{"id":6204,"date":"2019-03-29T14:49:57","date_gmt":"2019-03-29T14:49:57","guid":{"rendered":"https:\/\/staging.sellerapp.com\/blog\/?p=6204"},"modified":"2026-02-20T16:42:06","modified_gmt":"2026-02-20T11:12:06","slug":"amazon-live-creator","status":"publish","type":"post","link":"https:\/\/www.sellerapp.com\/blog\/amazon-live-creator\/","title":{"rendered":"Amazon Live Creator: A Game-Changing App To Increase Your Sales"},"content":{"rendered":"\n<p><br>With the newly launched Amazon Live Creator app, the big e-retailer giant has come close to competing with shopping channels and outlets like QVC &amp; HSN. <\/p>\n\n\n\n<p class=\"has-background has-medium-font-size\" style=\"background-color:#cee9f9\">Amazon Live is a game-changing live streaming service exclusively designed for Amazon Professional Sellers. <\/p>\n\n\n\n<p>With this app, APS (Amazon Professional Sellers) can advertise featured products and <a href=\"https:\/\/www.sellerapp.com\/blog\/best-ways-to-contact-amazon-customers\/\">engage with their customers<\/a> better in real-time. <\/p>\n\n\n\n<p>Let\u2019s\nunderstand this app in detail.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" width=\"957\" height=\"533\" src=\"https:\/\/www.sellerapp.com\/blog\/wp-content\/uploads\/2019\/03\/amazon-product-live-stream.png\" alt=\"amazon live stream creator\" class=\"wp-image-6207\" title=\"\" srcset=\"https:\/\/www.sellerapp.com\/blog\/wp-content\/uploads\/2019\/03\/amazon-product-live-stream.png 957w, https:\/\/www.sellerapp.com\/blog\/wp-content\/uploads\/2019\/03\/amazon-product-live-stream-300x167.png 300w, https:\/\/www.sellerapp.com\/blog\/wp-content\/uploads\/2019\/03\/amazon-product-live-stream-768x428.png 768w\" sizes=\"(max-width: 957px) 100vw, 957px\" \/><\/figure>\n\n\n\n<p><strong>Quick Guide:<\/strong><\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li><a href=\"#what-is-amazon-live-creator\">What Is Amazon Live Creator<\/a>?<\/li>\n\n\n\n<li><a href=\"#2\">What Is Amazon Live<\/a>?<\/li>\n\n\n\n<li><a href=\"#3\">How Can Amazon Live Increase Sales<\/a>?<\/li>\n\n\n\n<li><a href=\"#4\">How to Get Started With Amazon Creator<\/a>?<\/li>\n\n\n\n<li><a href=\"#5\">Other Important FAQs<\/a> <\/li>\n<\/ol>\n\n\n<div id=\"rank-math-faq\" class=\"rank-math-block\">\n<div class=\"rank-math-list \">\n<div id=\"faq-question-1639664272839\" class=\"rank-math-list-item\">\n<h3 class=\"rank-math-question \">What Is Amazon Live Creator? <\/h3>\n<div class=\"rank-math-answer \">\n\n<p>The Amazon Live Creator is a newly launched live-streaming app, which helps brands to connect with their customers on Amazon. It is packed with unique, fun features to help a brand to showcase its products, engage or interact with its customers, and increase sales. <\/p>\n\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n<h2 class=\"wp-block-heading\" id=\"2\">What Is Amazon Live?<\/h2>\n\n\n\n<p>Amazon Live is a page on Amazon\u2019s official website where customers can:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Find live stream content <\/li>\n\n\n\n<li>Browse for any recorded live stream<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image\"><a href=\"https:\/\/dashboard.sellerapp.com\/register?plan=Pro_Monthly&amp;referrer=livecreator-inside1\" target=\"_blank\" rel=\"noreferrer noopener\"><img decoding=\"async\" src=\"https:\/\/cdn.sellerapp.com\/Blog_images\/mid-conversion\/SellerApp-features.png\" alt=\"\" title=\"\"><\/a><\/figure>\n\n\n\n<p>Whenever you Livestream via Amazon\u2019s Creator app, the Livestream will appear in Amazon.com\/Live as well as on the seller\u2019s store.<\/p>\n\n\n\n<p>The \u201cAmazon\nLive\u201d platform is only open to the US sellers who are registered with the <a href=\"https:\/\/www.sellerapp.com\/blog\/new-amazon-brand-registry\/\">Amazon Brand Registry<\/a> program. <\/p>\n\n\n\n<p>With the\nhelp of the Amazon Live Creator mobile app, a seller can stream the content\ndirectly from his or her professional camera o phone camera. <\/p>\n\n\n\n<p><strong>A seller can choose to either stream the content at a particular time or go live.<\/strong><\/p>\n\n\n\n<p>A seller can pay to promote his or her videos for better reach. Also, the seller can interact with potential shoppers in real-time at the time of Livestreaming. <\/p>\n\n\n\n<p>During live\nstreams, Amazon promotes the featured item in a carousel right next to the\nvideo for shoppers to find it easily.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"3\"><strong>How Can Amazon Live Increase Sales?<\/strong><\/h2>\n\n\n\n<p>Humans process images and videos much faster when compared to text-based content.<\/p>\n\n\n\n<p><strong>In simple words, live-streaming is that \u201chot\nstuff,\u201d which produces results!