{"id":8617,"date":"2019-07-16T17:01:25","date_gmt":"2019-07-16T17:01:25","guid":{"rendered":"https:\/\/staging.sellerapp.com\/blog\/?p=8617"},"modified":"2026-02-20T17:11:37","modified_gmt":"2026-02-20T11:41:37","slug":"walmart-keyword-bidding","status":"publish","type":"post","link":"https:\/\/www.sellerapp.com\/blog\/walmart-keyword-bidding\/","title":{"rendered":"Unlock the Power of Walmart Keyword Bidding: Boost Your Sales Today"},"content":{"rendered":"\n<p>If you are a seller on <a href=\"https:\/\/www.sellerapp.com\/blog\/walmart-marketplace\/\">Walmart Marketplace<\/a>, then you certainly want to read about the so-called <em>Walmart Keyword Bidding<\/em>.<\/p>\n\n\n\n<p>Walmart introduced the concept of Keyword Bidding in mid-April for its WPA (Walmart Performance Ads) program and is definitely a substantial step to take the business to great heights, even though in its initial stages, this service is more restricted than Amazon. <\/p>\n\n\n\n<p>Let\u2019s look\ninto the details.<\/p>\n\n\n\n<p><strong>Quick Guide:<\/strong><\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li><a href=\"#1\">Walmart\u2019s Advertising Plans <\/a><\/li>\n\n\n\n<li><a href=\"#what-are-wpa-walmart-performance-ads\">What Are Walmart Performance Ads?<\/a><\/li>\n\n\n\n<li><a href=\"#3\">How To Get Walmart Performance Ads?<\/a><\/li>\n\n\n\n<li><a href=\"#4\">Benefits Of Selling On Walmart <\/a><\/li>\n\n\n\n<li><a href=\"#5\">Conclusion<\/a><\/li>\n<\/ol>\n\n\n\n<p>But before we get into the details, here are the latest things happening in Walmart.<\/p>\n\n\n\n<p><strong>According to CNN Business, Walmart is quite serious about giving good competition to Amazon. It is also determined that it has acquired a startup company recently to help them compete in an unanticipated business &#8211; which is online <a href=\"https:\/\/www.sellerapp.com\/blog\/walmart-advertising\/\">advertising<\/a>. <\/strong><\/p>\n\n\n\n<p><strong>One of the biggest retailers bought or acquired\na Silicon Valley Startup \u2013 \u201cPolymorph Labs,\u201d which specializes in handling\ndigital advertisements for brands.<\/strong><\/p>\n\n\n\n<p>The terms\n&amp; conditions of this deal were not disclosed. However, Walmart stated that\nadding this startup&#8217;s technology will help them enable current and prospective\nadvertisers to reach more customers effectively.<\/p>\n\n\n\n<p>This acquisition will help Walmart to compete with Amazon (which is also the country&#8217;s 3<sup>rd<\/sup> largest advertising platform whereas 2<sup>nd<\/sup> being Facebook and the first being Google). <\/p>\n\n\n\n<p><strong>Doug McMillon, Walmart\u2019s CEO says, <\/strong><\/p>\n\n\n\n<pre class=\"wp-block-preformatted\"><em>\"Our data was never monetized, and we have\na small ad business but it could be bigger.\"<\/em><\/pre>\n\n\n\n<p>Walmart hopes that this pitch will make consumer brands stick. It is playing up with the fact that with its wide link of physical stores, it can recruit more brands. <\/p>\n\n\n\n<p>The company\nalso says 90% of Americans shop at Walmart each year and it has a wide range of\nshopper data too. Moreover, its stores and website attract about 160 million people\nevery week.<\/p>\n\n\n\n<p><strong>Walmart is on great plans to squeeze out from digital advertising because it&#8217;s lucrative. <\/strong><\/p>\n\n\n\n<p><strong><a href=\"https:\/\/www.sellerapp.com\/blog\/walmart-facts-ecommerce-statistics\/\">Facts<\/a>:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>In 2018, Walmart sold 184 billion dollars\u2019\nworth of groceries in the U.S. <\/li>\n\n\n\n<li>Walmart has sacrificed profits recently\nby investing billions and billions in building its digital operations, adding\nonline pickup from thousands of its physical stores, and lowering its prices. <\/li>\n<\/ul>\n\n\n\n<p>Though\nprofits have dropped 3 years in a row, Walmart still firmly believes that it is\ncreating new and innovative revenue streams like advertising, financial, and\nhealthcare services to boost profit. <\/p>\n\n\n\n<p><strong>New Hires in Walmart\u2019s Advertising Mix <\/strong><\/p>\n\n\n\n<p>In 2018,\nWalmart appointed <em>Barbara Messing<\/em> to\nbe its CMO (Chief Marketing Officer), replacing <em>Tony Rogers,<\/em> who has now taken a new job role as Chief Member\nOfficer, at its sibling firm &#8211; <em>Sam&#8217;s Club<\/em>.