{"id":7056,"date":"2019-04-22T12:45:46","date_gmt":"2019-04-22T12:45:46","guid":{"rendered":"https:\/\/staging.sellerapp.com\/blog\/?p=7056"},"modified":"2025-08-08T14:57:38","modified_gmt":"2025-08-08T09:27:38","slug":"amazon-seller-strategies","status":"publish","type":"post","link":"https:\/\/www.sellerapp.com\/blog\/amazon-seller-strategies\/","title":{"rendered":"How to Craft a Killer Amazon Marketing Strategy to Destroy Your Competition"},"content":{"rendered":"\n<p>Amazon\u2019s marketing strategies have evolved and expanded in recent years and so have its <a href=\"https:\/\/www.sellerapp.com\/blog\/amazon-seo-guide\/\">SEO<\/a>, <a href=\"https:\/\/www.sellerapp.com\/blog\/amazon-ppc-basics\/\">PPC<\/a>, and other advertising platforms. <\/p>\n\n\n\n<p class=\"has-background has-medium-font-size\" style=\"background-color:#cee9f9\">Amazon is playing a dominant role in product advertising and helping <a href=\"https:\/\/www.sellerapp.com\/blog\/amazon-conversion-rate\/\">sellers to accelerate their sales<\/a>.<\/p>\n\n\n\n<p>It is a huge retail giant\u2014or let\u2019s say a marketplace, or a content & retail company, or perhaps, the most customer-centric corporation on earth? <\/p>\n\n\n\n<p>Well, no matter how you categorize it, it is also one of the biggest digital ad powerhouses with swiftly growing revenues.<\/p>\n\n\n\n<p>If you are not leveraging its marketing channels, you are missing a lot of sales. <\/p>\n\n\n\n<p>So, let\u2019s understand what are the types of <a href=\"https:\/\/www.sellerapp.com\/blog\/amazon-marketing-strategies\/\">Amazon marketing channels<\/a> and their strategies in detail. <\/p>\n\n\n\n<figure class=\"wp-block-image\"><a href=\"https:\/\/dashboard.sellerapp.com\/register?plan=Pro_Monthly&referrer=marketingstrategies-inside1\" target=\"_blank\" rel=\"noreferrer noopener\"><img decoding=\"async\" src=\"https:\/\/cdn.sellerapp.com\/Blog_images\/mid-conversion\/SellerApp-main.png\" alt=\"\" title=\"\"><\/a><\/figure>\n\n\n\n<p><strong>Quick Guide:<\/strong><\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li><a href=\"#1\">Introduction To Amazon Marketing<\/a><\/li>\n\n\n\n<li><a href=\"#2\">Types Of Amazon Marketing Channels<\/a><\/li>\n\n\n\n<li><a href=\"#3\">Amazon SEO Marketing<\/a><\/li>\n\n\n\n<li><a href=\"#4\">Amazon PPC Marketing<\/a><\/li>\n\n\n\n<li><a href=\"#5\">Amazon Advertising Marketing<\/a><\/li>\n<\/ol>\n\n\n\n<p>Before we\nget into the details, let\u2019s have a quick look at the recent stats.<\/p>\n\n\n\n<p><strong>Did You Know?<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Amazon is now the third-biggest digital ad platforms in the United States. It is anticipated that the U.S. advertisers will spend about $4.61 billion just on Amazon\u2019s ad platform, accounting for country\u2019s 4.1% of overall ad spending. (<a href=\"https:\/\/www.emarketer.com\/content\/amazon-is-now-the-no-3-digital-ad-platform-in-the-us\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Source<\/a>)<\/li>\n\n\n\n<li>Amazon\u2019s operating income from its advertising business will surpass AWS (Amazon Web Services) by the year 2022. The advertising income is anticipated to reach $16 billion compared to AWS\u2019s at $15 billion.(<a href=\"https:\/\/searchengineland.com\/analysts-say-amazons-advertising-business-will-surpass-aws-by-2021-303840\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Source<\/a>)<\/li>\n\n\n\n<li>The advertising revenue of Amazon in the United States will incline to $3.19 billion in 2019 from $2.35 billion in 2018. (<a href=\"https:\/\/www.statista.com\/statistics\/259811\/net-us-advertising-revenues-of-amazon\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Source<\/a>)<\/li>\n<\/ul>\n\n\n\n<p>Recommended Post: <a href=\"https:\/\/www.sellerapp.com\/blog\/amazon-seller-statistics\/\">Amazon Statistics (Seller, FBA, and Product) That\u2019ll Surprise You<\/a><\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"652\" height=\"585\" src=\"https:\/\/www.sellerapp.com\/blog\/wp-content\/uploads\/2019\/04\/amazon-digital-vs-traditional.png\" alt=\"amazon marketing strategies\" class=\"wp-image-7115\" title=\"\" srcset=\"https:\/\/www.sellerapp.com\/blog\/wp-content\/uploads\/2019\/04\/amazon-digital-vs-traditional.png 652w, https:\/\/www.sellerapp.com\/blog\/wp-content\/uploads\/2019\/04\/amazon-digital-vs-traditional-300x269.png 300w\" sizes=\"auto, (max-width: 652px) 100vw, 652px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"1\"><strong>Introduction To Amazon Marketing <\/strong><\/h2>\n\n\n\n<figure class=\"wp-block-embed is-type-rich is-provider-twitter wp-block-embed-twitter\"><div class=\"wp-block-embed__wrapper\">\n<blockquote class=\"twitter-tweet\" data-width=\"550\" data-dnt=\"true\"><p lang=\"en\" dir=\"ltr\">In recent years, advertising has emerged to be a highly profitable platform for <a href=\"https:\/\/t.co\/An0wbVySII\">https:\/\/t.co\/An0wbVySII<\/a>.<\/p>\u2014 SellerApp (@SellerApp_Inc) <a href=\"https:\/\/twitter.com\/SellerApp_Inc\/status\/1123857107797803008?ref_src=twsrc%5Etfw\" target=\"_blank\" rel=\"noopener\">May 2, 2019<\/a><\/blockquote><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script>\n<\/div><\/figure>\n\n\n\n<p>Its <a href=\"https:\/\/www.sellerapp.com\/blog\/amazon-dsp\/\">digital advertising platform<\/a> has turned out to be the third biggest in the U.S. This shows that Amazon\u2019s ad momentum will tremendously grow this year.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"843\" height=\"1038\" src=\"https:\/\/www.sellerapp.com\/blog\/wp-content\/uploads\/2019\/04\/top-5-companies-for-amazon-digital-advertisement.png\" alt=\"amazon revenue strategies\" class=\"wp-image-7116\" title=\"\" srcset=\"https:\/\/www.sellerapp.com\/blog\/wp-content\/uploads\/2019\/04\/top-5-companies-for-amazon-digital-advertisement.png 843w, https:\/\/www.sellerapp.com\/blog\/wp-content\/uploads\/2019\/04\/top-5-companies-for-amazon-digital-advertisement-300x369.png 300w, https:\/\/www.sellerapp.com\/blog\/wp-content\/uploads\/2019\/04\/top-5-companies-for-amazon-digital-advertisement-768x946.png 768w\" sizes=\"auto, (max-width: 843px) 100vw, 843px\" \/><\/figure>\n\n\n\n<p>Ever wondered what Amazon\u2019s marketing strategies are? And how does it manage to pull off so effectively that it beats its record year after year? <\/p>\n\n\n\n<p>Let\u2019s\nunderstand. <\/p>\n\n\n\n<p><strong>Amazon divides its market based on<\/strong><\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>Demographics <\/li>\n\n\n\n<li>Psychographic<\/li>\n<\/ol>\n\n\n\n<p>When it comes to psychographics, they influence and target every customer individually. They analyze their shopping preferences, buying behavior, and further, try to convert one-time visitors into regular, high-value, and long-term customers. <\/p>\n\n\n\n<p>Besides publicizing its broad product range, Amazon also utilizes this data to focus on single customers, demographics, and geographies. Undeniably, this marketing strategy has turned out to be extremely successful for them and no wonder, they are at No #1. <\/p>\n\n\n\n<p>Their targeted social media ads, <a href=\"https:\/\/www.sellerapp.com\/blog\/get-sales-private-label-products-google-adwords\/\">Google Ads<\/a>, and well-publicized sales together have played a key role in turning Amazon what it is today. <\/p>\n\n\n\n<p>To retain its\ncustomers, Amazon ensures that they give the quickest delivery possible. With 55+\nfulfillment centers, they are taking their marketing strategies to a whole new\nlevel.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"the-4-p-s-of-amazon-marketing-strategy\"><strong>The 4 P\u2019s Of Amazon Marketing Strategy <\/strong><\/h3>\n\n\n\n<p><strong>Amazon\u2019s marketing mix (or 4Ps) is created to\ntake advantage of its e-commerce operations. Its four components enable\ninternational growth and competitiveness while Amazon.com innovates its other services.<\/strong><\/p>\n\n\n\n<p>Popularly\nknown as the \u201cMarketing Mix,\u201d Amazon analyzes a company or a brand that covers\n4Ps, which include:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>Product<\/li>\n\n\n\n<li>Price<\/li>\n\n\n\n<li>Place<\/li>\n\n\n\n<li>Promotion <\/li>\n<\/ol>\n\n\n\n<p>Here\u2019s a clear explanation of what each factor does.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"1-product\"><strong>1. Product<\/strong><\/h4>\n\n\n\n<p>Though\nAmazon began its <a href=\"https:\/\/www.sellerapp.com\/blog\/amazon-fba-vs-ebay\/\">e-commerce journey<\/a> with just books, today, it sells millions of\nproducts \u2013 grouped under various categories. <\/p>\n\n\n\n<p>The <a href=\"https:\/\/www.sellerapp.com\/blog\/amazon-best-selling-products\/\" data-type=\"link\" data-id=\"https:\/\/www.sellerapp.com\/blog\/amazon-best-selling-products\/\">best-selling product categories<\/a> include shoes, jewelry, clothing, toys, home & kitchen appliances, electronics, books, outdoors, sports, car accessories, fine arts, etc.<\/p>\n\n\n\n<p>Though\nAmazon offers items from independent businesses and retailers, it also promotes\nits <a href=\"https:\/\/www.sellerapp.com\/blog\/amazon-private-label-products\/\">private label products<\/a>, more commonly known as <em>Amazon Basics<\/em>. <\/p>\n\n\n\n<p>As this\ne-commerce giant continues to expand, more products are appended to its\ninventory regularly. So, <strong>diversity in\nproducts<\/strong> is the key reason why it stays ahead of its competitors.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"2-price\"><strong>2. Price<\/strong><\/h4>\n\n\n\n<p>A company\ncan use various pricing strategies to sell its products. Here are a few to make\na note of:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Cost-plus pricing<\/li>\n\n\n\n<li>Value pricing<\/li>\n\n\n\n<li>Competitor pricing<\/li>\n\n\n\n<li>Price discrimination <\/li>\n<\/ul>\n\n\n\n<p>Amazon typically utilizes a <strong>competitive pricing<\/strong> strategy where it consistently assesses its competitors\u2019 price lists, serving as a base for its product pricing. It ensures that its <a href=\"https:\/\/www.sellerapp.com\/blog\/best-amazon-price-trackers\/\">prices<\/a> are kept low while giving customers a broad range of selections. <\/p>\n\n\n\n<p>Besides\nthis, Amazon also uses other pricing strategies like:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Psychological pricing<\/li>\n\n\n\n<li>Promotional pricing<\/li>\n<\/ul>\n\n\n\n<p>Due to the nature of its business, Amazon can easily bring changes to the products in a single day. This happens to be its biggest strength, making it highly difficult for others to keep up with Amazon.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"3-place\"><strong>3. Place<\/strong><\/h4>\n\n\n\n<p>In recent\nyears, Amazon has expanded its online retail business in different parts of the\nworld. This presence has made it convenient for customers across the globe to\nhave access to millions of products. <\/p>\n\n\n\n<p>Even shipments from the farthest locations reach you in a minimum time with <em>Amazon Global<\/em>. Its <strong>fulfillment centers<\/strong> and <strong>fast delivery time<\/strong> are yet other great reasons for its success.