{"id":8889,"date":"2019-10-31T15:59:07","date_gmt":"2019-10-31T15:59:07","guid":{"rendered":"https:\/\/staging.sellerapp.com\/blog\/?p=8889"},"modified":"2024-11-25T18:16:52","modified_gmt":"2024-11-25T12:46:52","slug":"amazon-competitor-conversion-rates","status":"publish","type":"post","link":"https:\/\/www.sellerapp.com\/blog\/amazon-competitor-conversion-rates\/","title":{"rendered":"How to Find Competitors&#8217; Conversion Secrets with Amazon Brand Analytics"},"content":{"rendered":"\n<p>As an Amazon seller, having visibility into your competitors\u2019 performance used to be difficult. However, tools like <a href=\"https:\/\/www.sellerapp.com\/blog\/amazon-brand-analytics\/\">Amazon Brand Analytics<\/a> have changed the game. This powerful solution gives sellers insights into metrics like:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Competitors\u2019 Amazon conversion rates<\/li>\n\n\n\n<li>Traffic sources driving conversions<\/li>\n\n\n\n<li>Conversion share across search terms<\/li>\n<\/ul>\n\n\n\n<p>In other words, Amazon Brand Analytics levels the playing field by allowing you to benchmark your performance against others selling similar products.<\/p>\n\n\n\n<p>It helps you take your competitors\u2019 best practices and apply them directly to your own product listings and advertising campaigns. This helps you:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Improve conversion rates<\/li>\n\n\n\n<li>Increase sales volumes<\/li>\n\n\n\n<li>Outrank competitor products<\/li>\n<\/ul>\n\n\n\n<p>The result? Amazon Brand Analytics gives sellers like you an unprecedented competitive advantage.<\/p>\n\n\n\n<p>In this blog, we\u2019ll explore exactly how this tool works and key ways to leverage competitor insights.\u00a0<\/p>\n\n\n\n<p>Let\u2019s dive into it!<\/p>\n\n\n\n<p><strong>Quick Guide:<\/strong><\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li><strong><a href=\"#what-is-amazon-brand-analytics\">What is Amazon Brand Analytics?<\/a><\/strong><\/li>\n\n\n\n<li><strong><a href=\"#2\">What Insights does Brand Analytics Provide?<\/a><\/strong><\/li>\n\n\n\n<li><strong><a href=\"#3\">Where can you Find Brand Analytics?<\/a><\/strong><\/li>\n\n\n\n<li><strong><a href=\"#4\">What can you do with Brand Analytics?<\/a><\/strong><\/li>\n\n\n\n<li><strong><a href=\"#5\">How to Find the Top Converting ASINs?<\/a><\/strong><\/li>\n\n\n\n<li><strong><a href=\"#6\">Conclusion<\/a><\/strong><\/li>\n<\/ol>\n\n\n<div id=\"rank-math-faq\" class=\"rank-math-block\">\n<div class=\"rank-math-list \">\n<div id=\"faq-question-1629723810361\" class=\"rank-math-list-item\">\n<h3 class=\"rank-math-question \"><strong>What is Amazon Brand Analytics?<\/strong> <\/h3>\n<div class=\"rank-math-answer \">\n\n<p>Brand Analytics is a tool or feature from Amazon, which contains important insights to help every Brand Owner to make a strategic and informed decision about their advertising\/marketing activities and product portfolio.  <\/p>\n\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n<p><strong>Amazon launched Brand Analytics in early 2019 for its brand-registered sellers to see data, which were earlier accessible only to vendors.<\/strong><\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"2\"><strong>What Insights does Brand Analytics\nProvide?<\/strong><\/h3>\n\n\n\n<p>With Brand\nAnalytics, you can get clear data about:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Competitors\u2019 insights<\/li>\n\n\n\n<li>Amazon conversion rates<\/li>\n\n\n\n<li>The keywords used <\/li>\n\n\n\n<li>Conversions for every keyword used<\/li>\n\n\n\n<li>Estimation of total clicks<\/li>\n\n\n\n<li>ASINs that are highly clicked<\/li>\n\n\n\n<li>Customer\u2019s shopping behavior <\/li>\n<\/ul>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"3\"><strong>Where can you Find Brand Analytics?