\n<\/p>\n\n\n\n<p>Barbara is\nworking towards bringing innovative advertising ideas for Walmart. She leads the\nmarketing for all Walmart stores as well as its e-commerce operations. <\/p>\n\n\n\n<p>Fascinatingly,\nBarbara is Walmart&#8217;s first-ever female CMO as well as the first person to be hired\nfrom outside for such a responsible position. <\/p>\n\n\n\n<p>Besides this, the company also created a new position, which is CCO (Chief Customer Officer), who now happens to be Janey Whiteside. She is taking care of <a href=\"https:\/\/www.sellerapp.com\/blog\/amazon-customer-journey\/\">examining the brand\u2019s customer journey<\/a>. She works towards acquiring new customers, their shopping experience, and resolving problems that they voice.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"1\"><strong>Walmart\u2019s Advertising Plans<\/strong><\/h2>\n\n\n\n<p>Since 2018, <a href=\"https:\/\/www.sellerapp.com\/blog\/walmart-advertising\/\">Walmart has taken new curves on advertising<\/a> and has made bigger commitments to digital advertising. <\/p>\n\n\n\n<p>It has hired new people and this online effort has paved the way to a better revenue stream for Walmart. One of the biggest assets of Walmart is how it gathers and conglomerates its <em>online shopping data<\/em> &amp; <em>in-store data<\/em>. <\/p>\n\n\n\n<p>For\nadvertisers, this data is considered as an authentic data goldmine, which makes\nan appealing proposition. This data helps in informing them how to generate\ngeneral ads, use flash, text, videos, and images.<\/p>\n\n\n\n<p>It can encourage potential shoppers to come to the website to make a specific purchase. This boosts its online revenue in return.<\/p>\n\n\n\n<p>While Walmart&#8217;s online advertisements were focused on its own product(s), it has now started highlighting more products (as banner ads) from third-party sellers on its website.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"walmart-s-advertising-strategies\"><strong>Walmart\u2019s Advertising Strategies<\/strong><\/h3>\n\n\n\n<p>So, <a href=\"https:\/\/www.sellerapp.com\/blog\/walmart-advertising-strategies\/\">how does Walmart strategies<\/a> its ad program? This is something most people, especially sellers would want to know.<\/p>\n\n\n\n<p>Well, the company utilizes search, <a href=\"https:\/\/www.sellerapp.com\/blog\/amazon-banner-ads\/\">banner ads<\/a>, native ads, and product listings on its website. Native ads (paid media) turn out to be more useful. <\/p>\n\n\n\n<p><strong>According to a study conducted by <\/strong><a href=\"https:\/\/www.sharethrough.com\/blog\/ad-effectiveness-study-native-ads-vs-banner-ads\" data-type=\"link\" data-id=\"https:\/\/www.sharethrough.com\/blog\/ad-effectiveness-study-native-ads-vs-banner-ads\" rel=\"nofollow noopener\" target=\"_blank\"><strong>Sharethrough<\/strong><\/a><strong> in 2018, customers see native ads 53% more often when compared to display ads. This study also reported that these ad types &#8220;registered 18% incline in purchase intent.&#8221; <\/strong><\/p>\n\n\n\n<p>A native ad is visually more engaging when compared to traditional ads. Talking about programmatic marketing in specific, when a seller wants a particular ad type to be directed towards a set of audiences, Walmart\u2019s ad platform is ideal because it has already utilized this strategy. <\/p>\n\n\n\n<p>These types of ads provide banner ad creators an opportunity to customize them in real-time, which is great for all parties.<\/p>\n\n\n\n<p>To know more about Walmart Selling Strategies <a href=\"https:\/\/www.sellerapp.com\/blog\/walmart-selling-strategies\/\">Click here<\/a><\/p>\n\n\n<div id=\"rank-math-faq\" class=\"rank-math-block\">\n<div class=\"rank-math-list \">\n<div id=\"faq-question-1634128746846\" class=\"rank-math-list-item\">\n<h3 class=\"rank-math-question \"><strong>What Are WPA (Walmart Performance Ads)?<\/strong> <\/h3>\n<div class=\"rank-math-answer \">\n\n<p><a href=\"https:\/\/www.sellerapp.com\/blog\/walmart-product-ads\/\">Walmart\u2019s sponsored ads<\/a> work based on the bidding system, much like how Amazon\u2019s work. A seller bids on a set of keywords that are assigned to their advertisements.<\/p>\n<p><strong>When a shopper searches for something and his or her \u201csearch term\u201d matches the respective keyword(s), the seller wins the bid and this is when the ad populates.<\/strong><\/p>\n<p>WPA (Walmart Performance Ads) enables bidding of keywords based on these match types:<\/p>\n\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Exact<\/strong> match\ntype: These are keywords in the exact order that you have specified. Example:\n\u201cWomen swimming dress\u201d<\/li>\n\n\n\n<li><strong>Phrase<\/strong> match type: These are keywords that you have specified but have an additional word(s) before or after them. Example: \u201c<a href=\"https:\/\/www.sellerapp.com\/blog\/best-selling-categories-on-walmart\/\">Best Women swimming dress<\/a>\u201d <\/li>\n\n\n\n<li><strong>Broad<\/strong> match\ntype: These are relevant words other than what you have specified and in a\ndifferent order. Example: \u201cSwimming costume for women\u201d or \u201cSwimming costume\u201d<\/li>\n<\/ul>\n\n\n\n<p>The minimum\nbid for a keyword as of April 2019 is $0.30. <\/p>\n\n\n\n<p><strong>Note: <\/strong>Currently, Walmart.com doesn\u2019t allow negative\nkeywords. However, the platform is expected to add the capabilities of a negative\nkeyword by December 2019.