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"4-promotion\"><strong>4. Promotion<\/strong><\/h4>\n\n\n\n<p>Promotion is all about communication and Amazon understands this. It <a href=\"https:\/\/www.sellerapp.com\/blog\/best-ways-to-contact-amazon-customers\/\">communicates with potential buyers <\/a>and customers through <strong>ads<\/strong> with the help of various tools. <\/p>\n\n\n\n<p>For example, it executes regular ad campaigns on websites, newspapers, television, billboards, and social media. It also promotes via <a href=\"https:\/\/www.sellerapp.com\/blog\/become-best-at-amazon-affiliate-marketing\/\">Amazon affiliate websites<\/a>. Besides these, Amazon frequently offers discounts and sales promotions, which is a great way of branding. <\/p>\n\n\n\n<p>Related Post : <a href=\"https:\/\/www.sellerapp.com\/blog\/amazon-product-listing-ranking-strategies\/\">How to Beat Your Competition on Amazon \u2013 Strategies Revealed<\/a><\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"2\"><strong>Types Of Amazon Marketing Channels<\/strong> <\/h3>\n\n\n\n<p>If you are an Amazon seller, knowing the different types of marketing channels and ways to use them effectively, can make a big difference in increasing your sales.  <\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"948\" height=\"1210\" src=\"https:\/\/www.sellerapp.com\/blog\/wp-content\/uploads\/2019\/04\/amazon-marketing-channels.png\" alt=\"types of amazon marketing channels\" class=\"wp-image-7117\" title=\"\" srcset=\"https:\/\/www.sellerapp.com\/blog\/wp-content\/uploads\/2019\/04\/amazon-marketing-channels.png 948w, https:\/\/www.sellerapp.com\/blog\/wp-content\/uploads\/2019\/04\/amazon-marketing-channels-300x383.png 300w, https:\/\/www.sellerapp.com\/blog\/wp-content\/uploads\/2019\/04\/amazon-marketing-channels-768x980.png 768w\" sizes=\"auto, (max-width: 948px) 100vw, 948px\" \/><\/figure>\n\n\n\n<p><strong>Amazon marketing channels can be grouped into\ntwo types: <\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Internal marketing\u00a0 <\/li>\n\n\n\n<li>External marketing <\/li>\n<\/ul>\n\n\n\n<p><strong>The internal marketing comprises:<\/strong><\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>Amazon SEO <\/li>\n\n\n\n<li>Amazon PPC <\/li>\n<\/ol>\n\n\n\n<p><strong>The external marketing comprises:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>PPC advertising on Google, Facebook,\nYouTube, Instagram, Twitter, etc.<\/li>\n\n\n\n<li><a href=\"https:\/\/www.sellerapp.com\/blog\/top-amazon-seller-forum\/\">Forums and blogs<\/a><\/li>\n<\/ul>\n\n\n\n<p>Let\u2019s\nunderstand each marketing channel in detail.<\/p>\n\n\n\n<p><strong>The article will mainly focus on \u201cInternal\nMarketing,\u201d as that\u2019s highly important for Amazon sellers. External marketing\nis a completely different and huge topic. Since it involves other platforms, it\nrequires more in-depth knowledge, time, and money to execute it. Since Amazon\nitself is a great way to generate sales, we will concentrate on how to get this\ndone correctly. <\/strong><\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"3\"><strong>1. Amazon SEO Marketing <\/strong><\/h3>\n\n\n\n<p>Before you learn how to execute <a href=\"https:\/\/www.sellerapp.com\/blog\/amazon-seo-guide\/\">Amazon SEO<\/a>, first you need to understand how amazon\u2019s algorithm works. Just like Google, even Amazon has its algorithm called the <a href=\"https:\/\/www.sellerapp.com\/blog\/amazon-a9-algorithm\/\">A9 algorithm<\/a> whose job is to <a href=\"https:\/\/www.sellerapp.com\/blog\/amazon-product-listing-guide\/\">rank the product listings<\/a>. <\/p>\n\n\n\n<p>A9 is a subsidiary of Amazon, which is located in <em>Palo Alto, California<\/em>. The company develops search advertising and search engine technology. It takes development efforts in <em>product search, visual search, cloud search, advertising technology, community question answering, <\/em>and<em> augmented reality<\/em>.<\/p>\n\n\n\n<p><strong><em>Our work starts long before a customer types a query. We\u2019ve been analyzing data, observing past traffic patterns, and indexing the text describing every product in our catalog before the customer has even decided to search. As soon as we see the first keystroke, we\u2019re ready with instant suggestions and a comprehensive set of search results. \u2013 <\/em><\/strong>A9.com<\/p>\n\n\n\n<p>Though you know Amazon as a big <a href=\"https:\/\/www.sellerapp.com\/blog\/revenue-based-financing-ecommerce-klub\/\">eCommerce brand<\/a>, technically, it is a search engine that fetches the best products on top results for its customers. And collaborating with an <a href=\"https:\/\/www.sellerapp.com\/amazon-marketing-agency.html\" data-type=\"link\" data-id=\"https:\/\/www.sellerapp.com\/amazon-marketing-agency.html\">Amazon Marketing Agency<\/a> can ensure better alignment with Amazon\u2019s A9 algorithm which leads to better visibility of products.<\/p>\n\n\n\n<p class=\"has-text-align-center has-luminous-vivid-orange-color has-very-light-gray-background-color has-text-color has-background\"><em>If your product listing has all the factors that convince the <a href=\"https:\/\/www.sellerapp.com\/blog\/amazon-a10-algorithm-updates\/\">A9 algorithm<\/a>, <a href=\"https:\/\/www.sellerapp.com\/blog\/amazon-product-ranking\/\">nothing can stop you from ranking on the top of Amazon<\/a> SERPs (Search Engine Results Page). <\/em><\/p>\n\n\n\n<p><strong>A Quick Overview Of SEO<\/strong><\/p>\n\n\n\n<figure class=\"wp-block-image\"><a href=\"https:\/\/dashboard.sellerapp.com\/register?plan=Pro_Monthly&referrer=marketingstrategies-inside2\" target=\"_blank\" rel=\"noreferrer noopener\"><img decoding=\"async\" src=\"https:\/\/cdn.sellerapp.com\/Blog_images\/mid-conversion\/Keyword-tool.png\" alt=\"\" title=\"\"><\/a><\/figure>\n\n\n\n<p>SEO is abbreviated as <em><a href=\"https:\/\/www.sellerapp.com\/blog\/google-seo-vs-amazon-seo\/\">Search Engine Optimization<\/a><\/em>, a practice followed by website owners to increase qualified traffic organically. When we say \u201c<em>organic<\/em>,\u201d it means the traffic that is coming directly from search engines like Google, Bing, or Yahoo. <\/p>\n\n\n\n<p>Let\u2019s make it simple. Say, for example, you are searching for something like this on Google \u00a0\u2013 can you use essential oils on the skin directly? \u2013 and you will see the top 10 results. So, you might click on these results to read the information you are looking for. Now, you are one of these visitors to these websites. <\/p>\n\n\n\n<p>The\nwebsites managed to get into the top 10 results page because Google\u2019s algorithm\nfiltered with their ranking factors and listed them to be the best. <\/p>\n\n\n\n<p><strong>How?<\/strong><\/p>\n\n\n\n<p>Well, because\nthey had:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>Quality information <\/li>\n\n\n\n<li>Great-looking images <\/li>\n\n\n\n<li>Right keywords\/search terms that people search for<\/li>\n\n\n\n<li>Good domain authority<\/li>\n\n\n\n<li>Optimized content <\/li>\n<\/ol>\n\n\n\n<p>Now, when\npeople use those \u201ckeywords\u201d to search and click on these websites, they\ngenerate \u201corganic traffic,\u201d meaning that the visitors are purely through Google,\nYahoo, etc. <\/p>\n\n\n\n<p>Apply the same scenario to an eCommerce giant like Amazon now. Instead of Google\u2019s search box, people (interested shoppers or potential buyers) directly search on Amazon\u2019s search box for products that they want to buy. For instance, best running shoes, porcelain flower pots, craft papers, bread knives, and so on.<\/p>\n\n\n\n<p>Now, how is Amazon going to rank the bestsellers? Well, the factors to rank in Amazon SERPs differ a lot from Google because here, the top 10 results are not websites but rather product listings of thousands of sellers. <\/p>\n\n\n\n<p><strong>So, how does Amazon pull off the best list possible to its customers? \u00a0<\/strong><\/p>\n\n\n\n<p>This is where the role of <a href=\"https:\/\/www.sellerapp.com\/blog\/amazon-a10-algorithm-updates\/\">the A9 Algorithm<\/a> comes to play. The algorithm is exclusively designed to ensure that a shopper is shown the best product possible. So, unless you don\u2019t have these factors in your listing, you are never going to make it to the top. <\/p>\n\n\n\n<p>Unfortunately, no big company will reveal how their algorithm works because that\u2019s their secret and that\u2019s how they are making billions. However, by experimenting, most sellers and experts have come up with their versions of ranking on top.<\/p>\n\n\n\n<p>So, here\u2019s what will exactly work to get you on the top results. Just make sure that your listing keeps up with these factors.\u00a0 <\/p>\n\n\n\n<p><strong>Factors That A9 Algorithm Looks For<\/strong><\/p>\n\n\n\n<p><a href=\"https:\/\/www.sellerapp.com\/blog\/amazon-seo-guide\/\">Amazon SEO<\/a> is one of the most important elements of Amazon\u2019s marketing strategy. So, just don\u2019t rely on advertising. Try to make your listings more search-friendly. <\/p>\n\n\n\n<p><strong>1. Product title with the primary keyword in it<\/strong><\/p>\n\n\n\n<p>When a\npotential buyer clicks on a listing, he or she sees two things first: product\nimage and its title. Therefore, it is vital to keep them attractive and yet\noptimized. <\/p>\n\n\n\n<p>Start by doing <a href=\"https:\/\/www.sellerapp.com\/amazon-keyword-search.html\">quick keyword research<\/a> and come with the potential keywords or search terms that Amazon visitors use. Shortlist a few keywords, each with decent volume while keeping the highest-search-volume (and low-competitive keyword) as your \u201cprimary keyword.\u201d<\/p>\n\n\n\n<p>This primary keyword is something you should use in your title. <\/p>\n\n\n\n<p>In this example, the brand has wisely inserted the keyword \u201c<em><strong>women\u2019s running shoes<\/strong><\/em>.\u201d<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1009\" height=\"664\" src=\"https:\/\/www.sellerapp.com\/blog\/wp-content\/uploads\/2023\/01\/women-running-shoes.jpg\" alt=\"amazon a9 algorithm\" class=\"wp-image-20656\" title=\"\" srcset=\"https:\/\/www.sellerapp.com\/blog\/wp-content\/uploads\/2023\/01\/women-running-shoes.jpg 1009w, https:\/\/www.sellerapp.com\/blog\/wp-content\/uploads\/2023\/01\/women-running-shoes-300x197.jpg 300w, https:\/\/www.sellerapp.com\/blog\/wp-content\/uploads\/2023\/01\/women-running-shoes-440x290.jpg 440w, https:\/\/www.sellerapp.com\/blog\/wp-content\/uploads\/2023\/01\/women-running-shoes-768x505.jpg 768w, https:\/\/www.sellerapp.com\/blog\/wp-content\/uploads\/2023\/01\/women-running-shoes-110x72.jpg 110w, https:\/\/www.sellerapp.com\/blog\/wp-content\/uploads\/2023\/01\/women-running-shoes-200x132.jpg 200w, https:\/\/www.sellerapp.com\/blog\/wp-content\/uploads\/2023\/01\/women-running-shoes-380x250.jpg 380w, https:\/\/www.sellerapp.com\/blog\/wp-content\/uploads\/2023\/01\/women-running-shoes-255x168.jpg 255w, https:\/\/www.sellerapp.com\/blog\/wp-content\/uploads\/2023\/01\/women-running-shoes-550x362.jpg 550w, https:\/\/www.sellerapp.com\/blog\/wp-content\/uploads\/2023\/01\/women-running-shoes-800x526.jpg 800w\" sizes=\"auto, (max-width: 1009px) 100vw, 1009px\" \/><\/figure>\n\n\n\n<p>Ensure that\nyour title has these:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Brand name<\/li>\n\n\n\n<li>Quantity (if you are offering more\nthan 1 product)<\/li>\n\n\n\n<li>Pattern, color, or model number (if\nany)<\/li>\n\n\n\n<li>Size (if any)<\/li>\n\n\n\n<li>Keyword <\/li>\n<\/ul>\n\n\n\n<p><strong>Note:<\/strong> <strong>Though\nAmazon\u2019s product title allows 200 characters (with spaces), it doesn\u2019t mean you\ncan overuse your keywords. No! Keep it simple, informative, and with just your\nprimary keyword. <\/strong><\/p>\n\n\n\n<p><strong>Amazon Product Keyword Tips:<\/strong><\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>Capitalize the first letter of every word.