<\/strong><\/p>\n\n\n\n<p>Video is one of the best and most popularly consumed content on the internet these days. Our society loves video content and it&#8217;s something that reaches much faster than any other content type. <\/p>\n\n\n\n<p>So, what\nhappens when you go live or live stream?<\/p>\n\n\n\n<p>Going live\nwill add two important elements to your video: <\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>The feelings of \u201cFOMO (Fear Of\nMissing Out)\u201d <\/li>\n\n\n\n<li>Better audience interaction<\/li>\n<\/ul>\n\n\n\n<p>So, why do\nthese factors matter?<\/p>\n\n\n\n<p>Well,\npeople, certainly don\u2019t like to be missed out, especially on things that are \u201con\nlive.\u201d They love participating in such video sessions. <\/p>\n\n\n\n<p><strong>You will be surprised to know what the latest study reports revealed. At present, 80% of the users prefer to watch a brand\u2019s live video than read its content posts. <\/strong><\/p>\n\n\n\n<p>Well, I am not totally against blogs but our lifestyle calls for fast-paced. I mean, most of us would rather prefer to listen to a small video than spend some time reading, correct? When you realize this, you are rethinking your <a href=\"https:\/\/www.sellerapp.com\/blog\/amazon-seller-strategies\/\">marketing strategies<\/a> and actually putting yourself in the customer\u2019s shoes, and doing this surely pays off.<\/p>\n\n\n\n<p><strong>Did you know?<\/strong><\/p>\n\n\n\n<p>67% of people who watch live stream videos tend to purchase more. Also, brands see extraordinary engagement levels with a live video. So, why would you ever want to miss out on an opportunity to interact with your audience?<\/p>\n\n\n\n<p>Live videos\nhave been a massive hit in recent days, especially on social media platforms.\nIt is one of the best ways to highlight both <em>values<\/em> and <em>personality<\/em>. <\/p>\n\n\n\n<p>With Amazon\u2019s\nlive stream videos, buyers can directly chat with you as well as other viewers.\nNow, this interaction also helps you answer to questions and address to comments\ninstantly. Doing this builds trust value and brand loyalty. <\/p>\n\n\n\n<p>As said\nabove, Amazon will highlight your products in a carousel right next to your\nstreaming video. This way viewers can click on them easily and add to their\ncarts with just a click of a button. <\/p>\n\n\n\n<p>This is a great opportunity to <a href=\"https:\/\/www.sellerapp.com\/blog\/amazon-conversion-rate-guide\/\">increase your conversions<\/a>. Since this is a feature available only to the registered sellers, it not only holds a great value but also an incredible way to be unique from the competition.<\/p>\n\n\n\n<p>You can directly speak to your audience as well as grab their attention too. <\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"4\">How To Get Started With Amazon Live Creator App?<\/h2>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" width=\"957\" height=\"435\" src=\"https:\/\/www.sellerapp.com\/blog\/wp-content\/uploads\/2019\/03\/amazon-seller-video-creator.png\" alt=\"Amazon live creator app\" class=\"wp-image-6208\" title=\"\" srcset=\"https:\/\/www.sellerapp.com\/blog\/wp-content\/uploads\/2019\/03\/amazon-seller-video-creator.png 957w, https:\/\/www.sellerapp.com\/blog\/wp-content\/uploads\/2019\/03\/amazon-seller-video-creator-300x136.png 300w, https:\/\/www.sellerapp.com\/blog\/wp-content\/uploads\/2019\/03\/amazon-seller-video-creator-768x349.png 768w\" sizes=\"(max-width: 957px) 100vw, 957px\" \/><\/figure>\n\n\n\n<p>Amazon\nCreator app is a simplified web tool, which helps you to create a Fire TV app\nor an HTML5 web app within minutes. The best part is that there\u2019s no coding\nwork required. You just have to provide any of these as your data source:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/creator.amazon.com\/documentation\/ac\/brightcove.html\" target=\"_blank\" rel=\"noopener\">Brightcove application<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/creator.amazon.com\/documentation\/ac\/youtube.html#getchannelid\" rel=\"nofollow noopener\" target=\"_blank\">YouTube channel<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/creator.amazon.com\/documentation\/ac\/mrss.html\" rel=\"nofollow noopener\" target=\"_blank\">MRSS (Media RSS) feed<\/a><\/li>\n<\/ul>\n\n\n\n<p>Amazon\nCreator brings your video content for customers who watch videos through Amazon\nFire TV. <\/p>\n\n\n\n<p>Now, if you have any video content readily available either on a web server or YouTube, you can easily create as well as publish an app within minutes with the help of Amazon Creator.