<\/p>\n\n\n\n<h5 class=\"wp-block-heading\" id=\"keyword-bidding-is-limited-to-campaign-level\"><strong>Keyword\nBidding is Limited to \u201cCampaign Level\u201d<\/strong><\/h5>\n\n\n\n<p>As of now, Walmart.com enables \u201ckeyword bidding\u201d only\nat a campaign level. A seller can group as many products as he\/she wants into a\ncampaign, but Walmart recommends going only with 30-50 products maximum. <\/p>\n\n\n\n<p>After the campaign is created, a seller creates a group\nof keywords for it. If he or she wins the bid, Walmart.com chooses it to be\nyour campaign\u2019s most relevant product for that particular keyword, and simultaneously,\nan ad appears for that product. <\/p>\n\n\n\n<p><strong>Note:<\/strong> Walmart indicates that it takes the <em>product\u2019s title, description, <a href=\"https:\/\/www.sellerapp.com\/blog\/walmart-repricer\/\">price<\/a>, sales history, <\/em>and<em> <a href=\"https:\/\/www.sellerapp.com\/blog\/amazon-backend-keywords\/\">backend keywords<\/a><\/em> while coming up with the most relevant products. <\/p>\n\n\n\n<p>A primary difference between Amazon Sponsored Products &amp; Walmart Performance ads is that Walmart requires $1,000 as the minimum budget for every campaign with a minimum budget (daily) of $100 each day. However, if you associate with their partner \u201cDeliverr,\u201d this isn\u2019t required. <\/p>\n\n\n\n<p>On the other hand, Amazon requires just $1 per day.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"4\"><strong>Benefits of\nWPA (Walmart Performance Ads)<\/strong><\/h2>\n\n\n\n<p>Walmart\u2019s advancements in keyword bidding are certainly a substantial step, but it still has a big journey to cover to become as robust &amp; reliable as Amazon\u2019s. <\/p>\n\n\n\n<p>However, Walmart Performance Ads has its own set of\nperks, which include:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Helps increase sales<\/li>\n\n\n\n<li>Broadens product visibility <\/li>\n\n\n\n<li>Enhances seasonal campaigns<\/li>\n\n\n\n<li>Shows the product to its massive audience<\/li>\n\n\n\n<li>Helps discover fresh audience<\/li>\n\n\n\n<li>Improved organic search rankings by increasing\ntraffic and conversion<\/li>\n\n\n\n<li>Helps unveil different keywords for <a href=\"https:\/\/www.sellerapp.com\/blog\/walmart-product-listing-guide\/\">product listings<\/a>. <\/li>\n<\/ul>\n\n\n\n<p><strong>Automatic vs.\nManual: How To Select Keywords?<\/strong><\/p>\n\n\n\n<p>Walmart offers 2 campaign types: <\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Manual campaign<\/li>\n\n\n\n<li>Automatic campaign <\/li>\n<\/ul>\n\n\n\n<p>These campaign types work much similarly to what Amazon does. <\/p>\n\n\n\n<p><strong>A. Manual\ncampaign<\/strong><\/p>\n\n\n\n<p>Here, you can choose the keywords you wish to bid on but from a list that Walmart provides. It utilizes an automated <a href=\"https:\/\/www.sellerapp.com\/amazon-keyword-search.html\">tool for keyword suggestion and determines relevant or applicable keywords for a specific product<\/a> in your Ad campaign. Once this is done, it offers 220 keywords (maximum) to a seller. <\/p>\n\n\n\n<p>Then, the seller chooses and decides which ones to add to their manual campaign from these 220 suggestions. Currently, a seller cannot add any keyword outside the shown list. However, Walmart does have proper plans for adding this feature in a year.<\/p>\n\n\n\n<p><strong>Quick summary:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>The minimum budget for ad campaign is $1000 (if\nyou don\u2019t associate with Deliverr)<\/li>\n\n\n\n<li>The minimum budget you have to spend each day is\n$100<\/li>\n\n\n\n<li>The campaign offers 220 keywords to choose from<\/li>\n\n\n\n<li>Keyword bids are set to their match type level\n(exact, phrase, broad)<\/li>\n<\/ul>\n\n\n\n<p><strong>B. Automatic\nCampaign<\/strong><\/p>\n\n\n\n<p>Here, Walmart decides what and when to show sponsored\nproducts, depending on the keywords recognized from <em>the product\u2019s title, description, product category, etc<\/em>. Walmart\nsends the seller a list of search queries that have made conversions with\nautomatic campaigns.