<\/li>\n\n\n\n<li>Use between <strong>50 <\/strong>and <strong>80<\/strong> characters for the title.<\/li>\n\n\n\n<li>Never capitalize the whole title.<\/li>\n\n\n\n<li>Never capitalize the conjunctions (and, for, or) and articles (the, a, an).<\/li>\n\n\n\n<li>Never capitalize the prepositions that fall within 5 letters (with, in, over, on).<\/li>\n\n\n\n<li>Use numerals (don\u2019t use \u201ctwo\u201d but rather use \u201c<strong>2<\/strong>\u201d).<\/li>\n\n\n\n<li>Never use special characters like <strong>~ *! ? $<\/strong><\/li>\n\n\n\n<li>Never use Type 1 ASCII characters (<strong>\u00a9, \u00c6, \u00f4, etc<\/strong>.)<\/li>\n\n\n\n<li>Never use promotional texts like \u201c<strong>Free Ship<\/strong>\u201d or \u201c<strong>Sale<\/strong>.\u201d<\/li>\n\n\n\n<li>Never use subjective commentary like \u201c<strong>Best Seller<\/strong>\u201d or \u201c<strong>Hot Item<\/strong>.\u201d<\/li>\n<\/ol>\n\n\n\n<p>Neither should you keep your titles too long nor too short. Extremely short titles will not help you rank high. Too long titles will make it hard for potential buyers to figure out for a few seconds what you are selling. Doing both incorrectly will <a href=\"https:\/\/www.sellerapp.com\/blog\/amazon-conversion-rate\/\">lead to low CTR <\/a>(Click-Through Rates).<\/p>\n\n\n\n<p>A rightly\noptimized product title entices the buyers to click your listing. So, ensure\nthat the first 4-6 words of your title are clear, reader-friendly, and concise.\n<\/p>\n\n\n\n<p>Play it\nright. Keep it informative, optimized, and simple. That\u2019s the key.<\/p>\n\n\n\n<p><strong>2. High-quality product photos<\/strong><\/p>\n\n\n\n<p>The saying\n\u2013 \u201ca <em>picture is worth a thousand words<\/em>\u201d\n\u2013 is so true. Unless you don\u2019t keep it attractive, your listing is never going\nto get that traffic. So, your product photo speaks it all. <\/p>\n\n\n\n<p>Therefore,\nmake sure that your <a href=\"https:\/\/www.sellerapp.com\/blog\/amazon-product-photography\/\">product photography<\/a> is done right. <\/p>\n\n\n\n<p>Here is a good example of this.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1036\" height=\"696\" src=\"https:\/\/www.sellerapp.com\/blog\/wp-content\/uploads\/2019\/04\/high-quality-photo.png\" alt=\"amazon photos\" class=\"wp-image-7119\" title=\"\" srcset=\"https:\/\/www.sellerapp.com\/blog\/wp-content\/uploads\/2019\/04\/high-quality-photo.png 1036w, https:\/\/www.sellerapp.com\/blog\/wp-content\/uploads\/2019\/04\/high-quality-photo-300x202.png 300w, https:\/\/www.sellerapp.com\/blog\/wp-content\/uploads\/2019\/04\/high-quality-photo-768x516.png 768w\" sizes=\"auto, (max-width: 1036px) 100vw, 1036px\" \/><\/figure>\n\n\n\n<p>Make sure\nthat your product\u2019s image is:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>High resolution<\/li>\n\n\n\n<li>Clicked under good light and with a\nplan, white background<\/li>\n\n\n\n<li>Set with size 1000 \u00d7 1000 pixels \/\n1500 \u00d7 1500 pixels<\/li>\n<\/ul>\n\n\n\n<p><strong>Note: Amazon recommends sellers to use larger\nphotos \u2013 at least 1000 pixels wide so that it looks great and clear when the\n\u201czoom\u201d button is clicked. <\/strong><\/p>\n\n\n\n<p><strong>Amazon Product Photo Tips:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Do not include any illustration or\ndrawing as the product\u2019s photo.<\/li>\n\n\n\n<li>The image file formats should be JPEG\n(.jpeg\/.jpg), TIFF (.tif\/.tiff), PNG (.png), and GIF (.gif).<\/li>\n\n\n\n<li>The image file name should be the\nproduct\u2019s identifier (Amazon\u2019s ASIN, JAN, UPC, or EAN) followed by a \u201c(.) period\u201d\nand file extension (e.g. F00078956.jpg).<\/li>\n\n\n\n<li>Never include photos that contain\nadditional objects that you don\u2019t sell. <\/li>\n\n\n\n<li>Make sure that the product is in\nfocus with good lighting and professionally lit.<\/li>\n\n\n\n<li>Make sure that the photos have a\nrealistic color with smooth edges. <\/li>\n\n\n\n<li>Books, Video\/DVD, and Music images must\nbe the front cover and should occupy 100% of the image frame. Promotional\nstickers, cellophane, and jewel cases are not permitted. <\/li>\n\n\n\n<li>The background of the images should\nbe in white (RGB: 255,255,255). <\/li>\n\n\n\n<li>Make sure that the image doesn\u2019t\ncontain any additional graphics, text, or inset pictures.<\/li>\n\n\n\n<li>Offensive and pornographic materials\naren\u2019t allowed.<\/li>\n<\/ul>\n\n\n\n<p><strong>3. Attractive features in bullet points<\/strong><\/p>\n\n\n\n<p>Now that you have attractive product titles to encourage potential buyers to click your product listings from Amazon search results, the next step is to write your <a href=\"https:\/\/www.sellerapp.com\/blog\/amazon-bullet-points\/\">bullet points section<\/a> \u2013 in a way that it sells. <\/p>\n\n\n\n<p>Know that a convincing bullet points section can turn your clicks into conversions. They play a <a href=\"https:\/\/www.sellerapp.com\/boost-sales.html\">key role in generating sales<\/a>.<\/p>\n\n\n\n<p><strong>Note: Amazon vendors can have up to 10 bullet\npoints whereas sellers can only have 5 bullet points. <\/strong><\/p>\n\n\n\n<p>Not many vendors know that they can include 10 bullet points because the Amazon product setup page allows only for 5. But a vendor can add the remaining 5 bullet points in <a href=\"https:\/\/www.sellerapp.com\/blog\/amazon-vendor-central-pricing\/\">Vendor Central<\/a> on the \u201cEdit Product\u201d page.<\/p>\n\n\n\n<p>Although a vendor can include <a href=\"https:\/\/www.sellerapp.com\/blog\/how-to-write-impactful-bullet-points-that-sell-online\/\">10 bullet points<\/a>, he or she can only use fewer characters than a seller. Typically, a seller can use <strong>500<\/strong> characters for every bullet point whereas a vendor can only use <strong>255<\/strong> characters, based on the product category.<\/p>\n\n\n\n<p>Make sure\nthat your bullet points:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Has the primary keyword.<\/li>\n\n\n\n<li>Starts with a capital letter or is\nin a \u201csentence case.\u201d <\/li>\n\n\n\n<li>Does not include any punctuation\nmarks in the end. <\/li>\n\n\n\n<li>Uses semicolons for separating the\nphrases. <\/li>\n\n\n\n<li>Does not include special characters.\n<\/li>\n\n\n\n<li>Don\u2019t have all words in CAPS.<\/li>\n<\/ul>\n\n\n\n<p>Here is a good example:<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1036\" height=\"696\" src=\"https:\/\/www.sellerapp.com\/blog\/wp-content\/uploads\/2019\/04\/product-description-bullet-points.png\" alt=\"amazon bullet points\" class=\"wp-image-7120\" title=\"\" srcset=\"https:\/\/www.sellerapp.com\/blog\/wp-content\/uploads\/2019\/04\/product-description-bullet-points.png 1036w, https:\/\/www.sellerapp.com\/blog\/wp-content\/uploads\/2019\/04\/product-description-bullet-points-300x202.png 300w, https:\/\/www.sellerapp.com\/blog\/wp-content\/uploads\/2019\/04\/product-description-bullet-points-768x516.png 768w\" sizes=\"auto, (max-width: 1036px) 100vw, 1036px\" \/><\/figure>\n\n\n\n<p><strong>Tips:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Make sure that your every bullet point falls from <strong>10<\/strong> to <strong>255<\/strong> characters.<\/li>\n\n\n\n<li>Never include website links or company details.<\/li>\n\n\n\n<li>Include a keyword in this section. <\/li>\n\n\n\n<li>Keep the content quality high and convincing enough for a buyer to make a purchase.<\/li>\n\n\n\n<li>Write a point explaining how this product will benefit the buyers.<\/li>\n\n\n\n<li>Do not include chunks of paragraphs. <\/li>\n\n\n\n<li>Keep it organized and clear. <\/li>\n<\/ul>\n\n\n\n<p><strong>4. Clear and concise product description<\/strong><\/p>\n\n\n\n<p>If a potential buyer or shopper is convinced with your image, title, and price, he\/she will look at the product description. If he or she scrolls and makes it to this section, then know that you have almost made it to the <a href=\"https:\/\/www.sellerapp.com\/blog\/how-to-price-right-to-win-the-buy-box\/\">Buy Box<\/a>. <\/p>\n\n\n\n<p>Here is a good example:<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1036\" height=\"696\" src=\"https:\/\/www.sellerapp.com\/blog\/wp-content\/uploads\/2023\/01\/wonderful-product-description.png\" alt=\"good product description\" class=\"wp-image-20664\" title=\"\" srcset=\"https:\/\/www.sellerapp.com\/blog\/wp-content\/uploads\/2023\/01\/wonderful-product-description.png 1036w, https:\/\/www.sellerapp.com\/blog\/wp-content\/uploads\/2023\/01\/wonderful-product-description-300x202.png 300w, https:\/\/www.sellerapp.com\/blog\/wp-content\/uploads\/2023\/01\/wonderful-product-description-768x516.png 768w, https:\/\/www.sellerapp.com\/blog\/wp-content\/uploads\/2023\/01\/wonderful-product-description-110x74.png 110w, https:\/\/www.sellerapp.com\/blog\/wp-content\/uploads\/2023\/01\/wonderful-product-description-200x134.png 200w, https:\/\/www.sellerapp.com\/blog\/wp-content\/uploads\/2023\/01\/wonderful-product-description-380x255.png 380w, https:\/\/www.sellerapp.com\/blog\/wp-content\/uploads\/2023\/01\/wonderful-product-description-255x171.png 255w, https:\/\/www.sellerapp.com\/blog\/wp-content\/uploads\/2023\/01\/wonderful-product-description-550x369.png 550w, https:\/\/www.sellerapp.com\/blog\/wp-content\/uploads\/2023\/01\/wonderful-product-description-800x537.png 800w\" sizes=\"auto, (max-width: 1036px) 100vw, 1036px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1036\" height=\"331\" src=\"https:\/\/www.sellerapp.com\/blog\/wp-content\/uploads\/2019\/04\/product-specification.png\" alt=\"amazon product description\" class=\"wp-image-7122\" title=\"\" srcset=\"https:\/\/www.sellerapp.com\/blog\/wp-content\/uploads\/2019\/04\/product-specification.png 1036w, https:\/\/www.sellerapp.com\/blog\/wp-content\/uploads\/2019\/04\/product-specification-300x96.png 300w, https:\/\/www.sellerapp.com\/blog\/wp-content\/uploads\/2019\/04\/product-specification-768x245.png 768w\" sizes=\"auto, (max-width: 1036px) 100vw, 1036px\" \/><figcaption class=\"wp-element-caption\"><br><\/figcaption><\/figure>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1036\" height=\"696\" src=\"https:\/\/www.sellerapp.com\/blog\/wp-content\/uploads\/2019\/04\/amazon-product-comparision.png\" alt=\"product description of amazon\" class=\"wp-image-7123\" title=\"\" srcset=\"https:\/\/www.sellerapp.com\/blog\/wp-content\/uploads\/2019\/04\/amazon-product-comparision.png 1036w, https:\/\/www.sellerapp.com\/blog\/wp-content\/uploads\/2019\/04\/amazon-product-comparision-300x202.png 300w, https:\/\/www.sellerapp.com\/blog\/wp-content\/uploads\/2019\/04\/amazon-product-comparision-768x516.png 768w\" sizes=\"auto, (max-width: 1036px) 100vw, 1036px\" \/><\/figure>\n\n\n\n<p>Make sure that your product description has:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>One of your keywords in it<\/li>\n\n\n\n<li>Clear and concise information <\/li>\n\n\n\n<li>Convincing content <\/li>\n<\/ul>\n\n\n\n<p><strong>Note: <a href=\"https:\/\/www.sellerapp.com\/amazon-product-description-editor.html\">Product description<\/a> is another important ranking factor that the <\/strong>A9 algorithm looks for. So, make sure to keep it clean<strong>, neat, and descriptive.