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe title=\"Advanced Amazon Seller Analytics Software | SellerApp Tool\" width=\"750\" height=\"422\" src=\"https:\/\/www.youtube.com\/embed\/i5LHGwTKAmw?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<p><strong>Overview<\/strong><\/p>\n\n\n\n<p>Amazon\nCreator builds your app automatically from the categories and media assets in\nyour Brightcove application, MRSS feed, or YouTube channel. <\/p>\n\n\n\n<p>The videos\nare categorized through channel sections (if your data source is YouTube), feed\nitems (if your data source is MRSS), or playlists (if your data source is Brightcove).\nEvery category or section is listed in the app\u2019s navigation menu automatically.\n<\/p>\n\n\n\n<p>Here&#8217;s what\nthe theme (default) looks like:<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" width=\"957\" height=\"493\" src=\"https:\/\/www.sellerapp.com\/blog\/wp-content\/uploads\/2019\/03\/amazon-kitchen-video-creator-example.png\" alt=\"\" class=\"wp-image-6209\" title=\"\" srcset=\"https:\/\/www.sellerapp.com\/blog\/wp-content\/uploads\/2019\/03\/amazon-kitchen-video-creator-example.png 957w, https:\/\/www.sellerapp.com\/blog\/wp-content\/uploads\/2019\/03\/amazon-kitchen-video-creator-example-300x155.png 300w, https:\/\/www.sellerapp.com\/blog\/wp-content\/uploads\/2019\/03\/amazon-kitchen-video-creator-example-768x396.png 768w\" sizes=\"(max-width: 957px) 100vw, 957px\" \/><\/figure>\n\n\n\n<p>Once you\nconfigure the feed, start styling your app\u2019s appearance with its editor. You\ncan select your fonts, background images, and colors from the visual editor.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" width=\"957\" height=\"515\" src=\"https:\/\/www.sellerapp.com\/blog\/wp-content\/uploads\/2019\/03\/amazon-live-creator.png\" alt=\"\" class=\"wp-image-6210\" title=\"\" srcset=\"https:\/\/www.sellerapp.com\/blog\/wp-content\/uploads\/2019\/03\/amazon-live-creator.png 957w, https:\/\/www.sellerapp.com\/blog\/wp-content\/uploads\/2019\/03\/amazon-live-creator-300x161.png 300w, https:\/\/www.sellerapp.com\/blog\/wp-content\/uploads\/2019\/03\/amazon-live-creator-768x413.png 768w\" sizes=\"(max-width: 957px) 100vw, 957px\" \/><\/figure>\n\n\n\n<p>When you are done, just publish your web app by clicking the <strong>Finish<\/strong> button. This gets published to Amazon\u2019s Appstore from the Amazon Creator directly. <\/p>\n\n\n\n<p>You can even\nupdate your live app from Amazon Creator directly. Your app pulls in the content\ndynamically from your feed or YouTube channel, so any content update on your\nfeed or YouTube will also appear automatically in your live app. <\/p>\n\n\n\n<p>The apps that\nyou build are available for all regions where Amazon Fire TV is available\n\u2014United Kingdom, United States, Germany, Japan, India, and Austria. However,\nyou can also create a localized version.<\/p>\n\n\n\n<p><strong>Requirements For Building An App<\/strong><\/p>\n\n\n\n<p>As said\nabove, Amazon Creator does not require programming skills \u2014 it is intended for a\ncontent creator rather than a developer. You just need to have a source for\nyour content, which can be any one of these three options:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Media RSS (MRSS) feed<\/li>\n\n\n\n<li>YouTube channel<\/li>\n\n\n\n<li>Brightcove application<\/li>\n<\/ul>\n\n\n\n<p><strong>Requirements For Publishing An App<\/strong><\/p>\n\n\n\n<p>While\npublishing your app, there are a few image assets you will need:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Screenshots<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Background image of the Fire TV<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>App icons (in various sizes)<\/li>\n<\/ul>\n\n\n\n<p>Amazon\nCreator will automatically generate a few of these assets for you. However, you\nwill have to <a href=\"https:\/\/www.sellerapp.com\/amazon-product-description-editor.html\">give a few descriptions for the app<\/a>, which include:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Long description<\/li>\n\n\n\n<li>Short description<\/li>\n\n\n\n<li>Product\u2019s features (in clear bullet\npoints)<\/li>\n\n\n\n<li>Keywords or search terms relevant to\nthe products &nbsp;<\/li>\n<\/ul>\n\n\n\n<p><strong>Check: <\/strong><a href=\"https:\/\/www.sellerapp.com\/blog\/amazon-bullet-points\/\">How to write kickass bullet points so that it sells<\/a>. <\/p>\n\n\n\n<p>Besides\nthese, you will also need your <a href=\"https:\/\/developer.amazon.com\/\" target=\"_blank\" rel=\"noopener\">Amazon Developer Account<\/a>. <\/p>\n\n\n\n<p><strong>Getting Started<\/strong><\/p>\n\n\n\n<p>Creating your Fire TV app is a 4-step