{"id":9407,"date":"2020-02-27T10:32:00","date_gmt":"2020-02-27T10:32:00","guid":{"rendered":"https:\/\/staging.sellerapp.com\/blog\/?p=9407"},"modified":"2025-08-08T13:09:46","modified_gmt":"2025-08-08T07:39:46","slug":"amazon-geo-ranking-hacks","status":"publish","type":"post","link":"https:\/\/www.sellerapp.com\/blog\/amazon-geo-ranking-hacks\/","title":{"rendered":"What is Geo Ranking on Amazon &#8211; Tips to Rank Higher on Amazon"},"content":{"rendered":"\n<p>As an Amazon seller, your success on this platform depends on two things.\u00a0<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>How well you rank for your buyer keywords.<\/li>\n\n\n\n<li>How effectively can you use <a href=\"https:\/\/www.sellerapp.com\/blog\/amazon-ppc-basics\/\">Amazon PPC campaigns<\/a> to scale your business.\u00a0<\/li>\n<\/ol>\n\n\n\n<p>However, with more brands and sellers scaling success with refined PPC campaigns, the CPC rates are increasing substantially. Though Amazon PPC will <a href=\"https:\/\/www.sellerapp.com\/blog\/amazon-product-ranking\/\">boost your organic search rankings<\/a>, you can\u2019t rely on Amazon Sponsored Ads completely to increase your profits. Therefore, it\u2019s important to master the <a href=\"https:\/\/www.sellerapp.com\/blog\/amazon-seo-guide\/\">art of SEO<\/a> first.\u00a0<\/p>\n\n\n\n<p>So, let\u2019s look into new product ranking tactics on Amazon.<\/p>\n\n\n\n<p>In 2020, it\u2019s hardly possible to find unsaturated niches on Amazon, where your product sales thrive. So, sellers are always in search of new and better ways to boost their <a href=\"https:\/\/www.sellerapp.com\/blog\/amazon-advertising-impact-on-organic-ranking\/\">organic product ranking on Amazon<\/a>. However, smarter sellers use less extreme techniques to boost their product ranking. Tactics as such will not risk you from getting banned on Amazon. So, we have come up with a few tips which help you rank better for the new product ranking changes on Amazon.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/dashboard.sellerapp.com\/register?plan=Pro_Monthly&referrer=geo-targeting\" target=\"_blank\" rel=\"noreferrer noopener\"><img decoding=\"async\" src=\"https:\/\/cdn.sellerapp.com\/Blog_images\/mid-conversion\/listing-optimization.png\" alt=\"\" title=\"\"><\/a><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">Amazon Product Ranking Tips<\/h2>\n\n\n\n<p>Let\u2019s start with the latest SFB tactic \u2013 Search, find, buy strategy.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Search, Find, Buy Strategy<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Facebook Ads<\/strong> are a great way to drive traffic to your Amazon product listings. All you need to do is <a href=\"https:\/\/www.sellerapp.com\/blog\/amazon-seller-facebook-ads-tips\/\">create and run Facebook Ads to attract potential buyers<\/a>. Private label sellers are experiencing huge benefits with Facebook Ads. Based on the demographics and buyer interests, customers are targeted with these ads.\u00a0<\/li>\n\n\n\n<li>Automate your online marketing with the help of <strong>messenger chatbots<\/strong>. Why Chatbots?\u00a0<\/li>\n<\/ul>\n\n\n\n<p>Messenger bots are often under-utilized marketing tools. They connect and engage with customers easily. Also, chatbots create less friction in all marketing channels. You can find ready-to-use templates on the internet.\u00a0<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Use <strong>payment gateways<\/strong> to give a rebate to your customers. As full-rebate sales do not give you a competitive advantage. Amazon\u2019s algorithm loves full-price sales and helps you rank better organically.<\/li>\n<\/ul>\n\n\n\n<p><strong>How?\u00a0<\/strong><\/p>\n\n\n\n<p>When a buyer searches <a href=\"https:\/\/www.sellerapp.com\/blog\/amazon-search-terms-report\/\">using a specific search term<\/a> and buys your product by choosing from the results, it boosts your keyword ranking on Amazon.\u00a0<\/p>\n\n\n\n<p>Let\u2019s look into the other ranking factors that boost your profits on Amazon.\u00a0<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Tip #1- Redirect From High Authority Domains<\/h3>\n\n\n\n<p>Use redirect links from domains with high authority to your Amazon listings.