<\/strong><\/h4>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"957\" height=\"195\" src=\"https:\/\/www.sellerapp.com\/blog\/wp-content\/uploads\/2019\/10\/amazon-brand-analytics-sellerapp-1.png\" alt=\"amazon brand analytics conversion rate\" class=\"wp-image-8897\" title=\"\" srcset=\"https:\/\/www.sellerapp.com\/blog\/wp-content\/uploads\/2019\/10\/amazon-brand-analytics-sellerapp-1.png 957w, https:\/\/www.sellerapp.com\/blog\/wp-content\/uploads\/2019\/10\/amazon-brand-analytics-sellerapp-1-300x61.png 300w, https:\/\/www.sellerapp.com\/blog\/wp-content\/uploads\/2019\/10\/amazon-brand-analytics-sellerapp-1-768x156.png 768w\" sizes=\"auto, (max-width: 957px) 100vw, 957px\" \/><\/figure>\n\n\n\n<p>You can access the Brand Analytics feature from your <strong><a href=\"https:\/\/www.sellerapp.com\/blog\/amazon-seller-central-guide\/\">Seller Central<\/a><\/strong>, under the tab called <strong>Reports<\/strong>. However, keep in mind that this feature is available only for Brand Owners. Under the Reports section, click on the respective links to unveil more about the details provided there. <\/p>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"4\"><strong>What can you do with Brand Analytics?<\/strong><\/h4>\n\n\n\n<p>Brand\nanalytics provides you access to 4 primary reports:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Amazon Search Terms<\/li>\n\n\n\n<li>Market Basket Analysis<\/li>\n\n\n\n<li>Item Comparison & Alternate\nPurchase Behavior <\/li>\n\n\n\n<li>Demographics <\/li>\n<\/ul>\n\n\n\n<p>Let\u2019s break\ndown each of these reports a little further:<\/p>\n\n\n\n<p><strong>1. Amazon Search Terms<\/strong><\/p>\n\n\n\n<p><strong><em>Amazon Search Terms\nReport helps you to see the overall ranking of keywords in terms of volume and\nthe percentage of sales & clicks the top 3 search terms or keywords get. <\/em><\/strong><\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"957\" height=\"300\" src=\"https:\/\/www.sellerapp.com\/blog\/wp-content\/uploads\/2019\/10\/amazon-search-terms-seller-central.png\" alt=\"amazon search terms report\" class=\"wp-image-8898\" title=\"\" srcset=\"https:\/\/www.sellerapp.com\/blog\/wp-content\/uploads\/2019\/10\/amazon-search-terms-seller-central.png 957w, https:\/\/www.sellerapp.com\/blog\/wp-content\/uploads\/2019\/10\/amazon-search-terms-seller-central-300x94.png 300w, https:\/\/www.sellerapp.com\/blog\/wp-content\/uploads\/2019\/10\/amazon-search-terms-seller-central-768x241.png 768w\" sizes=\"auto, (max-width: 957px) 100vw, 957px\" \/><\/figure>\n\n\n\n<p>Perhaps, it\nis one of the most valuable and interesting reports within Brand Analytics. It\ntells you the numerical ranking of the overall volume of any given keyword.<\/p>\n\n\n\n<p>You can even\ntype a specific keyword to see how it ranks. Also, you can generate some\nincredible keywords as well as product ideas. You can look for a specific ASIN\nand learn what the most important keywords for it are. This is a great way to\nfind out what your competitors are doing and how you can utilize it your\nadvantage and increase sales. <\/p>\n\n\n\n<p><strong>2. Market Basket Analysis<\/strong><\/p>\n\n\n\n<p><strong><em>Amazon Market Basket\nAnalysis Report lets you to check what other products are being bought by the\ncustomers besides your products.<\/em><\/strong><\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"957\" height=\"296\" src=\"https:\/\/www.sellerapp.com\/blog\/wp-content\/uploads\/2019\/10\/amazon-market-basket-analysis.png\" alt=\"amazon market basket analysis\" class=\"wp-image-8899\" title=\"\" srcset=\"https:\/\/www.sellerapp.com\/blog\/wp-content\/uploads\/2019\/10\/amazon-market-basket-analysis.png 957w, https:\/\/www.sellerapp.com\/blog\/wp-content\/uploads\/2019\/10\/amazon-market-basket-analysis-300x93.png 300w, https:\/\/www.sellerapp.com\/blog\/wp-content\/uploads\/2019\/10\/amazon-market-basket-analysis-768x238.png 768w\" sizes=\"auto, (max-width: 957px) 100vw, 957px\" \/><\/figure>\n\n\n\n<p>The Basket Analysis feature won\u2019t be highly useful unless you\u2019re making huge sales.