<\/p>\n\n\n\n<p><strong>Quick summary:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>The minimum budget for ad campaign is $1000 (if you don\u2019t associate with Deliverr)<\/li>\n\n\n\n<li>The minimum budget you have to spend each day is $100<\/li>\n\n\n\n<li>These ads qualify for every WPA placement <\/li>\n\n\n\n<li>Keyword bids are set to their match type at the product level <\/li>\n<\/ul>\n\n\n\n<p>Recommended Guide: <a href=\"https:\/\/www.sellerapp.com\/blog\/walmart-reviews\/\">How to Get Reviews on Walmart<\/a>.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"how-to-run-walmart-ad-campaigns-effectively\"><strong>How To Run\nWalmart Ad Campaigns Effectively?<\/strong><\/h3>\n\n\n\n<p>It is important to structure your ad campaign based on\nyour business goals. <\/p>\n\n\n\n<p>Say, for instance, if you desire to build awareness for your newly launched products, go for <strong>broad match type<\/strong>, as this increases impressions and helps you to use multiple keywords, based on your budget.<\/p>\n\n\n\n<p>But if you are looking for performance, in the long\nrun, start by using \u201cbroad match\u201d and after some weeks, check your reports, put\nyour money on lucrative keywords, and eliminate non-converting keywords. <\/p>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"analyze-your-actual-results-roi-return-on-investment\"><strong>Analyze Your\nActual Results &amp; ROI (Return On Investment)<\/strong><\/h4>\n\n\n\n<p>Walmart\u2019s Performance Ads come with a self-serve and\ndistinctive dashboard containing reports. This helps sellers to inspect how each\ncampaign is performing. <\/p>\n\n\n\n<p><strong>These are the metrics\nthat you will see on the dashboard:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Daily performance:<\/strong> This is a metric that shows your day-to-day performance so that you can track your progress.<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Keyword performance:<\/strong> This displays the keywords searched, match type, bids applied, clicks, number of units sold, impressions, CTR (Click-Through Rates), CR (Conversion Rates), ad spend, sales revenue, and returns on ad spend.<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Page\ntype performance:<\/strong> This highlights the pages you are showing the maximum\nadvertisements on and how are each page is performing.<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Item\nperformance:<\/strong> These metrics are displayed based on the SKU.<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Brand\nperformance:<\/strong> These metrics are categorized based on the brand,\nwhich the SKU is associated with.<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Platform\nperformance:<\/strong> This is the data that highlights how different\nshoppers interact with the ads shown on mobile, app, and desktop. <\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"where-to-begin\"><strong>Where to\nbegin?<\/strong><\/h3>\n\n\n\n<p>At times, these dashboards might get overwhelming.\nTherefore, if you are looking forward to an easy place to begin, go to the\nsection &#8211; Keyword Performance &#8211; and analyze these: <\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Total Attributed Sales Revenue:<\/strong> Now, this number gives a proper insight of how effective your ad was. It displays how many consumers followed your ad and actually made purchases. <\/li>\n\n\n\n<li><strong>Return on Ad Spend (<a href=\"https:\/\/www.sellerapp.com\/blog\/what-is-good-roas-and-acos\/\">RoAS<\/a>):<\/strong> This is the (<em>total attributed sales revenue<\/em> \u00f7 <em>ad spend<\/em>). <\/li>\n\n\n\n<li><strong>Attributed related sales revenue:<\/strong> This metric highlights the number of shoppers saw or clicked your ad, and purchased an item within your ad campaign (it doesn\u2019t have to be the same product which the ad showed).<\/li>\n<\/ul>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"3\"><strong>How To Get WPA (Walmart Performance\nAds)?<\/strong><\/h4>\n\n\n\n<p>Currently, the\nWPA program is open only for selected sellers. However, Deliverr sellers have\nthe perk to run unrestricted campaigns with a maximum of 300 SKUs. <\/p>\n\n\n\n<p>You can even try requesting WPA access. But you will need approval from <em>Walmart Media Group<\/em>, depending on how you meet their eligibility criteria.