{"id":526,"date":"2017-05-10T11:28:30","date_gmt":"2017-05-10T11:28:30","guid":{"rendered":"https:\/\/staging.sellerapp.com\/blog\/blog\/?p=526"},"modified":"2026-01-09T18:34:33","modified_gmt":"2026-01-09T13:04:33","slug":"how-to-restore-suspended-seller-account","status":"publish","type":"post","link":"https:\/\/www.sellerapp.com\/blog\/how-to-restore-suspended-seller-account\/","title":{"rendered":"What can you do if your Amazon Seller Central Account gets Suspended?"},"content":{"rendered":"\n<p>Is your Amazon Seller Central account suspended? However, you don&#8217;t need to panic. There are methods to counter this. <br><br>Fundamentally, A seller\u2019s biggest fear is when their <a href=\"https:\/\/www.sellerapp.com\/blog\/amazon-seller-central-guide\/\">Amazon Seller Central account<\/a> is rendered deactivated or suspended. <br><br>This is usually because Amazon has stringent policies in place to protect both sellers and buyers. Why does this happen? Can it be reversed? How long does it take to revert your account back to normal?<\/p>\n\n\n\n<p>You probably have a lot of questions in mind, so this article will cover everything you need to know. We\u2019ll guide you through the process of restoring your account and figuring out the best way to go about it. Let\u2019s look at every single aspect of account suspension on Amazon, so you\u2019re all up to date.&nbsp;<\/p>\n\n\n\n<p><strong>Quick Guide&nbsp;<\/strong><\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li><a href=\"#what-does-amazon-seller-central-account-suspension-mean\">What does account suspension mean on Amazon<\/a>?<\/li>\n\n\n\n<li><a href=\"#2\">Reasons for Amazon seller account suspension<\/a><\/li>\n\n\n\n<li><a href=\"#3\">How to recover\/reactivate an Amazon seller account<\/a>?<\/li>\n\n\n\n<li><a href=\"#4\">Tips on avoiding Amazon account suspension<\/a><\/li>\n\n\n\n<li><a href=\"#5\">Final thoughts<\/a>&nbsp;<\/li>\n<\/ol>\n\n\n<div id=\"rank-math-faq\" class=\"rank-math-block\">\n<div class=\"rank-math-list \">\n<div id=\"faq-question-1639739760958\" class=\"rank-math-list-item\">\n<h3 class=\"rank-math-question \">What does Amazon Seller Central account suspension mean? <\/h3>\n<div class=\"rank-math-answer \">\n\n<p>In short, account suspension means that you will no longer have any selling privileges. This occurs when a seller has violated Amazon\u2019s policies, terms, or conditions while carrying out his selling activities.\u00a0<\/p>\n<p>During this time, none of your <a href=\"https:\/\/www.sellerapp.com\/blog\/amazon-product-listing-guide\/\">amazon product listings<\/a> will be visible to shoppers. Your presence on Amazon basically ceases to exist but fear not because you can appeal to have the suspension lifted and get your account reinstated. Amazon always notifies sellers on account suspension. Depending on the type of account suspension, you can plan your appeal accordingly.\u00a0<\/p>\n\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/www.sellerapp.com\/schedule-demo.html?referrer=blog-mid\"><img decoding=\"async\" src=\"https:\/\/cdn.sellerapp.com\/Blog_images\/amazon-success-steps.jpg\" alt=\"\" title=\"\"><\/a><\/figure>\n\n\n\n<p>There are different levels or kinds of account suspension on Amazon&nbsp;<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img decoding=\"async\" width=\"512\" height=\"512\" src=\"https:\/\/www.sellerapp.com\/blog\/wp-content\/uploads\/2021\/09\/amazon-seller-account-suspended.jpg\" alt=\"how to recover amazon seller account\n\" class=\"wp-image-14034\" title=\"\" srcset=\"https:\/\/www.sellerapp.com\/blog\/wp-content\/uploads\/2021\/09\/amazon-seller-account-suspended.jpg 512w, https:\/\/www.sellerapp.com\/blog\/wp-content\/uploads\/2021\/09\/amazon-seller-account-suspended-300x300.jpg 300w, https:\/\/www.sellerapp.com\/blog\/wp-content\/uploads\/2021\/09\/amazon-seller-account-suspended-120x120.jpg 120w\" sizes=\"(max-width: 512px) 100vw, 512px\" \/><\/figure>\n<\/div>\n\n\n<h3 class=\"wp-block-heading\" id=\"1-account-suspended\">1. Account Suspended&nbsp;<\/h3>\n\n\n\n<p>If your Amazon Seller account is suspended, it means it is unserviceable. You will then need to get in touch with Amazon to ascertain the reasons behind it because you may have unintentionally done something wrong or sometimes there may not even be a substantial reason. However, once you find out the reasons, you must then propose a Plan of Action to Amazon to rectify the situation and have your account reinstated.