<\/p>\n\n\n\n<p>Amazon relies a lot on the customers who have purchased the same product along with yours to compile accurate data. However, for most items, particularly for the ones with no natural compliment, there isn\u2019t much \u201c<strong><em>similar purchasing behavior<\/em><\/strong>\u201d for Amazon to give you meaningful data. <\/p>\n\n\n\n<p>Only if you have high product volume with the good number of sales, it is good to generate corresponding product ideas.<\/p>\n\n\n\n<p><strong>3. Item Comparison & Alternate Purchase\nBehavior<\/strong><\/p>\n\n\n\n<p><strong><em>This feature lets you\nto see top 5 other products, which customers have viewed with yours on the same\nday.<\/em><\/strong><\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"957\" height=\"455\" src=\"https:\/\/www.sellerapp.com\/blog\/wp-content\/uploads\/2019\/10\/item-comparision-alternate-purchase-behavior.png\" alt=\"amazon item comparison\" class=\"wp-image-8900\" title=\"\" srcset=\"https:\/\/www.sellerapp.com\/blog\/wp-content\/uploads\/2019\/10\/item-comparision-alternate-purchase-behavior.png 957w, https:\/\/www.sellerapp.com\/blog\/wp-content\/uploads\/2019\/10\/item-comparision-alternate-purchase-behavior-300x143.png 300w, https:\/\/www.sellerapp.com\/blog\/wp-content\/uploads\/2019\/10\/item-comparision-alternate-purchase-behavior-768x365.png 768w\" sizes=\"auto, (max-width: 957px) 100vw, 957px\" \/><\/figure>\n\n\n\n<p>The feature also shows you the% of time, which each of the products have been viewed. These serve as important ASINs to map to your Amazon\u2019s product targeting campaign. However, you cannot see any other ASIN to check what other products have been viewed in it. <\/p>\n\n\n\n<p><strong>4. Demographics <\/strong><\/p>\n\n\n\n<p><strong><em>The Demographics\nReport gives a complete overview of the key demographics of your target\naudience. <\/em><\/strong><\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"957\" height=\"647\" src=\"https:\/\/www.sellerapp.com\/blog\/wp-content\/uploads\/2019\/10\/amazon-seller-demographics.png\" alt=\"amazon customer demographics for sellers\" class=\"wp-image-8901\" title=\"\" srcset=\"https:\/\/www.sellerapp.com\/blog\/wp-content\/uploads\/2019\/10\/amazon-seller-demographics.png 957w, https:\/\/www.sellerapp.com\/blog\/wp-content\/uploads\/2019\/10\/amazon-seller-demographics-300x203.png 300w, https:\/\/www.sellerapp.com\/blog\/wp-content\/uploads\/2019\/10\/amazon-seller-demographics-768x519.png 768w\" sizes=\"auto, (max-width: 957px) 100vw, 957px\" \/><\/figure>\n\n\n\n<p>The demographics report includes data of your target audience including their household income, age, gender, marital status, and education. If you have used Facebook\u2019s Audience Insight tool, then you will understand Amazon\u2019s Demographics better because they are the same.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"5\"><strong>How to Find the Top Converting ASINs?<\/strong><\/h4>\n\n\n\n<p>Note that the conversion rates of any competitor aren\u2019t a part of the <a href=\"https:\/\/www.sellerapp.com\/blog\/amazon-search-terms-report\/\">Amazon Search Term Report<\/a> \u2014 instead, you can use it to figure the data out. To comprehend how to derive one\u2019s conversion rates, you need to pay attention to two things from <em>Amazon\u2019s Search Term Report<\/em>:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Click Share <\/li>\n\n\n\n<li>Conversion Share <\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"957\" height=\"111\" src=\"https:\/\/www.sellerapp.com\/blog\/wp-content\/uploads\/2019\/10\/how-to-find-the-top-converting-asin.png\" alt=\"find top converting asins\" class=\"wp-image-8902\" title=\"\" srcset=\"https:\/\/www.sellerapp.com\/blog\/wp-content\/uploads\/2019\/10\/how-to-find-the-top-converting-asin.png 957w, https:\/\/www.sellerapp.com\/blog\/wp-content\/uploads\/2019\/10\/how-to-find-the-top-converting-asin-300x35.png 300w, https:\/\/www.sellerapp.com\/blog\/wp-content\/uploads\/2019\/10\/how-to-find-the-top-converting-asin-768x89.png 768w\" sizes=\"auto, (max-width: 957px) 100vw, 957px\" \/><\/figure>\n\n\n\n<p>Let\u2019s dive\ndeeper into these two factors:<\/p>\n\n\n\n<p><strong>1. Click Share<\/strong><\/p>\n\n\n\n<p>Click share\nis the percentage of the total number of clicks a product has received for a\nspecific keyword (or search term) in a given time frame.