process:<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" width=\"1100\" height=\"157\" src=\"https:\/\/www.sellerapp.com\/blog\/wp-content\/uploads\/2019\/03\/step-by-step-product-live-creator-1100x157.png\" alt=\"\" class=\"wp-image-6217\" title=\"\" srcset=\"https:\/\/www.sellerapp.com\/blog\/wp-content\/uploads\/2019\/03\/step-by-step-product-live-creator-1100x157.png 1100w, https:\/\/www.sellerapp.com\/blog\/wp-content\/uploads\/2019\/03\/step-by-step-product-live-creator-300x43.png 300w, https:\/\/www.sellerapp.com\/blog\/wp-content\/uploads\/2019\/03\/step-by-step-product-live-creator-768x110.png 768w, https:\/\/www.sellerapp.com\/blog\/wp-content\/uploads\/2019\/03\/step-by-step-product-live-creator.png 1414w\" sizes=\"(max-width: 1100px) 100vw, 1100px\" \/><\/figure>\n\n\n\n<p><strong>Step 1: Create the app<\/strong><\/p>\n\n\n\n<p>Go to <a href=\"https:\/\/creator.amazon.com\/\" target=\"_blank\" rel=\"noopener\">creator.amazon.com<\/a>. <strong>Sign in<\/strong> with your Amazon\naccount \u2013 the one that you want to associate your app with. You can even use\nyour Amazon developer account. Note that an Amazon developer account is a must\nto publish your app on its Appstore.<\/p>\n\n\n\n<p>Click on\nthe button \u2013 <strong>Create New App<\/strong>. You will\nhave three options to choose from:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>YouTube<\/li>\n\n\n\n<li>MRSS<\/li>\n\n\n\n<li>Brightcove <\/li>\n<\/ul>\n\n\n\n<p>Choose anyone and enter the respective details. <\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" width=\"957\" height=\"595\" src=\"https:\/\/www.sellerapp.com\/blog\/wp-content\/uploads\/2019\/03\/create-product-youtube-video.png\" alt=\"\" class=\"wp-image-6211\" title=\"\" srcset=\"https:\/\/www.sellerapp.com\/blog\/wp-content\/uploads\/2019\/03\/create-product-youtube-video.png 957w, https:\/\/www.sellerapp.com\/blog\/wp-content\/uploads\/2019\/03\/create-product-youtube-video-300x187.png 300w, https:\/\/www.sellerapp.com\/blog\/wp-content\/uploads\/2019\/03\/create-product-youtube-video-768x477.png 768w\" sizes=\"(max-width: 957px) 100vw, 957px\" \/><\/figure>\n\n\n\n<p>Read the\ninstructions for every option.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" width=\"957\" height=\"695\" src=\"https:\/\/www.sellerapp.com\/blog\/wp-content\/uploads\/2019\/03\/youtube-product-video-amazon.png\" alt=\"\" class=\"wp-image-6212\" title=\"\" srcset=\"https:\/\/www.sellerapp.com\/blog\/wp-content\/uploads\/2019\/03\/youtube-product-video-amazon.png 957w, https:\/\/www.sellerapp.com\/blog\/wp-content\/uploads\/2019\/03\/youtube-product-video-amazon-300x218.png 300w, https:\/\/www.sellerapp.com\/blog\/wp-content\/uploads\/2019\/03\/youtube-product-video-amazon-768x558.png 768w\" sizes=\"(max-width: 957px) 100vw, 957px\" \/><\/figure>\n\n\n\n<p>Click on\nthe <strong>create<\/strong> button.<\/p>\n\n\n\n<p>Your app\u2019s\npreview will appear in the browser. Note that the content of your app will\nupdate dynamically every time it starts (or whenever the preview is launched).<\/p>\n\n\n\n<p><strong>Step 2: Preview the app<\/strong><\/p>\n\n\n\n<p>Though the preview automatically appears, for some reason, if it fails to, you can click on <strong>Manage Apps<\/strong> <strong>&gt; Preview<\/strong>. <\/p>\n\n\n\n<p>Then, use\nthe \u201cvirtual remote\u201d for playing and navigating your videos. <\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" width=\"957\" height=\"601\" src=\"https:\/\/www.sellerapp.com\/blog\/wp-content\/uploads\/2019\/03\/amazon-product-image-transistion.png\" alt=\"\" class=\"wp-image-6213\" title=\"\" srcset=\"https:\/\/www.sellerapp.com\/blog\/wp-content\/uploads\/2019\/03\/amazon-product-image-transistion.png 957w, https:\/\/www.sellerapp.com\/blog\/wp-content\/uploads\/2019\/03\/amazon-product-image-transistion-300x188.png 300w, https:\/\/www.sellerapp.com\/blog\/wp-content\/uploads\/2019\/03\/amazon-product-image-transistion-768x482.png 768w\" sizes=\"(max-width: 957px) 100vw, 957px\" \/><\/figure>\n\n\n\n<p>Customize your category\u2019s navigation bar based on your playlists and configure the sections within the YouTube channel. For MRSS feed, customize the category\u2019s navigation bar by including category tags for the feed items.