{"id":8877,"date":"2019-10-23T03:13:21","date_gmt":"2019-10-23T03:13:21","guid":{"rendered":"https:\/\/staging.sellerapp.com\/blog\/?p=8877"},"modified":"2023-09-15T09:16:18","modified_gmt":"2023-09-15T09:16:18","slug":"amazon-seller-fulfilled-prime","status":"publish","type":"post","link":"https:\/\/www.sellerapp.com\/blog\/amazon-seller-fulfilled-prime\/","title":{"rendered":"What is Amazon Seller Fulfilled Prime and How Does it Work?"},"content":{"rendered":"\n<p>Any\nretailer would have already realized the significance of selling on Amazon by\nnow and more particularly, selling it on Amazon Prime for sure. There are 2\nprograms that give you access to rewarding Prime shelves: FBA (Fulfillment by\nAmazon) and SFP (Seller Fulfilled Prime). <\/p>\n\n\n\n<p>Though both\nprograms are designed to help you sell on Prime, that\u2019s exactly where the\nlikenesses end. SFP and FBA are distinct, and each has its features that guarantee\nto appeal to a few businesses, based on its profitability, aspirations, and\nsize.<\/p>\n\n\n\n<p>With fast and strict shipping requirements from Amazon and to meet your ongoing sales targets, reach your customers without sabotaging your reputation, business, or profits. This is where SFP has its key role to play. <\/p>\n\n\n\n<p>Let\u2019s understand in-depth it.<\/p>\n\n\n\n<p><strong>Quick Guide:<\/strong><\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li><strong><a href=\"#what-is-seller-fulfilled-prime-sfp\">What is Seller Fulfilled Prime (SFP)<\/a><\/strong>?<\/li>\n\n\n\n<li><strong><a href=\"#2\">Amazon SFP Requirements <\/a><\/strong><\/li>\n\n\n\n<li><strong><a href=\"#3\">Why did Amazon Launch SFP<\/a><\/strong>?<\/li>\n\n\n\n<li><strong><a href=\"#4\">Key Differences Between FBA &amp; SFP <\/a><\/strong><\/li>\n\n\n\n<li><strong><a href=\"#5\">What to do if your Seller Fulfilled Prime is Suspended<\/a><\/strong>?<\/li>\n\n\n\n<li><strong><a href=\"#6\">Pros &amp; Cons of SFP<\/a><\/strong><\/li>\n\n\n\n<li><strong><a href=\"#7\">Conclusion<\/a><\/strong><\/li>\n<\/ol>\n\n\n<div id=\"rank-math-faq\" class=\"rank-math-block\">\n<div class=\"rank-math-list \">\n<div id=\"faq-question-1629722193153\" class=\"rank-math-list-item\">\n<h3 class=\"rank-math-question \"><strong>What is Seller Fulfilled Prime (SFP)?<\/strong> <\/h3>\n<div class=\"rank-math-answer \">\n\n<p>Seller Fulfilled Prime is one of the best order fulfillment programs offered by Amazon to enable high-volume sellers to sell under their Prime Label and ship Prime orders to customers directly in 2 days.<\/p>\n\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n<p>This program was launched in 2015. But to enroll for one, qualifying the SFP requirements is necessary. Upon enrollment, it can help sellers to increase the discoverability of their product listings by highlighting the <em>Prime Badge<\/em>. <\/p>\n\n\n\n<p><em>According to <\/em><a href=\"https:\/\/m.media-amazon.com\/images\/G\/01\/fujustin\/Building_Your_Brand_Seller_Fulfilled_Prime_New.pdf\" target=\"_blank\" rel=\"noopener\"><em>Amazon<\/em><\/a><em>, \u201cSeller fulfilled product listings that were Prime-eligible for the first time via SFP experienced a sales uplift of over 50% on average.\u201d<\/em><\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe title=\"What is Amazon Seller Fulfilled Prime - A Quick Guide to Amazon SFP\" width=\"750\" height=\"422\" src=\"https:\/\/www.youtube.com\/embed\/_naA-BE0TKM?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"an-overview-of-sfp\"><strong>An Overview of SFP:<\/strong><\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>SFP benefits a retailer the most who\nhas already been doing his\/her own shipping.<\/li>\n\n\n\n<li>SFP was launched to release the pressure\nfrom Amazon\u2019s maxed-out inventories or warehouses and yet retaining great\nshipping standards.<\/li>\n\n\n\n<li>A seller can qualify for the SFP\nprogram after completing his\/her trial period.<\/li>\n\n\n\n<li>SFP should not be confused with FBA.\nBoth are completely different schemes.<\/li>\n\n\n\n<li>The basic SFP requirements include utilizing\nAmazon\u2019s shipping services, abiding to their return policies, delivering 99% of\norders on time, etc.