<\/strong><\/p>\n\n\n\n<p><strong>Tips:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Make sure that you use your keywords\nin the description.<\/li>\n\n\n\n<li>Write the content from a sales and\ncustomer perspective. <\/li>\n\n\n\n<li>Add something that shows how your\nproduct will help your buyers.<\/li>\n\n\n\n<li>Focus on adding a few emotional\nelements. \u00a0<\/li>\n<\/ul>\n\n\n\n<p><strong>5. Competitive product pricing<\/strong><\/p>\n\n\n\n<p>Pricing the\nitem too high will not attract any customer and keeping it too low won\u2019t fetch\nyou good profits. Product price is one of the key ranking factors on Amazon and\nhence, has to be set right. <\/p>\n\n\n\n<p>Make sure\nthat your product\u2019s price is:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Set reasonably and yet competitively<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1036\" height=\"696\" src=\"https:\/\/www.sellerapp.com\/blog\/wp-content\/uploads\/2023\/01\/attractive-product-pricing.jpg\" alt=\"attractive product price\" class=\"wp-image-20662\" title=\"\" srcset=\"https:\/\/www.sellerapp.com\/blog\/wp-content\/uploads\/2023\/01\/attractive-product-pricing.jpg 1036w, https:\/\/www.sellerapp.com\/blog\/wp-content\/uploads\/2023\/01\/attractive-product-pricing-300x202.jpg 300w, https:\/\/www.sellerapp.com\/blog\/wp-content\/uploads\/2023\/01\/attractive-product-pricing-768x516.jpg 768w, https:\/\/www.sellerapp.com\/blog\/wp-content\/uploads\/2023\/01\/attractive-product-pricing-110x74.jpg 110w, https:\/\/www.sellerapp.com\/blog\/wp-content\/uploads\/2023\/01\/attractive-product-pricing-200x134.jpg 200w, https:\/\/www.sellerapp.com\/blog\/wp-content\/uploads\/2023\/01\/attractive-product-pricing-380x255.jpg 380w, https:\/\/www.sellerapp.com\/blog\/wp-content\/uploads\/2023\/01\/attractive-product-pricing-255x171.jpg 255w, https:\/\/www.sellerapp.com\/blog\/wp-content\/uploads\/2023\/01\/attractive-product-pricing-550x369.jpg 550w, https:\/\/www.sellerapp.com\/blog\/wp-content\/uploads\/2023\/01\/attractive-product-pricing-800x537.jpg 800w\" sizes=\"auto, (max-width: 1036px) 100vw, 1036px\" \/><\/figure>\n\n\n\n<p><strong>Tips: <\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Look at your competitors pricing.<\/li>\n\n\n\n<li>Check for product\u2019s price history.<\/li>\n\n\n\n<li>Pay attention to the <a href=\"https:\/\/www.sellerapp.com\/blog\/amazon-sales-rank\/\">sales rank<\/a>.<\/li>\n<\/ul>\n\n\n\n<p><strong>6. Answer the customer questions <\/strong><\/p>\n\n\n\n<p>If you see Amazon\u2019s product listings, you will see a section of \u201canswered questions.\u201d This is one of the key metrics that the A9 algorithm also looks for ranking. <\/p>\n\n\n\n<p>Though they\ndon\u2019t specifically say that they track. But, the data in this section is\nsomething they have access to. Since Q&A is highlighted at the top section of\nthe product\u2019s page, it only means that it is crucial for conversions. <\/p>\n\n\n\n<p>So, listings that have more number of answered questions, tend to rank better than others that don\u2019t. \u00a0<\/p>\n\n\n\n<p>Here\u2019s a good example of a listing that has a good number of answered questions.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1036\" height=\"696\" src=\"https:\/\/www.sellerapp.com\/blog\/wp-content\/uploads\/2019\/04\/user-custom-queries.png\" alt=\"address the customer queries\" class=\"wp-image-7125\" title=\"\" srcset=\"https:\/\/www.sellerapp.com\/blog\/wp-content\/uploads\/2019\/04\/user-custom-queries.png 1036w, https:\/\/www.sellerapp.com\/blog\/wp-content\/uploads\/2019\/04\/user-custom-queries-300x202.png 300w, https:\/\/www.sellerapp.com\/blog\/wp-content\/uploads\/2019\/04\/user-custom-queries-768x516.png 768w\" sizes=\"auto, (max-width: 1036px) 100vw, 1036px\" \/><\/figure>\n\n\n\n<p><strong>7. More positive customer reviews<\/strong><\/p>\n\n\n\n<p>Undeniably, customer reviews play a key role in ranking too. The more the number of positive reviews, the higher are the results. If your product is great and is helping your customers, then they will surely <a href=\"https:\/\/www.sellerapp.com\/blog\/get-more-amazon-product-reviews-legally\/\">drop a review about it to spread it to others<\/a>. <\/p>\n\n\n\n<p>However, you can also encourage your customers to leave an honest review of your product after they use it. Like the way, this listing has done it. <\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1036\" height=\"696\" src=\"https:\/\/www.sellerapp.com\/blog\/wp-content\/uploads\/2019\/04\/good-number-of-reviews.png\" alt=\"amazon reviews\" class=\"wp-image-7126\" title=\"\" srcset=\"https:\/\/www.sellerapp.com\/blog\/wp-content\/uploads\/2019\/04\/good-number-of-reviews.png 1036w, https:\/\/www.sellerapp.com\/blog\/wp-content\/uploads\/2019\/04\/good-number-of-reviews-300x202.png 300w, https:\/\/www.sellerapp.com\/blog\/wp-content\/uploads\/2019\/04\/good-number-of-reviews-768x516.png 768w\" sizes=\"auto, (max-width: 1036px) 100vw, 1036px\" \/><\/figure>\n\n\n\n<p><strong>8. Higher customer ratings <\/strong><\/p>\n\n\n\n<p>Customer\nratings are yet another important factor that Amazon\u2019s A9 algorithm looks for. Most\npeople tend to buy a product by quickly applying that filter option of items\nwith more than 4 stars. So, this means that you should have a killer quality\nproduct to increase your ratings. <\/p>\n\n\n\n<p><strong>9. Sales velocity<\/strong><\/p>\n\n\n\n<p>Amazon\u2019s A9 algorithm also sees how many sales and conversions you make. In short, the greater the sales, the higher the rankings. <\/p>\n\n\n\n<p>After you <a href=\"https:\/\/www.sellerapp.com\/blog\/amazon-product-listing-guide\/\">optimize your product listing,<\/a> evaluate it to ensure that it performs well on Amazon SERPs. <\/p>\n\n\n\n<p>But how?<\/p>\n\n\n\n<p>So, here\u2019s\nwhat we did to assess a product listing. We took a sample listing from Amazon\nand checked on the <a href=\"https:\/\/www.sellerapp.com\/\">sellerapp tool<\/a> to understand how it performed and\nwhat it missed. <\/p>\n\n\n\n<p><strong>This is the listing we took as an example to check how it did on Amazon. <\/strong><\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1036\" height=\"498\" src=\"https:\/\/www.sellerapp.com\/blog\/wp-content\/uploads\/2019\/04\/product-selection.png\" alt=\"amazon sales velocity\" class=\"wp-image-7127\" title=\"\" srcset=\"https:\/\/www.sellerapp.com\/blog\/wp-content\/uploads\/2019\/04\/product-selection.png 1036w, https:\/\/www.sellerapp.com\/blog\/wp-content\/uploads\/2019\/04\/product-selection-300x144.png 300w, https:\/\/www.sellerapp.com\/blog\/wp-content\/uploads\/2019\/04\/product-selection-768x369.png 768w\" sizes=\"auto, (max-width: 1036px) 100vw, 1036px\" \/><\/figure>\n\n\n\n<p><strong>The outcomes were:<\/strong><\/p>\n\n\n\n<p>Upon evaluation, we found that the <em>Hill\u2019s Science Diet<\/em> made an estimated sale of 85 \u2013 108 per day with revenue between $5.25k and $6.64k in a day for the current price it sold. <\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1036\" height=\"155\" src=\"https:\/\/www.sellerapp.com\/blog\/wp-content\/uploads\/2019\/04\/product-outcomes-for-sale.png\" alt=\"amazon sales\" class=\"wp-image-7128\" title=\"\" srcset=\"https:\/\/www.sellerapp.com\/blog\/wp-content\/uploads\/2019\/04\/product-outcomes-for-sale.png 1036w, https:\/\/www.sellerapp.com\/blog\/wp-content\/uploads\/2019\/04\/product-outcomes-for-sale-300x45.png 300w, https:\/\/www.sellerapp.com\/blog\/wp-content\/uploads\/2019\/04\/product-outcomes-for-sale-768x115.png 768w\" sizes=\"auto, (max-width: 1036px) 100vw, 1036px\" \/><\/figure>\n\n\n\n<p>This sounds\nall great, right?<\/p>\n\n\n\n<p>But\nactually, NO.<\/p>\n\n\n\n<p>When we analyzed the listing a little deeper, we found that it missed a major part of sales, and we will tell you why.<\/p>\n\n\n\n<p>First, we\nanalyzed its listing quality. The results were quite surprising. The tool could\nanalyze all its backend data and could pull off how exactly it performed on Amazon.\n\u00a0<\/p>\n\n\n\n<p><strong>It scored a total of 68.47 out of 100 with 2 critical errors and 1 warning. However, it passed 8 other tests.<\/strong><\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1036\" height=\"432\" src=\"https:\/\/www.sellerapp.com\/blog\/wp-content\/uploads\/2019\/04\/product-listing-errors.png\" alt=\"amazon products\" class=\"wp-image-7129\" title=\"\" srcset=\"https:\/\/www.sellerapp.com\/blog\/wp-content\/uploads\/2019\/04\/product-listing-errors.png 1036w, https:\/\/www.sellerapp.com\/blog\/wp-content\/uploads\/2019\/04\/product-listing-errors-300x125.png 300w, https:\/\/www.sellerapp.com\/blog\/wp-content\/uploads\/2019\/04\/product-listing-errors-768x320.png 768w\" sizes=\"auto, (max-width: 1036px) 100vw, 1036px\" \/><\/figure>\n\n\n\n<p>The SellerApp\u2019s\ntool gives a score to a listing based on two important factors:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Desirability<\/li>\n\n\n\n<li>Discoverability<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1036\" height=\"377\" src=\"https:\/\/www.sellerapp.com\/blog\/wp-content\/uploads\/2019\/04\/product-lqi-score.png\" alt=\"sellerapp amazon tool\" class=\"wp-image-7130\" title=\"\" srcset=\"https:\/\/www.sellerapp.com\/blog\/wp-content\/uploads\/2019\/04\/product-lqi-score.png 1036w, https:\/\/www.sellerapp.com\/blog\/wp-content\/uploads\/2019\/04\/product-lqi-score-300x109.png 300w, https:\/\/www.sellerapp.com\/blog\/wp-content\/uploads\/2019\/04\/product-lqi-score-768x279.png 768w\" sizes=\"auto, (max-width: 1036px) 100vw, 1036px\" \/><\/figure>\n\n\n\n<p class=\"has-text-align-center has-vivid-red-color has-very-light-gray-background-color has-text-color has-background\">The <em>discoverability<\/em> factor will look for the following aspects and give a score accordingly. As far as this example listing is considered, here\u2019s what the tool found:<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1036\" height=\"505\" src=\"https:\/\/www.sellerapp.com\/blog\/wp-content\/uploads\/2019\/04\/product-discoverability.png\" alt=\"Amazon description\" class=\"wp-image-7132\" title=\"\" srcset=\"https:\/\/www.sellerapp.com\/blog\/wp-content\/uploads\/2019\/04\/product-discoverability.png 1036w, https:\/\/www.sellerapp.com\/blog\/wp-content\/uploads\/2019\/04\/product-discoverability-300x146.png 300w, https:\/\/www.sellerapp.com\/blog\/wp-content\/uploads\/2019\/04\/product-discoverability-768x374.png 768w\" sizes=\"auto, (max-width: 1036px) 100vw, 1036px\" \/><\/figure>\n\n\n\n<p>Let\u2019s get into each aspect of <em>discoverability<\/em> in detail.