\/a> than the search results. Use SellerApp’s Track Sales Volume Tool<\/a> to monitor competitor sales patterns and identify the daily sales velocity needed to compete effectively in your category.<\/p>\n\n\n\n

Similar to the Amazon A9 algorithm, the latest algorithm update is also influenced by your product sales history. <\/p>\n\n\n\n

3. Organic sales <\/strong><\/p>\n\n\n\n

Sales generated from the Amazon website from the organic results is one of the strong factors influencing the Amazon SEO algorithm. If a user searches for a product and he\/she purchases your product from the search page results, it is considered as an organic sale. <\/p>\n\n\n\n

Also, you need to stock up your products enough to ensure strong product rankings<\/a>. <\/p>\n\n\n\n

4. Seller Authority<\/strong><\/p>\n\n\n\n

Seller Authority deals with seller metrics that are under Amazon\u2019s control like listings and Buy Box<\/a>. Factors such as seller\u2019s feedback<\/a> rating, since how long you\u2019ve been on Amazon, how well did you handle product returns<\/a>, and other important seller metrics influence seller authority on Amazon. <\/p>\n\n\n\n

Pro Tip: If your product catalog is vast, you tend to offer more products to a diverse customer base. Therefore, assuming you are handling products well and attaining great reviews, increases your seller authority significantly.<\/p>\n\n\n\n

Having a large inventory<\/a> and good reviews correspondingly influences the Amazon algorithm. It infers that you are offering good value to customers, therefore your seller authority increases largely. <\/p>\n\n\n\n

5. Impressions<\/strong><\/p>\n\n\n\n

Focus on increasing your impressions. It can be on Amazon, partner sites, or affiliate programs<\/a> too. Getting more views for your product makes your organic ranking better. <\/p>\n\n\n\n

Pro Tip:<\/strong> While increasing your impressions, ensure that your product is relevant and placed under the right category. Focus on converting keywords and best customer search terms to grow your impressions in the right way.<\/p>\n\n\n\n

6. Click-Through Rate <\/strong><\/p>\n\n\n\n

As you might know already, the click-through rate is the ratio of customers visiting your product to the total number of impressions generated. Therefore, compelling product photography<\/a> and title are really important to increase your CTR.<\/p>\n\n\n\n

7. Internal Sales <\/strong><\/p>\n\n\n\n

Sales generated within the Amazon platform that doesn\u2019t include the search results. Products bought from the \u2018frequently bought together<\/strong>\u2019 section come under this metric. Sales generated as such highly influence your search rankings.<\/p>\n\n\n\n