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" width=\"957\" height=\"580\" src=\"https:\/\/www.sellerapp.com\/blog\/wp-content\/uploads\/2019\/07\/walmart-media-group.png\" alt=\"walmart media group\" class=\"wp-image-8618\" title=\"\" srcset=\"https:\/\/www.sellerapp.com\/blog\/wp-content\/uploads\/2019\/07\/walmart-media-group.png 957w, https:\/\/www.sellerapp.com\/blog\/wp-content\/uploads\/2019\/07\/walmart-media-group-300x182.png 300w, https:\/\/www.sellerapp.com\/blog\/wp-content\/uploads\/2019\/07\/walmart-media-group-768x465.png 768w\" sizes=\"(max-width: 957px) 100vw, 957px\" \/><\/figure>\n\n\n\n<p class=\"has-text-align-center\"><em>Credit:\nwalamrtmedia.com<\/em><\/p>\n\n\n\n<p>Basically, you can:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Meet their stringent eligibility criteria and\nrequest for WPA access.<\/li>\n\n\n\n<li>Fulfill with Deliverr to get pre-approved\naccess.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"benefits-of-selling-on-walmart\"><strong>Benefits Of Selling On Walmart <\/strong><\/h3>\n\n\n\n<p>As a\nretailer, you are in a business where you have to attract and sell to plenty of\ncustomers. However, selling on your own website can limit your reach and\nessentially, losing out on sales where people are literally searching for your\nproducts.<\/p>\n\n\n\n<p>We are\ntalking about huge marketplaces like Walmart and Amazon here. <\/p>\n\n\n\n<p>There is\nstill a huge audience who want your products but don\u2019t get to locate your\nwebsite.<\/p>\n\n\n\n<p>The reason?<\/p>\n\n\n\n<p>You are not\nranking for those products and instead, giants like Walmart and Amazon have\noccupied the space. <\/p>\n\n\n\n<p>The ideal\nway?<\/p>\n\n\n\n<p>A potential and <a href=\"https:\/\/www.sellerapp.com\/blog\/best-marketplaces-to-sell-products-online\/\">great way to increase your reach and sales is to become a seller in these online marketplaces<\/a>. <\/p>\n\n\n\n<p>Besides\nAmazon and Walmart, other popular marketplaces include <em>Shopify<\/em> and <em>eBay<\/em> \u2014you\nwill be fascinated to read the fact that 65% of sellers use <a href=\"https:\/\/www.sellerapp.com\/blog\/amazon-fba-vs-ebay\/\">eBay &amp; Amazon<\/a> to sell their products. <\/p>\n\n\n\n<p>Their products reach a wider range of audiences because they have a great customer base.<\/p>\n\n\n\n<p>But a major drawback of these online marketplaces is that they are saturated or piled with so much competition that if you are just going to start as a new seller, the journey is going to be tough for sure. It becomes hard to stand out from other established sellers out there.<\/p>\n\n\n\n<p>Happily, this is the right time to jump into the Walmart marketplace. It offers many perks similar to what these big giants do but with much less competition. <\/p>\n\n\n\n<p>Comparatively,\nif you sell on Walmart, you have an incredible opportunity to be unique and yet\nmeet your sales goals. <\/p>\n\n\n\n<p><strong>Here are 4 key reasons to sell on Walmart and\nwhy it is an ideal choice for your business in the current scenario:<\/strong><\/p>\n\n\n\n<p><strong>1. There is free 2-day shipping<\/strong><\/p>\n\n\n\n<p>If you\nrecall for a moment, Amazon launched its incredible \u201cPrime\u201d membership program\nback in the year 2005. One of the best advantages of this program was the free\n2-day shipping feature. <\/p>\n\n\n\n<p>You will be\nfascinated to read the fact that this feature turned out to be a key reason for\nAmazon\u2019s success and this was exactly the time when it started promoting itself\nmore aggressively. <\/p>\n\n\n\n<p>The customers received invitations to join this membership program, while they were at Amazon\u2019s homepage, browsing a few product categories, while they were checking out, or choosing shipping options.<\/p>\n\n\n\n<p>After Amazon, Walmart happens to be the world\u2019s second-biggest online marketplace\u2014whose response to Amazon\u2019s Prime is Walmart\u2019s Free 2-Day Shipping <a href=\"https:\/\/www.sellerapp.com\/blog\/walmart-pro-seller-badge\/\">badge<\/a>. <\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" width=\"957\" height=\"534\" src=\"https:\/\/www.sellerapp.com\/blog\/wp-content\/uploads\/2019\/07\/walmart-seller-listing.png\" alt=\"walmart sponsored bidding\" class=\"wp-image-8619\" title=\"\" srcset=\"https:\/\/www.sellerapp.com\/blog\/wp-content\/uploads\/2019\/07\/walmart-seller-listing.png 957w, https:\/\/www.sellerapp.com\/blog\/wp-content\/uploads\/2019\/07\/walmart-seller-listing-300x167.png 300w, https:\/\/www.sellerapp.com\/blog\/wp-content\/uploads\/2019\/07\/walmart-seller-listing-768x429.png 768w\" sizes=\"(max-width: 957px) 100vw, 957px\" \/><\/figure>\n\n\n\n<p><strong>With Walmart\u2019s free 2-day shipping tag, a\nseller can guarantee potential buyers with fast shipping, reach out to more\nshoppers, and get greater visibility for their products. <\/strong><\/p>\n\n\n\n<p>They highlight the<a href=\"https:\/\/www.sellerapp.com\/blog\/walmart-2-day-shipping-free\/\"> 2-Day Shipping<\/a> as a menu or place it on the left sidebar under the section named \u201cshipping &amp; pickup.