<\/li>\n\n\n\n<li>With SFP, a seller should provide free\nstandard shipping. However, the decision to join this program should not be just\nbased on cost. <\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"2\"><strong>Amazon SFP Requirements<\/strong><\/h2>\n\n\n\n<p>SFP is not open to all sellers. Since Amazon wants to shield its Prime reputation, SFP is not made accessible for all sellers. Instead, they have set high-eligibility Seller Fulfilled Prime requirements to sell via SFP. <\/p>\n\n\n\n<p>Therefore,\nonly the top sellers can qualify. Even then, they will have to meet two\ncriteria:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Pass the trial period of SFP<\/li>\n\n\n\n<li>Qualify for Premium Shipping <\/li>\n<\/ul>\n\n\n\n<p>Note that during the trial period, the Prime badge is not shown on their products, and a seller should ship SFP- enrolled items the same day (subjected to cut-off time). Only if a seller completes his\/her trial period successfully, he\/she can join Amazon\u2019s SFP program and, only at this point, the Prime badge is highlighted on the products. <\/p>\n\n\n\n<p>Recommended read: <a href=\"https:\/\/www.sellerapp.com\/blog\/amazon-prime-wardrobe\/\">How Much Does Prime Wardrobe Cost<\/a>?<\/p>\n\n\n\n<p><strong>So, before you think of enrolling, make sure\nthat these Amazon Seller Fulfilled Prime requirements are met:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Have a timely shipment rate of 99%<\/li>\n\n\n\n<li>Have a valid tracking rate of 99%<\/li>\n\n\n\n<li>Offer Premium Shipping to customers <\/li>\n\n\n\n<li>Maintain a proper collection rate of 0.5% or less<\/li>\n\n\n\n<li>Use Amazon\u2019s Buy Shipping for 98.5% of the orders minimum<\/li>\n\n\n\n<li>Abide by the Amazon\u2019s return policies<\/li>\n\n\n\n<li>Make use of Amazon-approved carrier for delivering orders<\/li>\n\n\n\n<li>Let Amazon handle all the customer inquiries&nbsp; <\/li>\n<\/ul>\n\n\n\n<p>As of now,\nAmazon isn\u2019t accepting fresh applications for SFP in the United States. However,\nonce it is available, the entire sign-up process will look like this: <\/p>\n\n\n\n<p><strong>1. Premium Shipping <\/strong><\/p>\n\n\n\n<p>A seller\nshould show that he\/she can offer Premium Shipping services consistently. However,\nthe seller cannot do this right before he\/she starts the SFP trial. A seller\nwill not be able to go live until he or she qualifies for Premium Shipping. <\/p>\n\n\n\n<p><strong>2. Enroll for SFP<\/strong><\/p>\n\n\n\n<p>A seller can enroll for the SFP program within Seller Central, followed by the need to assign items to the shipping template called \u201cPrime trial.\u201d Only products that are allocated to this template will be included while measuring the performance against the requirements for the trial. <\/p>\n\n\n\n<p><strong>3. Trial period <\/strong><\/p>\n\n\n\n<p>The SFP\u2019s trial\nperiod is from 5 to 90 days, with 200 orders minimum. A seller should maintain\nthe overall performance percentage high during this period. <\/p>\n\n\n\n<p><strong>4. Maintain the SFP status <\/strong><\/p>\n\n\n\n<p>As soon as\na seller has passed his\/her trial period, he\/she needs to line up with the criteria\nand provide a reliable service to the customers. <\/p>\n\n\n\n<p><strong>The Difference Between Premium Shipping and SFP\n<\/strong><\/p>\n\n\n\n<p>Premium Shipping and SFP (Seller Fulfilled Prime) is something that is most often talked about and for some reason, misunderstood as well. Understand that premium Shipping is an entirely different program, which essentially enables sellers to give quick shipping options to the customers with their own shipping. In order to qualify, a seller should accomplish these in their orders over a timeframe of 30 days: <\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>A valid tracking rate of 99% <\/li>\n\n\n\n<li>An on-time delivery rate of 97% <\/li>\n\n\n\n<li>Seller cancellation rate of 0.5% and\nless <\/li>\n<\/ul>\n\n\n\n<p>Once the\nseller is qualified, he or she can start offering Premium Shipping options to the\ncustomers but at an extra charge. In the United States, these shipping\nselections include:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>1-day Delivery<\/li>\n\n\n\n<li>2-day Shipping<\/li>\n<\/ul>\n\n\n\n<p>In order to\nqualify, a seller should maintain the above-mentioned requirements. SFP and <\/p>\n\n\n\n<p>Premium Shipping should not be really compared to each other. Premium Shipping lets you offer faster shipping options whereas Seller Fulfilled Prime paves the way to get a <a href=\"https:\/\/www.sellerapp.com\/blog\/amazon-badges\/\">Prime badge<\/a> for products without FBA. <\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"3\"><strong>Why Did Amazon Launch SFP?