<\/p>\n\n\n\n<p><strong>The formula is: <\/strong><\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1036\" height=\"378\" src=\"https:\/\/www.sellerapp.com\/blog\/wp-content\/uploads\/2019\/10\/amazon-search-terms-formula.png\" alt=\"amazon click share\" class=\"wp-image-8904\" title=\"\" srcset=\"https:\/\/www.sellerapp.com\/blog\/wp-content\/uploads\/2019\/10\/amazon-search-terms-formula.png 1036w, https:\/\/www.sellerapp.com\/blog\/wp-content\/uploads\/2019\/10\/amazon-search-terms-formula-300x109.png 300w, https:\/\/www.sellerapp.com\/blog\/wp-content\/uploads\/2019\/10\/amazon-search-terms-formula-768x280.png 768w\" sizes=\"auto, (max-width: 1036px) 100vw, 1036px\" \/><\/figure>\n\n\n\n<p><strong>2. Conversion Share<\/strong><\/p>\n\n\n\n<p>Conversion\nshare is the percentage of conversions a product has accomplished when compared\nto the number of conversions received for a specific keyword (or search term)\nin a given time frame.<\/p>\n\n\n\n<p><strong>The formula is: <\/strong><\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1074\" height=\"324\" src=\"https:\/\/www.sellerapp.com\/blog\/wp-content\/uploads\/2019\/10\/amazon-converstion-rate-formula-1.png\" alt=\"amazon conversion share\" class=\"wp-image-8905\" title=\"\" srcset=\"https:\/\/www.sellerapp.com\/blog\/wp-content\/uploads\/2019\/10\/amazon-converstion-rate-formula-1.png 1074w, https:\/\/www.sellerapp.com\/blog\/wp-content\/uploads\/2019\/10\/amazon-converstion-rate-formula-1-300x91.png 300w, https:\/\/www.sellerapp.com\/blog\/wp-content\/uploads\/2019\/10\/amazon-converstion-rate-formula-1-768x232.png 768w\" sizes=\"auto, (max-width: 1074px) 100vw, 1074px\" \/><\/figure>\n\n\n\n<p>When you\ndivide these two factors (click share & conversion share), followed by a\nfew other steps, you get your competitor\u2019s conversion rates.<\/p>\n\n\n\n<p><strong>And here is how it\u2019s exactly done:<\/strong><\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1082\" height=\"332\" src=\"https:\/\/www.sellerapp.com\/blog\/wp-content\/uploads\/2019\/10\/amazon-conversion-share-formula.png\" alt=\"amazon conversion for click share\" class=\"wp-image-8906\" title=\"\" srcset=\"https:\/\/www.sellerapp.com\/blog\/wp-content\/uploads\/2019\/10\/amazon-conversion-share-formula.png 1082w, https:\/\/www.sellerapp.com\/blog\/wp-content\/uploads\/2019\/10\/amazon-conversion-share-formula-300x92.png 300w, https:\/\/www.sellerapp.com\/blog\/wp-content\/uploads\/2019\/10\/amazon-conversion-share-formula-768x236.png 768w\" sizes=\"auto, (max-width: 1082px) 100vw, 1082px\" \/><\/figure>\n\n\n\n<p><strong>Next, do this step:<\/strong><\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1100\" height=\"291\" src=\"https:\/\/www.sellerapp.com\/blog\/wp-content\/uploads\/2019\/10\/amazon-asins-conversions-total-1100x291.png\" alt=\"amazon conversion formula\" class=\"wp-image-8907\" title=\"\" srcset=\"https:\/\/www.sellerapp.com\/blog\/wp-content\/uploads\/2019\/10\/amazon-asins-conversions-total-1100x291.png 1100w, https:\/\/www.sellerapp.com\/blog\/wp-content\/uploads\/2019\/10\/amazon-asins-conversions-total-300x79.png 300w, https:\/\/www.sellerapp.com\/blog\/wp-content\/uploads\/2019\/10\/amazon-asins-conversions-total-768x203.png 768w, https:\/\/www.sellerapp.com\/blog\/wp-content\/uploads\/2019\/10\/amazon-asins-conversions-total.png 1526w\" sizes=\"auto, (max-width: 1100px) 100vw, 