<\/p>\n\n\n\n<p><strong>Fulfilled by Amazon:<\/strong> The listing scored a total of 10 because the seller is associated with FBA. An FBA seller <a href=\"https:\/\/www.sellerapp.com\/blog\/amazon-ppc-tool\/\">gains more visibility<\/a>, trust from potential buyers, and gets a chance to win the buy box than other sellers who don\u2019t. <\/p>\n\n\n\n<p><strong>ASIN Index:<\/strong> The listing also scored a total of 10 on this factor because its ASIN was indexed. However, if your ASIN isn\u2019t indexed, then it only means that there is no way your customers can find you. It is indeed a big problem, which required immediate fixation. <\/p>\n\n\n\n<p><strong>Search Visibility:<\/strong> Now, this is where this listing failed. It scored 0. It is a metric, which estimates the visibility of potential keywords. Since none of its keywords are in the top 10 results, it scored 0 here. The best part is that the tool gives additional tips to improve.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1036\" height=\"269\" src=\"https:\/\/www.sellerapp.com\/blog\/wp-content\/uploads\/2019\/04\/product-search-visibility.png\" alt=\"amazon product visibility\" class=\"wp-image-7134\" title=\"\" srcset=\"https:\/\/www.sellerapp.com\/blog\/wp-content\/uploads\/2019\/04\/product-search-visibility.png 1036w, https:\/\/www.sellerapp.com\/blog\/wp-content\/uploads\/2019\/04\/product-search-visibility-300x78.png 300w, https:\/\/www.sellerapp.com\/blog\/wp-content\/uploads\/2019\/04\/product-search-visibility-768x199.png 768w\" sizes=\"auto, (max-width: 1036px) 100vw, 1036px\" \/><\/figure>\n\n\n\n<p><strong>Backend Keyword Characters: <\/strong>Again, the listing failed to make a good score for <em>backend keywords<\/em>. These keywords aren\u2019t visible to the buyers but are as vital as your on-page keywords. These are usually the keywords that don\u2019t fit into your copy and yet you want to be indexed for. <\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1036\" height=\"345\" src=\"https:\/\/www.sellerapp.com\/blog\/wp-content\/uploads\/2019\/04\/product-backend-keywords.png\" alt=\"Amazon backend keywords linit\" class=\"wp-image-7136\" title=\"\" srcset=\"https:\/\/www.sellerapp.com\/blog\/wp-content\/uploads\/2019\/04\/product-backend-keywords.png 1036w, https:\/\/www.sellerapp.com\/blog\/wp-content\/uploads\/2019\/04\/product-backend-keywords-300x100.png 300w, https:\/\/www.sellerapp.com\/blog\/wp-content\/uploads\/2019\/04\/product-backend-keywords-768x256.png 768w\" sizes=\"auto, (max-width: 1036px) 100vw, 1036px\" \/><\/figure>\n\n\n\n<p class=\"has-text-align-center has-vivid-red-color has-cyan-bluish-gray-background-color has-text-color has-background\">The <em>desirability<\/em> factor will look for the following aspects and give a score accordingly. As far as this example listing is considered, here\u2019s what the tool found:<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1036\" height=\"512\" src=\"https:\/\/www.sellerapp.com\/blog\/wp-content\/uploads\/2019\/04\/product-desirability-example-explained.png\" alt=\"selling on amazon\" class=\"wp-image-7131\" title=\"\" srcset=\"https:\/\/www.sellerapp.com\/blog\/wp-content\/uploads\/2019\/04\/product-desirability-example-explained.png 1036w, https:\/\/www.sellerapp.com\/blog\/wp-content\/uploads\/2019\/04\/product-desirability-example-explained-300x148.png 300w, https:\/\/www.sellerapp.com\/blog\/wp-content\/uploads\/2019\/04\/product-desirability-example-explained-768x380.png 768w\" sizes=\"auto, (max-width: 1036px) 100vw, 1036px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1036\" height=\"240\" src=\"https:\/\/www.sellerapp.com\/blog\/wp-content\/uploads\/2019\/04\/amazon-product-ratings.png\" alt=\"amazon product ratings\" class=\"wp-image-7148\" title=\"\" srcset=\"https:\/\/www.sellerapp.com\/blog\/wp-content\/uploads\/2019\/04\/amazon-product-ratings.png 1036w, https:\/\/www.sellerapp.com\/blog\/wp-content\/uploads\/2019\/04\/amazon-product-ratings-300x69.png 300w, https:\/\/www.sellerapp.com\/blog\/wp-content\/uploads\/2019\/04\/amazon-product-ratings-768x178.png 768w\" sizes=\"auto, (max-width: 1036px) 100vw, 1036px\" \/><\/figure>\n\n\n\n<p>Let\u2019s get into each aspect of <em>desirability<\/em> in detail.<\/p>\n\n\n\n<p><strong>Title:<\/strong> As said earlier, your product\u2019s title is one of the key factors that the A9 algorithm looks for to help improve your listing\u2019s ranking. Make sure that the title has a keyword and is attractive enough for a potential buyer to click on it. <\/p>\n\n\n\n<p>Also, to perform great on Amazon, we recommend you to use at least 80 characters in your title. As far as this listing is considered, it was close enough to score a total of 10 but couldn\u2019t because it utilized only 78 characters and hence, it got 9.88.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1036\" height=\"331\" src=\"https:\/\/www.sellerapp.com\/blog\/wp-content\/uploads\/2019\/04\/how-to-improve-title.png\" alt=\"amazon product title\" class=\"wp-image-7149\" title=\"\" srcset=\"https:\/\/www.sellerapp.com\/blog\/wp-content\/uploads\/2019\/04\/how-to-improve-title.png 1036w, https:\/\/www.sellerapp.com\/blog\/wp-content\/uploads\/2019\/04\/how-to-improve-title-300x96.png 300w, https:\/\/www.sellerapp.com\/blog\/wp-content\/uploads\/2019\/04\/how-to-improve-title-768x245.png 768w\" sizes=\"auto, (max-width: 1036px) 100vw, 1036px\" \/><\/figure>\n\n\n\n<p><strong>Bullet points: <\/strong>Since bullet points are something that most buyers read after the title, it is important that your listing has this section attractively written so that it converts. The listing had a clear bullet points section mentioned with 5 clear points, it hit a 10 on 10. <\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1036\" height=\"696\" src=\"https:\/\/www.sellerapp.com\/blog\/wp-content\/uploads\/2019\/04\/best-product-bullet-points.png\" alt=\"amazon bullet points\" class=\"wp-image-7151\" title=\"\" srcset=\"https:\/\/www.sellerapp.com\/blog\/wp-content\/uploads\/2019\/04\/best-product-bullet-points.png 1036w, https:\/\/www.sellerapp.com\/blog\/wp-content\/uploads\/2019\/04\/best-product-bullet-points-300x202.png 300w, https:\/\/www.sellerapp.com\/blog\/wp-content\/uploads\/2019\/04\/best-product-bullet-points-768x516.png 768w\" sizes=\"auto, (max-width: 1036px) 100vw, 1036px\" \/><\/figure>\n\n\n\n<p><strong>Description: <\/strong>As said earlier, if a buyer scrolls down and reaches the <em>product description<\/em> section, then know that he\/she is highly interested in buying your product and is doing thorough research by reading through some more details. So, this is a good sign. <\/p>\n\n\n\n<p>To increase your chances of ranking, we recommend you keep 250 words minimum. <\/p>\n\n\n\n<p>When the tool analyzed this listing, it found that it had an excellent description with a video. So, undoubtedly, it had to score a 10. <\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1036\" height=\"157\" src=\"https:\/\/www.sellerapp.com\/blog\/wp-content\/uploads\/2019\/04\/product-description.png\" alt=\"product description\" class=\"wp-image-7150\" title=\"\" srcset=\"https:\/\/www.sellerapp.com\/blog\/wp-content\/uploads\/2019\/04\/product-description.png 1036w, https:\/\/www.sellerapp.com\/blog\/wp-content\/uploads\/2019\/04\/product-description-300x45.png 300w, https:\/\/www.sellerapp.com\/blog\/wp-content\/uploads\/2019\/04\/product-description-768x116.png 768w\" sizes=\"auto, (max-width: 1036px) 100vw, 1036px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1036\" height=\"696\" src=\"https:\/\/www.sellerapp.com\/blog\/wp-content\/uploads\/2019\/04\/great-product-description-with-video.png\" alt=\"good product description\" class=\"wp-image-7152\" title=\"\" srcset=\"https:\/\/www.sellerapp.com\/blog\/wp-content\/uploads\/2019\/04\/great-product-description-with-video.png 1036w, https:\/\/www.sellerapp.com\/blog\/wp-content\/uploads\/2019\/04\/great-product-description-with-video-300x202.png 300w, https:\/\/www.sellerapp.com\/blog\/wp-content\/uploads\/2019\/04\/great-product-description-with-video-768x516.png 768w\" sizes=\"auto, (max-width: 1036px) 100vw, 1036px\" \/><\/figure>\n\n\n\n<p><strong>Image count: <\/strong>Images are one of the important <em>selling points<\/em> of a product listing. Therefore, keeping them of high quality is a priority. Also, <a href=\"https:\/\/www.sellerapp.com\/blog\/amazon-product-listing-guide\/#5\">adding a video<\/a> is an added benefit because the buyer gets to see and learn how the product works. <\/p>\n\n\n\n<p>To improve\nyour chances of ranking on Amazon, we recommend you to use 6 product images,\neach of high quality and perfectly shot under great lighting. <\/p>\n\n\n\n<p>The listing managed to score a 10 again because it utilized all the 6 placements that Amazon provides and included a video too.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1036\" height=\"696\" src=\"https:\/\/www.sellerapp.com\/blog\/wp-content\/uploads\/2019\/04\/product-image-details.png\" alt=\"amazon bullet points benefits\" class=\"wp-image-7153\" title=\"\" srcset=\"https:\/\/www.sellerapp.com\/blog\/wp-content\/uploads\/2019\/04\/product-image-details.png 1036w, https:\/\/www.sellerapp.com\/blog\/wp-content\/uploads\/2019\/04\/product-image-details-300x202.png 300w, https:\/\/www.sellerapp.com\/blog\/wp-content\/uploads\/2019\/04\/product-image-details-768x516.png 768w\" sizes=\"auto, (max-width: 1036px) 100vw, 1036px\" \/><\/figure>\n\n\n\n<p><strong>Ratings: <\/strong>We recommend you maintain a minimum rating of 4. Since the listing had a rating of 4.3, it scored at 8.6, which isn\u2019t bad. However, there is still room for improvement. <\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1036\" height=\"241\" src=\"https:\/\/www.sellerapp.com\/blog\/wp-content\/uploads\/2019\/04\/rating-measure-of-amazon-product.png\" alt=\"amazon item reviews\" class=\"wp-image-7154\" title=\"\" srcset=\"https:\/\/www.sellerapp.com\/blog\/wp-content\/uploads\/2019\/04\/rating-measure-of-amazon-product.png 1036w, https:\/\/www.sellerapp.com\/blog\/wp-content\/uploads\/2019\/04\/rating-measure-of-amazon-product-300x70.png 300w, https:\/\/www.sellerapp.com\/blog\/wp-content\/uploads\/2019\/04\/rating-measure-of-amazon-product-768x179.png 768w\" sizes=\"auto, (max-width: 1036px) 100vw, 1036px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"856\" height=\"324\" src=\"https:\/\/www.sellerapp.com\/blog\/wp-content\/uploads\/2019\/04\/product-reviews.png\" alt=\"amazon seller rank\" class=\"wp-image-7155\" title=\"\" srcset=\"https:\/\/www.sellerapp.com\/blog\/wp-content\/uploads\/2019\/04\/product-reviews.png 856w, https:\/\/www.sellerapp.com\/blog\/wp-content\/uploads\/2019\/04\/product-reviews-300x114.png 300w, https:\/\/www.sellerapp.com\/blog\/wp-content\/uploads\/2019\/04\/product-reviews-768x291.png 768w\" sizes=\"auto, (max-width: 856px) 100vw, 856px\" \/><\/figure>\n\n\n\n<p><strong>Reviews:<\/strong> Like ratings, reviews are another great way to generate more sales. People believe in referrals and the trust factor increases when they see more and more people buying the product and posting its pictures. <\/p>\n\n\n\n<p>We recommend you to maintain at least 15 reviews with 2 reviews being the most recent. Since the listing had a really good amount of reviews, it scored 10 again. <\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1036\" height=\"167\" src=\"https:\/\/www.sellerapp.com\/blog\/wp-content\/uploads\/2019\/04\/number-of-reviews.png\" alt=\"amazon seller reviews\" class=\"wp-image-7156\" title=\"\" srcset=\"https:\/\/www.sellerapp.com\/blog\/wp-content\/uploads\/2019\/04\/number-of-reviews.png 1036w, https:\/\/www.sellerapp.com\/blog\/wp-content\/uploads\/2019\/04\/number-of-reviews-300x48.png 300w, https:\/\/www.sellerapp.com\/blog\/wp-content\/uploads\/2019\/04\/number-of-reviews-768x124.png 768w\" sizes=\"auto, (max-width: 1036px) 100vw, 1036px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1036\" height=\"696\" src=\"https:\/\/www.sellerapp.com\/blog\/wp-content\/uploads\/2019\/04\/product-reviews-count.png\" alt=\"amazon customer reviews\" class=\"wp-image-7157\" title=\"\" srcset=\"https:\/\/www.sellerapp.com\/blog\/wp-content\/uploads\/2019\/04\/product-reviews-count.png 1036w, https:\/\/www.sellerapp.com\/blog\/wp-content\/uploads\/2019\/04\/product-reviews-count-300x202.png 300w, https:\/\/www.sellerapp.com\/blog\/wp-content\/uploads\/2019\/04\/product-reviews-count-768x516.png 768w\" sizes=\"auto, (max-width: 1036px) 100vw, 1036px\" \/><\/figure>\n\n\n\n<p><strong>What else did this product listing miss?