<\/strong><\/h3>\n\n\n\n<p>Amazon is just customer-obsessed, and we all are well aware of that. They maintain a long-term relationship with their customers, particularly the ones who are loyal to them by being Prime subscribers. So, the key reasons Amazon launched SFP is to: <\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Help customers to get their orders\nreliably and quickly <\/li>\n\n\n\n<li>Have as many product choices as\npossible <\/li>\n\n\n\n<li>Not charge customers extra on\nshipping <\/li>\n<\/ul>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"4\"><strong>Key Differences Between FBA &amp; SFP<\/strong><\/h4>\n\n\n\n<table id=\"tablepress-109\" class=\"tablepress tablepress-id-109\">\n<thead>\n<tr class=\"row-1\">\n\t<td class=\"column-1\"><\/td><th class=\"column-2\">SFP <\/th><th class=\"column-3\">Own Shipping<\/th><th class=\"column-4\">FBA<\/th>\n<\/tr>\n<\/thead>\n<tbody class=\"row-striping row-hover\">\n<tr class=\"row-2\">\n\t<td class=\"column-1\">Prime Badge<\/td><td class=\"column-2\">Yes<\/td><td class=\"column-3\">No<\/td><td class=\"column-4\">Yes<\/td>\n<\/tr>\n<tr class=\"row-3\">\n\t<td class=\"column-1\">FBA Fee<\/td><td class=\"column-2\">No<\/td><td class=\"column-3\">No<\/td><td class=\"column-4\">Yes<\/td>\n<\/tr>\n<tr class=\"row-4\">\n\t<td class=\"column-1\">Buy Box Perk<\/td><td class=\"column-2\">Yes<\/td><td class=\"column-3\">No<\/td><td class=\"column-4\">Yes<\/td>\n<\/tr>\n<tr class=\"row-5\">\n\t<td class=\"column-1\">Customer Service<\/td><td class=\"column-2\">Amazon<\/td><td class=\"column-3\">Seller<\/td><td class=\"column-4\">Amazon<\/td>\n<\/tr>\n<tr class=\"row-6\">\n\t<td class=\"column-1\">Control Over Shipping<\/td><td class=\"column-2\">Some<\/td><td class=\"column-3\">Complete<\/td><td class=\"column-4\">N\/A<\/td>\n<\/tr>\n<tr class=\"row-7\">\n\t<td class=\"column-1\">Shipping Performance Standard<\/td><td class=\"column-2\">Too High<\/td><td class=\"column-3\">High<\/td><td class=\"column-4\">N\/A<\/td>\n<\/tr>\n<tr class=\"row-8\">\n\t<td class=\"column-1\">Own Shipping Operation<\/td><td class=\"column-2\">Yes<\/td><td class=\"column-3\">Yes<\/td><td class=\"column-4\">No<\/td>\n<\/tr>\n<tr class=\"row-9\">\n\t<td class=\"column-1\">Who Pays for the Shipping?<\/td><td class=\"column-2\">Seller<\/td><td class=\"column-3\">Seller gets to choose<\/td><td class=\"column-4\">Yes<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<!-- #tablepress-109 from cache -->\n\n\n\n<p>One of the\nmain differences between FBA and SFP is shipping. Though both can help you get Amazon\u2019s\nPrime badge with the perk of winning the Buy Box, a seller enrolled in the SFP\nprogram fulfills orders and pays for shipping. But one of the major drawbacks of\nSFP is that a seller should absorb the shipping cost so that customers can receive\ntheir orders quickly without any extra cost. <\/p>\n\n\n\n<p>On the other hand, for an FBA seller, shipping is entirely taken care of by Amazon. However, there is a fee to pay. FBA charges may end up being almost than it would cost for shipping the orders yourself. <\/p>\n\n\n\n<p>For heavy, large, slow-selling, or odd-sized products, FBA may be a little expensive. However, investing as well as maintaining your staff, warehouse, systems, and software can be pricey as well. <\/p>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"5\"><strong>What to do if your Seller Fulfilled\nPrime is Suspended?<\/strong><strong><\/strong><\/h4>\n\n\n\n<p>There might be times when your SFP would have been suspended, and you will be notified of the same by the Amazon team on your registered email ID. <\/p>\n\n\n\n<p>So, ever\nwondered what made it go suspended?<\/p>\n\n\n\n<p><strong>The possible reasons could be due to these:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>A drop in your timely shipment rate.<\/strong> If it goes below 99%, the SFP will be\ndeactivated and your Prime Badge will be turned off. <\/li>\n\n\n\n<li><strong>A drop in your valid tracking rate.