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"2-account-deactivated\">2. Account deactivated&nbsp;<\/h3>\n\n\n\n<p>If your Amazon Seller account is deactivated, you will be prohibited from continuing your selling activities. Here too, whether it\u2019s a violation of policies or whether you think it\u2019s a mistake on Amazon\u2019s part, it is necessary to communicate with Amazon and you must ensure you file an appeal with them within 90 days. This usually occurs when one account is associated with another that has already been restricted from operating on Amazon.<\/p>\n\n\n\n<p> Check out this guide to know <a href=\"https:\/\/www.sellerapp.com\/blog\/best-ways-to-contact-amazon-customers\/\">how to communicate with Amazon customers<\/a>. <\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"3-account-denial\">3. Account denial&nbsp;<\/h3>\n\n\n\n<p>The Denial kind is a tough spot to be in because it\u2019s when you have already filed an appeal to Amazon for reinstatement, and it has been rejected. However, there is still some room for you to reform and resubmit your Plan of Action.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"4-account-ban\">4. Account ban&nbsp;<\/h3>\n\n\n\n<p>This level of suspension doesn\u2019t entail any provision for appeal. You will no longer be able to <a href=\"https:\/\/www.sellerapp.com\/blog\/how-to-sell-on-amazon\/\">sell on Amazon<\/a> and any appeal emails you send will also not even be read by Amazon.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"2\">Is Your Amazon Seller Central account suspended? Here are the Top Reasons!<\/h2>\n\n\n\n<p>There is a host of reasons responsible for Amazon account suspension, and you need to lay out an effective plan of action accordingly.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"1-seller-performance\">1. Seller performance&nbsp;<\/h3>\n\n\n\n<p>Your performance as a seller needs to consistently be up to the mark on Amazon whether you\u2019re a new seller or an experienced, reputed one. Amazon is a hardcore believer in customer satisfaction, and you need to keep up with the performance target score set by Amazon. This includes keeping a very low <a href=\"https:\/\/www.sellerapp.com\/blog\/improve-amazon-order-defect-rate\/\">Amazon order defect rate<\/a> of less than 1%. <\/p>\n\n\n\n<p>Amazon detects poor performance sellers by looking at basic metrics related to selling and <a href=\"https:\/\/www.sellerapp.com\/blog\/how-to-respond-to-negative-reviews\/\">negative customer reviews<\/a> and feedback, late shipments, and order cancellations. If your performance is deemed to be of poor quality, your account is bound to get suspended.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"2-product-quality-and-standards\">2. Product quality and standards&nbsp;<\/h3>\n\n\n\n<p>While <a href=\"https:\/\/www.sellerapp.com\/blog\/fba-amazon\/\">selling on Amazon<\/a>, you have to follow the guidelines and not indulge in selling restricted, illegal or counterfeit, or used products. It\u2019s important to stay up to date with Amazon\u2019s policies with respect to restricted products in different countries as well. Some restricted products are &#8211; alcohol, explosives, currency and coins, tobacco, etc. If Amazon finds that you\u2019re indulging in the sale of any of these products, your account will be suspended.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"3-multiple-accounts\">3. Multiple accounts&nbsp;<\/h3>\n\n\n\n<p>As a seller, you are not allowed to have more than one seller account while selling the same kind of items as this is viewed as a policy violation. You can, however, seek prior approval for it by writing to Amazon, without which your account is bound to get suspended.&nbsp;<\/p>\n\n\n\n<p>Another important thing to keep in mind is to refrain from creating a new Seller account right after you\u2019ve faced account suspension. As a seller, it is understandable that you\u2019re eager to get back to selling on <a href=\"https:\/\/www.amazon.com\/\" target=\"_blank\" rel=\"noopener\">Amazon<\/a> but making a new account is detrimental to the reinstatement of your old primary account. Your new account will also be suspended as soon as it is brought to Amazon\u2019s attention, so it\u2019s best to stay away from this practice.