\u201d<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" width=\"957\" height=\"544\" src=\"https:\/\/www.sellerapp.com\/blog\/wp-content\/uploads\/2019\/07\/walmart-product-listing-keyword.png\" alt=\"walmart keyword bidding importance\" class=\"wp-image-8620\" title=\"\" srcset=\"https:\/\/www.sellerapp.com\/blog\/wp-content\/uploads\/2019\/07\/walmart-product-listing-keyword.png 957w, https:\/\/www.sellerapp.com\/blog\/wp-content\/uploads\/2019\/07\/walmart-product-listing-keyword-300x171.png 300w, https:\/\/www.sellerapp.com\/blog\/wp-content\/uploads\/2019\/07\/walmart-product-listing-keyword-768x437.png 768w\" sizes=\"(max-width: 957px) 100vw, 957px\" \/><\/figure>\n\n\n\n<p>Product\nlistings with free shipping tags are also highlighted in bold text, making it easier\nfor shoppers to see what products qualify.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" width=\"957\" height=\"597\" src=\"https:\/\/www.sellerapp.com\/blog\/wp-content\/uploads\/2019\/07\/walmart-product-listing.png\" alt=\"walmart keyword bidding strategy\" class=\"wp-image-8621\" title=\"\" srcset=\"https:\/\/www.sellerapp.com\/blog\/wp-content\/uploads\/2019\/07\/walmart-product-listing.png 957w, https:\/\/www.sellerapp.com\/blog\/wp-content\/uploads\/2019\/07\/walmart-product-listing-300x187.png 300w, https:\/\/www.sellerapp.com\/blog\/wp-content\/uploads\/2019\/07\/walmart-product-listing-768x479.png 768w\" sizes=\"(max-width: 957px) 100vw, 957px\" \/><\/figure>\n\n\n\n<p><strong>As a seller, if you offer free 2-day shipping, you get a few more advantages, which include:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Higher search rankings: <\/strong>We have found that items with Free 2-Day Shipping happen to rank higher\non Walmart\u2019s SERPs (Search Engine Results Page). The higher your items are in the\nsearches, the greater are the chances of acquiring sales.<\/li>\n\n\n\n<li><strong>Win Walmart\u2019s \u201cBuy Box\u201d: <\/strong>When compared to other 3<sup>rd<\/sup> party sellers, if you are a seller\nselling the same products but who tends to offer free-day shipping, then your\nproducts sell much faster even if your prices are a bit higher than your competitors.<\/li>\n\n\n\n<li><strong>Filtered searches: <\/strong>Whenever customers buy those last minute deals or want a faster shipping,\nthey usually filter it by 2-Day Shipping. Only if you offer this scheme, your items\ntend to appear first and the chances of acquiring more sales.<\/li>\n\n\n\n<li><strong>Speeds the buying process:<\/strong> Free 2-day shipping also helps customers sort and find through what they\nare searching for \u2013 much quickly. This helps them to buy sooner than later.<\/li>\n\n\n\n<li><strong>Incredible sales lift:<\/strong> The concept of free 2-Day Shipping is still an untapped space, which\ncertainly gives sellers an opportunity to get more sales on a marketplace like Walmart.\nMoreover, with 110+ million visitors every month, your products are certainly\ngoing to be noticed and have the potential to reach a wider audience.<\/li>\n<\/ul>\n\n\n\n<p>If you are\nplanning to <a href=\"https:\/\/www.sellerapp.com\/blog\/get-approved-on-walmart-marketplace\/\">become a seller on Walmart<\/a>, spend a little time working towards\nqualifying the criteria for free 2-Day Shipping. This factor will actually pay\noff in the end.<\/p>\n\n\n\n<p><strong>2. Outsource fulfillments to Walmart-approved\npartner<\/strong><\/p>\n\n\n\n<p>Another key\nreason for Amazon\u2019s success was these 2 options it offered to its sellers:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/www.sellerapp.com\/blog\/fba-amazon\/\">FBA program<\/a><\/li>\n\n\n\n<li>Accessibility to market the products\non Amazon directly<\/li>\n<\/ul>\n\n\n\n<p>Considering this, Walmart came up with a much similar option but rather in a different approach. It gave sellers the option to use Deliverr to support in managing fulfillment and give accessibility to <strong>Performance Ads<\/strong> for sellers to promote their products.