<\/strong> Even if it goes little less. So, maintain at\nleast 94% minimum. <\/li>\n\n\n\n<li><strong>A higher cancellation rate.<\/strong> If the cancellation rate is more, then this is also a red sign. <\/li>\n<\/ul>\n\n\n\n<p>Maintain\nthese numbers to make sure that your Premium Badge is not turned off and your\nSFP is not suspended. <\/p>\n\n\n\n<p><strong>The latest premium numbers include:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Timely delivery rate is 97.0% or higher for Premium Shipping orders.<\/li>\n\n\n\n<li>The valid tracking rate should be 100% for Premium Shipping orders.<\/li>\n\n\n\n<li>The cancellation rates should be 0.5% or lesser for Premium Shipping orders.<\/li>\n<\/ul>\n\n\n\n<p><strong>The latest SFP numbers include<\/strong>:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>The timely shipment rate should be\nmaintained at 99%.<\/li>\n\n\n\n<li>The timely delivery rate should be\n97.0%.<\/li>\n\n\n\n<li>The Buy-shipping should be 98%.<\/li>\n\n\n\n<li>The cancelation rate should be 0.5%.<\/li>\n<\/ul>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"6\"><strong>Pros and Cons of SFP<\/strong><\/h4>\n\n\n\n<p>Every coin has two sides, and it is no surprise that SFP also comes with its own baggage of perks and drawbacks. Let\u2019s understand them in detail.<\/p>\n\n\n\n<h5 class=\"wp-block-heading\" id=\"pros-of-using-sfp\"><strong>Pros of using SFP<\/strong><\/h5>\n\n\n\n<p>Although a seller has lots of responsibilities and works for SFP when compared to FBA (a program where Amazon takes care of inventory storage &amp; shipping), there are multiple benefits of SFP. These include:<\/p>\n\n\n\n<p><strong>1. Increases sales &amp; profits with the\ntrusted prime badge<\/strong><\/p>\n\n\n\n<p>As soon as a seller completes or passes his or her trial period, Amazon\u2019s Prime logo is activated and highlighted on their product listings. Now, this gives bigger visibility, by showing the products to both Amazon Prime members and regular. The badge is also a sign that a seller is selling high-quality products and is reliable as well as credible.<\/p>\n\n\n\n<p><strong>2. Less expensive when compared to FBA<\/strong><\/p>\n\n\n\n<p>SFP can exclude FBA shipping, storage fees, and handling that are frequently viewed as unnecessary. Earlier, the only way to get \u201cPrime status\u201d was to fulfill the orders through FBA, making companies lose a big amount on their profits. <\/p>\n\n\n\n<p>Also, FBA sellers were asked to split their shipments between 3 fulfillment centers and pay an extra fee every time for \u201c<a href=\"https:\/\/www.sellerapp.com\/blog\/amazon-inventory-placement-service\/\">Inventory Placement Service<\/a>.\u201d However, SFP sellers can distribute the products easily from their own inventory and leverage Amazon Prime without higher fees.<\/p>\n\n\n\n<p><strong>3. Use Amazon\u2019s customer support service<\/strong><\/p>\n\n\n\n<p>The SFP program as well as its customers can access Amazon\u2019s customer support (after-sale) 24\/7. That\u2019s one perk. So, Amazon\u2019s team of skilled customer representatives is there to deliver awesome service on your behalf. Also, customers can track their item orders, submit returns, and request refunds without any hassle.<\/p>\n\n\n\n<p><strong>4. More options and better control than FBA<\/strong><\/p>\n\n\n\n<p>SFP gives more opportunities for building your brand. Why? Well, because the control is in your hands and not in Amazon\u2019s. So, this means that there are fewer logos of Amazon on your product packages, better control over your products, and of course, direct inventory visibility from your warehouse \u2014 imagine all of these while maintaining the Prime status.<\/p>\n\n\n\n<h5 class=\"wp-block-heading\" id=\"cons-of-using-sfp\"><strong>Cons of using SFP<\/strong><\/h5>\n\n\n\n<p>Going in\nthe route of SFP also has a few downsides \u2014 particularly, when we say \u201cscalability.\u201d\nSo, as a third-party seller, there are a few considerations you cannot\noverlook.