1100px\" \/><\/figure>\n\n\n\n<p><strong>Execute this step next:<\/strong><\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1100\" height=\"546\" src=\"https:\/\/www.sellerapp.com\/blog\/wp-content\/uploads\/2019\/10\/conversion-rate-amazon-brand-analytics-complete-formula-1100x546.png\" alt=\"full formula for amazon conversion formula\" class=\"wp-image-8910\" title=\"\" srcset=\"https:\/\/www.sellerapp.com\/blog\/wp-content\/uploads\/2019\/10\/conversion-rate-amazon-brand-analytics-complete-formula-1100x546.png 1100w, https:\/\/www.sellerapp.com\/blog\/wp-content\/uploads\/2019\/10\/conversion-rate-amazon-brand-analytics-complete-formula-300x149.png 300w, https:\/\/www.sellerapp.com\/blog\/wp-content\/uploads\/2019\/10\/conversion-rate-amazon-brand-analytics-complete-formula-768x381.png 768w, https:\/\/www.sellerapp.com\/blog\/wp-content\/uploads\/2019\/10\/conversion-rate-amazon-brand-analytics-complete-formula.png 1516w\" sizes=\"auto, (max-width: 1100px) 100vw, 1100px\" \/><\/figure>\n\n\n\n<p><strong>And finally:<\/strong><\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1100\" height=\"238\" src=\"https:\/\/www.sellerapp.com\/blog\/wp-content\/uploads\/2019\/10\/asin-total-clicks-divided-total-conversions-1100x238.png\" alt=\"conversion rate analysis\" class=\"wp-image-8909\" title=\"\" srcset=\"https:\/\/www.sellerapp.com\/blog\/wp-content\/uploads\/2019\/10\/asin-total-clicks-divided-total-conversions-1100x238.png 1100w, https:\/\/www.sellerapp.com\/blog\/wp-content\/uploads\/2019\/10\/asin-total-clicks-divided-total-conversions-300x65.png 300w, https:\/\/www.sellerapp.com\/blog\/wp-content\/uploads\/2019\/10\/asin-total-clicks-divided-total-conversions-768x166.png 768w, https:\/\/www.sellerapp.com\/blog\/wp-content\/uploads\/2019\/10\/asin-total-clicks-divided-total-conversions.png 1454w\" sizes=\"auto, (max-width: 1100px) 100vw, 1100px\" \/><\/figure>\n\n\n\n<p>This step\nshows that that the conversion rate of an ASIN is X times greater (or lower) when\ncompared to the conversion rate for a given search term on average.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"what-does-a-mean-here\"><strong>What does \u201cA\u201d mean here?<\/strong><\/h4>\n\n\n\n<p>Let\u2019s understand this with a simple example. Assume that the click share of a particular ASIN is <strong>15.55%<\/strong> and Conversion share is <strong>17.55%<\/strong>.<\/p>\n\n\n\n<p>Which gives\nyou this:<\/p>\n\n\n\n<pre class=\"wp-block-preformatted\"><strong>17.55 (Conversion share) \u00f7 15.55 (Click share) =\n1.128<\/strong><\/pre>\n\n\n\n<p>However, if\nthe result happened to be 1 instead of 1.128, then the conversion rate of the\nASIN would be as high as the average conversion rate for that particular\nkeyword.<\/p>\n\n\n\n<p><em>Assume that the keyword here is \u201cshoes.\u201d<\/em><\/p>\n\n\n\n<p>Therefore, the variable \u201c<strong>A<\/strong>\u201d tells you that the conversion rate of the clicked ASIN for the keyword \u201cshoes\u201d is <strong>12.8%<\/strong> greater than the average conversion rate for every conversion resulting from the Amazon searches for the keyword \u201c<strong>shoes<\/strong>.\u201d<\/p>\n\n\n\n<p>So, the\nconversion rate for the keyword \u201cshoes\u201d will be:<\/p>\n\n\n\n<pre class=\"wp-block-preformatted\"><strong>Clicked ASIN + 12.8%<\/strong><\/pre>\n\n\n\n<p>Now, this\nis just one scenario and there\u2019s more like this for you to unveil and figure\nout. <\/p>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"understand-which-competitors-of-yours-have-higher-conversion-rates-and-why\"><strong>Understand which competitors of yours have\nhigher conversion rates and why:<\/strong><\/h4>\n\n\n\n<p>With Brand Analytics feature, you can easily pinpoint even the slightest variations in conversions and learn what product listings are converting the best. <\/p>\n\n\n\n<p>So, look for ASINs that have the highest click shares. You notice that