\u00a0<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"4-infringements-and-policy-violations\">4. Infringements and policy violations&nbsp;<\/h3>\n\n\n\n<p>Copyrights and trademarks are very important while selling on Amazon. You cannot use fake trademarks or sell counterfeit products or <a href=\"https:\/\/www.sellerapp.com\/blog\/amazon-copyright-infringement\/\">infringe on copyrights<\/a> of other sellers because if it gets discovered, your account will be suspended. Your advertising content should not in any way infringe on another seller\u2019s intellectual property. <\/p>\n\n\n\n<p>It all comes down to following Amazon\u2019s rules, terms and policies. As a seller, it is your duty to stay abreast with the policies. It covers everything from <a href=\"https:\/\/www.sellerapp.com\/blog\/amazon-drop-shipping-guide\/\">dropshipping<\/a> to ratings to prohibiting paid positive <a href=\"https:\/\/www.sellerapp.com\/blog\/get-more-amazon-product-reviews-legally\/\">product reviews<\/a>. Ensure you go through all the policies and avoid getting your Amazon account suspended.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"3\">Is your Amazon Seller Central account suspended? Here&#8217;s <strong>How to recover your Amazon Seller Central account<\/strong><\/h2>\n\n\n\n<p>Now that you know all the reasons behind suspension, you\u2019re in a better position to navigate. So if your Amazon account is suspended, how to get it back?&nbsp;<\/p>\n\n\n\n<p>Once you see that your account has been suspended, you need to start the communication process with Amazon and there are important things to keep in mind while you do this. Remember, it pays to be patient and professional in the way that you conduct yourself<\/p>\n\n\n\n<p>Take a good look at your suspension notice and understand the main reason behind your suspension. If Amazon says you violated a policy, understand which one and how you did so. This is important because you need to demonstrate to Amazon that you\u2019re now aware of what you did wrong. You also need to chart out a clear Plan of Action so that Amazon trusts that you are going to take the right steps to rectify your mistakes. Lastly, you also need to show them that you will be vigilant enough not to commit the same errors or violations again in the future.&nbsp;<\/p>\n\n\n\n<p>Here is an example of what your appeal should look like&nbsp;<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full is-resized\"><img decoding=\"async\" width=\"512\" height=\"346\" src=\"https:\/\/www.sellerapp.com\/blog\/wp-content\/uploads\/2021\/09\/amazon-account-deactivated.jpg\" alt=\"amazon account suspended how to get it back\n\" class=\"wp-image-14035\" style=\"width:585px;height:395px\" title=\"\" srcset=\"https:\/\/www.sellerapp.com\/blog\/wp-content\/uploads\/2021\/09\/amazon-account-deactivated.jpg 512w, https:\/\/www.sellerapp.com\/blog\/wp-content\/uploads\/2021\/09\/amazon-account-deactivated-300x203.jpg 300w\" sizes=\"(max-width: 512px) 100vw, 512px\" \/><\/figure>\n<\/div>\n\n\n<p>You can follow the steps given below to send an appeal to Amazon<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Once you have formulated your POA, go to Seller Central and click on \u2018Performance notifications\u2019 from the \u2018Performance\u2019 dropdown menu.&nbsp;<\/li>\n\n\n\n<li>Open the suspension notice that Amazon sent you and click on Appeal. You will then see some options for Appeal decisions. Choose the desired one.&nbsp;<\/li>\n\n\n\n<li>Now, you will have to type out your Plan of Action and provide your contact information so that the concerned authorities can get in touch with you for any questions or information they need from you.&nbsp;<\/li>\n\n\n\n<li>Click on Submit. Your appeal will then be sent for review to Amazon Seller Performance.<\/li>\n<\/ul>\n\n\n\n<p>Now that you have formally communicated your plan of action to Amazon, all you have to do is sit back and wait. Yes, it can sometimes be an excruciating wait, because it can take anywhere between a few weeks to even months to hear back from Amazon. But patience is of the essence here. You have to believe in the fact that Amazon is going to hear out your appeal as and reinstate your account in due time, as long as you have stated everything clearly.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"4\"><strong>How to avoid account suspension on Amazon?<\/strong><\/h2>\n\n\n\n<p>If you\u2019re wondering how to ensure your Amazon account doesn\u2019t get suspended again, here are some things to keep in mind.&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>By now, you\u2019re already aware of the fact that following all of Amazon\u2019s policies is key and will keep you away from deactivation and suspension.