<\/p>\n\n\n\n<p><strong>For example: <\/strong>Use Pinterest images or Youtube videos to redirect your potential buyers to your listings.\u00a0<\/p>\n\n\n\n<p>Because, Amazon loves traffic from high authority websites.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Tip #2 \u2013 Make the Most of Geo Ranking<\/h3>\n\n\n\n<p>Now, what is geo ranking?<\/p>\n\n\n\n<p>Amazon analyzes the data and metrics from a regional standpoint. It considers relevance to your inventory and customer purchase patterns.\u00a0<\/p>\n\n\n\n<p>So, use <a href=\"https:\/\/www.sellerapp.com\/blog\/amazon-seller-strategies\/\">external marketing techniques<\/a> to increase sales from the states where you reside your inventory. This helps you ace the geo ranking part on Amazon.<\/p>\n\n\n\n<p>Furthermore, <a href=\"https:\/\/amazon-asin.com\/blog\/best-amazon-ppc-optimization-tools\/\" target=\"_blank\" rel=\"noopener\">you can use software tools<\/a> to leverage data and understand the metrics.\u00a0<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Tip #3 Send more inventory<\/h3>\n\n\n\n<p>Stock up your Amazon inventory with more items than usual. You will start seeing an increase in sales. There\u2019s a huge chance that your product might be placed nearer to your customer shipping location. Amazon\u2019s algorithm is inclined to do so because it saves a lot of money and time consumed to ship the products. This reduces multiple trips too.\u00a0<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">How is the Amazon SERP Algorithm Changing?<\/h2>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/cdn.sellerapp.com\/img\/blog\/amazon-serp-ranking-factors.jpg\" alt=\"amazon serp geo infographic\" title=\"\"><\/figure>\n\n\n\n<p>There are myriad factors influencing the Amazon SERP algorithm. But today, let\u2019s discuss the ones mentioned earlier \u2013 Inventory and Shipping. Besides, geo-ranking is affected by the regional audience and local product-market fit. In 2020, <strong>Amazon SERP<\/strong> has changed further, giving more room for sellers to grow their business.\u00a0<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/www.sellerapp.com\/amazon-product-listing-service-provider.html?referrer=geotarget\" target=\"_blank\" rel=\"noreferrer noopener\"><img decoding=\"async\" src=\"https:\/\/cdn.sellerapp.com\/Blog_images\/mid-conversion\/listing-quality-mid.jpg\" alt=\"\" title=\"\"><\/a><\/figure>\n\n\n<div id=\"rank-math-faq\" class=\"rank-math-block\">\n<div class=\"rank-math-list \">\n<div id=\"faq-question-1634129122494\" class=\"rank-math-list-item\">\n<h3 class=\"rank-math-question \">What is Amazon Geo Ranking?\u00a0 <\/h3>\n<div class=\"rank-math-answer \">\n\n<p>Towards the end of 2019, there are significant changes in the Amazon A9 algorithm. These bigger changes include Amazon geo ranking. From now on, location also plays a decent role in your product ranking on Amazon. That means customers\u2019 search location influences Amazon product rankings.\u00a0 <\/p>\n\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n<p><strong>How is it useful for Amazon sellers?<\/strong><\/p>\n\n\n\n<p>As a seller, this new change helps you to dig deeper into the product research and target the specific states you want to sell more. It\u2019s definitely remarkable!<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">How to use Geo Ranking Factors to Win More Sales<\/h2>\n\n\n\n<p>Now, let\u2019s see how we can use the geo ranking factors to optimize for more sales.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">At the Inventory Level \u2013<\/h3>\n\n\n\n<p>Do not understock your products. As mentioned earlier, stock up your inventory with more products. This will give you an edge over the competitors who are running out of inventory in the region.\u00a0<\/p>\n\n\n\n<p>Monitor your inventory levels using Amazon fulfillment reports.\u00a0<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Go to <a href=\"https:\/\/www.sellerapp.com\/blog\/amazon-seller-central-guide\/\">Amazon seller central<\/a> and hover over to the <a href=\"https:\/\/www.sellerapp.com\/blog\/amazon-inventory-reports\/\">Reports<\/a> section.<\/li>\n\n\n\n<li>Click on Inventory, then Fulfillment.\u00a0<\/li>\n\n\n\n<li>Go to the Daily Inventory History to track your inventory levels.