<\/strong><\/p>\n\n\n\n<p>After analyzing what this seller sold and checking its keywords, we came to know that it was trying to target two potential (but competitive) keywords:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Dog food<\/li>\n\n\n\n<li>Dry dog food<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1036\" height=\"145\" src=\"https:\/\/www.sellerapp.com\/blog\/wp-content\/uploads\/2019\/04\/two-amazon-keywords.png\" alt=\"amazon product listing\" class=\"wp-image-7158\" title=\"\" srcset=\"https:\/\/www.sellerapp.com\/blog\/wp-content\/uploads\/2019\/04\/two-amazon-keywords.png 1036w, https:\/\/www.sellerapp.com\/blog\/wp-content\/uploads\/2019\/04\/two-amazon-keywords-300x42.png 300w, https:\/\/www.sellerapp.com\/blog\/wp-content\/uploads\/2019\/04\/two-amazon-keywords-768x107.png 768w\" sizes=\"auto, (max-width: 1036px) 100vw, 1036px\" \/><\/figure>\n\n\n\n<p>When we\ntracked the positions of these two keywords, we found that they were not on the\nfirst page of Amazon SERPs, making it lose out on:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Product visibility<\/li>\n\n\n\n<li>Organic rankings<\/li>\n\n\n\n<li>Sales<\/li>\n\n\n\n<li>Conversions<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"4\"><strong>2. Amazon PPC Marketing <\/strong><\/h3>\n\n\n\n<p><em>According to <\/em><a href=\"https:\/\/en.wikipedia.org\/wiki\/Pay-per-click\" target=\"_blank\" rel=\"noopener\"><em>Wikipedia<\/em><\/a><em>, PPC (Pay-Per-Click) is an advertising model popularly used on the internet to drive more traffic to a website. The process is simple. An advertiser pays (specific amount or fee) to a publisher (usually a website owner, search engine, or network of websites) whenever an ad is clicked. However, this is not just restricted to blogs and websites but can also be used in eCommerce too. <\/em><\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"835\" height=\"676\" src=\"https:\/\/www.sellerapp.com\/blog\/wp-content\/uploads\/2019\/04\/amz-ppc-marketing.png\" alt=\"amazon marketing\" class=\"wp-image-7159\" title=\"\" srcset=\"https:\/\/www.sellerapp.com\/blog\/wp-content\/uploads\/2019\/04\/amz-ppc-marketing.png 835w, https:\/\/www.sellerapp.com\/blog\/wp-content\/uploads\/2019\/04\/amz-ppc-marketing-300x243.png 300w, https:\/\/www.sellerapp.com\/blog\/wp-content\/uploads\/2019\/04\/amz-ppc-marketing-768x622.png 768w\" sizes=\"auto, (max-width: 835px) 100vw, 835px\" \/><\/figure>\n\n\n\n<p>Each time your advertisement is clicked, you get a visitor to your website and when this happens, you pay a small fee to the search engine. When the PPC campaign works properly, the fee becomes trivial because the visitor count is worth more than what you\u2019re paying for it. <\/p>\n\n\n\n<p>Let\u2019s say, you are paying $5 for an ad click, but this\nclick ends in a $500 sale, then it means that you have made a great profit. <\/p>\n\n\n\n<p>But know that building a successful PPC campaign\nrequires proper knowledge, experience, and optimization. <\/p>\n\n\n\n<p><strong>The key\nfactors include:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Researching and picking the correct keywords.<\/li>\n\n\n\n<li>Placing those keywords properly in different ad\ngroups.<\/li>\n\n\n\n<li>Setting up the PPC campaign\u2019s landing pages.<\/li>\n\n\n\n<li>Optimizing the landing pages for conversions. <\/li>\n<\/ul>\n\n\n\n<p>Know that search engines reward advertisers who can craft\nintelligently-targeted and relevant PPC campaigns.<\/p>\n\n\n\n<p><strong>How?<\/strong><\/p>\n\n\n\n<p>Well, by charging less for ad clicks. Let\u2019s say that your\nlanding pages and ads are satisfying as well as useful to users, then Google will\ncharge you less for each click and this, in turn, generates higher profits for\nyour business. <\/p>\n\n\n\n<p>To use PPC, it is vital to know how to do it right.<\/p>\n\n\n\n<p><strong>Now, let\u2019s talk about Amazon PPC in specific. <\/strong><\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1036\" height=\"505\" src=\"https:\/\/www.sellerapp.com\/blog\/wp-content\/uploads\/2019\/04\/amazon-advertising-solutions.png\" alt=\"amazon advertising\" class=\"wp-image-7160\" title=\"\" srcset=\"https:\/\/www.sellerapp.com\/blog\/wp-content\/uploads\/2019\/04\/amazon-advertising-solutions.png 1036w, https:\/\/www.sellerapp.com\/blog\/wp-content\/uploads\/2019\/04\/amazon-advertising-solutions-300x146.png 300w, https:\/\/www.sellerapp.com\/blog\/wp-content\/uploads\/2019\/04\/amazon-advertising-solutions-768x374.png 768w\" sizes=\"auto, (max-width: 1036px) 100vw, 1036px\" \/><\/figure>\n\n\n\n<p><em>Amazon utilizes\nthe PPC model to help sellers to generate more sales for their products. They\ncall it \u201csponsored ads or sponsored product ads.\u201d<\/em><\/p>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"5\"><strong>Why should you\ninvest in Amazon PPC marketing?<\/strong><\/h4>\n\n\n\n<p>There were times when investing your money and time in advertising was optional but not anymore. Since new sellers and businesses are opening their accounts on Amazon every other day, the competition has massively increased. <\/p>\n\n\n\n<p>Moreover, the average CPC (cost-per-click) rates are inclining in every product category, so much that it has reached a point of unprofitability in certain cases, only to fend off some competitors. So, <a href=\"https:\/\/www.sellerapp.com\/blog\/amazon-advertising-predictions-2021\/\">does Amazon advertising<\/a> makes sense? <\/p>\n\n\n\n<p>Recommended Guide: <a href=\"https:\/\/www.sellerapp.com\/blog\/amazon-advertising-cost\/\">How Much Does Amazon Advertising Cost<\/a><\/p>\n\n\n\n<p>The answer is still a big <strong>YES<\/strong>.<\/p>\n\n\n\n<p><strong>Quick Fact: <\/strong><em>According to a recent <\/em><a href=\"https:\/\/www.salsify.com\/hubfs\/2018%20Consumer%20Research%20Report\/2018%20Consumer%20Research%20Report%20-%20Final.pdf\" target=\"_blank\" rel=\"noopener\"><em>study<\/em><\/a><em> done on 1000 shoppers in the U.S, 41% of them begin their product search on Amazon and then, end up buying there<\/em>. <\/p>\n\n\n\n<p>So, it is all about pursuing the shoppers. <\/p>\n\n\n\n<p>But the question is why should you pay for advertisements\non Amazon? Let\u2019s answer this question by asking you one simple question.<\/p>\n\n\n\n<p>Do you rank for potential keywords in the top 3\nresults? <\/p>\n\n\n\n<p>No?<\/p>\n\n\n\n<p>Then, advertising is the only way to get your product into the limelight and start generating some sales. <\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"benefits-of-amazon-ppc\"><strong>Benefits Of Amazon PPC<\/strong><\/h3>\n\n\n\n<figure class=\"wp-block-image\"><a href=\"https:\/\/dashboard.sellerapp.com\/register?plan=Pro_Monthly&referrer=marketingstrategies-inside3\" target=\"_blank\" rel=\"noreferrer noopener\"><img decoding=\"async\" src=\"https:\/\/cdn.sellerapp.com\/Blog_images\/mid-conversion\/ppc-analyzer.png\" alt=\"amazon ppc analyzer\" title=\"\"><\/a><\/figure>\n\n\n\n<p>Here are some important reasons sellers tend to use\nAmazon PPC.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Greater visibility:<\/strong> There are chances that you might not have ranked for potential keywords on Amazon SERPs yet, making you lose out on traffic. However, by running optimized amazon ad campaigns, you can help acquire great visibility. Once you run ads, people will get to know your brand. <\/li>\n\n\n\n<li><strong>Pay for click and not impressions:<\/strong> One of the unique and unique features of Amazon PPC is that you don\u2019t have to pay for your listing\u2019s impression (An impression is calculated every time your advertisement is shown on the search engine results page). Sellers don\u2019t have to pay a separate fee for making your ad appear. Instead, you pay only when the user clicks on your ad, making it a trouble-free transaction overall.<\/li>\n\n\n\n<li><strong>Device-friendly: <\/strong>One of the benefits of using Amazon PPC campaign is that it is device-friendly. It enables your sponsored ads to be displayed on all devices \u2013 be it tablets, computer, or smartphones.<\/li>\n\n\n\n<li><strong>Reach buyers and not viewers:<\/strong> Since potential shoppers search directly on Amazon, you will find more people with an intent to buy. Undoubtedly, appropriate sponsored ads help in saving their time because the product that they are looking for appears alongside the targeted search. So, its just a click away. This is also one of the most effective <a href=\"https:\/\/www.sellerapp.com\/blog\/amazon-marketing-strategies\/\">Amazon marketing strategies<\/a>.<\/li>\n\n\n\n<li><strong>Track your success:<\/strong> Amazon provides the feature of <a href=\"https:\/\/www.sellerapp.com\/blog\/amazon-advertising-reports\/\">sponsored product ads reports<\/a> to help sellers to optimize their ad campaign and track its success. It allows the sellers to know whether their products are being executed in the right direction.<\/li>\n\n\n\n<li><strong>Top Rankings:<\/strong> Since product ads are displayed above the organic results, they serve as a great advantage. People with an intent to purchase will tend to click on these ads first, given that they are attractive enough. <\/li>\n<\/ul>\n\n\n\n<p><strong>Recommended Read<\/strong>: <a href=\"https:\/\/www.sellerapp.com\/blog\/amazon-ppc-outsourcing\/\">Why You Should Outsource Your Amazon PPC Services<\/a>.