{"id":8576,"date":"2019-07-01T15:00:52","date_gmt":"2019-07-01T15:00:52","guid":{"rendered":"https:\/\/staging.sellerapp.com\/blog\/?p=8576"},"modified":"2026-02-20T17:41:45","modified_gmt":"2026-02-20T12:11:45","slug":"amazon-fast-shipping","status":"publish","type":"post","link":"https:\/\/www.sellerapp.com\/blog\/amazon-fast-shipping\/","title":{"rendered":"How to offer fast shipping to boost conversions across marketplaces"},"content":{"rendered":"\n

The eCommerce<\/a> industry is expected to grow to $2,854,203m by 2023<\/a>. That\u2019s a lot of sales, a lot of customers, and a lot of competition. Reaching online shoppers before your competitors do is crucial to your future success and, luckily, the eCommerce experts at Deliverr are here to explain how something as simple as fast shipping can help you to reach more customers, convert more sales, and drive more profits.\u00a0<\/p>\n\n\n

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Why fast shipping reaches more customers <\/h3>\n
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Before delving into how you can use fast shipping to reach more shoppers, let\u2019s take a quick look at why fast shipping reaches more shoppers.\u00a0 <\/p>\n\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n

Customer expectation<\/h3>\n\n\n\n

63% Of online shoppers expect fast delivery whenever and wherever they\u2019re shopping. But, fast shipping is more than motivation \u2013 it\u2019s an expectation. Accordingly, consumers will shop in places that meet this expectation, and if you\u2019re not there, you\u2019re drastically limiting your potential audience.\u00a0<\/p>\n\n\n\n

Increased visibility<\/h3>\n\n\n\n

But, it goes beyond shopping in the right places. Shoppers unwilling to compromise on delivery speeds will use filtered search functions to show only listings that satisfy their fast shipping requirements. Take a look at Kids N\u2019 Such \u2013 by including themselves in Walmart\u2019s fast-shipping filtered search results, they tripled their sales from $15,000 per month to $43,000 per month.\u00a0 Again, if you\u2019re not part of the party, your listings won\u2019t reach those customers.\u00a0<\/p>\n\n\n\n

Fast shipping programs<\/h3>\n\n\n\n

Customers paying for fast shipping subscriptions, such as Amazon Prime, want to make the most of their monthly fees and will shop accordingly. If you\u2019re not an Amazon Prime seller, you simply won\u2019t be seen by this audience.\u00a0<\/p>\n\n\n\n

Capturing last-minute buyers<\/h3>\n\n\n\n

And what about your loyal customers, not motivated by speed? While they may stay true to your brand for the time being, as soon as they forget an anniversary, book a last-minute trip or underestimate how quickly Christmas would arrive, they\u2019ll head straight to your fast delivering competitor.<\/p>\n\n\n\n

Fast shipping matters \u2013 you\u2019ve just got to achieve it.\u00a0<\/p>\n\n\n\n

How to reach more customers with fast shipping<\/h2>\n\n\n\n

There are two ways to boost your customer numbers, using fast shipping:<\/p>\n\n\n\n

1. Increase your standard delivery speeds<\/h3>\n\n\n\n

No one is excited about slow shipping speeds \u2013 so why are you still offering them? 58% of shoppers will choose a different retailer because of more delivery options \u2013 it\u2019s as simple as that. Remove any delivery speeds over one week from your own websites and then offer your customers a variety of delivery speed and cost combinations, so that they can choose the option that satisfies their needs, without needing to head elsewhere.<\/p>\n\n\n\n

2. Sign up to fast shipping programs<\/h3>\n\n\n\n

Once you\u2019ve increased your delivery options on your own website, you need to increase your delivery options on your online marketplaces \u2013 and this is where fast shipping programs come in. Online marketplace fast shipping programs power you to reach more customers by shouting loud and proud about your fast delivery speeds. The main ones are:<\/p>\n\n\n\n

Walmart Free 2-Day<\/h4>\n\n\n\n

Walmart Marketplace customers have access to Walmart\u2019s shipping program, offering free two-day deliveries. Walmart Free 2-Day Shipping<\/a> Sellers receive:
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