they are superior because they have:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Optimized and yet attractive product\ntitles<\/li>\n\n\n\n<li>Clear and high-quality product\nimages shot in different angles and under good lighting<\/li>\n\n\n\n<li>Better desirable price<\/li>\n\n\n\n<li>Higher review count<\/li>\n\n\n\n<li>Higher positive reviews than\nnegatives <\/li>\n<\/ul>\n\n\n\n<p>Whenever an ASIN has a similar click share and a high conversion rate, these could be the reasons:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>More number of reviews<\/li>\n\n\n\n<li>More number of positive reviews than\nnegatives<\/li>\n\n\n\n<li>Better pricing <\/li>\n<\/ul>\n\n\n\n<p>Besides\nthese, check if an ASIN has these:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/www.sellerapp.com\/blog\/amazon-enhanced-brand-content\/\">EBC<\/a> (Enhanced Brand Content)<\/li>\n\n\n\n<li>Video in the listing<\/li>\n\n\n\n<li>Better sales copy <\/li>\n<\/ul>\n\n\n\n<p>So, there\nare lots of aspects that you can get to know just by observing your competitor\u2019s\nlistings. All you need to do is to analyze, understand the insights, and\nimplement them on your listings to generate more product sales. <\/p>\n\n\n\n<h5 class=\"wp-block-heading\" id=\"understand-which-keywords-to-use-for-higher-organic-rankings\"><strong>Understand which keywords to use for higher\norganic rankings:<\/strong><\/h5>\n\n\n\n<p>The day you launch your product on Amazon, you will want it to see it on top of the SERPs (Search Engine Results Page for the different set of keywords (with decent search volume).<\/p>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"but-how\">But how?<\/h4>\n\n\n\n<p>This is where \u201c<strong>optimization<\/strong>\u201d takes its role. Optimizing your product listing based on Amazon\u2019s guidelines will ensure that people get to see your product and make a purchase with the help of the search terms they use. <\/p>\n\n\n\n<p>In the journey of doing so, there are a few sellers who use giveaways to boost their brand awareness and sales. However, we do not recommend this step and neither does Amazon because this is something is against their policies.<\/p>\n\n\n\n<p>Amazon\u2019s Terms & Conditions states that they blacklist every seller account if any such activity has been practiced. Another way is by bidding aggressively on keywords, which you desire to rank for. <\/p>\n\n\n\n<p>Well, you might have observed that, even if you accomplish the sales velocity or rank for certain search terms, the organic ranking positions might not be consistent the moment you decline <a href=\"https:\/\/www.sellerapp.com\/blog\/amazon-ppc-basics\/\">your PPC spend<\/a>. <\/p>\n\n\n\n<p>The reason?\n<\/p>\n\n\n\n<p>Well, because Amazon doesn\u2019t consider your ASIN to be enough for a search term. Also, note that the key factor behind relevancy is \u201cconversion rate.\u201d <\/p>\n\n\n\n<p>An ideal trick is to stop the PPC spending once your conversion rates are lower when compared to <strong>your competitor\u2019s ASINs<\/strong>. But if the conversion rates are higher, double down on the PPC spending. You can save a lot of money on keywords that will not stick, and instead, focus on search terms that do.<\/p>\n\n\n\n<p>Sounds confusing?<\/p>\n\n\n\n<p>Don\u2019t worry. SellerApp PPC Analyzer is created to understand the ad spend in a simple way. The overview dashboard will give a summary of all the important metrics for your Amazon business such as ACoS, total PPC spend, total PPC revenue, and others.