<\/p>\n\n\n\n<p><strong>1. The SFP eligibility and maintenance\nrequirements are strict<\/strong><\/p>\n\n\n\n<p>SFP is quite exclusive. Amazon\u2019s stringent policies are set out to make sure that their customer is 100% satisfied. Though interesting, they are equally promising for a seller to abide by, because they have turned out to be increasingly very hard over time. Now, if you fail to meet their SFP requirements consistently, it will take not a minute for Amazon to remove your Prime Badge.<\/p>\n\n\n\n<p><strong>2. High shipping rates<\/strong><\/p>\n\n\n\n<p>Access to a great service surely comes with a cost. So, Amazon\u2019s SFP is no exception. Customer benefits like next-day delivery happen to be costlier to any seller. Also, the cost related to SFP shipping can augment up. Therefore, a seller should manage those costs by restricting and planning as to how far can they ship with Prime deliveries.<\/p>\n\n\n\n<p><strong>3. Fulfilling a higher number of orders can turn difficult at a point <\/strong><\/p>\n\n\n\n<p>With SFP, you certainly will have complete control of your fulfillment process. Yes, of course, this is a great perk and is something to be valued. But once operations begin scaling, and you start dealing with a higher order volume, that\u2019s when problems occur, especially if you don\u2019t have a nicely-designed process implemented. <\/p>\n\n\n\n<p>In order to fulfill the orders efficiently as well as maintain the SFP\u2019s eligibility status, you need to invest in your fulfillment infrastructure. Besides this, you will have to employ proper tactics for everything \u2013 right from product packaging to determine an order\u2019s cut-off time for 2-day shipping.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"7\"><strong>Conclusion<\/strong><\/h4>\n\n\n\n<p>Undoubtedly, Amazon has revolutionized the way the e-commerce market works. They truly take giant steps in meeting their customers\u2019 expectations. For sellers like you, meeting customer expectations can help you stand out and that\u2019s why options like FBA and SFP are there to make things easier. <\/p>\n\n\n\n<p>Choosing between FBA and SFP can be a little tricky because both have their own benefits and drawbacks. However, deciding the ideal option for your business all comes down to the products you sell and the way you want to handle your business operations.<\/p>\n\n\n\n<p><strong>Other Interesting articles:<\/strong><\/p>\n\n\n\n<p><a href=\"https:\/\/www.sellerapp.com\/blog\/amazon-best-seller-badge\/\">How To Get The Amazon Best Seller Badge<\/a>.<\/p>\n\n\n\n<p><a href=\"https:\/\/www.sellerapp.com\/blog\/sell-on-amazon-prime\/\">Secrets on How to sell on Amazon Prime 2020<\/a><\/p>\n\n\n\n<p><a href=\"https:\/\/www.sellerapp.com\/blog\/amazon-fresh-guide\/\">What is Amazon Fresh<\/a>?<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Any retailer would have already realized the significance of selling on Amazon by now and more particularly, selling it on Amazon Prime for sure. There are 2 programs that give you access to rewarding Prime shelves: FBA (Fulfillment by Amazon) and SFP (Seller Fulfilled Prime). Though both programs are designed to help you sell on&hellip;<\/p>\n","protected":false},"author":15,"featured_media":8880,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1,295,282,258],"tags":[],"class_list":["post-8877","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-get-started-beginner","category-fba","category-amazon-updates-news","category-shipping-and-importing"],"_links":{"self":[{"href":"https:\/\/www.sellerapp.com\/blog\/wp-json\/wp\/v2\/posts\/8877","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.sellerapp.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.sellerapp.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.sellerapp.com\/blog\/wp-json\/wp\/v2\/users\/15"}],"replies":[{"embeddable":true,"href":"https:\/\/www.sellerapp.com\/blog\/wp-json\/wp\/v2\/comments?post=8877"}],"version-history":[{"count":0,"href":"https:\/\/www.sellerapp.com\/blog\/wp-json\/wp\/v2\/posts\/8877\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.sellerapp.com\/blog\/wp-json\/wp\/v2\/media\/8880"}],"wp:attachment":[{"href":"https:\/\/www.sellerapp.com\/blog\/wp-json\/wp\/v2\/media?parent=8877"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.sellerapp.com\/blog\/wp-json\/wp\/v2\/categories?post=8877"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.sellerapp.com\/blog\/wp-json\/wp\/v2\/tags?post=8877"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}