<\/p>\n\n\n\n<p><strong>Types Of\nAmazon PPC Ads<\/strong><\/p>\n\n\n\n<p>The Amazon PPC ads can be classified into 3 types:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Headline search ads<\/li>\n\n\n\n<li>Product display ads (or product ads)<\/li>\n\n\n\n<li>Sponsored product ads (or product ads)<\/li>\n<\/ul>\n\n\n\n<p><strong>1. Headline\nSearch Ads<\/strong><\/p>\n\n\n\n<p>Headline search ads are best to use when you want to <strong>promote your brand<\/strong>. Amazon currently\noffers 2 methods for brand promotion, especially during seasonal times: <\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Headline Search Ads <\/li>\n\n\n\n<li>Amazon Stores<\/li>\n<\/ul>\n\n\n\n<p>Here\u2019s how a headline search ad appears:<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1036\" height=\"696\" src=\"https:\/\/www.sellerapp.com\/blog\/wp-content\/uploads\/2019\/04\/headline-search-ads-amazon.png\" alt=\"headline search ad example\" class=\"wp-image-7161\" title=\"\" srcset=\"https:\/\/www.sellerapp.com\/blog\/wp-content\/uploads\/2019\/04\/headline-search-ads-amazon.png 1036w, https:\/\/www.sellerapp.com\/blog\/wp-content\/uploads\/2019\/04\/headline-search-ads-amazon-300x202.png 300w, https:\/\/www.sellerapp.com\/blog\/wp-content\/uploads\/2019\/04\/headline-search-ads-amazon-768x516.png 768w\" sizes=\"auto, (max-width: 1036px) 100vw, 1036px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1036\" height=\"696\" src=\"https:\/\/www.sellerapp.com\/blog\/wp-content\/uploads\/2019\/04\/head-line-amazon-ad.png\" alt=\"headline search ads variations\" class=\"wp-image-7162\" title=\"\" srcset=\"https:\/\/www.sellerapp.com\/blog\/wp-content\/uploads\/2019\/04\/head-line-amazon-ad.png 1036w, https:\/\/www.sellerapp.com\/blog\/wp-content\/uploads\/2019\/04\/head-line-amazon-ad-300x202.png 300w, https:\/\/www.sellerapp.com\/blog\/wp-content\/uploads\/2019\/04\/head-line-amazon-ad-768x516.png 768w\" sizes=\"auto, (max-width: 1036px) 100vw, 1036px\" \/><\/figure>\n\n\n\n<p>Amazon Stores & Headline Search Ads together can boost your branding and create a great awareness of what you sell. Besides this, it also builds customer trust and ensures that your products are rightly promoted. <\/p>\n\n\n\n<p>By creating a promotional PPC campaign that pools\nHeadline Search Ads, Amazon Stores, and Sponsored Products, you can easily reach\na massive number of shoppers in less time. They work great during the biggest season\nsales!<\/p>\n\n\n\n<p><strong><em>A \u201cheadline search ad\u201d is placed notably above Amazon\u2019s search results.\nThis placement helps in increasing the possibilities of product visibility to a\ngreat extent, especially during holidays. It drives a good amount of traffic to\nyour product listings.<\/em><\/strong><\/p>\n\n\n\n<p>A \u201cheadline search ad\u201d features a customized design\nwith your logo, a headline, and three of the products that you offer. The\npricing works on the cost-per-click model, meaning that you have to pay only\nwhen the ad is clicked.<\/p>\n\n\n\n<p><strong>2. Product\nDisplay Ads<\/strong><\/p>\n\n\n\n<p>A \u201cProduct Display Ad\u201d is another effective type of PPC ad, which is displayed on a product\u2019s detail page \u2013 either beside the product or in the \u201csimilar products\u201d section. This ad type is exclusively designed to be a self-service option. It is combined with the product ASINs, giving sellers some amazing options to concentrate on the customer\u2019s behavioral segments. <\/p>\n\n\n\n<p>Recommended Guide For <a href=\"https:\/\/www.sellerapp.com\/blog\/amazon-product-display-ads\/\">Amazon Product Display Ads<\/a><\/p>\n\n\n\n<p>Here is how a product display ad appears:<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1036\" height=\"696\" src=\"https:\/\/www.sellerapp.com\/blog\/wp-content\/uploads\/2019\/04\/product-display-ads.png\" alt=\"example of amazon product display ads\" class=\"wp-image-7163\" title=\"\" srcset=\"https:\/\/www.sellerapp.com\/blog\/wp-content\/uploads\/2019\/04\/product-display-ads.png 1036w, https:\/\/www.sellerapp.com\/blog\/wp-content\/uploads\/2019\/04\/product-display-ads-300x202.png 300w, https:\/\/www.sellerapp.com\/blog\/wp-content\/uploads\/2019\/04\/product-display-ads-768x516.png 768w\" sizes=\"auto, (max-width: 1036px) 100vw, 1036px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1036\" height=\"696\" src=\"https:\/\/www.sellerapp.com\/blog\/wp-content\/uploads\/2019\/04\/bottom-product-ads.png\" alt=\"sponsored product ads\" class=\"wp-image-7164\" title=\"\" srcset=\"https:\/\/www.sellerapp.com\/blog\/wp-content\/uploads\/2019\/04\/bottom-product-ads.png 1036w, https:\/\/www.sellerapp.com\/blog\/wp-content\/uploads\/2019\/04\/bottom-product-ads-300x202.png 300w, https:\/\/www.sellerapp.com\/blog\/wp-content\/uploads\/2019\/04\/bottom-product-ads-768x516.png 768w\" sizes=\"auto, (max-width: 1036px) 100vw, 1036px\" \/><\/figure>\n\n\n\n<p><strong>3. Sponsored Product Ads<\/strong><\/p>\n\n\n\n<p>A <em>sponsored ad<\/em>\nis one of the most effective ways to increase visibility and conversions for\nyour products. <\/p>\n\n\n\n<p><strong><em>A sponsored product ad shows up exactly where customers see them \u2013 \u00a0the top part of the search results page.<\/em><\/strong> <\/p>\n\n\n\n<p>Here\u2019s how a headline search ad appears:<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1036\" height=\"696\" src=\"https:\/\/www.sellerapp.com\/blog\/wp-content\/uploads\/2019\/04\/sponsored-product-ads.png\" alt=\"sponsored product ads example 3\" class=\"wp-image-7165\" title=\"\" srcset=\"https:\/\/www.sellerapp.com\/blog\/wp-content\/uploads\/2019\/04\/sponsored-product-ads.png 1036w, https:\/\/www.sellerapp.com\/blog\/wp-content\/uploads\/2019\/04\/sponsored-product-ads-300x202.png 300w, https:\/\/www.sellerapp.com\/blog\/wp-content\/uploads\/2019\/04\/sponsored-product-ads-768x516.png 768w\" sizes=\"auto, (max-width: 1036px) 100vw, 1036px\" \/><\/figure>\n\n\n\n<p>You just have to place your bid for relevant keywords.\nIf your ad matches the searches and bid wins it, your ad is shown to the\nshoppers. Even these work on the cost-per-click model, meaning that you will\nhave to pay only when your ad is clicked. <\/p>\n\n\n\n<p><strong>Note: <\/strong>Understand that every ad type features its own budget and screen placements. Though they look similar, they differ significantly when it comes to conversions and the way CTR (click-through rate) influences. <\/p>\n\n\n\n<p>However, Amazon enables sellers to match up to your\nrequirements with the help of ads. Sellers get to target their product\u2019s detail\npage, related interests, complimentary listings, and related categories. <\/p>\n\n\n\n<p><strong>No matter what\nad type you pick for your product, keep these three things in mind: <\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Your goals<\/li>\n\n\n\n<li>Your target audience<\/li>\n\n\n\n<li>Your product type<\/li>\n<\/ul>\n\n\n\n<h5 class=\"wp-block-heading\" id=\"what-do-you-need-to-run-an-amazon-ppc-ad\"><strong>What Do You\nNeed To Run An Amazon PPC Ad?<\/strong><\/h5>\n\n\n\n<p>To run a PPC ad on Amazon, make sure that you have\nthese:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>An active seller account <\/li>\n\n\n\n<li>Ability to ship anywhere <\/li>\n\n\n\n<li>For <em>sponsored\nproduct ads<\/em>, you have to meet the <a href=\"https:\/\/www.sellerapp.com\/blog\/how-to-price-right-to-win-the-buy-box\/\">Buy Box eligibility criteria<\/a>\nand win it.<\/li>\n\n\n\n<li>For <em>headline\nsearch ads<\/em>, you need to meet the <a href=\"https:\/\/www.sellerapp.com\/blog\/new-amazon-brand-registry\/\">Amazon Brand Registry<\/a>\ncriteria. It helps you protect your registered\/approved trademarks on Amazon.\nAlso, it creates a trusted and accurate experience for your customers.<\/li>\n<\/ul>\n\n\n\n<p><strong>How To Create\nAn Amazon PPC Campaign?<\/strong><\/p>\n\n\n\n<p>If you are starting out on Amazon PPC, we recommend you create two campaigns:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Automatic targeting:<\/strong> Here, Amazon decides which keywords to show for your ad. <\/li>\n\n\n\n<li><strong>Manual targeting: <\/strong>Here, you get to decide which keywords to show for your ad. <\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"907\" height=\"401\" src=\"https:\/\/www.sellerapp.com\/blog\/wp-content\/uploads\/2019\/04\/product-targeting-type.png\" alt=\"amazon ads targeting type\" class=\"wp-image-7166\" title=\"\" srcset=\"https:\/\/www.sellerapp.com\/blog\/wp-content\/uploads\/2019\/04\/product-targeting-type.png 907w, https:\/\/www.sellerapp.com\/blog\/wp-content\/uploads\/2019\/04\/product-targeting-type-300x133.png 300w, https:\/\/www.sellerapp.com\/blog\/wp-content\/uploads\/2019\/04\/product-targeting-type-768x340.png 768w\" sizes=\"auto, (max-width: 907px) 100vw, 907px\" \/><\/figure>\n\n\n\n<p><strong>1. Amazon PPC\nCampaign: Automatic Targeting<\/strong><\/p>\n\n\n\n<p>Automatic PPC campaigns are pretty straightforward to create.\n<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Enter the campaign name, start date, and\nappropriate budget. <\/li>\n\n\n\n<li>Next, Amazon will decide what keywords your\nproduct listing can match to it. <\/li>\n\n\n\n<li>Then, it runs the ad campaign on your behalf but\nwithin the budget limit that you have set. <\/li>\n<\/ul>\n\n\n\n<p>If you are starting out, an Automatic campaign is the best but don\u2019t run them for too long. Let it run for 1-2 weeks and see your advertising report to check how has your listing performed. Have they fetched you good conversions?<\/p>\n\n\n\n<p>You can use this data for your \u201cmanual targeting\u201d next. But don\u2019t completely turn off the automatic campaign. It is still good to let it \u201crun in the background\u201d so that it continues to collect some good keywords to target.<\/p>\n\n\n\n<p><strong>2. Amazon PPC\nCampaign: Manual Targeting<\/strong><\/p>\n\n\n\n<p>A manual campaign allows you to upload your keyword\nlist. You can either source them up from the \u201cautomatic campaign\u201d that you have\nrun or use a keyword tool that is exclusively designed to show what search\nterms are users typing on Amazon. <\/p>\n\n\n\n<p>Needless to say, <a href=\"https:\/\/www.sellerapp.com\/amazon-keyword-search.html\">sellerapp\u2019s keyword tool<\/a> perfectly does this job. <\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1036\" height=\"471\" src=\"https:\/\/www.sellerapp.com\/blog\/wp-content\/uploads\/2019\/04\/use-best-keyword-research-tool-like-SellerAPp.png\" alt=\"amazon keyword search\" class=\"wp-image-7168\" title=\"\" srcset=\"https:\/\/www.sellerapp.com\/blog\/wp-content\/uploads\/2019\/04\/use-best-keyword-research-tool-like-SellerAPp.png 1036w, https:\/\/www.sellerapp.com\/blog\/wp-content\/uploads\/2019\/04\/use-best-keyword-research-tool-like-SellerAPp-300x136.png 300w, https:\/\/www.sellerapp.com\/blog\/wp-content\/uploads\/2019\/04\/use-best-keyword-research-tool-like-SellerAPp-768x349.png 768w\" sizes=\"auto, (max-width: 1036px) 100vw, 1036px\" \/><\/figure>\n\n\n\n<p>The best benefit of running a manual campaign is that it\nis more flexible than an automatic campaign. <\/p>\n\n\n\n<p>Within a \u201cmanual ad campaign,\u201d you get 3 keyword match\ntypes to choose from: <\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Exact<\/strong>\nkeyword match<\/li>\n\n\n\n<li><strong>Phrase<\/strong>\nkeyword match<\/li>\n\n\n\n<li><strong>Broad<\/strong>\nkeyword match<\/li>\n<\/ul>\n\n\n\n<p><strong>How To Find Good Keywords For Amazon?