\u00a0<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1100\" height=\"456\" src=\"https:\/\/www.sellerapp.com\/blog\/wp-content\/uploads\/2019\/12\/amazon-ppc-analyzer-1100x456.png\" alt=\"amazon ppc analyzer sellerapp\" class=\"wp-image-9039\" title=\"\" srcset=\"https:\/\/www.sellerapp.com\/blog\/wp-content\/uploads\/2019\/12\/amazon-ppc-analyzer-1100x456.png 1100w, https:\/\/www.sellerapp.com\/blog\/wp-content\/uploads\/2019\/12\/amazon-ppc-analyzer-300x124.png 300w, https:\/\/www.sellerapp.com\/blog\/wp-content\/uploads\/2019\/12\/amazon-ppc-analyzer-768x319.png 768w, https:\/\/www.sellerapp.com\/blog\/wp-content\/uploads\/2019\/12\/amazon-ppc-analyzer.png 1355w\" sizes=\"auto, (max-width: 1100px) 100vw, 1100px\" \/><\/figure>\n\n\n\n<p>When you\u2019re trying to optimize an ad campaign, tracking these important metrics can become harder at times. So, our trends section allows you to compare among the past campaigns. With SellerApp\u2019s tool, you can decide on the clicks, impressions, ACoS, and CTR for your future campaigns.\u00a0<\/p>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"6\"><strong>Conclusion<\/strong><\/h4>\n\n\n\n<p>To get\naccess to the Brand Analytics feature, the first thing to do is to get your\nbrand registered. Amazon offers more perks for sellers that are brand-registered.\nOnce you have access to this feature, you can easily try a few tricks to know\nhow your competitors are performing and what strategies can you follow to\nimprove yours. <\/p>\n\n\n\n<p>Just knowing your competitor\u2019s relative conversion rates have huge implications and can be helpful in almost every aspect of your selling business. You can always use the <a href=\"https:\/\/www.sellerapp.com\/sellerapp-chrome-extension.html\">free Amazon Chrome Extension<\/a> to gain the necessary competitor intelligence to give you an edge.<\/p>\n\n\n\n<p>Additional Read:<\/p>\n\n\n\n<p><a href=\"https:\/\/www.sellerapp.com\/blog\/skyrocket-ecommerce-conversion-rates\/\">How to Skyrocket your e-commerce conversion rates<\/a><\/p>\n\n\n\n<p><a href=\"https:\/\/www.sellerapp.com\/blog\/build-brand-on-amazon\/\">Why Building a Brand on Amazon is Need of the Hour?<\/a><\/p>\n\n\n\n<p><a href=\"https:\/\/www.sellerapp.com\/blog\/top-amazon-competitors\/\" data-type=\"link\" data-id=\"https:\/\/www.sellerapp.com\/blog\/top-amazon-competitors\/\">Amazon Competitors Giving the Ecommerce Giant a Run for its Money<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>As an Amazon seller, having visibility into your competitors\u2019 performance used to be difficult. However, tools like Amazon Brand Analytics have changed the game. This powerful solution gives sellers insights into metrics like: In other words, Amazon Brand Analytics levels the playing field by allowing you to benchmark your performance against others selling similar products.&hellip;<\/p>\n","protected":false},"author":15,"featured_media":8892,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_lmt_disableupdate":"no","_lmt_disable":"no","footnotes":""},"categories":[1,288,361,282],"tags":[],"class_list":["post-8889","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-get-started-beginner","category-product-marketing","category-seller-central","category-amazon-updates-news"],"modified_by":"Dave","_links":{"self":[{"href":"https:\/\/www.sellerapp.com\/blog\/wp-json\/wp\/v2\/posts\/8889","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.sellerapp.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.sellerapp.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.sellerapp.com\/blog\/wp-json\/wp\/v2\/users\/15"}],"replies":[{"embeddable":true,"href":"https:\/\/www.sellerapp.com\/blog\/wp-json\/wp\/v2\/comments?post=8889"}],"version-history":[{"count":0,"href":"https:\/\/www.sellerapp.com\/blog\/wp-json\/wp\/v2\/posts\/8889\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.sellerapp.com\/blog\/wp-json\/wp\/v2\/media\/8892"}],"wp:attachment":[{"href":"https:\/\/www.sellerapp.com\/blog\/wp-json\/wp\/v2\/media?parent=8889"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.sellerapp.com\/blog\/wp-json\/wp\/v2\/categories?post=8889"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.sellerapp.com\/blog\/wp-json\/wp\/v2\/tags?post=8889"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}