<\/li>\n<\/ul>\n\n\n\n<p>You can find the fulfillment center to which your products are shipped and when they are sold.\u00a0<\/p>\n\n\n\n<p class=\"has-luminous-vivid-orange-color has-text-color\"><strong>Under the fulfillment-center-ID, Seller central\u00a0 \u2192 Reports \u2192 Sales \u2192 Amazon Fulfilled Shipments, you can find the desired data.<\/strong><\/p>\n\n\n\n<h3 class=\"wp-block-heading\">At the Product Listings Level<\/h3>\n\n\n\n<p>You need to optimize your product listings for your target audience. While optimizing you should be conscious of regional changes and change the language and the product description more relevant to your target customer.\u00a0<\/p>\n\n\n\n<p>When compared to generalized content, changing it according to your customer buying behavior and psychology will boost your product sales.\u00a0<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">On Amazon Marketing<\/h3>\n\n\n\n<p>Now, advertisers who sell and who do not sell on Amazon can use Amazon DSP. <a href=\"https:\/\/www.sellerapp.com\/blog\/amazon-dsp\/\">Make use of Amazon DSP ads<\/a> to target regions. Within the US, you can target specific locations with your advertisements.\u00a0<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Off Amazon Marketing<\/h3>\n\n\n\n<p>Facebook ads and <a href=\"https:\/\/www.sellerapp.com\/blog\/get-sales-private-label-products-google-adwords\/\">Google ads<\/a> are a great way to target your audience in specific states. Don\u2019t opt for nation targeting, instead choose lowest-ranked or highest-ranked states within a country. Target states with relevant keywords\/<strong>ASINs<\/strong> having competitors in weak states. This helps you capitalize on the tiny existing gaps.\u00a0<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Final Thoughts<\/h4>\n\n\n\n<p>As more sellers are scaling their PPC campaigns, it is important to diversify and use other factors to increase your profits on Amazon. Furthermore, there is a huge scope to increase your sales affinity by answering important questions like where to scale your business? And, what kind of audience to target?\u00a0<\/p>\n\n\n\n<p>In the end, you need to optimize your product listings for both customer interests and Amazon\u2019s algorithm to reach more customers.\u00a0<br><\/p>\n","protected":false},"excerpt":{"rendered":"<p>As an Amazon seller, your success on this platform depends on two things.\u00a0 However, with more brands and sellers scaling success with refined PPC campaigns, the CPC rates are increasing substantially. Though Amazon PPC will boost your organic search rankings, you can\u2019t rely on Amazon Sponsored Ads completely to increase your profits. Therefore, it\u2019s important&hellip;<\/p>\n","protected":false},"author":15,"featured_media":9413,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_lmt_disableupdate":"no","_lmt_disable":"no","footnotes":""},"categories":[286,254,288,282,276],"tags":[],"class_list":["post-9407","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-amazon-selling-tips","category-ppc","category-product-marketing","category-amazon-updates-news","category-seo"],"modified_by":"Dave","_links":{"self":[{"href":"https:\/\/www.sellerapp.com\/blog\/wp-json\/wp\/v2\/posts\/9407","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.sellerapp.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.sellerapp.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.sellerapp.com\/blog\/wp-json\/wp\/v2\/users\/15"}],"replies":[{"embeddable":true,"href":"https:\/\/www.sellerapp.com\/blog\/wp-json\/wp\/v2\/comments?post=9407"}],"version-history":[{"count":1,"href":"https:\/\/www.sellerapp.com\/blog\/wp-json\/wp\/v2\/posts\/9407\/revisions"}],"predecessor-version":[{"id":30525,"href":"https:\/\/www.sellerapp.com\/blog\/wp-json\/wp\/v2\/posts\/9407\/revisions\/30525"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.sellerapp.com\/blog\/wp-json\/wp\/v2\/media\/9413"}],"wp:attachment":[{"href":"https:\/\/www.sellerapp.com\/blog\/wp-json\/wp\/v2\/media?parent=9407"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.sellerapp.com\/blog\/wp-json\/wp\/v2\/categories?post=9407"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.sellerapp.com\/blog\/wp-json\/wp\/v2\/tags?post=9407"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}