<\/strong><\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"841\" height=\"580\" src=\"https:\/\/www.sellerapp.com\/blog\/wp-content\/uploads\/2019\/04\/amazon-keyword-research-process.png\" alt=\"amazon keyword research\" class=\"wp-image-7169\" title=\"\" srcset=\"https:\/\/www.sellerapp.com\/blog\/wp-content\/uploads\/2019\/04\/amazon-keyword-research-process.png 841w, https:\/\/www.sellerapp.com\/blog\/wp-content\/uploads\/2019\/04\/amazon-keyword-research-process-300x207.png 300w, https:\/\/www.sellerapp.com\/blog\/wp-content\/uploads\/2019\/04\/amazon-keyword-research-process-768x530.png 768w, https:\/\/www.sellerapp.com\/blog\/wp-content\/uploads\/2019\/04\/amazon-keyword-research-process-86x60.png 86w\" sizes=\"auto, (max-width: 841px) 100vw, 841px\" \/><\/figure>\n\n\n\n<p>Though you might think of using <em>Google Keyword Planner<\/em> or any other tool for that matter, we will\ntell you what the exact drawback is. You want visitors with a \u201cpurchase intent\u201d\nand not \u201cview intent.\u201d Also, only an Amazon-based keyword tool will help you\nfetch the exact number of people typing and searching for different keywords on\nAmazon and not Google.<\/p>\n\n\n\n<p>Since you will have the exact data of how many shoppers are searching for what kind of keywords, you will know what to target. \u00a0<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1036\" height=\"328\" src=\"https:\/\/www.sellerapp.com\/blog\/wp-content\/uploads\/2019\/04\/how-to-do-keyword-research.png\" alt=\"sellerapp amazon keyword tool\" class=\"wp-image-7170\" title=\"\" srcset=\"https:\/\/www.sellerapp.com\/blog\/wp-content\/uploads\/2019\/04\/how-to-do-keyword-research.png 1036w, https:\/\/www.sellerapp.com\/blog\/wp-content\/uploads\/2019\/04\/how-to-do-keyword-research-300x95.png 300w, https:\/\/www.sellerapp.com\/blog\/wp-content\/uploads\/2019\/04\/how-to-do-keyword-research-768x243.png 768w\" sizes=\"auto, (max-width: 1036px) 100vw, 1036px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1036\" height=\"623\" src=\"https:\/\/www.sellerapp.com\/blog\/wp-content\/uploads\/2019\/04\/keyword-importance.png\" alt=\"what are amazon keywords\" class=\"wp-image-7171\" title=\"\" srcset=\"https:\/\/www.sellerapp.com\/blog\/wp-content\/uploads\/2019\/04\/keyword-importance.png 1036w, https:\/\/www.sellerapp.com\/blog\/wp-content\/uploads\/2019\/04\/keyword-importance-300x180.png 300w, https:\/\/www.sellerapp.com\/blog\/wp-content\/uploads\/2019\/04\/keyword-importance-768x462.png 768w\" sizes=\"auto, (max-width: 1036px) 100vw, 1036px\" \/><\/figure>\n\n\n\n<p>So, here\u2019s what you need to do:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Step\n1:<\/strong> Navigate to your menu that says <strong>Free Tools<\/strong> and click <strong>Keyword\nSearch<\/strong>.<\/li>\n\n\n\n<li><strong>Step\n2: <\/strong>Type your desired keyword or search terms related to\nyour listing and let the tool do the rest of the job for you.<\/li>\n<\/ul>\n\n\n\n<p><strong>Here\u2019s an example:<\/strong><\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1036\" height=\"503\" src=\"https:\/\/www.sellerapp.com\/blog\/wp-content\/uploads\/2019\/04\/sellerapp-keyword-research-1.png\" alt=\"amazon keywords\" class=\"wp-image-7172\" title=\"\" srcset=\"https:\/\/www.sellerapp.com\/blog\/wp-content\/uploads\/2019\/04\/sellerapp-keyword-research-1.png 1036w, https:\/\/www.sellerapp.com\/blog\/wp-content\/uploads\/2019\/04\/sellerapp-keyword-research-1-300x146.png 300w, https:\/\/www.sellerapp.com\/blog\/wp-content\/uploads\/2019\/04\/sellerapp-keyword-research-1-768x373.png 768w\" sizes=\"auto, (max-width: 1036px) 100vw, 1036px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1036\" height=\"453\" src=\"https:\/\/www.sellerapp.com\/blog\/wp-content\/uploads\/2019\/04\/free-amazon-keyword-research-results.png\" alt=\"amazon keyword results\" class=\"wp-image-7173\" title=\"\" srcset=\"https:\/\/www.sellerapp.com\/blog\/wp-content\/uploads\/2019\/04\/free-amazon-keyword-research-results.png 1036w, https:\/\/www.sellerapp.com\/blog\/wp-content\/uploads\/2019\/04\/free-amazon-keyword-research-results-300x131.png 300w, https:\/\/www.sellerapp.com\/blog\/wp-content\/uploads\/2019\/04\/free-amazon-keyword-research-results-768x336.png 768w\" sizes=\"auto, (max-width: 1036px) 100vw, 1036px\" \/><\/figure>\n\n\n\n<p><strong>The best part \u2013 the tool automatically tells you if the keyword you want to target is hard or easy to rank for. Even if this keyword doesn\u2019t seem feasible, you can still target for other keyword variations. You can also lookup some long-tail keywords with decent search volume and yet that are of less competition. <\/strong><\/p>\n\n\n\n<p><strong>So, don\u2019t blindly run your ads or pick your products. Always, do keyword research first to find out if you have a chance to win in the competition. With the right keywords, you can also come up with the right products to sell and become successful in this business.\u00a0 <\/strong><\/p>\n\n\n\n<p><strong>Why Shouldn\u2019t You\nAdvertise On Facebook Or Google?<\/strong><\/p>\n\n\n\n<p>Undeniably, <a href=\"https:\/\/www.sellerapp.com\/blog\/amazon-ppc-basics\/\">Amazon PPC<\/a> is one of the best ways to advertise your products than on Facebook or Google. Yes, both are huge platforms with massive audiences but Amazon has stronger and better buyer intent. This makes it a key reason to use Amazon PPC. <\/p>\n\n\n\n<p>People are already aware of this big eCommerce giant and know what it does. Most users log in to their accounts and start searching for products directly there rather than searching on Google first and then getting into Amazon next.<\/p>\n\n\n\n<p>This means that the possibility a buyer will purchase your item (often called \u201cconversions\u201d) after clicking on the Amazon PPC as is very high. Usually, Amazon product ads have a conversion rate of around 10% \u2013 20%, which is approximately 10 times greater than the average market range. <\/p>\n\n\n\n<p>Yes, you might show your ads on Facebook or Google but the users might not have searched on these platforms intending to buy. They might want to just read some information about your product or might have reached a Facebook page to see what others are saying about your product.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"does-amazon-ppc-marketing-help-with-organic-rankings\"><strong>Does Amazon\nPPC Marketing Help With Organic Rankings?<\/strong><\/h4>\n\n\n\n<p>Yes, Amazon PPC also plays a key role in organic rankings. Though Amazon keeps the functionality of the <a href=\"https:\/\/www.sellerapp.com\/blog\/amazon-a10-algorithm-updates\/\">A9 algorithm a secret<\/a>, we know that apart from the factors we have listed above, it also looks for these three things:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Sales\nvelocity: <\/strong>Besides having a greatly optimized listing, it is also\nimportant that it generates maximum sales. The higher the sales count, the\ngreater are the chances of ranking higher on Amazon. <\/li>\n\n\n\n<li><strong>Conversion\nrate & relevancy:<\/strong> If your item is receiving good sales per click,\nthen it means that your item is relevant and Amazon does see this factor seriously.\nJust like other search engines, even Amazon offers the best experience to its\ncustomers. So, it ensures that it shows the right and relevant products after a\nkeyword is typed in its search box. <\/li>\n\n\n\n<li><strong>Product\nDiversity or Variety:<\/strong> Amazon SERPs aren\u2019t only about showing high-converting,\nrelevant products but rather, offer multiple options too. <\/li>\n<\/ul>\n\n\n\n<p>Hope you enjoyed reading this article and had fun knowing deeper about Amazon\u2019s marketing strategies and different ways to optimize your listings. Drop us in the comments and let us know how this article has helped you in terms of performance. <\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Additional resource<\/h4>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/www.sellerapp.com\/blog\/what-to-sell-on-amazon\/\">Ultimate Guide For What to Sell On Amazon<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.sellerapp.com\/blog\/best-selling-products-on-amazon\/\">Top Selling Items & Categories On Amazon<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.sellerapp.com\/blog\/amazon-ppc-basics\/\">Amazon PPC Guide<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.sellerapp.com\/blog\/amazon-ott-advertising\/\">Amazon OTT<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.sellerapp.com\/blog\/amazon-geo-ranking-hacks\/\">What is Geo Ranking on Amazon \u2013 Tips to Rank Higher on Amazon<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.sellerapp.com\/blog\/amazon-marketing-services-ams-guide\/\">Amazon Marketing Services<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.sellerapp.com\/vs-junglescout.html\" target=\"_blank\" rel=\"noreferrer noopener\">JungleScout Alternative<\/a><\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image\"><a href=\"https:\/\/dashboard.sellerapp.com\/register?plan=Pro_Monthly&referrer=marketingstrategies-inside4\" target=\"_blank\" rel=\"noreferrer noopener\"><img decoding=\"async\" src=\"https:\/\/cdn.sellerapp.com\/Blog_images\/mid-conversion\/SellerApp-features.png\" alt=\"sellerapp amazon tools\" title=\"\"><\/a><\/figure>\n","protected":false},"excerpt":{"rendered":"<p>Amazon\u2019s marketing strategies have evolved and expanded in recent years and so have its SEO, PPC, and other advertising platforms. Amazon is playing a dominant role in product advertising and helping sellers to accelerate their sales. It is a huge retail giant\u2014or let\u2019s say a marketplace, or a content &#038; retail company, or perhaps, the&hellip;<\/p>\n","protected":false},"author":15,"featured_media":26088,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_lmt_disableupdate":"no","_lmt_disable":"no","footnotes":""},"categories":[1,254,279,288],"tags":[],"class_list":["post-7056","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-get-started-beginner","category-ppc","category-product-listing","category-product-marketing"],"modified_by":"Dave","_links":{"self":[{"href":"https:\/\/www.sellerapp.com\/blog\/wp-json\/wp\/v2\/posts\/7056","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.sellerapp.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.sellerapp.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.sellerapp.com\/blog\/wp-json\/wp\/v2\/users\/15"}],"replies":[{"embeddable":true,"href":"https:\/\/www.sellerapp.com\/blog\/wp-json\/wp\/v2\/comments?post=7056"}],"version-history":[{"count":2,"href":"https:\/\/www.sellerapp.com\/blog\/wp-json\/wp\/v2\/posts\/7056\/revisions"}],"predecessor-version":[{"id":32993,"href":"https:\/\/www.sellerapp.com\/blog\/wp-json\/wp\/v2\/posts\/7056\/revisions\/32993"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.sellerapp.com\/blog\/wp-json\/wp\/v2\/media\/26088"}],"wp:attachment":[{"href":"https:\/\/www.sellerapp.com\/blog\/wp-json\/wp\/v2\/media?parent=7056"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.sellerapp.com\/blog\/wp-json\/wp\/v2\/categories?post=7056"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.sellerapp.com\/blog\/wp-json\/wp\/v2\/tags?post=7056"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}