&nbsp;<\/li>\n\n\n\n<li>Constantly check all of your notifications so that when you\u2019re informed about violations, you can rectify them immediately. Amazon notifies you 72 hours prior to suspension asking you to submit your POA if you want to continue selling. The only way to stay up to date is to keep monitoring your notifications efficiently.&nbsp;<\/li>\n\n\n\n<li>Comply with Amazon\u2019s rules for your product listings. Your listings have to clearly state your product\u2019s features and conditions and be optimized well. You can use SellerApp\u2019s <a href=\"https:\/\/www.sellerapp.com\/amazon-listing-quality.html\">Listing Quality<\/a> feature to help you analyze and improve the quality of your listings.<\/li>\n\n\n\n<li>Do not use multiple accounts and do not create a new account until your old one is reinstated.<\/li>\n\n\n\n<li>Work towards improving customer experience by taking into consideration all the customer feedback and improving your products accordingly as this will keep your ratings high and show Amazon that you\u2019re a top-quality seller.&nbsp;<\/li>\n<\/ul>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"5\">Final thoughts&nbsp;<\/h4>\n\n\n\n<p>Now that you know everything about Amazon Seller account suspension, you are better equipped to deal with it effectively in case you are ever faced with this obstacle. Remember to be professional and never accusatory while formulating your appeals. Constantly monitor your account health and analyze your business reports and <a href=\"https:\/\/www.sellerapp.com\/blog\/amazon-advertising-audits\/\">audits<\/a> so that you continue selling as a successful Amazon seller.&nbsp;<\/p>\n\n\n\n<p><strong>Related Content <\/strong><\/p>\n\n\n\n<p><a href=\"https:\/\/www.sellerapp.com\/blog\/become-an-amazon-individual-seller\/\">How to Sell on Amazon as an Individual? 3 Ways to Set up Your Account<\/a><\/p>\n\n\n\n<p><a href=\"https:\/\/www.sellerapp.com\/blog\/amazon-merchants-who-are-they-and-how-to-become-one\/\">Amazon Merchants \u2013 Who Are They and How to Become One<\/a><\/p>\n\n\n\n<p><a href=\"https:\/\/www.sellerapp.com\/blog\/fba-amazon\/\">FBA Amazon: How To Start Selling Guide With Latest Updates<\/a><\/p>\n\n\n\n<p><a href=\"https:\/\/www.sellerapp.com\/blog\/ams-amazon-marketing-services-kick-start-sales\/\">Amazon Marketing Services: 2026 Sales Strategies Revealed Here<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Is your Amazon Seller Central account suspended? However, you don&#8217;t need to panic. There are methods to counter this. Fundamentally, A seller\u2019s biggest fear is when their Amazon Seller Central account is rendered deactivated or suspended. This is usually because Amazon has stringent policies in place to protect both sellers and buyers. Why does this&hellip;<\/p>\n","protected":false},"author":15,"featured_media":14033,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[281,336,361],"tags":[105,103,99,101,98,102,104,100],"class_list":["post-526","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-selling-on-amazon","category-amazon-ungated-categories","category-seller-central","tag-amazon-account-suspension","tag-amazon-seller-central","tag-central-seller-amazon","tag-seller-amazon-account","tag-seller-amazon-central","tag-seller-center-amazon","tag-seller-central-account","tag-sellers-central-amazon"],"_links":{"self":[{"href":"https:\/\/www.sellerapp.com\/blog\/wp-json\/wp\/v2\/posts\/526","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.sellerapp.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.sellerapp.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.sellerapp.com\/blog\/wp-json\/wp\/v2\/users\/15"}],"replies":[{"embeddable":true,"href":"https:\/\/www.sellerapp.com\/blog\/wp-json\/wp\/v2\/comments?post=526"}],"version-history":[{"count":3,"href":"https:\/\/www.sellerapp.com\/blog\/wp-json\/wp\/v2\/posts\/526\/revisions"}],"predecessor-version":[{"id":32982,"href":"https:\/\/www.sellerapp.com\/blog\/wp-json\/wp\/v2\/posts\/526\/revisions\/32982"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.sellerapp.com\/blog\/wp-json\/wp\/v2\/media\/14033"}],"wp:attachment":[{"href":"https:\/\/www.sellerapp.com\/blog\/wp-json\/wp\/v2\/media?parent=526"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.sellerapp.com\/blog\/wp-json\/wp\/v2\/categories?post=526"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.sellerapp.com\/blog\/wp-json\/wp\/v2\/tags?post=526"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}