<\/p>\n\n\n\n<p>When it comes to WPA (Walmart Performance Ads), there is no requirement of \u201cminimum spend,\u201d especially if you use Deliverr\u2014 if you don\u2019t use Delivery, the minimum turns out to be $1,000 for each campaign otherwise. <\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" width=\"957\" height=\"352\" src=\"https:\/\/www.sellerapp.com\/blog\/wp-content\/uploads\/2019\/07\/walmart-sponsored-keyword-bidding.png\" alt=\"example of keyword bidding resutls\" class=\"wp-image-8622\" title=\"\" srcset=\"https:\/\/www.sellerapp.com\/blog\/wp-content\/uploads\/2019\/07\/walmart-sponsored-keyword-bidding.png 957w, https:\/\/www.sellerapp.com\/blog\/wp-content\/uploads\/2019\/07\/walmart-sponsored-keyword-bidding-300x110.png 300w, https:\/\/www.sellerapp.com\/blog\/wp-content\/uploads\/2019\/07\/walmart-sponsored-keyword-bidding-768x282.png 768w\" sizes=\"(max-width: 957px) 100vw, 957px\" \/><\/figure>\n\n\n\n<p>Sellers can\nboost their products\u2019 visibility at a minimum cost and increase their revenue.<\/p>\n\n\n\n<p><strong>As a seller, if you use sponsored ads &amp;\noutsourced fulfillment, you get these benefits in return:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Hassle-free fulfillment &amp; shipping:<\/strong> You no longer have to store your <a href=\"https:\/\/www.sellerapp.com\/blog\/walmart-inventory-management\/\">inventory<\/a> or be worried about shipping your products because Walmart\u2019s partner (<em>Deliverr<\/em>) will take care of that. With <em>Deliverr<\/em>, your <a href=\"https:\/\/www.sellerapp.com\/blog\/walmart-fulfillment-services\/\">fulfillment<\/a> will meet a great standard, and every package of yours will look professional.<\/li>\n\n\n\n<li><strong>Cost-Per-Click (CPC) model:<\/strong> You can set your advertising budget accordingly and test what types of items\npull plenty of shoppers and see what sell the best. The best thing about this\nCPC model is that you don\u2019t pay until a shopper clicks on your ad.<\/li>\n\n\n\n<li><strong>Simplified management:<\/strong> Look for products that customers tend to purchase and see how they associate\nwith each other. Determine the <a href=\"https:\/\/www.sellerapp.com\/walmart.html\">best keywords<\/a> and start working on them so that they are quicker\nto locate and rank high than your competitors\u2019 products.<\/li>\n\n\n\n<li><strong>Better search:<\/strong>\nIn order to cater to how shoppers search on Walmart.com, PA (Performance Ads) show\nup in various places.<\/li>\n<\/ul>\n\n\n\n<p>Now, even if you sell on other online marketplaces, you don\u2019t have to worry. You can still sell on Walmart and leverage its fulfillment &amp; marketing options to get your products to reach your target audience and sell them more quickly.<\/p>\n\n\n\n<p><strong>3. Leverage its brand name<\/strong><\/p>\n\n\n\n<p>If you had to <a href=\"https:\/\/www.sellerapp.com\/blog\/ecommerce-business-guide\/\">set up your own e-commerce store<\/a>, it certainly takes time, money, and lots of effort. Let\u2019s say you have done that already. Now, the next big question is \u2013 how many visitors are you getting every day? Or, how many sales do you make daily? Do your product pages rank on the top 10 results of Google?<\/p>\n\n\n\n<p>If the\nanswer to these questions is \u201cno\u201d or \u201cless,\u201d how are you ever going to generate\nsales or build a big customer base?<\/p>\n\n\n\n<p>It takes plenty\nof time to build a brand and have a trustworthy customer base. <\/p>\n\n\n\n<p><strong>On the other hand, Walmart is established,\nreputed, and holds more than 110 million visitors every month. <\/strong><\/p>\n\n\n\n<p>These factors make Walmart a perfect platform for you to sell your products. Although Walmart has been there around for a longer time than Amazon, note that it is the 2<sup>nd<\/sup> biggest e-commerce giant, considering its annual sales (online). <\/p>\n\n\n\n<p>In 2016,\nWalmart launched its platform to enable 3<sup>rd<\/sup> party sellers to sell\ntheir products and acquire access to different loyal customers. <\/p>\n\n\n\n<p><strong>As a seller, if you partner with Walmart, you get\nthese benefits in return:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Greater product visibility: <\/strong>Considering Walmart\u2019s huge customer base and\nreputed brand, your products have a great potential to reach your target\naudience.<\/li>\n\n\n\n<li><strong>Credibility: <\/strong>If\nyou happen to be a new brand but still have managed to build a strong\nreputation, you have the advantage of leading the brand with better credibility\namong your shoppers.<\/li>\n\n\n\n<li><strong>Builds reputation:<\/strong> Having your items listed on a marketplace like Walmart speaks of the\nvalue and quality that you offer. You are partnered with a well-known and\nrenowned retailer that utilizes a stern approval process.