<\/p>\n\n\n\n<p>To change\nthe appearance of your app, click on the <strong>Edit\n<\/strong>button at the top-right corner. Your app then loads a clean visual editor\nat the side for you to change colors, fonts, and images. <\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" width=\"957\" height=\"513\" src=\"https:\/\/www.sellerapp.com\/blog\/wp-content\/uploads\/2019\/03\/edit-product-video-amazon-live-creator.png\" alt=\"\" class=\"wp-image-6214\" title=\"\" srcset=\"https:\/\/www.sellerapp.com\/blog\/wp-content\/uploads\/2019\/03\/edit-product-video-amazon-live-creator.png 957w, https:\/\/www.sellerapp.com\/blog\/wp-content\/uploads\/2019\/03\/edit-product-video-amazon-live-creator-300x161.png 300w, https:\/\/www.sellerapp.com\/blog\/wp-content\/uploads\/2019\/03\/edit-product-video-amazon-live-creator-768x412.png 768w\" sizes=\"(max-width: 957px) 100vw, 957px\" \/><\/figure>\n\n\n\n<p>In the top-left\ncorner, under the logo section, click on <strong>Choose\na file<\/strong>. Upload the image of the size 500 x 500px for the logo. Now, the\nlogo that you upload here appears on the app\u2019s top-right corner. <\/p>\n\n\n\n<p>This picture\nis used only within the app. <\/p>\n\n\n\n<p>Click on\nthe <strong>Save<\/strong> button. This saves your theme\u2019s\nstyle selections. <\/p>\n\n\n\n<p>When everything\nis done, click on the <strong>Finish<\/strong> button.\n<\/p>\n\n\n\n<p>Once your\napp is customized and styled, you are all set to publish the app at Amazon\u2019s\nAppstore. This will help people to download and view your app.<\/p>\n\n\n\n<p><strong>Share A Link To Preview Your App<\/strong><\/p>\n\n\n\n<p>If you are\ncollaborating with a few others for your app\u2019s theme, you can preview it with\nthem by sharing a link. <\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>On the top-right corner, click on <strong>Manage Apps<\/strong>.<\/li>\n\n\n\n<li>Copy and save the <strong>Test URL\/link<\/strong> that appears in the app\u2019s\ndetails.<\/li>\n\n\n\n<li>Send this URL to others. <\/li>\n<\/ul>\n\n\n\n<p><strong>Note:<\/strong> The link automatically expires after 30 days. However, it can be <a href=\"https:\/\/www.sellerapp.com\/blog\/amazon-renewed-refurbished\/\">renewed<\/a> when you click the <strong>Renew<\/strong> button.<\/p>\n\n\n\n<p><strong>Preview The App On Fire TV Via Amazon Creator\nPreview<\/strong><\/p>\n\n\n\n<p>With the help of Amazon Creator Preview, you can preview your app easily on Fire TV.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" width=\"957\" height=\"542\" src=\"https:\/\/www.sellerapp.com\/blog\/wp-content\/uploads\/2019\/03\/amazon-live-creator-preview.png\" alt=\"\" class=\"wp-image-6215\" title=\"\" srcset=\"https:\/\/www.sellerapp.com\/blog\/wp-content\/uploads\/2019\/03\/amazon-live-creator-preview.png 957w, https:\/\/www.sellerapp.com\/blog\/wp-content\/uploads\/2019\/03\/amazon-live-creator-preview-300x170.png 300w, https:\/\/www.sellerapp.com\/blog\/wp-content\/uploads\/2019\/03\/amazon-live-creator-preview-768x435.png 768w\" sizes=\"(max-width: 957px) 100vw, 957px\" \/><\/figure>\n\n\n\n<p>Here\u2019s what\nyou need to do:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>On the top-right corner, click on Manage Apps. Copy your Amazon Creator Preview Code that, which appears on the app\u2019s details.&nbsp; <\/li>\n\n\n\n<li>Download &amp; install the Amazon Creator Preview app on Fire TV.<\/li>\n\n\n\n<li>In the <em>Amazon Creator Preview<\/em>, enter the code that you have copied. <\/li>\n<\/ul>\n\n\n\n<p>The next\nstep is to publish your app.<\/p>\n\n\n\n<p><strong>Step 3: Publish The App<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>On the top right corner, click on <strong>Manage Apps<\/strong>.<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>If your video source is YouTube,\nclick <strong>Edit<\/strong>, near the API Key. <\/li>\n\n\n\n<li>Enter the YouTube API Key. (Click <a href=\"https:\/\/creator.amazon.com\/documentation\/ac\/youtube.html#getdevkey\" target=\"_blank\" rel=\"noopener\">here<\/a> to see how to get the YouTube API Key).<\/li>\n\n\n\n<li>Click on the <strong>Publish<\/strong> button.<\/li>\n<\/ul>\n\n\n\n<p><strong>Note:<\/strong> It is mandatory to have Amazon Developer\nAccount to have your app published. Even if you don\u2019t have one, you will be\nprompted to create one at the time of publishing the app. <\/p>\n\n\n\n<p>Amazon\nCreator preps for app submission and automatically creates a few important\nimage assets.<\/p>\n\n\n\n<p>Though\nAmazon generates some assets (by fetching what\u2019s available on your MRSS or\nYouTube), it is important that you upload a proper background image &amp; icon\nfor Fire TV. <\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" width=\"957\" height=\"724\" src=\"https:\/\/www.sellerapp.com\/blog\/wp-content\/uploads\/2019\/03\/amazon-product-video-publish.png\" alt=\"\" class=\"wp-image-6216\" title=\"\" srcset=\"https:\/\/www.sellerapp.com\/blog\/wp-content\/uploads\/2019\/03\/amazon-product-video-publish.png 957w, https:\/\/www.sellerapp.com\/blog\/wp-content\/uploads\/2019\/03\/amazon-product-video-publish-300x227.png 300w, https:\/\/www.sellerapp.com\/blog\/wp-content\/uploads\/2019\/03\/amazon-product-video-publish-768x581.png 768w\" sizes=\"(max-width: 957px) 100vw, 957px\" \/><\/figure>\n\n\n\n<p><strong>The App\u2019s Icon size for Fire TV should be\n1280x720px.