{"id":8292,"date":"2019-05-20T15:25:26","date_gmt":"2019-05-20T15:25:26","guid":{"rendered":"https:\/\/staging.sellerapp.com\/blog\/?p=8292"},"modified":"2026-02-19T17:17:26","modified_gmt":"2026-02-19T11:47:26","slug":"amazon-a-plus-content","status":"publish","type":"post","link":"https:\/\/www.sellerapp.com\/blog\/amazon-a-plus-content\/","title":{"rendered":"Take Your Listings to the Next Level with Amazon A+ Content: Complete Guide"},"content":{"rendered":"\n

Seth Godin once said,\u00a0<\/em>\u2018People don\u2019t buy goods and services. They buy relations, stories, and magic.\u2019<\/em><\/strong>\u00a0<\/p>\n\n\n\n

Telling a compelling brand story is crucial to standing out in today\u2019s highly competitive marketplace.<\/p>\n\n\n\n

But with limited space on\u00a0Amazon listings<\/a>, it can be challenging.<\/p>\n\n\n\n

That\u2019s where Amazon\u2019s A+ Content comes in.\u00a0<\/p>\n\n\n\n

A+ Content allows sellers to tell captivating brand stories on product descriptions that can capture the attention of potential buyers.\u00a0<\/p>\n\n\n\n

This article will explore everything you need to know about A+ Content, including its benefits, how to create it, and best practices to\u00a0improve conversion rates<\/a>. So let\u2019s get started!<\/p>\n\n\n\n

Here is a quick peek into the article:<\/strong><\/p>\n\n\n\n

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  1. What is Amazon A+ Content?<\/a><\/li>\n\n\n\n
  2. Eligibility requirements for creating Amazon A+ Content<\/a><\/li>\n\n\n\n
  3. What is Premium A+ Content?<\/a><\/li>\n\n\n\n
  4. Eligibility Requirements for Premium Amazon A+ Content<\/a><\/li>\n\n\n\n
  5. Differences between Amazon A+ and Amazon Premium A+ Content<\/a><\/li>\n\n\n\n
  6. Benefits of Amazon A+ Content<\/a><\/li>\n\n\n\n
  7. Step by Step guide to create Amazon A+ Content on listing<\/a><\/li>\n\n\n\n
  8. How to optimize Amazon A+ content for maximum conversion<\/a><\/li>\n\n\n\n
  9. How to Test Amazon A+ Content?<\/a><\/li>\n\n\n\n
  10. Is Amazon A+ content indexed?<\/a><\/li>\n\n\n\n
  11. Does Amazon A+ Content affect your SEO?<\/a><\/li>\n\n\n\n
  12. Can you have a video in A+ Content?<\/a><\/li>\n\n\n\n
  13. Can you edit A+ content once it is published?<\/a><\/li>\n\n\n\n
  14. Final thoughts<\/a><\/li>\n<\/ol>\n\n\n\n

    What is Amazon A+ Content?<\/h2>\n\n\n\n

    Amazon A+ Content, formerly known as Enhanced Brand Content (EBC)<\/a>, is a premium feature in Seller Central that allows Amazon vendors or sellers to create visually engaging product listings<\/a>. With A+ Content, sellers can add enhanced product descriptions, brand stories, high-quality lifestyle images, in-action shots, and more on the product listing. This would increase conversions of the listing.<\/p>\n\n\n\n

    With a regular Amazon listing, sellers can only add text with 2,000 characters to the product description without images or graphics.\u00a0<\/p>\n\n\n\n

    But, A+ content allows sellers to showcase the product\u2019s USP (Unique Selling Point), features, benefits, and brand story in an engaging way.<\/p>\n\n\n\n

    \"Who<\/figure>\n\n\n\n

    From this example, you can see that A+ Content provides a much better way of presenting your product to potential customers and leading them to conversion.\u00a0<\/p>\n\n\n\n

    Note:<\/strong> Currently, the \u200b\u200bA+ Content is free for Amazon brand registered sellers.<\/p>\n\n\n\n

    Eligibility requirements for creating Amazon A+ Content<\/h2>\n\n\n\n

    Sellers must first register their brand on Amazon to take advantage of A+ Content.<\/p>\n\n\n\n

    Here are the following steps to enroll a brand in Amazon Brand Registry:<\/p>\n\n\n\n