<\/li>\n<\/ul>\n\n\n\n<p><strong>The moment you are approved to be a seller on\nWalmart, it takes less time to develop your brand and generate more sales. <\/strong><\/p>\n\n\n\n<p><strong>4. Access to special tools<\/strong><\/p>\n\n\n\n<p>Undeniably,\n\u201cintegrations\u201d are one of the most powerful ways to automate recurring tasks\nand lessen the peril of input blunders. <\/p>\n\n\n\n<p>After you are approved to sell on the Walmart marketplace, you have great flexibility to integrate the tools that you use already and look for fresh ones, which are even more efficient. <\/p>\n\n\n\n<p>You can\nmake use of automated tools to manage these easily:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Promotions<\/li>\n\n\n\n<li>Product pricing <\/li>\n\n\n\n<li>Inventory quantities <\/li>\n<\/ul>\n\n\n\n<p><strong>As a seller, integrations help you get these\nbenefits in return:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Managing your online business becomes easy:<\/strong> Walmart offers reliable support to make sure\nthat your automation is easier. <\/li>\n\n\n\n<li><strong>Diversity in integrations:<\/strong> With access to more than 30 integrations, you have the liberty to\nchoose between specialty and full-service integrations, based on your business\nneeds.<\/li>\n<\/ul>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"5\"><strong>Conclusion<\/strong><\/h4>\n\n\n\n<p>Though\nthere are plenty of online marketplaces to sell your products at, Walmart has\njust started its big journey of becoming the world\u2019s best e-retailer. This is\nthe right time to associate with them, as the competition is not as saturated\nas Amazon.<\/p>\n\n\n\n<p>You can\ntake this as an advantage and start selling to generate more sales. The idea is\nto pick a product that increases your possibilities of being exclusive and\ngetting them noticed. <\/p>\n\n\n\n<p>Selling on Walmart Marketplace opens the doors to an extensively bigger audience, which you might not have experienced before. Though there is competition in its marketplace, it is still considerably low when compared to Amazon &amp; Shopify. So, use this opportunity to make money and stand out from your competitors.<\/p>\n\n\n\n<p><strong>Additional Read:<\/strong><\/p>\n\n\n\n<p><a href=\"https:\/\/www.sellerapp.com\/blog\/ecommerce-help-desk\/\">eCommerce Help Desk: What Is It and Do You Need One?<\/a><\/p>\n\n\n\n<p><a href=\"https:\/\/www.sellerapp.com\/blog\/amazon-best-seller-badge\/\">How To Get The Amazon Best Seller Badge<\/a>.<\/p>\n\n\n\n<p> <a href=\"https:\/\/www.sellerapp.com\/blog\/amazon-live-creator\/\">Amazon Live Creator<\/a> <\/p>\n\n\n\n<p><a href=\"https:\/\/www.sellerapp.com\/blog\/walmart-selling-strategies\/\">What Is The Business Model Of Walmart<\/a>?<\/p>\n\n\n\n<p><a href=\"https:\/\/www.sellerapp.com\/blog\/walmart-restored-program\/\">Eligibility Criteria for Walmart Restored Program<\/a><\/p>\n\n\n\n<p><a href=\"https:\/\/www.sellerapp.com\/blog\/walmart-ad-types\/\">Walmart Connect Ad Types<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>If you are a seller on Walmart Marketplace, then you certainly want to read about the so-called Walmart Keyword Bidding. Walmart introduced the concept of Keyword Bidding in mid-April for its WPA (Walmart Performance Ads) program and is definitely a substantial step to take the business to great heights, even though in its initial stages,&hellip;<\/p>\n","protected":false},"author":7,"featured_media":8627,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[538,288,282,259],"tags":[],"class_list":["post-8617","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-walmart","category-product-marketing","category-amazon-updates-news","category-sellerapp-reviews-updates"],"_links":{"self":[{"href":"https:\/\/www.sellerapp.com\/blog\/wp-json\/wp\/v2\/posts\/8617","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.sellerapp.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.sellerapp.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.sellerapp.com\/blog\/wp-json\/wp\/v2\/users\/7"}],"replies":[{"embeddable":true,"href":"https:\/\/www.sellerapp.com\/blog\/wp-json\/wp\/v2\/comments?post=8617"}],"version-history":[{"count":2,"href":"https:\/\/www.sellerapp.com\/blog\/wp-json\/wp\/v2\/posts\/8617\/revisions"}],"predecessor-version":[{"id":33497,"href":"https:\/\/www.sellerapp.com\/blog\/wp-json\/wp\/v2\/posts\/8617\/revisions\/33497"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.sellerapp.com\/blog\/wp-json\/wp\/v2\/media\/8627"}],"wp:attachment":[{"href":"https:\/\/www.sellerapp.com\/blog\/wp-json\/wp\/v2\/media?parent=8617"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.sellerapp.com\/blog\/wp-json\/wp\/v2\/categories?post=8617"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.sellerapp.com\/blog\/wp-json\/wp\/v2\/tags?post=8617"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}