<\/strong><\/p>\n\n\n\n<p>Upload the necessary\nimage assets. Give proper descriptions for the Appstore. In order to modify the\nimages, click on the <strong>image title<\/strong> and\nthen, <strong>upload<\/strong> a new one. <\/p>\n\n\n\n<p><strong>Note:<\/strong> Amazon Creator allows you to upload files\nwithin the 2MB size limit. To upload screenshots of the size 1920 x 1080px, you\nshould use JPG images (and not PNG) with some compression.<\/p>\n\n\n\n<p>Once you\ncomplete uploading the images and adding the descriptions, click on the <strong>Publish to Appstore<\/strong> button. <\/p>\n\n\n\n<p>You can\nalso click on <strong>Save<\/strong> to publish your\napp later.<\/p>\n\n\n\n<p>You will\nfinally see the message &#8211; &#8220;Submission Successful!&#8221;<\/p>\n\n\n\n<p>Your app\nwill now be submitted and reviewed before it is published.<\/p>\n\n\n\n<p><strong>Image Assets (Size) Requirements<\/strong><\/p>\n\n\n\n<table id=\"tablepress-175\" class=\"tablepress tablepress-id-175\">\n<thead>\n<tr class=\"row-1\">\n\t<th class=\"column-1\">Type\t<\/th><th class=\"column-2\">Icon Size\t<\/th><th class=\"column-3\">Format<br \/>\n<\/th>\n<\/tr>\n<\/thead>\n<tbody class=\"row-striping row-hover\">\n<tr class=\"row-2\">\n\t<td class=\"column-1\">App icons\t<\/td><td class=\"column-2\">114 x 114 pixels (small)  <br \/>\n512 x 512 pixels (large)  <\/td><td class=\"column-3\">PNG<br \/>\n(transparent)<\/td>\n<\/tr>\n<tr class=\"row-3\">\n\t<td class=\"column-1\">App icon<br \/>\nfor<br \/>\nFire TV<\/td><td class=\"column-2\">1280 x 720 pixels<\/td><td class=\"column-3\">PNG<br \/>\n(not transparent)<\/td>\n<\/tr>\n<tr class=\"row-4\">\n\t<td class=\"column-1\">Background<br \/>\nimage for<br \/>\nFire TV<\/td><td class=\"column-2\">1920 x 1080 pixels<br \/>\n(landscape)<\/td><td class=\"column-3\">24-bit<br \/>\nPNG or JPG<br \/>\n(no transparency)<\/td>\n<\/tr>\n<tr class=\"row-5\">\n\t<td class=\"column-1\">Screenshots\t<\/td><td class=\"column-2\">1920 x 1080 pixels<br \/>\n(landscape)<\/td><td class=\"column-3\">24-bit<br \/>\nPNG or JPG<br \/>\n(no transparency)<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<!-- #tablepress-175 from cache -->\n\n\n\n<p><strong>Description Requirements<\/strong><\/p>\n\n\n\n<table id=\"tablepress-176\" class=\"tablepress tablepress-id-176\">\n<thead>\n<tr class=\"row-1\">\n\t<th class=\"column-1\">Type\t<\/th><th class=\"column-2\">Guidelines<br \/>\n<\/th>\n<\/tr>\n<\/thead>\n<tbody class=\"row-striping row-hover\">\n<tr class=\"row-2\">\n\t<td class=\"column-1\">Short Description\t\t<\/td><td class=\"column-2\">The app\u2019s short description should be appropriate to display it on a tablet or TV.  <br \/>\nMaximum length: 1,200 characters<br \/>\nTip: Use a short description.  <br \/>\nNote that the paragraph breaks will be stripped out.<br \/>\nSince the Fire TV\u2019s UI shows only the initial 200 characters,<br \/>\nit is vital to optimize the short description with the most important info upfront.<\/td>\n<\/tr>\n<tr class=\"row-3\">\n\t<td class=\"column-1\">Long Description<\/td><td class=\"column-2\">The app\u2019s short description should be appropriate to display on Amazon\u2019s Appstore website.  <br \/>\nMaximum length: 4,000 characters<br \/>\nTip: Keep a detailed description.  <br \/>\nThe long description will appear only on Amazon\u2019s Appstore website and not on Fire TV or tablet.<br \/>\nMake sure that every text input field is of only plain text. Never include HTML markup because this fails the testing and further, delays the app\u2019s publishing time.<\/td>\n<\/tr>\n<tr class=\"row-4\">\n\t<td class=\"column-1\">Product Bullets<\/td><td class=\"column-2\">Include 3-5 app features but make sure that there\u2019s only one feature per line.  <br \/>\n<br \/>\nClick Return after every feature.<br \/>\nEvery line will be converted automatically to a bullet list after pressing the Return button.<\/td>\n<\/tr>\n<tr class=\"row-5\">\n\t<td class=\"column-1\">Keywords<\/td><td class=\"column-2\">Keywords or search terms should be separated with a comma because this will help your customers locate your app on Amazon\u2019s Appstore.<br \/>\n(See: <a href=\"https:\/\/www.sellerapp.com\/blog\/keyword-research-amazon-products\/\" target=\"_blank\" rel=\"noopener\">How to perform keyword research)<\/a><\/td>\n<\/tr>\n<tr class=\"row-6\">\n\t<td class=\"column-1\">Subject Matter\t<\/td><td class=\"column-2\">Every app that is published on the Appstore should adhere to Amazon\u2019s Content Guidelines. This section is already described in Amazon\u2019s Appstore Content Policy Requirements.  <br \/>\nNote: If Amazon finds out that your app contains promotional content, it will be either rejected or suspended from further distribution. This will be notified to you via your registered email address, which is linked to your developer account.<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<!-- #tablepress-176 from cache -->\n\n\n\n<p><strong>How To View Your App\u2019s Submission Status?<\/strong><\/p>\n\n\n\n<p>In order to\nsee the status of the published app, follow these steps: <\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Click on <strong>Manage Apps<\/strong>. <\/li>\n\n\n\n<li>Click on the <strong>status message<\/strong> next to the &#8220;<strong>Submission Status<\/strong>.&#8221; This message indicates the status of the\nsubmission process.<\/li>\n<\/ul>\n\n\n\n<p><strong>Four submission statuses:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>In-progress: <\/strong>This\nstatus indicates that your app is still under \u201creview.\u201d<\/li>\n\n\n\n<li><strong>Pending: <\/strong>This\nstatus indicates that your app is in \u201cpending\u201d due to a few issues. Check your\nemail for further instructions. <\/li>\n\n\n\n<li><strong>Complete: <\/strong>This\nstatus indicates that your app is \u201cpublished.\u201d<\/li>\n\n\n\n<li><strong>Rejected<\/strong>: This\nstatus indicates that your app is \u201crejected\u201d because you have violated the\ncontent policies. Check your email to see what went wrong. <\/li>\n<\/ul>\n\n\n\n<p><strong>Step 4: Share The App<\/strong><\/p>\n\n\n\n<p>To share\nyour app, it is important to check if it is \u201cLive\u201d yet. <\/p>\n\n\n\n<p>The <strong>Share<\/strong> option will be inactive until\nyour app is published. So, wait until the team approves it and is made live.<\/p>\n\n\n\n<p>Once your\napp is <em>live<\/em>, you can share it with\nothers with a link. This will help them view &amp; download your app. <\/p>\n\n\n\n<p>To share\nyour app, follow the instructions given below:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>On the top-right corner, click on <strong>Manage Apps<\/strong>.<\/li>\n\n\n\n<li>Click on the <strong>Share<\/strong> button.<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" width=\"957\" height=\"449\" src=\"https:\/\/www.sellerapp.com\/blog\/wp-content\/uploads\/2019\/03\/amazon-video-submission-status.png\" alt=\"\" class=\"wp-image-6218\" title=\"\" srcset=\"https:\/\/www.sellerapp.com\/blog\/wp-content\/uploads\/2019\/03\/amazon-video-submission-status.png 957w, https:\/\/www.sellerapp.com\/blog\/wp-content\/uploads\/2019\/03\/amazon-video-submission-status-300x141.png 300w, https:\/\/www.sellerapp.com\/blog\/wp-content\/uploads\/2019\/03\/amazon-video-submission-status-768x360.png 768w\" sizes=\"(max-width: 957px) 100vw, 957px\" \/><\/figure>\n\n\n\n<p>When the <strong>share<\/strong> button is clicked, you will see a\nlist of channels to have your app shared on. These include:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Facebook<\/li>\n\n\n\n<li>YouTube<\/li>\n\n\n\n<li>Twitter<\/li>\n\n\n\n<li>Email<\/li>\n\n\n\n<li>Copy <\/li>\n\n\n\n<li>Embed<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"5\">Other Important FAQs<\/h3>\n\n\n\n<p>Here are a\nfew FAQs related to Amazon Creator to make a note of:<\/p>\n\n\n\n<p><strong>1. How to contact the Amazon Creator support\nteam?<\/strong><\/p>\n\n\n\n<p>There is no\ntoll-free number to <a href=\"https:\/\/www.sellerapp.com\/blog\/amazon-seller-support-contact-number\/\">contact the support team<\/a> via phone. However, you can write\nan e-mail to <a href=\"mailto:amazon-live-support@amazon.com\">amazon-live-support@amazon.com<\/a>.<\/p>\n\n\n\n<p><strong>2. How does Amazon Creator engage shoppers?<\/strong><\/p>\n\n\n\n<p>Not only is Live streaming one of the most powerful ways to connect with your potential customers in real-time but also video content engages them better. <\/p>\n\n\n\n<p>It helps\ncustomers to shop for your products easily, as it will be displayed as a\ncarousel right next to the video player. The best thing is that you can answer\nyour customer\u2019s questions, feedback, or comments instantly. You can also share\npromotional deals &amp; codes to drive sales.<\/p>\n\n\n\n<p><strong>3. Is there a fee included for live streaming\nthe video (for brands) on Amazon?<\/strong><\/p>\n\n\n\n<p>No. There\nis no fee involved to live stream on Amazon. <\/p>\n\n\n\n<p><strong>4. Who can use the Amazon Creator app?<\/strong><\/p>\n\n\n\n<p>The app is\nexclusively for <em>Amazon Professional\nSellers<\/em> &#8211; who are registered with the Amazon Brand Registry. It is only for\nthe sellers in the U.S. and isn\u2019t available for Hong Kong or China-based\nSellers yet. <\/p>\n\n\n\n<p><strong>5. Why should you add your products to your live\nstream?<\/strong><\/p>\n\n\n\n<p>The main purpose\nof live streaming is to help customers know more about your brand and the items\nthat you sell. When you add your items, shoppers will easily find them at the\ncarousel directly that Amazon shows it next to the live stream.<\/p>\n\n\n\n<p><strong>6. What happens to your live stream once it\nends?<\/strong><\/p>\n\n\n\n<p>Basically, a recording of the live stream will be accessible on your channel\u2019s page as well as on your Amazon.com\/Live (in the \u201cRecently Live\u201d section). <\/p>\n\n\n\n<p>This recording will be shown to potential shoppers at different places on Amazon.com but only for 48 hours without any cost.<\/p>\n\n\n\n<p><strong>7. What metrics can you see for your live stream?<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Total Views: <\/strong>Number of unique views you get for your live stream. <\/li>\n\n\n\n<li><strong>Impressions:<\/strong> Number of times or frequency the live stream is displayed.<\/li>\n\n\n\n<li><strong>Unmuted Views:<\/strong> Total number of views that were unmuted.<\/li>\n\n\n\n<li><strong>Sales:<\/strong> Number of sales your product generated within the 14 days of live streaming.<\/li>\n\n\n\n<li><strong>Avg.<\/strong> <strong>View Duration:<\/strong> The average time customers viewed your live stream. <\/li>\n<\/ul>\n\n\n\n<p><strong>Related Content &#8211;<\/strong><\/p>\n\n\n\n<p><a rel=\"noreferrer noopener\" href=\"https:\/\/www.sellerapp.com\/blog\/become-an-amazon-individual-seller\/\" target=\"_blank\">How to Sell on Amazon as an Individual? 3 Ways to Set up Your Account<\/a> <br><a rel=\"noreferrer noopener\" href=\"https:\/\/www.sellerapp.com\/blog\/amazon-merchants-who-are-they-and-how-to-become-one\/\" target=\"_blank\">Amazon Merchants \u2013 Who Are They and How to Become One<\/a> <br><a rel=\"noreferrer noopener\" href=\"https:\/\/www.sellerapp.com\/blog\/fba-amazon\/\" target=\"_blank\">FBA Amazon: How To Start Selling Guide With Latest Updates<\/a><br><a rel=\"noreferrer noopener\" href=\"https:\/\/www.sellerapp.com\/blog\/ams-amazon-marketing-services-kick-start-sales\/\" target=\"_blank\">Amazon Marketing Services: 2019 Sales Strategies Revealed Here<\/a> <br><a href=\"https:\/\/www.sellerapp.com\/blog\/amazon-posts\/\">Amazon Posts<\/a><br><a href=\"https:\/\/www.sellerapp.com\/blog\/amazon-transparency-program\/\">Everything you need to know about the Amazon Transparency Program<br><\/a><\/p>\n\n\n\n<figure class=\"wp-block-image\"><a href=\"https:\/\/dashboard.sellerapp.com\/register?plan=Pro_Monthly&amp;referrer=livecreator-inside2\" target=\"_blank\" rel=\"noreferrer noopener\"><img decoding=\"async\" src=\"https:\/\/cdn.sellerapp.com\/Blog_images\/mid-conversion\/SellerApp-main.png\" alt=\"\" title=\"\"><\/a><\/figure>\n","protected":false},"excerpt":{"rendered":"<p>With the newly launched Amazon Live Creator app, the big e-retailer giant has come close to competing with shopping channels and outlets like QVC &amp; HSN. Amazon Live is a game-changing live streaming service exclusively designed for Amazon Professional Sellers. With this app, APS (Amazon Professional Sellers) can advertise featured products and engage with their&hellip;<\/p>\n","protected":false},"author":6,"featured_media":6394,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-6204","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-get-started-beginner"],"_links":{"self":[{"href":"https:\/\/www.sellerapp.com\/blog\/wp-json\/wp\/v2\/posts\/6204","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.sellerapp.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.sellerapp.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.sellerapp.com\/blog\/wp-json\/wp\/v2\/users\/6"}],"replies":[{"embeddable":true,"href":"https:\/\/www.sellerapp.com\/blog\/wp-json\/wp\/v2\/comments?post=6204"}],"version-history":[{"count":4,"href":"https:\/\/www.sellerapp.com\/blog\/wp-json\/wp\/v2\/posts\/6204\/revisions"}],"predecessor-version":[{"id":33466,"href":"https:\/\/www.sellerapp.com\/blog\/wp-json\/wp\/v2\/posts\/6204\/revisions\/33466"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.sellerapp.com\/blog\/wp-json\/wp\/v2\/media\/6394"}],"wp:attachment":[{"href":"https:\/\/www.sellerapp.com\/blog\/wp-json\/wp\/v2\/media?parent=6204"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.sellerapp.com\/blog\/wp-json\/wp\/v2\/categories?post=6204"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.sellerapp.com\/blog\/wp-json\/wp\/v2\/tags?post=6204"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}